2012 Affiliate Summit AffStat Report

2012 Affiliate Summit AffStat Report Affiliate Marketing Benchmarks

Š Affiliate Summit realdeal@affiliatesummit.com http://www.affiliatesummit.com http://www.affstat.com

Table of contents

Affiliate Program Merchant Facts and Figures..........................................................................................................

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What country are you based out of?.................................................................................................................

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What state are you from?.................................................................................................................................. 6-7 Are you male or female?.....................................................................................................................................

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What is your age?.............................................................................................................................................

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What is your highest level of education?............................................................................................................ 10 What is your marital status?............................................................................................................................... 11 Do you have any children?................................................................................................................................. 12 Do you currently work from home or commute to an office?.............................................................................. 13 You have been an affiliate marketer since... .................................................................................................... 14

How do you typically drive traffic to your website?...................................................................................... 15 What role do you play in selecting affiliate programs to promote for your company?....................................... 16 Do you typically promote products and services geared towards consumers or businesses?.......................... 17 When selecting a merchant to promote, what are the top three factors that sway your decision?.................... 18 How do you typically find out about new affiliate programs? ............................................................................ 19 When an affiliate program has denied you, you typically... ............................................................................. 20 How important is your relationship with an affiliate manager?........................................................................... 21 What is your preferred method for finding out information from an affiliate manager?...................................... 22 How do you prefer to be contacted by affiliate managers when they have relevant information?..................... 23 Please select all of the affiliate networks that you belong to. ..........................................................................

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How many programs have you been removed from based on state legislation?.............................................. 25 How has state legislation affected your business overall?................................................................................. 26 What is your annual income derived from affiliate marketing efforts?................................................................ 27 How many affiliate programs are you currently promoting?............................................................................... 28

2012 AffStat Survey 3

Affiliate Program Merchant Facts and Figures STATE OF THE INDUSTRY IN AFFILIATE MARKETING Over fourteen-hundred affiliates were surveyed on their methods, preferences, and strategies for the 2012 Affiliate Summit AffStat Report.

This section features the results of the survey.

Most affiliates work in a vacuum, and scant data exists to tell the story of the affiliate marketer.

As an industry, we are rich in speculation, but poor when it comes to aggregating the facts and figures that drive this business.

Take a look at the following results. You are bound to find some surprises and think twice about the way you operate as an affiliate, merchant, network, or vendor.

4 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

What country are you based out of?

2012 AffStat Survey 5

What state are you from?

6 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

What state are you from?

2012 AffStat Survey 7

Are you male or female?

8 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

What is your age?

2012 AffStat Survey 9

What is your highest level of education?

10 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

What is your marital status?

2012 AffStat Survey 11

Do you have any children?

12 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

Do you currently work from home or commute to an office?

2012 AffStat Survey 13

You have been an affiliate marketer since...

14 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

How do you typically drive traffic to your website?

2012 AffStat Survey 15

What role do you play in selecting affiliate programs to promote for your company?

16 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

Do you typically promote products and services geared towards consumers or businesses?

2012 AffStat Survey | chapter title 17

When selecting a merchant to promote, what are the top three factors that sway your decision?

18 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

How do you typically find out about new affiliate programs? Select all that apply.

2012 AffStat Survey 19

When an affiliate program has denied you, you typically...

20 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

How important is your relationship with an affiliate manager?

2012 AffStat Survey 21

What is your preferred method for finding out information from an affiliate manager?

22 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

How do you prefer to be contacted by affiliate managers when they have relevant information?

2012 AffStat Survey 23

Please select all of the affiliate networks that you belong to.

24 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

How many programs have you been removed from based on state legislation?

2012 AffStat Survey 25

How has state legislation affected your business overall?

26 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

What is your annual income derived from affiliate marketing efforts?

2012 AffStat Survey 27

How many affiliate programs are you currently promoting?

28 2012 AffStat Survey | Š 2012 Affiliate Summit http://www.affiliatesummit.com | All Rights Reserved | REPRODUCTION STRICTLY PROHIBITED

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