Dont Fail at Healthy Eating

Five Reasons you can’t Stick to your Healthy Eating Plan

If healthy eating plans keep falling through, it can often be down to five main reasons, from not setting clear goals, to being too restrictive and having subconscious beliefs about food, if you’re struggling to keep to a set eating plan, it’s important to look into exactly why you may be breaking it.

Dr Rachel Evans (PhD) shares five reasons we often find ourselves failing our healthy eating regimes and her professional advice on what to do to stay on track.

1: You haven’t set clear goals

Goals can often be too vague and it’s not enough to say that you just want to eat ‘less sugar’ or ‘more fruit and vegetables’, as it’s then difficult to know exactly what you’re working towards and track progress. Without clear, identifiable goals – you could be left feeling unsure about what action you need to take when eating healthily, which can lead to no action being taken!

2: The goals you have set are too restrictive

Even with clear goals, if you can’t keep to an eating plan, it may be because it’s too restrictive, which can lead to a state of physiological and psychological deprivation. When we don’t consume enough, we often end up thinking a lot more about food, which is a survival mechanism and can cause us to become irritable and crave ‘junk’ foods. If you believe you are meeting your body’s energy requirements but are still finding it difficult to stick to your healthy eating plan, then this may be because you are feeling mentally restricted, as when we cut out certain foods it can actually make them more attractive, because typically we want what we can’t have.

3: You think you have ‘blown it’

If you believe you have ‘blown it’, in psychology this is called the abstinence violation effect; when you have one thing off plan which leads to total collapse. This cycle of feeling like you have blown it, so you may as well eat everything you want to and start again with healthy eating on Monday, results in people often eating more unhealthy foods than usual, because they believe they won’t be able to eat that food again when they get back on plan - which can be damaging to long term healthy eating plans altogether.

4: You are trying to get by on pure willpower

We often believe that willpower is all we need to stick to a diet, but my own research has found that good self-control did not predict how well people could stick to their intentions to eat healthily; habits and how people ate in the past was more important.

5: Subconscious beliefs about food

If you ever feel like you know exactly what you should be doing to stick to your plan, but something is keeping you stuck in old habits of overeating, it can often feel like you are sabotaging yourself over and over again, and this behaviour is likely to be driven by deep subconscious beliefs about food and yourself which can be difficult to break.

To help get a grip on healthy eating plans, it’s important to be clear on goals, to ensure that they aren’t too restrictive, and to take small sustainable steps. Rather than beating yourself up and eating more, try to learn from slip-ups and form new healthy habits instead of relying on willpower.

One of the most effective ways to combat negative subconscious beliefs and bad eating patterns is to recognise patterns from childhood and when exactly they are showing up in life now. Another way to tackle these behaviours is to look into hypnotherapy, to directly access the subconscious mind and find the root of eating issues - through hypnotherapy, these can be rewired for more helpful thought patterns, to help healthy eating become more achievable.

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