2011 APG Rates

APG Posters

Rates 2011

updated: 01/2011 subject to change

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Rates

2011

Street, railway station F200 Prices in CHF, per format, gross F200 Rental category

1 2 3 4 5 6

Prime

1 2 3 4 5 6

Prime

7 days

F200E

21 days

Big9: Zßrich, Genève, Basel, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne 538 962 1 386 645 1 143 1 642 672 1 189 645 1 154 1 663 774 1 372 1 970 806 1 427 404 694 985 485 823 1 161 505 855 485 833 1 182 582 987 1 393 606 1 026 300 486 673 360 573 786 375 595 360 584 807 432 688 944 450 714 233 353 472 280 413 546 291 428 280 423 567 336 495 655 350 513 196 279 361 235 324 412 245 335 235 334 433 282 388 495 294 402 174 234 294 208 270 332 217 279 208 281 353 250 324 398 261 335

1 706 2 047 1 205 1 445 815 978 564 677 425 510 341 410

7 days

14 days

21 days

7 days

F200LR 7 days

14 days

21 days

672 806 505 606 375 450 291 350 245 294 217 261

1 189 1 427 855 1 026 595 714 428 513 335 402 279 335

1 706 2 047 1 205 1 445 815 978 564 677 425 510 341 410

1 831 2 197

823 988

1 500 1 800

2 176 2 612

858 1 029

1 560 1 872

2 263 2 715

858 1 029

1 560 1 872

2 263 2 715

Other towns and communities 407 729 1 050 489 874 1 260 306 526 746 367 631 895 227 369 510 273 442 612 177 267 358 212 321 429 149 211 274 178 253 328 132 177 223 158 213 267

489 586 367 441 273 327 212 254 178 214 158 190

866 1 039 623 748 434 521 313 375 245 294 205 246

1 244 1 492 879 1 055 596 715 413 496 312 375 251 302

509 611 383 459 284 341 221 265 186 223 165 197

901 1 081 648 777 451 541 324 389 254 305 212 254

1 292 1 551 913 1 095 617 741 427 513 322 386 259 310

509 611 383 459 284 341 221 265 186 223 165 197

901 1 081 648 777 451 541 324 389 254 305 212 254

1 292 1 551 913 1 095 617 741 427 513 322 386 259 310

520 624

954 1 144

1 387 1 665

650 780

1 182 1 418

1 714 2 057

650 780

1 182 1 418

1 714 2 057

520 624

1 259 1 510

21 days

F200L 14 days

686 823

14 days

954 1 144

1 387 1 665

Reduced rate / Standard rate Panel prices - Street: Prices based on SPR+ performance data, target area conurbation, universe resident population 15 74 years - Railway station (no GPS reception): Until the results of SPR+ special studies are available, the panels are categorized on the basis of statistical frequency data and/or empirical assessment of site quality.

- Standard and reduced rates, seasonal, based on varying demand levels

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Rates

2011

Street, railway station F12 Panel prices in CHF, per format, gross F12 Rental category

1 2 3 4 5 6

Prime

1 2 3 4 5 6

Prime

7 days

F12E

21 days

Big9: Zßrich, Genève, Basel, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne 597 1 089 1 581 717 1 291 1 865 747 1 341 717 1 307 1 897 860 1 549 2 238 896 1 610 449 792 1 135 539 935 1 331 561 970 539 950 1 362 646 1 121 1 597 673 1 164 333 561 789 400 657 915 417 681 400 673 946 480 789 1 098 500 818 259 413 566 311 479 647 324 496 311 495 679 373 575 777 389 595 218 330 442 261 380 499 272 393 261 396 531 314 456 599 327 471 193 281 368 232 321 410 241 331 232 337 442 278 385 492 290 397

1 936 2 324 1 379 1 655 946 1 136 668 801 513 616 420 504

1 419 1 703

21 days

2 076 2 491

Other towns and communities 453 825 1 198 543 990 1 437 340 600 860 408 720 1 032 253 425 598 303 510 717 196 313 429 236 375 515 165 250 335 198 300 402 146 213 279 176 255 335 578 693

1 075 1 290

1 573 1 887

7 days

F12L 14 days

762 915

14 days

14 days

21 days

7 days

915 1 098

1 687 2 024

2 459 2 951

953 1 143

1 754 2 105

2 555 3 066

543 652 408 490 303 364 236 283 198 238 176 211

978 1 174 708 850 498 598 363 436 288 346 243 292

1 413 1 696 1 008 1 210 693 832 491 589 378 454 311 373

566 679 425 510 316 379 245 294 206 248 183 219

1 016 1 220 735 882 516 620 376 451 298 357 251 301

1 467 1 760 1 045 1 254 717 860 506 607 389 467 318 382

693 832

1 278 1 534

1 863 2 236

722 866

1 329 1 595

1 936 2 323

Reduced rate / Standard rate Panel prices - Street: Prices based on SPR+ performance data, target area conurbation, universe resident population 15 74 years - Railway station (no GPS reception): Until the results of SPR+ special studies are available, the panels are categorized on the basis of statistical frequency data and/or empirical assessment of site quality.

- Standard and reduced rates, seasonal, based on varying demand levels

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Rates

2011

Large format F24 Panel prices in CHF, per format, gross F24 Price category

1 2 3 4 5 6

Prime

1 2 3 4 5 6

Prime

7 days

14 days

F24E 21 days

7 days

14 days

21 days

Big9: Zßrich, Genève, Basel, Bern, Lausanne, Winterthur, St. Gallen, Luzern, Biel/Bienne 1 075 1 976 2 877 1 290 2 340 3 389 1 290 2 371 3 452 1 548 2 807 4 067 808 1 441 2 075 969 1 698 2 427 969 1 730 2 490 1 163 2 038 2 912 600 1 026 1 451 720 1 199 1 678 720 1 231 1 742 864 1 439 2 014 466 758 1 050 560 878 1 197 560 910 1 260 671 1 054 1 437 392 610 828 470 700 930 470 732 993 565 840 1 116 347 521 694 417 593 769 417 625 833 500 712 923 1 372 1 647

2 570 3 084

3 768 4 522

Other towns and communities 815 1 497 2 180 977 1 796 2 615 612 1 092 1 572 734 1 310 1 886 455 777 1 100 545 932 1 319 353 575 796 424 689 955 297 462 627 356 554 752 263 395 526 316 473 631 1 040 1 247

1 947 2 336

2 855 3 425

1 647 1 976

3 052 3 663

4 458 5 350

977 1 173 734 881 545 654 424 509 356 428 316 379

1 772 2 127 1 286 1 544 908 1 090 665 798 530 636 449 539

2 567 3 081 1 838 2 206 1 271 1 526 907 1 088 704 845 583 699

1 247 1 497

2 312 2 775

3 377 4 053

Reduced rate / Standard rate Panel prices - Street: Prices based on SPR+ performance data, target area conurbation, universe resident population 15 74 years - Railway station (no GPS reception): Until the results of SPR+ special studies are available, the panels are categorized on the basis of statistical frequency data and/or empirical assessment of site quality.

- Standard and reduced rates, seasonal, based on varying demand levels

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Rates

2011

Shopping center parking facility Panel prices in CHF gross Price category Locationclass

7 days

1

14 days

21 days

1 year

F200/F200E

1

A

2

A

B

3

A

B

C

B

C

4

227 273 177 212 149 178 132 158

A

2

A

B

3

A

B

C

B

C

4

253 303 196 236 165 198 146 176

14 days

21 days

1 year

451 541 324 389 254 305 212 254

617 741 427 513 322 386 259 310

10 000 6 600 5 200 4 300 -

516 620 376 451 298 357 251 301

717 860 506 607 389 467 318 382

12 000 7 700 6 100 5 100 -

F200L

369 442 267 321 211 253 177 213

510 612 358 429 274 328 223 267

8 500 5 500 4 300 3 600 -

425 510 313 375 250 300 213 255

598 717 429 515 335 402 279 335

9 500 6 400 5 100 4 300 -

F12/F12E

1

7 days

284 341 221 265 186 223 165 197

F12L

316 379 245 294 206 248 183 219

Reduced rate / Standard rate

Panel prices - Individual panel value assessment based on frequency and site characteristics, subdivided into property classes - Standard and reduced rates, seasonal, based on varying demand levels 1

Applicable to all panels in the proprietary shopping center and parking facility areas.

For panels in street and railway station areas, rates are based on SPR+ performance data.

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Rates

2011

Resort lift Format

Medium

Dimensions

F12 Poster Big Poster, standardised

Tarpaulin Tarpaulin Tarpaulin Tarpaulin PVC-Folie PVC-Folie PVC-Folie PVC-Folie

290 x 140 cm 300 x 200 cm 420 x 300 cm individual 245.6 x 40 cm 375 x 40 cm 100 x 50 cm 245.6 x 40 cm

individual

individual

Big Poster, customized Panorama panel Clock/Information display Ski/Snowboard rack Ambient Media: Gondolas, chairlifts, buses, staircases, buildings, etc.

Prices in CHF

from from from from from from from

1 900 4 600 6 900 on request 2 900 3 400 1 400 1 900 on request

Panel prices - Panels are priced on the basis of winter-season frequencies weighted by resort lift class (free added value if lift operates during the summer).

- Production costs for tarpaulins and/or vinyls are charged and separately listed in the sales documentation - Individual products and prices on request Campaign 1 year: Weeks 45 - 44 Change fo visual Possible on request in week 17: posting free of charge, production costs are invoiced Discounts Posting value in CHF gross

Discount in %

100 000 - 179 999

5

5

180 000 - 249 999

8

5

250 000 - 349 999

15

5

350 000 - 449 999

20

5

>450 000

25

5

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AC in %

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Rates

2011

Tourism area Panel prices in CHF, per format, gross F12P / F200L

F200P

Tourism community class (TCC)

1 year

1 year

1 2 3

6 900 5 500 4 300

5 500 4 200 3 100

Panel prices - Davos, St. Moritz, Lenzerheide, Flims-Laax, Klosters and Gstaad: variable posting > street, railway station rates - All other resorts: rental duration 1 year - Production costs for tarpaulins and/or vinyls are charged and separately listed in the sales documentation TOK communities 1

Davos, St. Moritz

2

Gstaad, Verbier, Zermatt

3

Arosa, Crans-Montana, Engelberg, Flims-Laax, Grindelwald Kosters, Lenzerheide, Sass-Fee

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Rates

2011

Airport Panel prices in CHF, per format, gross Price category

1 2 3 4

F12 / F200 7 days 14 days

337 285 197 156

592 488 312 230

21 days

1 year

848 691 426 303

9 340 7 615 4 670 3 350

F12L / F200L 7 days 14 days

400 322 -

718 562 -

F4 21 days

1 year

14 days

1 035 802 -

11 370 8 830 -

223 166 115 73

Panel prices Individual panel valuation based on frequency, graded by property classes

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Rates

2011

Sports center Panel prices in CHF, per format, gross Price category

1 2 3 4

F12 / F200 7 days 14 days

337 285 197 156

592 488 312 230

21 days

1 year

848 691 426 303

9 340 7 615 4 670 3 350

F12L / F200L 7 days 14 days

400 322 -

718 562 -

F4 21 days

1 year

14 days

1 035 802 -

11 370 8 830 -

223 166 115 73

Panel prices Individual panel valuation based on site quality

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Rates

2011

Camping, aquatic center, tennis

Trade show, exihibition, port of call

Panel prices in CHF, per format/season1, brutto

Panel prices Individual panel valuation based on site quality,

Price category

Property class

1 2 3 4

A A A

B B

A

B

F200

F12

F12L

F4

C

1 527 1 230 994

1 527 1 230 994

1 927 1 522 1 210

939 748 513

C

-

789

-

261

offers and prices on request

Panel prices Individual panel valuation based on frequency, graded by property classes Frequencies Subdivision of camping sites based on number of overnight stays per season: A = 50 000 + B = 20 000 + C = 20 000 Subdivision of aquatic centers based on visitor frequency per season: A = 150 000 + B = 50 000 + C = 50 000 Subdivision of tennis centers based on size: B = large C = medium 1

Indoor pools: duration fo season 1 year

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Rates

2011

Mobility F4

City Lokal F4

Panel prices in CHF pro F4 brutto

Panel prices in CHF pro F4 brutto

Price category

7 days

1 2 3 4 5 6 7 8

67.00 62.00 56.50 51.50 50.00 46.50 41.00 36.50

Price category

7 days

Panel prices

1 2 3 4 5 6 7 8 9 10

152.50 141.50 129.50 119.00 107.50 97.00 85.00 66.50 55.50 41.00

- Impact rated prices by rental price category (RPC - Exceptions because of concession agreement provisions:

Panel prices

Zürich RPC 8 instead of RPC 1

14 days

100.50 92.50 85.00 77.00 70.00 69.50 62.00 52.00

14 days

283.50 261.50 238.50 216.00 194.00 172.00 149.00 111.50 89.50 62.00

Individual panel valuation based on site quality

Basel RPC 5 instead of RPC 2 Bern RPC 8 instead of RPC 3

Products Individual depending on town/community

RPC 1

Town -

2

Genève

3

Lausanne

4

Winterthur, St. Gallen, Luzern, Biel/Bienne

5

Basel

6

Towns/communities with 10 000 - 40 000 inhabitants

7

all others

8

Zürich, Bern

Tourism area F4 Panel prices in CHF per F4, gross Price category

1 2 3 4

14 days

223.00 166.00 115.00 57.00

Panel prices Individual panel valuation based on site quality Products Individual depending on town/community

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Rates

2011

Extra charges Prices in CHF, per format, gross Format

Change of visual within schedule Change of visual outside schedule1 Add-ons/snipes within schedule Add-ons/snipes outside schedule Underl채y sheets Multi-part posters2 Fee in canton of Ticiono3 per contract Locarno

F200

F200L / LR

F12

F24

F4

40

40

60

120

20

120 10 90 18

120 -

140 10 90 27

200 10 90 54

100 10 90 9

90

90

90

90

50

Special terms and conditions Charity posting Non-profit institutions/organizations with ZEWO label are granted a discount of 50% (including agency commission) on all bookings.

Exceptions: F4 products, long-term orders/contracts, locally coordinated products.

Political posting in formats F200 / F200L / F12 / F12L / F24 A discount of 25% and an agency commission of 15% are granted for political campaigns (elections/referenda). Applicable to campaign durations of 7, 14, and 21 days.

Political posting in format F4 A discount of 5% agency commission is granted for political campaigns (elections/referenda) for our Mobility F4 product. Applicable to campaign durations of 7 and 14 days.

1

On request, depending on capacities, same prices as for subsequent posting of delayed-delivery posters

2

Extra charge for posters that do not comply with APG standards: billable hours

3

Political parties exempt from fees

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Rates

2011

Public transit hanging cardboard displays Prices in CHF, per format, gross

1

Format

7 days

14 days

21 days

28 days

+7 days

13.20 17.60

19.50 26.60

25.80 35.60

32.10 44.60

6.30 9.00

12.70 16.90

18.80 25.70

24.90 34.50

31.00 43.30

6.10 8.80

12.20 16.20

18.10 24.70

24.00 33.20

29.90 41.70

5.90 8.50

Service category 1

Hanging cardboard display without dispenser Hanging cardboard display with dispenser Service category 2

Hanging cardboard display without dispenser Hanging cardboard display with dispenser Service category 3

Hanging cardboard display without dispenser Hanging cardboard display with dispenser Format 25 x 35 cm Panel prices

Detailed transit system price lists see www.apgtraffic.ch, hanging displays with/without dispenser Price deviations at VBZ Z端rich, BVB Basel, Stadtbus Winterthur (all available through APGTraffic) Dispenser refills: CHF 4.50 each Available only in series Season discount January/February and JulyAugust: 25% on showings of 3 weeks or more ZEWO organizations 25% discount all year round, on showings of 3 weeks or more

RailBoard, RailBoardMidi S-Bahn Bern (BLS) Prices in CHF, per format, gross

1

Single

Series

Panel

No. of panels

2 weeks

4 weeks

RailBoard

82.50

RailBoardMidi

27.50

380 190 95 380 190

31 350 15 675 7 838 10 450 5 225

53 580 26 790 13 395 17 860 8 930

Format

Format RailBoard: Paper dimensions 65 x 31 cm, visible surface 63 x 29 cm RailBoardMidi: Paper dimensions 25 x 35 cm, visible surface 23 x 33 cm Contract discount Contract value in CHF

Discount

> 10 000

5%

> 30 000

10%

> 40 000

15%

> 60 000

20%

Season discount January/February and July/August: 20%, combinable with the contract discount ZEWO organizations 20% discount all year round, not combinable with the season discount

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Rates

2011

Traffic Light Poster VBZ Tram 2000, Z端rich Format

No. of panels

1 week

2 weeks

3 weeks

from

340 170 85

18 700 9 350 -

32 300 16 150 -

45 900 22 950 -

from

340 170 85

18 700 9 350 -

32 300 16 150 -

45 900 22 950 -

1 month

3 months

6 months

12 months

38 37 36

60.5 59.5 58.5

93 92 91

158 157 156

Winter: We 30.12.09 Tu 30.03.10 and We 29.09.10 Tu 04.01.11

Traffic Light Poster Large Traffic Light Poster Medium Traffic Light Poster Small2 Summer: 31.03.10 Tu 28.09.10

Traffic Light Poster Large Traffic Light Poster Medium Traffic Light Poster Small

2

Format Paper dimensions 76 x 36 cm, visible surface 74 x 34 cm, backlit

Public transit transparent window decals Prices in CHF, per format, gross

1

Format

Service category 1 Service category 2 Service category 3 Panel prices Detailed transit system price lists see www.apgtraffic.ch, transparent window decals Change of visual: CHF 25 Price deviations at VBZ Z端rich, BVB Basel, Stadtbus Winterthur (all available through APGTraffic) Available only in series Format 50 x 25 cm Billposting Begins: Monday closest to the start of the month Posting dates

Campaign duration

04.01.2010

4 weeks

01.02.2010

4 weeks

01.03.2010

5 weeks

05.04.2010

4 weeks

03.05.2010

4 weeks

31.05.2010

5 weeks

05.07.2010

4 weeks

02.08.2010

4 weeks

30.08.2010

5 weeks

04.10.2010

4 weeks

01.11.2010

4 weeks

29.11.2010

5 weeks

03.01.2011

4 weeks

1

Basis: General terms and conditions of APG-SGA Traffic AG, not including production costs

2

Bookable no earlier than 6 weeks prior to start of posting, availability and prices on request

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