SPECIAL REPORT:
WOMEN IN AFFILIATE MARKETING 2011
Affiliate Marketing Benchmarks
Affiliate Summit realdeal@affiliatesummit.com http://www.affiliatesummit.com http://www.affstat.com
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Table of Contents
SECTION1:THE SURVEY Affiliate Facts & Figures
2
S E C T I O N 2 : DATA SECTORS 3 5 7 9 11 13 15
Page
1
Aggregated Statistics Sector: Affiliates Sector: Affiliate Networks Sector: CPA Networks Sector: Merchants Sector: Technology Providers Sector: Other
Copyright
2011. Affiliate Summit – http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
1 Section
Affiliate Facts & Figures State of Women’s Involvement in Affiliate Marketing
W
hen we first started attending affiliate marketing events back in the late ‘90’s, there were very few women in the audience. Fast-forward a decade later and you will find that the very opposite is true.
The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data from nearly 300 companies. We are very proud to be part of a forward-thinking industry that is overflowing with women --- a large portion of which hold management and ownership positions.
Page
2
Missy Ward & Shawn Collins Co-Founders, Affiliate Summit
Copyright
2011. Affiliate Summit – http://www.affiliatesummit.com Some Rights Reserved.
2 Section
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Aggregated Statistics How many employees are in your company?
6 - 10 31%
<5
<5 38%
101 + 11 - 25 26 - 50 51 - 75
6 - 10 51 - 75 13%
101 + 11 - 25 6% 6%
26 - 50 6%
What percentage of employees are women? 76% - 100% 13%
< 5% 6%
6% - 10% 6%
11% - 25% 12%
< 5% 11% - 25% 26% - 50%
26% - 50% 38%
51% - 75% 6% - 10% 76% - 100% Page
3
51% - 75% 25%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned 31%
Male Owned 44%
Completely Female Owned In Part Male Owned
In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? 76% - 100% 19%
< 5% 12% 11% - 25% 6% 26% - 50% 19%
6% - 10% 19%
11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%
Page
4
51% - 75% 25%
< 5%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Sector: Affiliates How many employees are in your company?
6 - 10 31%
<5
<5 38%
101 + 11 - 25 26 - 50 51 - 75 6 - 10
51 - 75 13%
101 + 11 - 25 6%
26 - 50 6%
6%
What percentage of employees are women? 76% - 100% 13% 6% - 10% 6%
< 5% 11% - 25% 6% 12% < 5% 11% - 25% 26% - 50% 51% - 75% 26% - 50% 38%
76% - 100%
Page
5
51% - 75% 25%
6% - 10%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned 31%
Completely Female Owned In Part
Male Owned 44%
Male Owned
In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? 76% - 100% 19%
< 5% 12% 11% 25% 26% - 50% 6% 19%
6% - 10% 19%
11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%
Page
6
51% - 75% 25%
< 5%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Sector: Affiliate Networks How many employees are in your company? 6 - 10 31%
<5
<5 38%
101 + 11 - 25 26 - 50 51 - 75 6 - 10
51 - 75 13% 76% 100% 13%
26 - 50 6%
11 - 25 101 + 6% 6%
What percentage of employees are women? 6% - 10% 6%
< 5% 6%
11% - 25% 12%
< 5% 11% - 25% 26% - 50%
26% - 50% 38%
51% - 75%
6% - 10% 76% - 100%
Page
7
51% - 75% 25%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all?
Completely Male OwnedFemale Owned 44% 31%
Completely Female Owned In Part Male Owned
In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? < 5% 12%
76% - 100% 19%
11% - 25% 6%
< 5% 11% - 25% 26% - 50%
26% - 50% 19% 6% - 10% 19%
6% - 10% 76% - 100%
Page
8
51% - 75% 25%
51% - 75%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Sector: CPA Networks How many employees are in your company? 6 - 10 31%
<5
<5 38%
101 + 11 - 25
26 - 50 51 - 75 6 - 10
51 - 75 13%
11 - 25 101 + 6% 6%
26 - 50 6%
What percentage of employees are women? 76% - 100% 13%
< 5% 6%
6% - 10% 6%
11% - 25% 12%
< 5% 11% - 25% 26% - 50%
26% - 50% 38%
51% - 75% 6% - 10% 76% - 100%
Page
9
51% 75% 25%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all? Completely Female Owned 31% Male Owned 44%
Completely Female Owned In Part Male Owned
In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? 76% - 100% 19%
11% - 25% 6%
< 5% 12%
< 5% 11% - 25% 26% - 50%
6% - 10% 19%
26% - 50% 19%
6% - 10% 76% - 100%
Page
10
51% - 75% 25%
51% - 75%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Sector: Merchants How many employees are in your company? 6 - 10 31%
<5 101 +
<5 38%
11 - 25 26 - 50 51 - 75 6 - 10
51 - 75 26 - 50 13% 6% 76% 100% 13%
11 - 25 6%
101 + 6%
What percentage of employees are women?
6% - 10% 6%
< 5% 6%
11% - 25% 12% < 5% 11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%
Page
11
51% - 75% 25%
26% 50% 38%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all? Completely Female Owned 31%
Completely Female Owned In Part
Male Owned 44%
Male Owned In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? 76% - 100% 19%
< 5% 12% 11% - 25% 6%
< 5% 11% - 25% 26% - 50%
26% - 50% 19%
6% - 10% 19%
51% - 75% 6% - 10% 76% - 100%
Page
12
51% - 75% 25%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Sector: Technology Providers How many employees are in your company? 6 - 10 31%
<5 <5 38%
101 + 11 - 25 26 - 50 51 - 75 6 - 10
51 - 75 26 - 50 13% 6% 76% 100% 13%
11 - 25 101 + 6% 6%
What percentage of employees are women?
6% - 10% 6%
< 5% 11% - 25% 12% 6%
< 5% 11% - 25% 26% - 50% 51% - 75% 6% - 10%
26% - 50% 38%
76% - 100%
Page
13
51% - 75% 25%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all? Completely Female Owned 31% Male Owned 44%
Completely Female Owned In Part Male Owned
In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? < 5% 12%
76% - 100% 19%
11% - 25% 6% 6% - 10% 19%
< 5% 11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%
Page
14
51% - 75% 25%
26% - 50% 19%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Sector: Other How many employees are in your company?
6 - 10 31%
<5
<5 38%
101 + 11 - 25 26 - 50 51 - 75 6 - 10
51 - 75 13%
26 - 50 6%
11 - 25 101 + 6% 6%
What percentage of employees are women? < 5% 6%
76% - 100% 13%
11% - 25% 12%
6% - 10% 6%
< 5% 11% - 25% 26% - 50%
51% - 75% 25%
26% - 50% 38%
51% - 75% 6% - 10%
Page
15
76% - 100%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned 31%
Completely Female Owned In Part
Male Owned 44%
Male Owned In Part 25%
What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? < 5% 12%
76% - 100% 19%
11% - 25% 6% 26% - 50% 19%
26% - 50% 51% - 75% 6% - 10% 76% - 100%
16
51% - 75% 25%
11% - 25%
Page
6% - 10% 19%
< 5%
Copyright
2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.