TIPS FOR GREAT
LOGO DESIGN 5 PRINCIPLES TO FOLLOW WHEN DESIGNING A LOGO
1.
MEMORABLE
2.
APPROPRIATE
3.
SIMPLE
4.
TIMELESS
5.
VERSATILE
WHAT THE WORLD'S TOP BRAND LOGOS HAVE IN COMMON
95%
41%
93%
Use 1 or 2 colors
Use stylized type as their logo
Logos are simple enough to be recognized at smaller sizes
JUST SAY NO!
Design is the silent ambassador of your brand -Paul Rand
TO CLIP ART! Don't sabotage your brand's identity by using generic art. Great logos are original and should be created specifically for your business.
COLOR HAS THE POWER TO INFLUENCE BUYERS
Represents: Optimism, Youthfulness
Represents: Energy
Represents: Trust, Security
Represents: Wealth
Often used to grab attention of window shoppers
Increases heart rate; creates urgency; often seen in Clearance messaging
Often used by banks and businesses
Easiest color for eyes to process; used for relaxation in stores
Represents: Aggression
Represents: Romance, Feminine
Represents: Powerful, Sleek
Represents: Soothing, Calm
Creates call-to-action; used in subscribe, buy, sell messaging
Used to market products to women and younger girls
Often used by luxury brands
Often used with beauty and anti-aging products
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