Affinity EMAG January 2015

MAGAZINE Affinity Alliance releases its four tiered program…

2015 is the year we are focusing on our Health & Wellbeing Sector - offering more tailored benefits for the kind of lifestyle you deserve…

ASSOCIATION SPOTLIGHT

This time of year in particular we need to be supporting our community and our great contributors. Give matcher is now aligned with our Fundraising Program and will match dollar for dollar - Great News for our charities…

WHAT’S NEW AT AA! Check out our new organisations that have adopted the new & improved benefits package

Issue 22 - January 2015

AFFINITY

SHOUT A MATE! Small business is Australia’s largest employer. Every community relies on small business and what we need to remember is that farmers are small business operators too.

Help us help drought affected communities.

Show your support & Shout A Mate!

For more information visit

www.shoutamate.com.au facebook.com/shoutamate

Exclusive offer to

Affinity Alliance Members Only…

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Become a Foundation Member of the SBPA and Affinity Alliance will subsidise your membership fee of $55. Joining Fee of $22 applies.

As a Foundation Member you will be the voice for representation in parliament for any policy changes required for Australian businesses to:

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• Eliminate unnecessary red tape • Invest in a vibrant growing Australia • Invest in our kids

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To find out more, go to www.smallbusinessparty.org.au/join-usnow use coupon code SBPA-AA14

AFFINITY MAGAZINE

What’s In store for you this month…

Editors Letter

5

Welcome the unveiling of our 4 Strategically Aligned Programs “Supreme” Member Benefits “Admiralty” Employee Rewards “Applaud” Customer Loyalty The “Ambassador” Fundraising Program

Association Spotlight

6

“Professional Fishermen’s Association” Affinity PROFESSIONAL

13

Legal, HR/IR, Insurance, Foreign Exchange, Finance, Business Coaching, Safety In the Workplace…

Member Engagement

33

Affinity TRAVEL

39

Affinity COMMUNICATIONS

43

Affinity LIFESTYLE & ENTERTAINMENT

47

Affinity NETWORKING

49

Affinity FUNDRAISING

51

Affinity HEALTH & WELLBEING

53

Affinity SHOPPER

57

MEDIA KIT

60

Editors Letter How excited we are to be starting the new year - that is, 2015 with a god almighty roar! After years of nutting out how the four programs were going to mesh together, what we would call them and if they were going to be well received, we finally have the end product. One of which we here at Affinity Central are very proud.

Our four programs are all very different as to the kind of target market they are designed to attract. They also have different levels of benefits, but all equally special and each carrying particular qualities that are unique to their specific industry. With all programs fully tailored to each individual organisation, we are sure that we are onto something.

have the opportunity to double their donations.

For more information on any of our programs, Be sure to visit www.affinityallianceco.com.au or call 1300 793 044 for an information pack.

New Organisations A BIG WELCOME TO OUR NEWEST ORGANISATIONS! •P r o f e s s i o n a l F i s h e r m e n ’ s Association • Taxi Council Qld If you belong to one of these fantastic organisations, be sure to keep on the lookout for your new Affinity members card & kit which gives you all the access you need to a myriad of fantastic offers.

So with no further ado, we announce the Four Key Links in the Affinity Alliance Chain:

New Providers

The “Supreme” Member Benefits Program - designed for Associations, Sporting Clubs & Networking Groups.

• Training Aid Australia • ANYTIME FITNESS • OPSM

The “Admiralty” Employee Rewards Program - aimed at large corporations and businesses to give Employers the edge when it comes to employee loyalty and satisfaction.

• Sunglass Hut

The “Applaud” Customer Loyalty Program - for retailers and smaller businesses wanting to attract and retain their customers in todays tough economic climate.

Thank you to all of our providers who have offered fantastic exclusive benefits for our members, we could not do any of it without you.

The “Ambassador” Fundraising Program - Schools, Charities & Not for Profits will benefit from aligning with our Ambassador program and with our most recent alliance with Givematcher, our organisations will

• Exchange Travel • Various new Restaurant Offers • Your Corporate Lifestyle

Don’t forget to check out our new site with all the trimmings along with the Dining Out & Entertainment Guide. Not only will you have exclusive access to the finest restaurants in the country with some fantastic deals for our AA members, you will also be privy to the best in entertainment and events. Be the first to book the latest show or concert and show off to your friends and of course don’t forget to tell them that you can only have access through ‘Affinity Alliance’….

If you would like the opportunity to advertise your restaurant/cafe and can offer an exclusive deal to our members, let us know.

We are always on the lookout for new providers and our members love it!

Affinity Travel

With the launch of our very own travel portal, members will never be stuck for holiday ideas.

A dedicated travel & leisure portal, its not just customers who take holidays through Affinity Travel, the prices do to. You will find massive savings on flights, over 200,000 hotels, tours and transfers available across a wide range of worldwide travel destinations with many integration options. travel.affinityallianceco.com.au

Fiona McTaggart AA Managing Director

DINING,WINING & LIFESTYLE

If you would like to advertise your organisation or business with Affinity Alliance to offer our members even more value for money, please contact our head office on 1300 793 044 or email

admin@affinityallianceco.co m.au for details and a copy of the AA Media Kit.

ASSOCIATION SPOTLIGHT

Professional Fishermen’s Association Tricia Bennett Executive Officer of PFA introduces our latest organisation…

The Professional Fishermens’ Association (PFA) provides a representative voice for commercial fishermen of NSW. We have a voluntary based membership focused on strong access rights for our members and a sustainable, profitable and viable future for our industry.

The PFA provides a voice for our commercial fishers.

The PFA was born out of a widespread concern about the future of the Commercial Fishing Industry in NSW. In common with other State fisheries, NSW professional fishers are deeply worried about the erosion of their long term rights to harvest seafood on behalf of the community. This harvest is essential to supplying both the retail and wholesale sectors, and, in turn, our valuable restaurant and tourism businesses.

The objectives of the PFA are:

If we are to have a positive impact and improve our standing in the community, secure the future of the industry and supplies of fresh seafood we need to work together and be proactive in seeking to gain the attention of policy makers and the general public. We need to alert them to our conservation credentials and the value that we inject to coastal communities, many of which have few other reliable employment opportunities. Various socio economic studies have clearly shown the benefits the professional fishing industry brings to regional areas along the NSW coast.

Further studies in the future will be done to continue to show the value of the industry to local economies, employment and society in general. Our strength will always be in numbers and as a united group.

•Objective 3: The wild harvest fishing industry is recognised by the community and government as sustainable and a valued food source.

•Objective 1: Strong fishing rights that will provide long term access, and a viable future for commercial fishers.

•Objective 2: A strong representative voice for the commercial wild harvest fishing industry.

• Objective 4: Applied industry driven research used to support good management and decision making.

• Objective 5: Relationships established with government & nongovernment agencies in pursuit of long term outcomes.

To find out more about the PFA and our activities go to our website at www.nswpfa.com.au

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Affinity PROFESSIONAL LEGAL NETWORK INSURANCE FINANCE HUMAN RESOURCES INDUSTRIAL RELATIONS

AFFINITY MAGAZINE

Affinity BUSINESS COACHING There’s A Hole In My Bucket!

by Rob Murphy - CEO of Aspirus That’s right! All businesses have holes in their financial ‘bucket’. It’s been said for many years: “You have to spend money to make money.” In business, and in life, there will be money spent – outgoings. We cannot avoid them.

What we CAN do is control them!

Bucket 1 As you see in the diagram, the money pouring into the bucket is our Income.

From there, we spend money on producing and delivering our products and services – mainly Labour and Materials.

What’s left from our Income is then Gross Profit represented by the upper line.

Then, we spend money on running our business – Overheads and Expenses.

What’s left after that is Net Profit – represented by the bottom line.

Yes, that’s where the expression comes from! We’re all concerned about “The Bottom Line”.

In the example to the left, you can see how our outgoings are depleting our Income significantly, and hitting the Bottom Line with very little profit.

The holes in the bucket are way too large. They’re out of control.

Unless you monitor and control your outgoings, you’ll be working your heart out for very little return.

Sound familiar? You’re not alone. Many businesses – small, medium and large – suffer from this problem.

The Good News is that it doesn’t need to be that way!

It’s time to take control! So, how do you take control?

You need to KNOW your business – not “hope” or “think” or “wish” or plainly “don’t know”.

You need to KNOW where your money is coming from and where it’s going to.

You need to adequately price your products and services, to maximise your income.

You need to maximise your billable hours.

You need to be EFFICIENT – everything you do is at minimum cost to the business.

You need to be EFFECTIVE – everything you do is right, first time, every time.

You need to reduce the holes in your bucket to the smallest they can be.

Bucket 2 Now, that’s looking healthier!

Even with the same income, just by controlling the outward flow of money has significantly boosted our bottom line!

Sure, there’s a limit to how far we can reduce the ‘holes’, but how do you KNOW they are at their minimum?

This whole concept takes you to ‘The Other Part” of your business that many just don’t understand. That’s where we can help.

We probably don’t know much about your products and services – that’s your expertise.

We do know how to help you take control, so you KNOW how your business is performing.

Our commitment to you is a simple, understandable and affordable one that WILL help you raise your business to the next level.

I’m no plumber, but I can certainly help you fix those holes in your bucket!

Rob Murphy: 0413 087 309, rob@aspirus.com.au,

AFFINITY MAGAZINE

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AFFINITY MAGAZINE

Accreditation & Certification programs add value to associations Graeme Drake, Professional Management Advisor, geadvisory.com Associations that have, or are thinking of developing or reviewing certification or accreditation programs, are encouraged to do so to provide a valuable service to their members.

These programs contribute greatly to providing a stamp of approval for association members and can provide a sustainable revenue stream if designed and administered appropriately.

“Associations need to have compelling offerings for members,” said Associations Forum General M a n a g e r, J o h n P e a c o c k . “ A c c r e d i t a t i o n programs that provide genuine acknowledgement of attainment of a standard allow an association to position its members as being better practitioners or having better services than the rest.

Associations develop certification and accreditation programs for various reasons.

“When [Member Benefits] contribute to status or an increase in income, they become aspirational and hence desired by potential members.”

These include: • ensuring members meet minimum codes of practice, standards or levels of competence.

• providing members with an opportunity to differentiate themselves from non-members in the market.

• allowing sectors to self-regulate or to co-regulate with government.

• certification and accreditation programs can be focused on the individual or the organisation that is the association member, or on the performance of its products and services.

Examples of simple programs include periodic declarations of adherence to Code of Ethics and Practice Standards like the Australian Association o f M a s s a g e T h e r a p i s t s , t h ro u g h t o m o re comprehensive programs involving assessment by independent third parties, such as the Property Council’s Lifework Village Scheme for retirement villages.

More sophisticated programs are often based on inter national benchmarks and standards, especially where members or their products or services need to have recognition in other countries. An example of this is the accreditation of Australia’s testing laboratories and inspections bodies, which is undertaken by the National Association of Testing Authorities, Australia. The results of accredited testing and inspection are recognised overseas and assist Australia’s exports and market access.

Associations Forum is a strong advocate for accreditation and certification programs.

There are a number of practical considerations when establishing, managing and reviewing certification and accreditation programs. These include: 1. Ensuring there is a clear scope and purpose for the program, especially in terms of confirming its relevance and that it addresses a real need.

2. Stakeholder engagement, ownership and governance arrangements.

3. Establishing a sustainable business model and pricing strategy.

4. Providing training and support to members to prepare them for certification or accreditation.

5. Determining the assessment techniques to be used and what competencies are required.

6. Confirming the process for decisions on certification or accreditation and dealing with appeals or complaints.

7. Development of appropriate communication, branding and control for the use of marks of conformity.

8. Determining what arrangements are required for on-going surveillance, re-certification or reaccreditation.

9. Promotion and marketing activities to support the program to the wider community.

10.Ensuring arrangements are in place for periodic review, updates and closing down the program if required.

Development and review of certification or programs is timely as Australia has adopted a number of international standards on the establishment and management of certification and accreditation programs including: •ISO/IES 17067:2013: Conformity assessment Fundamentals of product certification and guidelines for product certification schemes.

•A S / N Z S I S O / I E S 1 7 0 6 5 : 2 0 1 3 : C o n f o r m i t y assessment - Requirements for bodies certifying products, processes and services.

•AS/NZS ISO/IEC 17024:2013: Confor mity assessment - General requirements for bodies operating certification of persons covers the certification and accreditation or persons.

Copies of the above documents cane sourced via the Standards Australia website www.standards.org.au Overall, while the establishment and maintenance of accreditation and certification programs is a significant project to undertake, they can become a core, if not primary service for an association.

Graeme Drake is a professional management advisor that specialises in standards development, certification, accreditation and compliance. He is Chairman of the National Standards Committees for Conformity Assessment (QR-010) and Compliance Management Systems (QR-014), and a member of the Accreditation Board for Standards Development Organisations (ABSDO) E: graeme.drake@geadvisory.com P: 0466 262 372

MEMBER ENGAGEMENT

AFFINITY MAGAZINE

Membership Sales How to Motivate Your People to Deliver the Highest Standards of Member Service Excellence

by Kevin Cahalane - Membership Growth The best managed CRM system, leading edge telecommunications and state of the art facilities count for virtually nothing if your people are not happy at work. This causes problems with members and internal issues that high tech alone cannot resolve.

Let’s start by contradicting the above headline. In reality, no one can actually motivate another person to do a thing! You can influence people, you can persuade people, you can manipulate people but – simply – put – motivation means ‘provide someone with a motive’ to lift or change their behaviour to a desired level of performance.

The trade off for this is – there must be some level of satisfaction gained or need fulfilled by the person you are attempting to ‘motivate’.

Otherwise the person will not be driven by the positive forces needed to deliver excellent member sales and service.

Assuming that people are different and have different needs, let’s examine a number of factors that will drive the performance of your people and lead to increased satisfaction and loyalty from your members.

First of all, it is impossible to have motivated people if there is not a reasonable degree of job satisfaction. This covers the areas of: Job security – from unwarranted dismissal and demotion.

The job itself – interesting work, within the person’s capabilities.

Work environment – knowledge of company policies, happy fellow workers, leadership.

A safe workplace, free of intimidation of any kind.

Compensation – wages and benefits comparable to similar organisations in the industry.

If these five factors are in place, you have laid the ground work for employee motivation and can set in motion the plans needed to change behaviour and drive your people to new heights of membership sales and service excellence!

Detailed below are proven motivational factors. Remember – p e o p l e a re d i f f e re n t , s o i t i s worthwhile testing what works best with different individuals. (i) Instil a sense of achievement and aspiration in your people. Encourage them to make decisions and back them in those decisions – even if they are occasionally wrong. Discuss outcomes with them and give them the confidence to think for themselves. Talk to them about their values and what they aspire to and help them to achieve their work goals.

Finally, let people see the results of what they have achieved. (ii) Recognise and reward effort. Most of us, as kids, were

constantly ‘caught doing something wrong’. How about ‘catching’ your employees doing something RIGHT? Give them a private pat on the back or make it more public, if you hold team meetings for example. (iii) Delegate responsibility.

Whatever the size of your organisation, if you have one or more staff who can handle extra, challenging work – give it to them.

Explain fully what you want done, ensure they understand the process and give them a fair go. Many people thrive on extra responsibility. (iv) Advancement. This depends entirely on the size of your organisation/association and, also, not everyone can become a ‘chief’. However, if you can set a career path for your people and they can see where they are headed and what career opportunities there are, then you will see a stronger motivation and desire in those who want to advance. (v) Feedback. This is one of the most important contributing factors to employee motivation. It destroys the ‘we’re treated like mushrooms’ syndrome prevalent in organisations of all sizes. Tell them what is happening in the company, the industry, new recruitment promotion, new renewals campaign, and whatever else they should know about. Also, seek their feedback – continuously. Your employees are probably your best source of information gathering relating to what your customers’ want and need.

(vi) Financial incentives. What do we pay incentives for and how much should we pay? These are extremely difficult questions to answer as it depends on the industry, how much base salary and benefits the employee already receives, profit margin requirements and turnover. (vii) Personal growth and development opportunities such as attendance at workshops and seminars that will benefit them; give them access to books and tapes that will help them grow and develop; subsidise further education for them; allow them time off to pursue agreed personal development opportunities; look after their health and welfare e.g. a gym membership.

The final factor in employee motivation is YOU...providing quality leadership.

“A good leader inspires their people to have confidence in him/her ...

A great leader inspires people to have confidence in themselves�

Contact Kevin Cahalane today for a frank discussion on your membership growth needs in key areas such as membership sales training, team building, member service excellence training, telemarketing training and coaching your team to s u c c e s s : kevin@membershipgrowth.co m.au or 03 5976 8966 (Australia)

AFFINITY MAGAZINE

DISCOVER SOME OF THE FUN STUFF Great discounts on holidays, flights, accommodation & car hire.

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Save up to 70% on your travel needs with your very own concierge.

Save up to 25% on various FUN activities through Affinity Alliance.

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WE A WO RE MA ODE K N P ERS O DOG F ET P ROD HIGH BIRD BEDS, QU UC CAT TREE TS, SU ALITY R A B PL AY ST B S CH AS C A B I T H U T ANDS, , NEST C B I BRO N E T S , H E S A GUINEA OXES, ODE N PA R RS. R O T D B R E E PIG/ DIN & P G OU LT RY •We a AFF •We re the m IN anuf only DISC IT Y ALLI actur •We use p AN C OUN er ca et sa EM P RO T OF fe m as lo n make EM DUC F AL ateri anyt ng a TS, I L AN BERS R als hing •We s it is N ECE IMA for ca CLU m PRES IVE LW DIN idea n make ade from any ani E A 10 N O G T s into our d O m S Y w U a % D ALE OUR l ood PON WO esign a rea I R T A E O X s F MS… lity RDE F or tu RIN G INIT Y A rn yo L ur .

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ADVERTISE YOUR BUSINESS WITH US FOR FREE!!

GET AHEAD OF THE COMPETITION

ADVERTISE YOUR BUSINESS FOR FREE & BE REWARDED! There is no better offering on the planet. Advertise your services at a nominated discounted rate for our members and we will give you the following for FREE… • • •

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Free Free Full Page Advertisement in the Affinity EMAG (distribution to over 500,000 members across Australia) Free Full Page Advertisement in the Online Members Directory 1 Free Affinity Alliance Lifetime Membership offering you exclusive discounts to various services such as Shopping, Entertainment, Dining, Travel & Accommodation and so much more (visit our website for details) 4 x monthly dedicated email campaigns showcasing your business

www.affinityallianceco.com.au Phone: 1300 793 044

Affinity FINANCE New Year, New Start, Plan for Success in 2015…

by Ian Birtles-Crute, Wealth Manager and Principal, Yellow Brick Road, Browns Plains The New Year is a time for resolutions and reflection concerning your personal finances. Did you set goals last year? If so, did you achieve them? It’s that time of year where you need to take stock, conduct a financial health check and look at ways to improve them in the year ahead.

Making a goal and having a plan is a great way to not only achieve some goals but control your cash flow. And making a plan for a year gives you a chance to set goals and divide their execution into monthly and weekly benchmarks.

Here’s some ideas: •

•

• •

•

•

•

•

Goals: write down what you want to achieve. Make different columns for your goals: you can have basic ones such as ‘eliminate credit cards’ and bigger dreams such as ‘buy a house’. Write them down, be realistic and if you have a partner, make sure both of you agree on them.

Plan: a year gives you plenty of time to plan to reach your goals. For each goal, break its achievement into weekly, monthly and quarterly steps. Many small steps add up to big goals.

Discipline: have a good look at the plan. If it’s worth pursuing, it’s worth committing to. Decide early.

Weed out: throw out the goals you won’t follow through on and don’t sabotage yourself from the outset – if you know you won’t go to the gym every day, change it to something you will do.

Consumer debt: achieving most financial goals involves saving of some sort, but it also involves debt reduction.

Find a way to rid yourself of the most expensive debt (credit cards). Make a plan for this.

Efficient debt: you can save a lot of money by fine-tuning your mortgage: on a $300,000 25-year mortgage at 4.65 per cent your total interest bill is $207,941. But if you pay 5.21 per cent, your total interest is $237,198. The difference over the long term, is almost $30,000, all other things being equal.

Review your insurance needs: as you move through your career and life, your insurance needs will change. Give some thoughts to how your family has grown, if your job has changed, have you acquired any additional assets – and if so compare what level of cover you need to what you already have.

Advice: acknowledge you can’t know everything, and take expert advice early – not just when you’re in trouble.

Final tip: you know there’s going to be a holiday period at the end of every year. The New Year is a great opportunity to get an early start to your savings. Now is the time to open a Christmas saver account, keep it separate from your daily transactions and save a small amount of income each week so you have a cash fund.

For a free consultation to kick start your New Year financial goals, contact a Yellow Brick Road Wealth Manager, visit ybr.com.au or call 1800 927 927.

AFFINITY MAGAZINE

5 Key Strategies for Successful Claims

by Adam Pile from Your Risk Adviser Success with filing claims is the most important aspect of insurance.

The purpose behind getting an insurance policy is to get paid when something bad happens. Unfortunately, it is also one of the most difficult since insurers may have different evidentiary requirements and processes.

A broker is tasked with the role of assisting clients in filing claims and strongly influences client-broker relationships.

It is critical that brokers work with their clients and insurers to ensure that claims are successfully resolved.

In order for claims to be successful, three things need to be in place; sufficient insurance cover; timely filing of claim and sufficient evidence of damage such as digital photos showing original condition of the damaged item.

Protective Strategies in Handling Claims 1. It is important for brokers to ensure that clients are never underinsured.

To make sure that claims are processed successfully, a review of policy extensions, level of cover and type of insurance must be done on a regular basis. When clients are underinsured, insurers are unable to provide excellent claims and that then leads to difficult situations. Brokers should be firm in recommending level and type of cover and to document these recommendations.

A good example would be business interruption cover. This type of cover is often neglected but could mean the difference between survival

and shutting down operations.

4. More than 20% of claims filed are paid without upfront evidence.

However, a client must always have documentary evidence available should an insurer request it.

Proof of ownership, receipts, digital photos, proof of income and evidence of costs relating to claims are relevant evidence that may be required particularly for motor and property claims. If a claim is costly, the client must create a system for simplifying the monitoring of expenses.

2. Brokers should educate their clients about managing business risks and mitigation before they are placed in a situation where a claim becomes necessary.

Clients should be forewarned about potential disasters so they know what to do if one does happen.

Understanding the claims process and what is required makes it easier for a client to be properly compensated.

5. Brokers should be proactive in managing claims on behalf of their clients. Since brokers understand much of their clients’ businesses and risks, they can make the claims process smoother and minimize possible negative consequences on their clients post-claim. It is critical that brokers are able to answer questions a client may have and provide technical advice so that claims are processed as quickly as possible.

3.

Each insurer may have different requirements.

A broker can provide able assistance to clients by explaining the requirements and process of each insurer. An excellent broker takes the time to know the requirements and stay updated with the changes of each insurer. Knowing the most efficient way of filing a claim, could help expedite the process particularly in critical times such as a natural disaster.

Many clients and brokers get confused about the issue of obtaining quotes before filing a claim.

Insurers deem this a waste of time since insurers have stronger business relationships with suppliers and can obtain better deals more quickly.

Although there are certain situations when it may not be possible for a client to wait for an insurer to purchase a replacement item, an insurer should be notified as soon as possible about a potential claim before any action is taken.

These 5 strategies can ensure that brokers do everything they can for the quick and successful resolution of claims for any type of insurance, thereby forging mutually beneficial relationships with their clients forever.

Your Risk Adviser are insurance experts, assisting both businesses and individuals to address their insurance needs. For your cost and obligation free consultation please contact 1300 815 344 to see how our staff can help.

Your Risk Adviser is an authorised representa3ve of NAS Insurance Brokers AFS Licence No.233750

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Affinity HR/IR Occupational Health & Safety

by Sharon Collitt from Employment Tool Kits Each and every business of the p re s e n t e r a re q u i re s s o m e Occupational Health and Safety measures in workplace. It is a sort of safety management system that assists in effectively managing the health and safety issues within the official premises of your business. These systems are specifically designed to defend the security of your employees and enable them to work in an environment free from any hassles. The core objective behind developing an OHS policy is to stop all insecure and unsafe work practices within the premises of an organization.

A valuable OHS Management System is keep up-to-date with modernize health and safety s t a n d a rd s . F o r i n s t a n c e , i t protects your business against certain probable law suits in case an employee does some illegal practice like injuring himself etc. If your business is operating without any OHS management system that consulting with an employment Consultation Company seems to be a perfect option. Proficient team of Safety management Consultation Company will inspect your workplace and then decide accordingly what sort of safety management system is appropriate for your business. Here are some reasons that could help you to ascertain that why your business requires a proficient Occupational Health and Safety management system.

Safe Your Employees With a proficient OHS Management System, you can work effectively towards developing a protective and work friendly environment for your employees. It effectively

helps in reducing several cases for employee’s injuries and illness with an intention to work towards developing an injury free workplace for employees. A proficient safety management system also assists in setting and achieving multiple goals your employees desire to get.

Recognize Workplace Hazards A proficient safety management specialist visits your company’s workplace and tries to identify all essential hazards and risks associate with company. They are having great expertise to effectively identify the nature of risk and then develop a worthwhile plan accordingly.

Be Active Each and every interpersonal whether he or she is a manager, a supervisor or an ordinary employee should participate actively towards developing a proficient safety management system. Some personnel from top level can effectively play the role of an OHS policy consultant or you may hire another.

Training Entire staff of a company needs to get appropriate training with respect to workplace safety and health. Each and every employee of a company should be capable enough to ascertain that what is a secure workplace and how to develop a secure workplace. Staff of a company should be familiar enough with the use of numerous dangerous equipments and machinery in a protective way. Certain emergency procedures also taught by them.

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AFFINITY TRAVEL Have baggage - will travel? Longing for an overseas trip or just simply a weekend getaway interstate or planning a honeymoon? With Affinity Travel, you have your very own concierge who will handle all the details and all you need to do is sit back and relax. We take the stress out of holiday planning and all while saving you up to 70% on flights, accommodation, airport lounges and car hire‌.

What are you waiting for? Use your Affinity Alliance membership today and get on your way! Call 1300 793 044 for details.

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This is a free member service endorsed by your association and is available on all makes and models TDAVBS0001

Affinity TRAVEL

Save up to 70% off by booking with Affinity Travel‌ Here are some of our valued partners. Check out our exclusive RESORT SPECIALS - Call 1300 793 044 travel.affinityallianceco.com.au

Affinity COMMUNICATIONS

7 Things You Must Know to Optimise Your Website Perfectly

by Lauren Perrow from Creative Ground & iPressAhead Optimization is necessary when it comes to inter net world. The fundamental rule of web world is basic search engine optimization. It is through SEO’s help you can take your website to the top of the search engine and reach to your targeted customers.

The main function of SEO is to create a fabulous user experience and help users find the relevant things with ease. Therefore, before going for optimizing your website, you must keep these 7 points in mind.

1. Your website is just like cakes: Treat your website gently; it is as delicate as a cake. The links, social media work, paid searches and other related things are like icing on the cake but the main part is your content and the information architecture. The infrastructure, content management system is the sugar that completes the cake. Before optimization the website, work on these aspects with proper attention.

2. What search engine looks for: Search engines look for relevant content to the keywords. To make user experience good, search engine tries to deliver

infor mation relevant to the keywords user type. Thus, it is important to pay attention to content, website’s performance, its authority and user experience.

3. What search engine does not look for: Search engine has its own limitations. So, do not try for shady tricks, it might hurt you back badly. Search engine cannot tolerate keyword stuffing and purchased links. If your website is not user-friendly, you will not get the support of search engine. If your bounce rate were more, search engine would throw your website away.

4. U n d e r s t a n d y o u r b u s i n e s s structure: It is important to understand your business model first before handing it over to search engine. Understand your goals, your targeted customers.

You need to understand your assets as well as your liabilities. All these are important while optimizing website.

5. Optimize for multi channels: Keyword is important to implement on the website.

However, it is important to implement them to other platforms too. Therefore, go for multi-channel optimization. These

channels include Facebook, LinkedIn, Twitter, Email and other media platforms like TV, radio a n d s o o n . Yo u n e e d t o consistent with keywords in these platforms too.

6. C o n s i s t e n t w i t h d o m a i n name:Domain name is very important and you need to be consistent with that. It is better to use sub-directory root domain than sub-domains. It is advisable to buy old domain than the new ones. Also, try to add keywords in the URL and that would help with search engine ranking.

7. Optimize for different devices: Apart from optimizing for desktop, do it for smartphones and tablets too. Make rich media content like video as they rank higher. Also, optimize your non-text content; search engine would find it easily. Optimize flash or PDFs as well.

Apart from these points, another point that needs attention is the Meta data. Content in your website must have title tags and Meta descriptions. With all these points in mind, you could surely go for an enhanced optimization.

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Affinity LIFESTYLE & ENTERTAINMENT

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Affinity DINING Choose from over 6000 Restaurants across Australia & New Zealand….

Some exciting news…

The exciting news is only the beginning, with the continued growth of our Dining & Wining Directory, Affinity Alliance is certainly expanding in leaps and bounds.

Adding up to 6000 more restaurants to our Dining Directory Thanks to our dedicated team members, Affinity Alliance has been able to offer our members more value for money than we could ever imagine.

The new Dining & Wining Directory is available in your Generic Member Directory or to view via your allocated login details.

With so many additions, it has been a work in progress, but we know you’re going to love it!

About the Dining Directory Restaurants, Cafes and Bistros from all over Australia & NZ have become involved in what we can only describe as colossal. It has been a huge work in progress but

we can now start to see the light at the end of the tunnel. Members will be able to show their Affinity Alliance Membership Card or Virtual card at participating restaurants and venues to receive their discounted offer. The online directory will make it easier for members to search state by state and dine at their favourite little bistro, cafe or fine dining venue.

Become Involved If you own a restaurant or venue and you feel that this is an opportunity not to be missed, then you would be right. The Affinity

We will even set up your webpage and directory page if required.

Not only will you receive a full page in the AA Dining & Wining Directory, you will also receive a full page on the Affinity Alliance website www.affinityallianceco.com.au and regular monthly advertisements in our Affinity EMAG and infinite exposure to our 500,000 strong member database.

This is a FREE offer and one that is too good to refuse, so best you get in early as submissions will be closing at the end of April 2014.

“Add your Restaurant to our Dining Directory and get more exposure” Alliance team is awaiting your submission. The requirements are simple and the return is great.

There is no cost involved. All that we ask is that you can offer an exclusive discount/benefit or service to our members upon dining at your venue. It really is that simple.

For more information on how you can become a part of the Affinity Alliance Dining & Wining Directory, Contact our head office on

1300 793 044 or email your request to admin@affinityallianceco.com.au and we will email you the requirements.

Affinity NETWORKING

AFFINITY MAGAZINE

Three Resolutions to Make your Business Easier to Sell in 2015 Blake Murdoch - Business Broker & Real Estate Associate It’s the time of year when we should all be thinking about and planning ways to improve our businesses and ourselves in 2015. In my practice, I commonly run into businesses that aren’t in a good position to sell even though they may be profitable. This is usually because the business is too reliant on the owner for three things: knowledge on how to run the business, marketing power in the business, and actual management labour for the business. Here are some explanations of these issues, and tips for ways to remedy them and increase the attractiveness of your business: 1. Systematize Your Business, and Codify the System Owners who have owned and operated the business for many years know all the ins-and-outs of what to do in every situation. Very few owners, however, properly codify the systems that they have developed to run the business efficiently. Very often, most of the knowledge is locked away inside the owner’s mind.

By creating complete and detailed policies and systems manuals for the business, owners can effectively remove the need for employees or a future buyer to constantly refer to them to get the answer to a business problem. If a buyer can come into a business purchase knowing that, once he or she takes over, there will be detailed systems and guides in place to help them develop their ability to run the business, that business becomes significantly more attractive. Moreover, in small and medium-sized business sales it is typical for the previous owner to remain with the company for as long as multiple years in order to smooth the transition and teach the new owner how to run the business. With detailed systems in place, the amount of time the previous owner will have to spend with the company after the sale is usually greatly reduced.

2. Change your Branding from Personal to Corporate One of the biggest fears of buyers looking at a business is that they will be unable to maintain existing relationships with clients, business partners and suppliers, and that as a result revenue and profits will fall significantly. This is exacerbated in companies where the owner has based all of the branding and marketing solely around himself or herself. Of course, this is also a natural result of starting one’s own business and running it from day one. Business owners looking to sell in the future should be extremely cognisant of the nature of their relationships with other companies and persons of interest. It is helpful if the business is big enough that the marketing and client relations can mostly be handled by a separate (talented) employee, but that is often not the case.

By spending a couple of years focusing all marketing and representation of the business around the business name rather than on a cult of personality for the owner, you reduce risk of client attrition for a buyer and increase the attractiveness of the business.

3. Make Yourself Useless Many owners I meet with have owners who work sixty hours or more per week running the business. It is typical and sometimes unavoidable that a buyer will have to accept a significant personal labour commitment in order to successfully purchase and transition a business. That being said, the most attractive businesses are the ones where there are management and systems in place that allow the business to run smoothly in the owner’s absence. If a business can afford to hire a manager and is profitable to the point where the owner can reap the benefits without a full-time personal commitment, the business is more likely to attract all types of buyers.

Specifically, financial experts or private equity firms who have little interest in full time management will now become potential buyers.

Affinity FUNDRAISING

AFFINITY MAGAZINE

“AMBASSADOR”FUNDRAISING Affinity Fundraising introduces “The Ambassador Program” Affinity Alliance has now introduced a Fundraising Program which is suitable for Schools, Sporting Clubs, Charities and Private Fundraisers.

Why Affinity Fundraising?

We are the new Rewards program with massive incentives with the potential to profit $3,500. There are no upfront costs and your campaign is easy and provides a 66% return.

PLUS $500 bonus for every 100 memberships sold.

PLUS for every membership sold, members will receive 1 entry into the end of year raffle Prizes •

1st prize – $2,000 travel voucher

•

2nd prize – $1,000 Woolworths voucher

•

3rd prize – $500 Caltex Petrol Voucher

Affinity Alliance has partnered with Givematcher which enables Charities & Non-for-Profit Organisations the opportunity to double their fundraising efforts with our program.

Givematcher will match businesses and philanthropists to your Charity or Non-for-Profit which will double the $30 your member has donated.

Our mission and Givematcher’s mission is to help charities acquire new donors and corporate donors, and to drive higher donations.

How does it work?

Affinity Alliance will support your fundraising campaign with promotional material, fundraising tips and continued support to help your campaign be successful.

All you need to do is promote the campaign to your database. Memberships are only $45 with $30 going towards your fundraising efforts. If 100 memberships are sold, your campaign will receive a bonus of $500, potentially raising $3,500. Memberships can be purchased online which saves your volunteers the stress of organisation.

It’s a simple program with massive rewards.

The Affinity Fundraising program is an online directory offering members exclusive deals to over 3,000 plus providers Australia wide and in your local area. We have thousands of dollars worth of deals for our members and the number of our providers are increasing monthly.

AFFINITY MAGAZINE

We have thousands of dollars worth of deals for our members and the number of our providers are increasing monthly. Some of our current providers include Woolworths, Caltex, Hoyts, OPSM, Dick Smith, Coles, Officeworks, Harvey Norman, Zanui, Petals Network, Qantas Club, Virgin Lounge and much more. We have chosen providers that offer exclusive benefits from selected professionals to bring your clients (members) the best products and services. We offer brand name benefits without the brand name price tag! Our program offers something for everyone.

No coupons and the majority of our offers continue throughout the year.

Members will gain: •

Discounted Travel & Accommodation up to 70%

•

Discounted Shopping Facilities

•

Discounted Fuel Offers

•

Car Acquisition Services

•

Discounted Dining and Entertainment

•

Discounted Health Insurance

•

Discounted Professional Services

•

Discounted Merchant & Financial Services

and so much more…

Our Mission is to assist you with all facets of fundraising.

• We will provide you with your own personal account manager who will create all promotional material tailored to your fundraising event. They will help you with sales tips and direct you to make the most out of your fundraiser.

• You will have your own personal website page so your clients can purchase a membership under your fundraising event.

• We will promote your fundraising event on social media.

• Our discounts are offered by either shopping online or by showing your Virtual Membership Card to the retail provider. Shopping online, all members will need to login before they start shopping.

• Our search engine will also assist members in locating the product or service they need Australia wide or in their local area.

To REGISTER your interest, please call Danielle on 0409 968 831 or email danielle@affinityallianceco.com.au.

AMBASSADOR PROGRAM Does your business donate to support your Community?

Become an Ambassador for the Affinity Fundraising Program and be rewarded whilst supporting your Community?

As an ambassador you will be sponsoring 100 fundraising programs throughout Australia with schools, sporting clubs or charities.

Your logo will be placed on potentially 30,000 Reward Cards, the Affinity Alliance website and the Affinity Emagazine distributed to over 600,000 plus social media exposure.

Reward cards are purchased for $45 by members of the community who are supporting a school, sporting club or charity with our fundraising program with $30 returned to their fundraising cause.

If a fundraising cause sells 100 cards, they receive a bonus of $500. This program could potentially help raise over $3,500 for each fundraiser.

You cannot miss this opportunity to be promoted to potentially 30,000 reward card holders.

To become an Ambassador, please contact Danielle on 0409 968 831 or email for further information.

Affinity HEALTH & WELLBEING

AFFINITY MAGAZINE

Up to A first in the hearing health market!

Introducing...

the m

$ 9.99

a x im u

/day

m you ’ll pay

The complete hearing health package

A combination of affordable repayments for the latest hearing health technology through SmartPay and the additional benefits of our Protection Plan and Maintenance Package*.

The simple choice to get back to living life at full volume with peace of mind.

SmartPay Payment Plan

Protection Plan

> The latest technology available for a simple low monthly repayment > 36 month payment term available > Allowing you to be fitted with the latest hearing technology of a higher value that might otherwise have been out of reach. > At the end of the term simply return your devices with no further obligation and get connected with the latest hearing technology.

> Covers all Bay Audio - Hearing Experts fitted devices up to 3 years from original fitting > Provides automatic peace of mind for your hearing technology investment from the moment you walk out of the store > Offers unlimited claims for customers.

*Conditions apply, for selected devices only, see in store for details.

**Please see in store for maintenance services covered.

The complete hearing health package

Maintenance Package

> Includes everyday maintenance required for your devices** i.e. tube replacement and wax removal > Free batteries for the life of the plan.

PROTECTION PLAN

REE ATTERIE & MAINTENANCE

Are you looking at the big picture?

by Michelle O’Hara - Your Corporate Lifestyle As a professional business person, these days it's important to take a holistic view to looking after yourself, your Staff and your business in its entirety. Quite often people forget important areas, such as sharing their vision for the company and looking after their health, and therefore find themselves unbalanced, frustrated, exhausted and plain worn out.

Your Corporate Lifestyle, comprises of four savvy, independent business owners who have aligned as they are passionate about all people discovering and embracing their uniqueness in a world of perceived conformity.

Through their one day workshops, individuals, management and staff teams save time, money and research by providing strategies and tools to cover off on mindset, personal branding, health and energy initiatives, achieving desired business outcomes.

ability to build genuine trust and rapport in any situation in order to break down barriers. The inspired Leader will seek out opportunities to get to know their team with the specific purpose building a deeper connection.

Self-Awareness – level of deep awareness of your own performance, drivers and internal states A high level of self-awareness is a critical attribute of an inspiring Leader and is directly linked to their own ability to self-manage. This is evident when a Leader knows exactly how far to push themselves when business dictates it, and when to back off when it’s time. The Leader handles their own workload more effectively and is acutely aware of how their behaviour impacts directly on their team and makes the necessary adjustments.

Integrity – acting publicly and privately in line with your values Integrity is the congruence between words and actions. To display integrity, a Leader simply follows through with what they say they’ll do, without exception. Failure to do this can cause mistrust and a decline of respect from the team. Another key factor is to follow the same standards of behaviour that is expected from the team.

Mindset for Success – mastery of your internal processes as to be able to do what matters A mindset for success is about identifying resourceful and unresourceful behaviours in others and in themselves. To take the necessary actions to get things back on track. To find a different way of thinking to get different results.

IT ALL STARTS WITH YOU The Five Core Competencies of an Inspiring Leader How does a Leader rise to the challenge of not only providing direction and continuing the tight management of resources – but of bringing inspiration back to life? “How do I inspire my team to greatness?”

Vision – seeing, understanding and upholding the big picture A Leader has a change in focus from their expertise in small detail to the real vision, understanding the bigger picture, the company’s goals and the goals of their division or department. They align themselves, their behaviour and their focus to that vision and are able to communicate it in a compelling way to their team.

Connection with Others – connecting effectively to influence and inspire with meaning Connecting with the team is vital to help bring about the best in them and get everyone working well together. A key to truly connecting with others is the

There is no cold hard formula to being an inspiring Leader. People follow what they feel. With that knowledge and the Five Core Competencies, you have the knowledge to make the permanent transition from a good manager to an Inspiring Leader.

AFFINITY MAGAZINE

ARE YOUR FOUNDATIONS STABLE? If you start building a house – would you have a dodgy cement foundation? If you painted a wall, would you undercoat it first to prepare the surface, so the top coat looked well finished? Why too then would you not prepare the most important part of your overall presentation – YOUR UNDERWEAR? Think about how often you have seen women who would otherwise look simply gorgeous yet they have a VPL – visible panty line for those not in the know. They might have a twisted bra strap hanging out of their beautiful silk shirt, their bust is hanging in the wrong spot or a couple of extra rolls on their body that simply destroys the look of their complete outfit. I know we have all seen it before. Then, the guys with the sweat dripping through their shirts, the pants that are too short or the boxers hang out of the top of their trousers.

I've measured, fitted and styled over 6000 women and 80% of them were wearing the wrong size bra AND at least 65% of them the wrong style underwear for their bottom shape. They were uncomfortable and thought that was the "norm". I'm here to tell you that being uncomfortable, ripping off your bra when you get home, having indented shoulders and strap marks, discretely pulling out your undies all day, all of that is not the “norm".

have a VPL! Surveys reveal that 9% of men have underwear that is at least 10 years old. Fifteen percent own underwear that is between 5-9 years old. (I personally believe it's more than that!)

Your underwear forms the foundation of how your clothes fall and therefore how you feel about your appearance. Get this right and you shall feel well supported and ready for every day.

HOW ARE YOU SHOWING UP? It takes 7 seconds to create a great first impression.

Personal branding is your communication to the world around you which says who you are and what your personality is like. It is also based on this that people shall decide whether they work with you or not. This can include your clothing, hair, m a k e u p , accessories. All these items can make a statement about you and your values.

Even in a corporate environment where there may be a strict dress code, personal uniqueness is still important . This can be shown in what you wear and how you wear it, particularly with your accessories.

Personal branding and style is something that develops over time and although many people do have a definite style it may not always be conducive to fitting in with a corporate image that the company you work for wishes to portray.

How do you keep your uniqueness and personal style and also plan your style to look professional in your chosen career or business?

There needs to be a balance and this is where an image consultant can assist. It is about choosing outfits that are appropriate for the occasion whilst retaining your signature style.

2. 69% of women wear a honey bra as it is more practical under white and won’t show so that’s ok and 72% of women now opt for nude or flesh toned lingerie when shopping shunning the classic white and black briefs or fancy lacey sets

With the help of an image consultant a personal signature style can be something that is adapted to any situation.

A personal brand is something very definite and purposeful - it says “this is who I am and this is what I enjoy wearing – I am comfortable in my own skin." By knowing this and knowing how to portray that style as well as being mindful of how your company or business needs you to show up, is a great attribute and something that will take you a long way in business and life.

3. The average woman owns approximately 21 pairs of underwear. Approximately 10% of women own over 35 pairs

ARE YOU PROMOTING A HEALTHY WORKPLACE?

4. Most women SHOULD NOT be wearing bikini briefs because of their body shape. Most should be wearing boyleg briefs or underwear with more coverage

Wellness programs are linked to greater productivity, less absenteeism, and a reduction of long-term health care costs. Are you doing enough to ensure the health of your workplace?

Even if you don't have the resources to implement a complete wellness program, there are several things you can do that show your employees you value their health.

Some interesting female facts for you: 1. 1.34 million women live in Australia. 453,600 are a D Cup plus –

For the guys, well fitting briefs or boxers are important too. For comfort, airation, fertility and they too can

Workplace wellness is any program that aims to improve the health of your employees and their families while reducing your health-related costs as an employer. Many companies implement comprehensive wellness programs that focus on preventive health and lifestyle modification, focusing on key health behaviours such as increasing physical activity, improving eating habits, reducing stress, and ceasing tobacco use.

1. Encourage exercise in the workplace Provide shower facilities where possible to encourage lunchtime exercising.

Offer discounts to group fitness sessions 2. Emphasise education Offer brown bag lunches or break-time speakers to educate employees on healthy habits 3. Basic health assessment Have a Personal Trainer do regular weigh-in’s and blood pressure checks 4. Invest in incentives Rewards to employees who regularly attend group fitness sessions at the workplace 5. Provide healthy snack options Replace chocolate and chip options to nuts and health bars 6. Healthy body healthy mind Unmanaged stress has been linked to heart disease, high blood pressure, and sleep trouble. At the workplace, it can lead to inefficiency, job dissatisfaction, and absence from work for related health conditions.

Their vision is that all people, from all walks of life, have the opportunity to discover and embrace confidently their uniqueness in their world of perceived conformity.

They are the No. 1 head to toe transformation specialists, providing a one stop package for businesses and individuals.

The next available workshop for professional business women in Brisbane is on Saturday 28 February. Your Corporate Lifestyle would be pleased to offer Affinity Alliance members $50.00 off the price to attend. The team are available to book for Corporate training groups or speaking engagements.

For further information contact Michelle O'Hara on 0438 765 718 or email admin@yourcorporatelifestyle.com.au.

You will find more information at www.yourcorporatelifestyle.com.au.

AFFINITY MAGAZINE

AFFINITY MAGAZINE

HEALTHY WEIGHT

BALANCE ENERGY IN AND OUT FOR HEALTHY WEIGHT BUpA. FIND A HEALTHIER YOU

AFFINITY MAGAZINE

MENTAL HEALTH SUPPORT

REACH OUT FOR HELP FOR BETTER EMOTIONAL WELLBEING BUPA. FINd A HEALTHIER yOU

Make today the day you do something good for your health.

A new year comes with new resolutions and often a determination to lead a healthier lifestyle. Now is a great time to consider Bupa hospital and extras cover.

Bupa corporate cover benefits include: Access to our national network of hospital and extras* providers helping you to reduce or eliminate out-of-pocket expenses.

Get 60% – 100% back (depending on the level of your extras cover) for selected services at Members First providers.**

Get Bupa hospital and extras cover by 28 February and choose one of three gifts.^

Call 134 135

Visit a Bupa store

corporate. bupa.com.au

bupa.com.au /callmeback

*Dental, optical, physio and chiro. **For most items covering general dental, physio, chiro and selected optical services. Yearly limits, fund rules and waiting periods apply. Includes major dental in VIC and SA only. Excludes orthodontics and hospital treatments. Available on selected packages and standalone extras covers. ^Only for new customers on hospital and extras cover policies available on your corporate health plan and issued by Bupa Australia Pty Ltd ABN 81 000 057 590 on direct debit and payroll deduction (if available) who join before 28/02/2015. Not with other offers. New Balance and Bupa Optical vouchers valued at $100 for singles or $200 for couples or families. Garmin vivofit™ valued at $129 for singles, or $258 couples or families. New Balance vouchers can be redeemed online only. Bupa Optical vouchers can be redeemed in store only. Other conditions and supplier terms apply.

AFFINITY MAGAZINE

Exclusive Anytime Fitness Corporate Offer

Join now and receive our Welcome Pack (valued at $95*) with the

50% OFF JOINING FEE*

Plus $59.50 monthly fee* 1. Join our secure payment portal https://secure11.clubwise.com.au/afcorporatewellness/pos.asp 2. Enter your unique code: AFAAWP1 For more information, please go to page 2 of this flyer.

feel something better ™ *The Welcome Pack will contain some, but not all, of the items displayed above to the minimum value of $95 RRP. Not valid with any other offers, not redeemable for cash. Not transferrable. While stocks last. Price of an individual 12 month membership is $714 plus $59.95 for Gym access key and $45 joining fee (usual cost is $99), total cost $818.95. The terms of the Anytime Fitness Membership Agreement also apply.

Please expect your Gym access key and Welcome Pack at your business address 3-5 business days after successful online registration. Billing will start 5 days after. Offer expires 11/11/15.

ANYTIME FITNESS GYM – YOU HOLD THE KEY! Be part of our 2.5 million members worldwide who selected Anytime Fitness as their gym of choice. As a member, you hold the key, literally! Your access key allows you entry to any of our 350 gyms in Australia or 2500 gyms worldwide to work out at a time best for you – 24 hours a day, 7 days a week, 365 days a year. Once inside, you have the full use of our state of art machines.

YOUR OFFER •

Joining fee $45.00 (usually $99) and receive a Welcome Pack valued at $95

•

Monthly membership fee $59.50 for 12 months

•

Access key fee $59.95 (for entry to any of our 2500 gyms)

This exclusive corporate offer is not available directly from the Anytime Fitness gyms; only from the Corporate Wellness Department. You then have access to: EQUIPMENT, SERVICES AND FACILITIES •

24 hour access 7 days a week and 365 days a year to any of our 2500 Anytime Fitness gyms

•

Dedicated cardio area with the treadmills, cross trainers, bikes, rowing machines etc.

•

Free weights and state of the art resistance machines

•

Fitness on Request® service – virtual fitness classes (only available at select Anytime Fitness clubs

•

Synergy 360 functional training equipment (only available at select Anytime Fitness clubs)

•

Private bathroom and shower facilities

•

Personal training services (at an additional cost)

•

State of the art security and emergency technology

•

Free Access to the Anytime Health® health and wellness program for members which enables members to plan meals, track work outs, watch exercise videos etc.

HOW TO JOIN – ONLINE ONLY This offer is only available to join online, here are the steps: 1. Click here to join: https://secure11.clubwise.com.au/afcorporatewellness/pos.asp 2. Enter the unique code AFAAWP1 and click ‘Apply’ button. The content in the purple box refreshes to reflect your corporate rates. Click on the purple box and it takes you to the joining page.

3. Please note when joining, you can pay the monthly fees by credit card or bank account however a credit card number will be required to pay for the joining fee, access key fee and pro rata upfront.

4. Complete the online form.

5. Congratulations, you are now a member - Your Access key and Welcome Pack will be mailed to your business address within 3-5 business days of joining. Billing will start 5 days after.

feel something better ™

AFFINITY MAGAZINE

Affinity Alliance remains dedicated to its members in providing the best there is in exclusive benefits and services across a wide range of Industries. If you feel that your business or company can offer our members an exclusive benefit and you want to be added to our long list of professionals and receive FREE advertising to our complete database, contact our HEAD OFFICE today 1300 793 044 Building our Provider List Our capability to deliver high quality, tailored and customised benefit programs with dedicated and personalised service, sets us apart.

We appreciate that organisations today need to be flexible, innovative and affordable without compromising quality and value.

Who do we serve?

Affinity Alliances has been built on strong values of innovation and integrity. We pride ourselves on delivering the highest levels of service for our people. We work hard to establish strong relationships with our clients and members by undertaking regular surveys and feedback reviews.

Our member base is made up of professionals across a wide range of industries such as Architecture & Engineering, Medical and Dental, Finance, Information Technology, to name just a few.

What are the Benefits of an AA Provider

• Affinity Alliance invests in the marketing of your service via an integrated communications and marketing strategy.

To maintain our quality standards and to deliver sustainable benefits, we enter into supplier Agreements will all of our partners.

If you would like a copy of our Partner Agreement, please contact Head office on

1300 793 044 or email

admin@affinityallianceco.com.au

This Agreement outlines a differentiated offer (must be national and preferably in New Zealand too); which represents a genuine benefit for our members when compared with an equivalent public offer, and any other service, marketing or management information.

Click on the link below to view the requirements of becoming an Affinity Alliance provider.

• Expose your brand to our market • Increased traffic to your business through Affinity Alliance channels • Introduce your business to our stakeholder network • Access our fast growing member base • Your product information is promoted and marketed on Affinity Alliance’s website - saving you time and money • Increased number of sales, and in turn, revenue for your business • Brand recognition by association with our existing partners

CLICK HERE TO VIEW

Affinity SHOPPER

AFFINITY MAGAZINE

AFFINITY MAGAZINE

AFFINITY SHOPPER Big Brands, Low Prices…

As you are all abundantly aware, Affinity Shopper is going gangbusters with traffic and sales.

Our members are shopping up an absolute stor m on a host of everyday and specialty items. The best part about it is everything is up to 70% off! Non-members can shop as well, so don’t be shy to visit our site, but in addition to the great savings, members get to enjoy additional rewards points which go towards their next spend, so there is even more to celebrate.

So dust off that wallet, prepare your credit card and go shopping.

If you missed it, the new site is of course aptly named www.affinityshopper.net.au and as previously mentioned, will save you bucket loads on everyday items as well as specialty goods. Take a trip down Affinity Shopping Lane today and see what bargains you can grab. Don’t forget to LIKE us on Facebook so you can keep updated on daily specials…

Save up to 70% on well known brands and retailers across a huge range of categories including: • Fashion • Health & Beauty • Home & Outdoor • Pet Products • Printer Cartridges • Technology • Toys • Wine & Drink Accessories

START SHOPPING NOW www.affinityshopper.net.au

PHONE 1300 793 044

2014

AFFINITY ALLIANCE MAGAZINE MEDIA KIT The magazine of Affinity Alliance. A highly respected digital publication and a muchloved read by thousands of members of our valued organisations across Australia & New Zealand.

It’s about success, business, life & rewards.

MEDIA KIT AFFINITY ALLIANCE MAGAZINE Affinity EMAG is a niche market magazine produced monthly by Affinity Alliance. It is a professional, full colour digital publication distributed exclusively through membership to over 600,000 individual businesses and professionals across Australia & New Zealand.

Our reader is dynamic, switched on and 25 plus. They are always looking for new and interesting and exciting opportunities that stretch both personally and professionally.

Our readers typically balance both career and family. 65% of our readers come from the ever-increasing Small Business sector with the balance of 35% being read by those employed in executive and senior management positions.

Our research shows that 50% of our readers retain their magazines for one year and beyond maintaining them as a reference point for making future purchasing decisions. It provides an outstanding opportunity for advertisers to showcase their products and services to the very lucrative membership market.

MEDIA KIT AFFINITY ALLIANCE MAGAZINE ADVERTISING SPECIFICATIONS

Affinity Alliance advertisements are full colour. The prices below DO NOT include artwork design (price on application if artwork is required). A high resolution PDF file is the preferred format for finished artwork and the following must be correct before submitting; size of advertisement is exact, all text is converted to outlines, files are supplied as CMYK process (no RGB or spot colours), all images in the file are 300dpi at correct size. If the PDF file is over 8MB, it will be too large to send through your server, please send your file through yousendit.com (a free service for single files up to 100MB). Maximum ink weight 340%.

5mm bleed is only available on double page and full page advertisements. No responsibility will be taken for problems resulting from incorrectly supplied files.

ADVERTISING RATES

MEDIA KIT AFFINITY ALLIANCE MAGAZINE FRONT COVER OPPORTUNITY $3490

Includes photo on cover, a double page 800 word UPFRONT feature article, one full-page display advertisement and up to a maximum of 500 complimentary printed copies of the magazine carrying the feature.

PUBLICATIONS & DEADLINES Cover Date

Publication Date

Booking Deadline

Material Deadline

January

February

March

20 January

20 February

!

20 March

1 January

1 February

10 January

1 March

10 February

10 March

April

20 April

1 April

10 April

May

20 May

1 May

10 May

June

20 June

1 June

10 June

July

20 July

1 July

10 July

August September

October

20 August

20 September

20 October

1 August 1 September

1 October

10 August 10 September

10 October

November

20 November

1 November

10 November

December

20 December

1 December

10 December

Email: advertising@affinityallianceco.com.au

Phone 1300 793 044

AFFINITY ALLIANCE EMAG ADVERTISING BOOKING FORM BUSINESS DETAILS BUSINESS NAME Contact Person Role of Contact Person Street Address 1 Street Address 2 City State

Post Code

Website E-Mail Address

PLEASE BOOK THE FOLLOWING EDITIONS

Phone Number

Casual Two Pack Four Pack

*Four Pack bookings receive 10% discount, quarterly payment system, free artwork design, priority consideration for editorial submissions & a free listing in the "Online Business Directory"

Display Advertisement Size

1 2 3 4 5 6 7

Preferred Positioning

First 20 pages Right hand page

Layout Requirments

Yes - calculated @ 30% of the cost of the advertisement No - Finished art will be supplied

Advertorial Front Cover Option

(220 words plus image) $600 $3490 - includes photo on cover, a double page 800 word UPFRONT feature article, one full-page display advertisement and up to a maximum of 500 complimentary printed copies of the magazine carrying the feature.

SPECIAL INSTRUCTIONS

QUOTED COST

By signing below I acknowledge that I have read and agreed to the quoted cost above and the terms and conditions of advertising in Affinity EMAG outlined at www.affinityallianceco.com.au SIGNATURE Forward to the Editor - Affinity Alliance Email: advertising@affinityallianceco.com.au

PAYMENT DETAILS Please deduct the cost of my advertisement from

Visa Mastercard Amex

Card # Expiry CCV Name On Card SIGNATURE OF CARDHOLDER

Affinity EMAG is proudly published by Affinity Alliance Co. Phone 1300 793 044 Fax: 1300 793 044 Email: admin@affinityallianceco.com.au Web: www.affinityallianceco.com.au PO Box 777, LOGANHOLME DC QLD 4128 Affinity Alliance Co ABN: 27 338 393 484 All prices include GST and correct at time of printing August 2014.

Phone 1300 793 044 www.affinityallianceco.com.au