AffStat Special Report: Women in Affiliate Marketing 2011

SPECIAL REPORT:

WOMEN IN AFFILIATE MARKETING 2011

Affiliate Marketing Benchmarks

Affiliate Summit realdeal@affiliatesummit.com http://www.affiliatesummit.com http://www.affstat.com

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Table of Contents

SECTION1:THE SURVEY Affiliate Facts & Figures

2

S E C T I O N 2 : DATA SECTORS 3 5 7 9 11 13 15

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Aggregated Statistics Sector: Affiliates Sector: Affiliate Networks Sector: CPA Networks Sector: Merchants Sector: Technology Providers Sector: Other

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

1 Section

Affiliate Facts & Figures State of Women’s Involvement in Affiliate Marketing

W

hen we first started attending affiliate marketing events back in the late ‘90’s, there were very few women in the audience.

Fast-forward a decade later and you will find that the very opposite is true.

The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data from nearly 300 companies.

We are very proud to be part of a forward-thinking industry that is overflowing with women --- a large portion of which hold management and ownership positions.

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Missy Ward & Shawn Collins Co-Founders, Affiliate Summit

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2 Section

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Aggregated Statistics How many employees are in your company?

6 - 10 31%

<5

<5 38%

101 + 11 - 25 26 - 50 51 - 75

6 - 10 51 - 75 13%

101 + 11 - 25 6% 6%

26 - 50 6%

What percentage of employees are women?

76% - 100% 13%

< 5% 6%

6% - 10% 6%

11% - 25% 12%

< 5% 11% - 25% 26% - 50%

26% - 50% 38%

51% - 75% 6% - 10% 76% - 100% Page

3

51% - 75% 25%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Female Owned 31%

Male Owned 44%

Completely Female Owned In Part Male Owned

In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)?

76% - 100% 19%

< 5% 12% 11% - 25% 6% 26% - 50% 19%

6% - 10% 19%

11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%

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51% - 75% 25%

< 5%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Sector: Affiliates How many employees are in your company?

6 - 10 31%

<5

<5 38%

101 + 11 - 25 26 - 50 51 - 75 6 - 10

51 - 75 13%

101 + 11 - 25 6%

26 - 50 6%

6%

What percentage of employees are women?

76% - 100% 13% 6% - 10% 6%

< 5% 11% - 25% 6% 12% < 5% 11% - 25% 26% - 50% 51% - 75% 26% - 50% 38%

76% - 100%

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51% - 75% 25%

6% - 10%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Female Owned 31%

Completely Female Owned In Part

Male Owned 44%

Male Owned

In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)?

76% - 100% 19%

< 5% 12% 11% 25% 26% - 50% 6% 19%

6% - 10% 19%

11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%

Page

6

51% - 75% 25%

< 5%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Sector: Affiliate Networks How many employees are in your company?

6 - 10 31%

<5

<5 38%

101 + 11 - 25 26 - 50 51 - 75 6 - 10

51 - 75 13% 76% 100% 13%

26 - 50 6%

11 - 25 101 + 6% 6%

What percentage of employees are women?

6% - 10% 6%

< 5% 6%

11% - 25% 12%

< 5% 11% - 25% 26% - 50%

26% - 50% 38%

51% - 75%

6% - 10% 76% - 100%

Page

7

51% - 75% 25%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Male OwnedFemale Owned 44% 31%

Completely Female Owned In Part Male Owned

In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? < 5% 12%

76% - 100% 19%

11% - 25% 6%

< 5% 11% - 25% 26% - 50%

26% - 50% 19% 6% - 10% 19%

6% - 10% 76% - 100%

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51% - 75% 25%

51% - 75%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Sector: CPA Networks How many employees are in your company?

6 - 10 31%

<5

<5 38%

101 + 11 - 25

26 - 50 51 - 75 6 - 10

51 - 75 13%

11 - 25 101 + 6% 6%

26 - 50 6%

What percentage of employees are women?

76% - 100% 13%

< 5% 6%

6% - 10% 6%

11% - 25% 12%

< 5% 11% - 25% 26% - 50%

26% - 50% 38%

51% - 75% 6% - 10% 76% - 100%

Page

9

51% 75% 25%

Copyright

2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Female Owned 31% Male Owned 44%

Completely Female Owned In Part Male Owned

In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)?

76% - 100% 19%

11% - 25% 6%

< 5% 12%

< 5% 11% - 25% 26% - 50%

6% - 10% 19%

26% - 50% 19%

6% - 10% 76% - 100%

Page

10

51% - 75% 25%

51% - 75%

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2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Sector: Merchants How many employees are in your company?

6 - 10 31%

<5 101 +

<5 38%

11 - 25 26 - 50 51 - 75 6 - 10

51 - 75 26 - 50 13% 6% 76% 100% 13%

11 - 25 6%

101 + 6%

What percentage of employees are women?

6% - 10% 6%

< 5% 6%

11% - 25% 12% < 5% 11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%

Page

11

51% - 75% 25%

26% 50% 38%

Copyright

2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Female Owned 31%

Completely Female Owned In Part

Male Owned 44%

Male Owned In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)?

76% - 100% 19%

< 5% 12% 11% - 25% 6%

< 5% 11% - 25% 26% - 50%

26% - 50% 19%

6% - 10% 19%

51% - 75% 6% - 10% 76% - 100%

Page

12

51% - 75% 25%

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SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Sector: Technology Providers How many employees are in your company?

6 - 10 31%

<5 <5 38%

101 + 11 - 25 26 - 50 51 - 75 6 - 10

51 - 75 26 - 50 13% 6% 76% 100% 13%

11 - 25 101 + 6% 6%

What percentage of employees are women?

6% - 10% 6%

< 5% 11% - 25% 12% 6%

< 5% 11% - 25% 26% - 50% 51% - 75% 6% - 10%

26% - 50% 38%

76% - 100%

Page

13

51% - 75% 25%

Copyright

2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Female Owned 31% Male Owned 44%

Completely Female Owned In Part Male Owned

In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? < 5% 12%

76% - 100% 19%

11% - 25% 6% 6% - 10% 19%

< 5% 11% - 25% 26% - 50% 51% - 75% 6% - 10% 76% - 100%

Page

14

51% - 75% 25%

26% - 50% 19%

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2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Sector: Other How many employees are in your company?

6 - 10 31%

<5

<5 38%

101 + 11 - 25 26 - 50 51 - 75 6 - 10

51 - 75 13%

26 - 50 6%

11 - 25 101 + 6% 6%

What percentage of employees are women? < 5% 6%

76% - 100% 13%

11% - 25% 12%

6% - 10% 6%

< 5% 11% - 25% 26% - 50%

51% - 75% 25%

26% - 50% 38%

51% - 75% 6% - 10%

Page

15

76% - 100%

Copyright

2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.

SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011

Is your company owned by a woman; in part, in whole or not at all?

Completely Female Owned 31%

Completely Female Owned In Part

Male Owned 44%

Male Owned In Part 25%

What percentage of female employees in your company are in management positions (including all affiliate managers, etc.)? < 5% 12%

76% - 100% 19%

11% - 25% 6% 26% - 50% 19%

26% - 50% 51% - 75% 6% - 10% 76% - 100%

16

51% - 75% 25%

11% - 25%

Page

6% - 10% 19%

< 5%

Copyright

2011. Affiliate Summit â&#x20AC;&#x201C; http://www.affiliatesummit.com Some Rights Reserved.