Incubating, Growing and Managing Affiliate Programs for Over 12 years Page 1 of 3
Brand Oversight Strategy AffiliateTraction has without question the most thorough and advanced brand oversight available! AffiliateTraction monitors your brand in the affiliate channel based on your policies and preferences. Brand oversight is an essential part of our service which includes: search, content, email, domain and promotion code oversight. AffiliateTraction’s proprietary, best-in-the-business software specializes in specific aspects of brand oversight with each function having been tested for over 6 months and directly compared to competitors’ offerings. The software’s findings are only as good as the final analysis, however, and frequency in which it is done. Our brand oversight team reviews data daily and is trained to understand findings, investigate and respond. The team publishes findings in your dashboard, so you can see each violation and make decisions based on all of the available information. d ere powBY
WHY SEARCH MONITOR? After multiple side-by-side tests we chose The Search Monitor to power our search oversight. The Search Monitor offered a more in depth and larger spectrum analysis than other services FREQUENCY Other firms claim Search oversight, but how often? AffiliateTraction does search oversight everyday.
SEARCH OVERSIGHT: The Search Monitor service ensures that affiliates promoting your products adhere to the rules and policies outlined in your program by searching for, identifying, and reporting any violations. Specific areas targeted for violation searches include: URL Hijacks, PPC Bidding, Search Engine Rank, Ad Copy, Landing Pages, etc. Violation instances are brought to your attention via detailed reports that include all violation information such as dates, times, keywords, copy, landing page and any accompanying screen shots for accurate record keeping. Reports are run daily and delivered via automated email to ensure consistent compliance. The Service: As with most software, search oversight software is useless without a competent driver. AffiliateTraction has invested in extensive training in order to provide the best possible oversight. Our testimonials, case studies and clients are evidence of our expertise. We diligently check Search Monitor every day to guarantee that all PPC violators are identified in all the major engines to ensure that all existing affiliates remain in compliance with the terms set forth in each client’s program terms and conditions.
CONTENT OVERSIGHT: The AdComply service specifically seeks out your advertisements by monitoring your domain and then finding ads, links, or redirects sending traffic to that domain. AdComply follows the path from the original advertisement to the final landing page, and takes screenshots along the way. AdComply can then identify violations by reviewing ad placement, ad copy, and surrounding webpage content. This review process is consistently run on top tier search engines, social sites, and a wide array of adult, illegal and frequently visited sites. In addition, you are capable of customizing the system to address unwanted keywords, negative terms, expired coupon codes, and spyware/malware searches. Reports are built around providing screenshot evidence available for viewing in a customizable dashboard. The Service: AffiliateTraction is the first agency to offer content oversight, and still the only of its kind to offer this important part of brand oversight. We have a tool that crawls each publisher’s website for inappropriate (violence, adult, etc) content. We not only know where our client campaigns are visible, but also control what kind of sites our clients are seen on to guard brand reputation against negative associations. Provider
Standard Rate
Agency Rate
Savings
Search Oversight
The Search Monitor
$500+
Waived
$500+
Content Oversight
AdComply
$1,000+
Waived
$1,000+
831.464.1441
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2125 Delaware Avenue, Suite E, Santa Cruz, CA 95060 Page 1 of 3
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WHY ADCOMPLY? After multiple side-by-side tests, we chose AdComply to power our content oversight. AdComply worked with us to develop software built for affiliate marketing. After over a year of development, AdComply has created the best content oversight software available. FREQUENCY We have not seen any other firms offering content oversight. However, AffiliateTraction does it everyday.
www.affiliatetraction.com
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DOMAIN OVERSIGHT: CitizenHawk plays a critical role in defending your brand and reputation online by identifying the exploitation of your online presence including: typosquatters, domainsquatters, PPC violators, and phishing/pharming attacks that are diverting your traffic and advertisement resources.
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WHY CITIZENHAWK? After our due diligence we selected CitizenHawk to power our domain oversight. CitizenHawk, offers an advanced solution to not just locate Cyber Squatters but recover the domains on a performance basis. AffiliateTraction’s strategic alliance with CitizenHawk offers merchants oversight that includes domain value and recovery terms. FREQUENCY
The services also include Compliance Monitoring which will play a valuable role in loss prevention by ensuring compliance with any distribution policies. By continuously monitoring online classified sites (CraigsList, Kijiji, etc) and major auction sites (eBay, etc), any illegal distribution can be identified including sales of pirated goods, gray-market distribution, and any illegal production and sale of counterfeit merchandise. Lastly, CitizenHawk also focuses on your brand reputation by targeting negative customer posts, unfavorable product reviews or news stories, comments from disgruntled employees or any other negative terms associated with your brand by bringing them to your attention to determine how to respond. The Service: AffiliateTraction is the first agency to offer domain oversight, and still the only one of its kind to offer this important part of brand oversight.
AffiliateTraction does domain oversight monthly.
EMAIL OVERSIGHT: LashBack’s Unsubscribe Blacklist (UBL) service is the world’s largest unsubscribe intelligence database and allows your organization to identify and block the worst unsubscribe abusers before they begin representing your products or brands. LashBacks’s UBL database covers four types of unsubscribe abusers: senders that fail to provide an unsubscribe mechanism, senders that do not honor the unsubscribe requests, senders that allow their unsubscribe list to be used by other parties (to send more spam), and senders that take suppression lists (lists of email addresses that have been requested to unsubscribe) from other organizations and use for email blasts. All IP addresses logged in this list are continuously monitored and the database is updated hourly. The Service: AffiliateTraction is the first agency to offer Email oversight, and still the only of its kind to offer this important part of brand oversight. We use LashBack to monitor email activity by all affiliates to ensure they remain in compliance with the tenets set forth in the U.S. Can-Spam Act. d ere powBY
FREQUENCY Blacklisted promotion codes are suppressed in real time.
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WHY LASHBACK? LashBack is used by the FTC for SPAM oversight. FREQUENCY We have not seen any other firm offering email oversight. However, AffiliateTraction does email oversight daily.
PROMO CODE SUPPRESSION: AffiliateTraction has developed its own software as a safety-net. If content oversight does not stop transactions with black listed codes, the Promo-Code Suppression tool does. When these codes are used, the consumer is allowed to continue without interruption; the transaction is tracked as a “suppressed” transaction. However, neither the network nor the affiliate are compensated. The system provides detailed reports on what percentage of transactions used promo codes, what percent of transactions used restricted promo codes, the dollar value, and includes graphing tools to evaluate for hidden opportunities. The Service: This software ensures that client specified promotion codes are hidden and protected. Our software blocks specific promotion codes for our clients to ensure they do not pay commissions on transactions using discounts unintended for affiliate referred sales.
Provider
Standard Rate
Agency Rate
Savings
Domain Oversight
AdComply
$1,200
Waived
$1,200
Email Oversight
Lashback
$3,000
Waived
$3,000
Promo Code Suppression
831.464.1441
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AffiliateTraction
2125 Delaware Avenue, Suite E, Santa Cruz, CA 95060 Page 2 of 3
Exclusively provided by AffiliateTraction
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www.affiliatetraction.com
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EMAIL SUPPRESSION: OPTIZMO provides an automated system to manage email suppression lists (lists of email addresses that have been requested to unsubscribe) ensuring CAN-SPAM compliance by tracking all opt-out requests and ensuring they are honored in all mailings regardless if the mailings are via third party mailing list, current company opt-in list, or any list in which a customer can possibly receive unwanted email. The easy-to-use interface allows clients full visibility of combined suppression lists and provides complete control on how suppression lists are being used. The OPTIZMO system also provides full control on how mailers access suppression lists by offering a plain text or MD5 version.
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WHY OPTIZMO? As a partner of Lashback, Optizmo was the best choice for offering an email suppression solution. The software offers the ability for opt-out scrubbing without disclosing the lists and comes with the highest level of security available.
Functionality includes the ability to manage which 3rd party advertisers, publishers, or affiliates can upload/download suppression lists. Also, advanced analytics allow complete visibility into the evolution of a suppression list including how many uploads/downloads, who uploaded/downloaded, and when the uploads/downloads took place.
FREQUENCY Email suppression is available for networks and publishers 24/hours a day through an interface supplied by AffiliateTraction.
The Service: AffiliateTraction is the first agency to offer email suppression at no added cost and still the only agency of its kind to offer this important part of brand oversight.
SOCIAL MEDIA CONTENT OVERSIGHT: Your affiliate program, reputation, brand, and policies are all open to discussion in social media – this is where your customers are. Making certain that restricted promotion codes are found and your brand is protected and monitored is of the utmost importance to AffiliateTraction. The Service: AffiliateTraction is the first agency to offer social media content oversight, and still the only of its kind to offer this important part of brand oversight. Our brand oversight team manages the results that arise.
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FREQUENCY We have not seen any other firm offering social media content oversight. However, AffiliateTraction does it every day.
Link Verification: The Link Verification Tool not only monitors your affiliate channel links to make certain all destination URLs are correct and not pointing to missing pages, our proprietary Link Verification Tool dynamically updates the link to redirect to your homepage and notifies you that a broken link has been identified, the error type (301, 404 etc) and shows the broken links to be corrected in your universal dashboard.
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FREQUENCY Links are verified in real time.
Provider
Standard Rate
Agency Rate
Savings
Email Suppression
Optizmo
$500
Waived
$500
Social Media Content Oversight
AdCompy
Exclusively provided by AffiliateTraction
AffiliateTraction
Exclusively provided by AffiliateTraction
Link Verification
831.464.1441
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2125 Delaware Avenue, Suite E, Santa Cruz, CA 95060 Page 3 of 3
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www.affiliatetraction.com