Coastal Home May/June 2014 by Affluent Target Marketing

SOUTH COASTAL ORANGE COUNTY • VOL XXXV • NO. 3 • ODD

MAY/JUNE 2014

ORANGECOUNTYLIVINGMAGAZINE.COM

Contents 14 - 22

Getting The Most Bang For Your Buck With An Interior Designer Getting Organized Kitchen Details Protect Your Flooring, Furnishings And Artwork From The Sun Without Changing The View Out Enjoy The Great Outdoors From The Comfort Of Inside Your Home

28 - 30

A Remarkable, Unique Patio Opening Roof System Increase Your Curb Appeal With Concrete Coatings

Dryer Fires Are The #1 Household Disaster, Learn How To Prevent Dryer Fires, Save Time And Reduce Your Utility Bill

40 - 41

Retsore And Transform Your Floors Without Having To Remove Them

What To Know Before Remodeling

Wash Wax And Go: Mobil Detailing Is The Answer

Reshape Your Body in 20 Minutes!

ON THE COVER

A beautiful remodeled kitchen, like the one featured on the cover, is an investment that you get to enjoy every single day. A kitchen is the heart of every home—reviving it with custom paint, uniquely crafted cabinetry, exquisite tile work and much more will increase both functionality and aesthetics. Kitchen Cabinets & Beyond can create your dream environment on time, and within your budget. Whether it’s the kitchen, bathroom, or living area, their professionals can help you discover the perfect remodeling solutions. For more information, you can call them at 714-630-0477, visit them at 2910 E. La Palma #B in Anaheim, or visit www.KitchenCabinetsandBeyond.com. See their ad on page 13.

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MAY/JUNE 2014 • COASTAL HOME

Reach Your Best Buyers Do you want to use your advertising dollars where they will be most beneficial? Getting your company’s message out to homeowners that are interested in upgrading their home and lifestyle can increase your sales at a very economical price per household. Advertisers can utilize the attractive format of Coastal Home magazine to reach qualified buyers that are interested in the products and services they sell. For more information on how we can help you grow your business, you can call:

(888) 612-7400

COASTALHOME PUBLISHER WALLY HICKS III PRODUCTION MANAGERS DAWN DOWLATSHAHI, DAVID MARCHAND WRITER/COPY EDITOR CAITLIN FEENER V. P. MARKETING DEBBIE TARNOFF HOME FURNISHINGS DIRECTOR DEBORAH MESNA MARKETING SPECIALISTS GLENDA BAYLY, WALLY HICKS IV, JENNIFER BURKE PUBLISHER’S REPRESENTATIVE MARKET LINK ACCOUNTING MAI HUONG THI LE ADMINISTRATIVE COORDINATOR SARAH CARLISLE ADVERTISING MAILING ADDRESS Affluent Target Marketing, Inc. P.O. Box 18507 Anaheim Hills, California 92817-8507 (714) 446-6280 FAX (714) 446-6294 (888) 612-7400 www.affluenttargetmarketing.com For comments to the publisher: wally@keyaccess.com

The opinions expressed in the editorials are those of the writers and do not necessarily reflect the views of Coastal Home. While every effort is made to ensure accuracy, we cannot supervise the way in which information found in Coastal Home is used. Coastal Home is produced bi-monthly by Af flu ent Target Marketing, Inc., P.O. Box 18507, Anaheim Hills, California 92817-8507. Reproduction without permission is strictly prohibited. All submitted materials, including images, logos, and text, for advertisements and editorials are assumed to be the property of the provider, and Affluent Living Publications can take no responsibility for unintentional copyright infringement. Affluent Target Marketing, Inc. has the right to refuse advertising. CIRCULATION VERIFIED BY U.S. POSTAL RECEIPTS.

COASTAL HOME • MAY/JUNE 2014

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With an Interior Designer pring is in the air and with the warmer temperatures comes the desire to update and refresh! But this can be a costly endeavor. People want to know how to get the most for every dollar spent. This is true in every facet of our world today and is even more obvious in the home or office furnishings/decorating industry. Both home and professional business owners want to make their space look current but do not always have the budget. In order to save money, they often try to furnish or decorate their homes and businesses themselves in local stores or with online purchases, but are rarely satisfied. Instead they feel frustrated having wasted valuable time and money, of which there is never enough. Did you know that most interior designers buy furnishings at their wholesale price and only mark up a small percentage that is typically substantially less than retail? Did you know interior designers search the world for various wholesale resources that go far beyond what you know in order to customize a design plan that is perfect for your home or business? Did you know that interior designers have years of expertise that can save you thousands of wasted dollars in both time and effort while providing you with a solid interior design plan that looks professional and updated?

COASTAL HOME â&#x20AC;˘ MAY/JUNE 2014

Did you know that interior designers come with a small army of trusted, proven experts and installers in all facets of home remodeling and updating? Interior designers are a valuable and economic resource for both homeowners and business professional alike. Their expertise in space planning, textiles, color, style, texture, scale, furnishing selection and budget can make all the difference in your space. Our society knows full well the value of a highly trained professionalâ&#x20AC;&#x201D;we seek them out in an effort to avoid wasted time and money and to get the job done right the first time. Interior designers are a professional resource that should not be overlooked. They will work efficiently to create a design plan for your individual space and can complete your project beautifully for less money and time. For all of your interior design needs, you can contact Shan Luvisa at Obvious Flair at (949) 291-0412 or view their website at www.obviousflair.com

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MAY/JUNE 2014 • COASTAL HOME

homefashion

Getting Organized

By Kathryn LaBarbera

s space in the family home continues to be a problem, more people are searching for alternatives. The solution is to get organized. Take an inventory of everything you want to store in the space. Determine what you want to keep and get rid of the rest. Once you know what you are going to keep in the space, determine where everything will go. Group similar things together (all shoes or all shirts), and sketch the space to draw a plan. Use all of the available space. Since storage space is hard to come by, it is important to store things neatly and efficiently. Smaller shelves, cubbies, or baskets can make good use of the space where clothes are not hanging in the closet. The last decision you need to make is how you want your organized space to look. Whether you decorate with an art deco flair or are more traditional, it is important to create a space in the look that reflects your style. The hard thing is getting started. Look at your calendar and make a date. If you are having a difficult

COASTAL HOME â&#x20AC;˘ MAY/JUNE 2014

time or just donâ&#x20AC;&#x2122;t know where to start, call an expert. There are professional organizers and custom closet companies that help people every day. The key is to take the first step. For more information or to schedule a free design consultation, you can call Closet Factory at 800-692-5673 (please mention code 86). Or, you can visit them online at www.closetfactory.com

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MAY/JUNE 2014 • COASTAL HOME

homefashion

Kitchen Details

hether you are a do-it-yourselfer or not, with so many choices, how can you know if you are making the right decisions when it comes to your kitchen? Working within the perimeters of your existing walls, or making the kitchen larger, you will find there will be decisions and possible trade-offs throughout the project. Here is a list of some of the design elements you may want to consider. Evaluating your space. Will you be using the existing space or do you need to make the room larger? Sometimes, it is possible to make the kitchen feel bigger than it currently is without actually growing the physical space. A professional interior designer may be able to see your kitchen with a fresh prospective. All aspects of the room while designing, from the floor all the way to the ceiling, should be considered. A kitchen island. An island seems to be a big hit these days, however, making sure your kitchen space will allow for one is crucial. Perhaps if your kitchen is on the smaller side, you might consider a peninsula. A peninsula can serve the same purpose; vegetable sink, counter or barstools, microwave drawers and even useful cabinetry. In a larger kitchen area, be sure your island is not too big. If the space gets too much wider than 48” you could very well find yourself walking around the kitchen island just to clean the space. Materials. Getting too many things going in any room can become overwhelming. With all of the beautiful counter and tile selections, sink and faucet colors, appliance and floor choices, not to mention how to blend it with the rest of the home, it is no wonder some of the do-it-yourselfers seem to have a difficult time with decision-making. The correct selection of materials and elements are what creates the ambiance of the room.

COASTAL HOME • MAY/JUNE 2014

Countertops. When designing your kitchen, be sure to allow for useful countertop space. Evaluate the use of each countertop so there’s enough room to accommodate your needs. Do you need extra space for countertop appliances? Is there enough space between your kitchen sink and cook top? A great tip is to be able to squeeze a pullout trash bin just under this portion of the countertop. Traffic flow. Traffic flow is a huge factor in a well-designed kitchen. Your work triangle needs to function based on you and your family’s needs. Often, the most used appliance is the refrigerator. While the refrigerator needs to be handy for the cook, it also needs to be handy for the rest of the family and sometimes even guests. Correct placement of all appliances can make cooking and entertaining in your home easier and more efficient. Now it’s your turn—you have waited long enough to begin your kitchen remodel. Vickie Daeley, has been making clients happy all over Southern California for nearly 25 years. She brings with her a design and build-team that have been successfully working with her for years. To find out how Interior Affairs can help transform your home into a beautiful sanctuary, you can call Vickie Daeley at 714-970-8000 or 949-640-5000. You can also visit the Interior Affairs’ website at www.interioraffairs.com.

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MAY/JUNE 2014 • COASTAL HOME

homefashion

Protect Your Flooring, Furnishings and Artwork from the Sun WITHOUT CHANGING THE VIEW OUT

he sun’s UV light can ruin your home’s interior in no time, causing fading of your fine furnishings, flooring and artwork. Now there is a way to enjoy the sun while not only maintaining, but actually improving your view outside. Prestige window film by 3M is a superior way to protect your finest assets without changing the look of the glass. Innovative Prestige window film provides you with a crystal clear solution to fading by blocking out 99.9% of the damaging UV rays. The benefits don’t end with fade protection. Prestige film also blocks 97% of the sun’s infrared heat, significantly cooling your home and reducing the demand on air-conditioning. This can reduce cooling costs up to 20% by maximizing energy efficiency. This is no ordinary window film. Prestige outperforms other types of window film including ceramic, metalized and dyed films. Prestige is virtually invisible on the glass, keeping the room light and airy and it has no added reflectivity, so you never have that dark mirror appearance associated with standard window tinting films.

COASTAL HOME • MAY/JUNE 2014

Some of the best aspects of Prestige: • Works as soon as it is installed • Requires no maintenance and no upkeep • Pays for itself in preservation of your interior and in energy savings • Guaranteed to last a lifetime Campbell Window Film is the authorized 3M installing dealership for Los Angeles, Riverside and Orange Counties. They offer free estimates and consultations along with lifetime warranties. They can provide you with samples of the Prestige window film and explain the installation process, which is clean and quiet, and can be completed usually within one day. Campbell Window Film can assist you with finding your perfect window solution. For more information, you can call them at 800-580-9997 or visit www.campbellfilm.com

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MAY/JUNE 2014 • COASTAL HOME

homefashion

Enjoy the Great Outdoors From the Comfort of Inside Your Home

indows and doors are a crucial asset that is valued by every homeowner. Finally new innovative technology has now made it more affordable than ever to enjoy the great outdoors through a folding glass wall. While increasing the amount of natural light that brightens the interior of your home it also gives you that extra square footage by allowing you to incorporate your backyard into your home. Although the idea of folding glass walls is not new, it was often unattainable due to the high cost. A local company out of Oceanside has developed a patented new technology, which has dramatically lowered the cost making it more affordable than ever to bring the beautiful outdoors into your home, giving you a whole new look. Take the next step with your patio doors—innovative wide-span doors are the perfect way to thoroughly enjoy everything that Mother Nature has to offer, without having to leave your cozy living room. Providing the ultimate in flexibility, they can be fully open, partially open, or completely closed depending on what you desire. When fully open, panels stack parallel to one another dramatically opening and expanding the size of your interior living space seamlessly to the outdoors. When closed, panels interlock together creating a solid and

COASTAL HOME • MAY/JUNE 2014

secure structure that resembles a floor to ceiling glass wall. And best of all, this innovative system offers the highest quality design and function at a much more affordable price than most wide-span door systems currently on the market. These door systems are manufactured, sold at factory direct prices completely cutting out the middleman and installed directly to you—the consumer allowing you to experience confidence in all aspects of the buying experience, from design to installation, not to mention the exceptional savings. Live the dream, transform your space, relax and let the breeze in with Panoramic Doors. If you are ready to experience wide-open spaces free from boundaries, you can visit their new showroom in Orange County or call Panoramic Doors for more information at 949-500-8559 or visit their website at www.panoramicdoors.com. Visit their new showroom at 1340 Reynolds Ave., Ste 116, Irvine, CA 92614.

ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

MAY/JUNE 2014 • COASTAL HOME

homeservices

Restore and Transform Your Floors

Without Having to Remove Them

looring is such a major part of any home, both indoors and out. You want to do everything you can to retain its luster. Whether your floor looks discolored from old age, dirt build-up, moisture or even just an outdated style, it is bringing down the overall ambiance of your living spaces. With a professional restoration and cleaning service, your floors can regain their shine and that like new feeling again. Instead of tearing out your old floors when they start to look less than perfect, seek a professional to restore and even create a new look with what you already have! A floor restoration professional can restore and transform your floor, allowing you to save both money and time. From concrete, tile and stone restoration, to polishing, honing, hole-filling, crack repair, regrouting, staining, applying protective overlays, epoxy and more—a floor maintenance and restoration professional will provide a solution. Your flooring might just be the perfect candidate for a thorough deep cleaning, or high-pressure steam cleaning to polish things up. Each situation is unique and a flooring professional can help you with whatever your floor restoration needs may be. Additionally, floor restoration provides you with the opportunity to be more environmentally friendly with your flooring. Trained professionals can

discuss different green options with you. The Floor Maintenance Company has been in business for seven years, and owner Vince DiMiceli has over 30 years in residential construction and remodeling. The Floor Maintenance Company can restore, transform and maintain any surface to ensure its beauty over time and is licensed, bonded and insured. For a free design consultation or any other questions, you can call them at 949-205-7558 or visit www.OCFloorMaintenance.com. Look for their new store in Laguna Niguel at 27601 Forbes Road Suite 35 where you can buy stone care products, stain, repair products and more. Vince DiMiceli of The Floor Maintenance Company is a licensed general contractor and the owner of DiMiceli Construction Services.

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COASTAL HOME • MAY/JUNE 2014

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kitchen&bath

What to Know BEFORE REMODELING

enovating your kitchen and upgrading your bathroom gives your home a fresh new look, often increasing functionality, while adding to the value of your home. However, the process of choosing a remodeling company can be tiresome and stressful. With so many options available, where do you start and whom should you call? Selecting the right company can make a huge difference in the projects’ success. You want a company that will leave you with a peace of mind throughout the entire process, not to mention an end result that you are completely happy with. Here are some things to consider before tackling that kitchen or bathroom remodeling project. Local stability.: A showroom and local manufacturing plant where you can view examples of their work and get the latest trends and products that are available on the market. Experienced designers: Make sure to ask questions such as, does the company have flexibility in the products they offer, and how is the project managed throughout the remodel. Licensing: Is the company licensed with the right classification for your scope of work? How long has the company been in business? Cabinet Finish: Catalyzed conversion varnish is the most durable finish available today. Finishing should never be done in the customer’s home, or in the person’s garage, so ask to see the finishing equipment and test the durability of the finish in the manufacturer’s showroom. Removing and replacing the cabinets with newly designed and manufactured custom cabinets does have its advantages, like allowing you to

COASTAL HOME • MAY/JUNE 2014

redesign the layout or create new interiors with adjustable shelving. Refacing existing cabinets, which means replacing the doors and drawer fronts, replacing the hinges and the molding, and covering the existing frames, is often a viable and cost efficient option. The process could include adding new drawers, slides and pullouts in the lower cabinets, and often being able to adjust some cabinets to accommodate new appliances. A combination of Refacing and Replacing offers savings while dramatically improving the look and feel of the room. The right approach to bathroom remodeling can turn a worn-out old room into a bright, spacious retreat. Custom-made bathroom vanities, cabinet replacing or refacing, granite countertops, and new tubs, showers, toilets and sinks are just some of the ways to reinvent this area of your home. Experienced designers will listen to your needs, know what questions to ask to help clarify your thoughts, and be familiar with the latest products available. They should also be comfortable working with older products that the homeowner might want to bring into the remodel. Always remember—the designer must keep in mind that everyone is different and that kitchens satisfy various needs and uses. The designer must be versatile and innovative in planning in order to accommodate your lifestyles and your budget. Reborn Cabinets has met all of the above criteria for more than 30 years. Founded in 1983, Reborn Cabinets won the prestige 2013 Remodeler of the Year award by Professional Remodeler. Located at 2981 East La Palma Ave. in Anaheim, the company features a 40,000-squarefoot, well-equipped manufacturing and showroom/design center with numerous displays and examples to enjoy—you can even take a tour or ask about their informative seminars given approximately every 6 weeks. Experienced designers are available seven days a week. You can visit and browse the showroom, or you can call Reborn Cabinets for more information at (888) 273-2676. www.reborncabinets.com. ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

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MAY/JUNE 2014 • COASTAL HOME

exteriorslandscaping

A Remarkable, Unique

Patio Opening Roof System

Adapts to the Weather, or Your Mood

he Louvered Opening Roof System is constructed of Zincalume louvers that rotate from completely closed to 155° open, by use of a small motor. It is safe to use and incredibly easy to operate. The motor is powered by a 12 volt transformer. A portable-remote controls the operation of the louvers. The Louvered Roof System offers many benefits, including: Versatility. It can be built as a patio roof or commercial cover. It can also be installed flat or pitched. Sun control. The louvers can be positioned during winter months to cast the sun’s natural warmth into rooms to save on energy costs. During the summer, they can be moved to

COASTAL HOME • MAY/JUNE 2014

block direct sunlight to protect your home from unwanted solar heating. Light control. With the push of a button, the louvers can be moved to give the desired amount of light into your residence. This is a great way to naturally illuminate work or living areas while cutting back on power consumption. Ventilation. During the summer months, a place in the shade is where you want to be. The Louvered Roof System provides this by angling the louvers to a partially open position. Providing natural ventilation as hot air escapes and cool air replaces it. Rain protection. The Opening Roof System has a uniquely designed louver that provides complete overlap to help prevent rain penetration.

Shade control. You can also control the amount of shade needed. The amount of heat and light can be varied for work or relaxation. For those with sensitive skin or those concerned about health risks associated with sun exposure, the Opening Roof System is an ideal solution. Full light can be enjoyed without direct sunlight. Imagine being able to control heat on your patio at the touch of a button. With the Louvered Roof System, you can enjoy the outdoors year-round and worry-free. For more information or a demonstration of the Opening Roof System, you can visit the 5,000 square foot showroom of All-Pro Remodeling at 706 North Tustin Street in Orange, (714) 288-1314. You can also visit their website at www.AllProRemodeling.com ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

exteriorslandscaping

Increase Your Curb Appeal with Concrete Coatings

ear-round beautiful weather is only one of the reasons San Diego homeowners are among the luckiest in the world. Southern California’s coastal climate is ideal for exotic landscaping, and without the threat of snow, the options to expand and enhance your outdoor living space are virtually endless. Imagine your backyard as the ultimate paradise— primed for entertaining guests year-round. One of the best high-impact improvements you can invest in is decorative concrete. The classic beauty of concrete coatings can transform your ugly concrete into a work of art in just a few days. This timeless and elegant addition can enhance any décor, and significantly increase your home value. Homeowners can enjoy the look of tile, brick, pavers or stone without any tear out, and for a fraction of the cost. The coating is applied on top of your existing concrete, with a pigmented sealer to ensure long-lasting beauty and durability. The versatility of concrete coatings is truly remarkable. Whether you are going for the rustic charm of cobblestone, an elegant look like slate, or natural feel such as flagstone, concrete coatings can help

COASTAL HOME • MAY/JUNE 2014

create the perfect look for you. These extremely resilient coatings can stand up to vehicular traffic and are ideal for your driveway, patio, or walkways. There are also skid-resistant coatings available for your pool deck! You can even use concrete coatings for indoor application, and give your concrete floors a glamorous new look. With the right contractor your remodeling experience can be extremely painless. A knowledgeable estimator can come to your home and give you insight on the best options for your lifestyle, décor and budget. The estimator can show you different color palettes, make recommendations and guide you through the planning process. The actual application takes between two and four days for most jobs, and your backyard will have a whole new look before you know it. For more information on concrete coatings, please contact Allied Coatings at (888) 635-7186. With over 25 years experience, this family owned company is fully licensed and insured and can help you transform your backyard into your own personal paradise. For more information please visit their website at www.alliedcoatings.com ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

homeinteriors DRYER FIRES ARE THE #1 HOUSEHOLD DISASTER Learn How to Prevent Dryer Fires, Save Time and Reduce Your Utility Bill

ost homeowners are completely unaware that if unmaintained, a clothes dryer can pose a serious threat to their home and family. According to the U.S. Consumer Product Safety Commission, these seemingly harmless appliances cause an estimated 15,500 fires, 10 deaths and $100,000,000 in damages every year. When you learn how dryer fires happen you will understand how crucial regular dryer maintenance is to your safety. The reason most dryer fires happen is lint. Contrary to popular belief, your lint trap doesn’t catch everything, and this highly combustible material builds up inside your dryer with every load. A tiny spark is the only catalyst this hazard needs to become a full on disaster. The good news is that disaster is easily avoidable. Professional appliance technicians recommend having the inside of your dryer cleaned every three years. Most homeowners are shocked to see the amount of lint that is vacuumed out of their appliance and can instantly recognize the value of this service. A properly functioning dryer should only take 30 to 45 minutes to dry a load of clothes. If your appliance is running slower, this is a telltale sign of

COASTAL HOME • MAY/JUNE 2014

dirty dryer vent. Clogged vents prevent heat from escaping the machine, and keep moisture trapped inside your dryer. This means that an unmaintained dryer is not just dangerous; it is also wasting your time and raising your utility bill! Once cleaned, you will notice an instant improvement in drying time and begin saving money right away. If you are past due for a dryer vent cleaning there is no reason to procrastinate any longer, especially with the numerous benefits this service offers. To schedule your dryer vent cleaning, you can call Nick's Dryer Vent Cleaning and Air Duct Cleaning at (760) 533-0783. Homeowners can be confident in this company’s service because they offer a six-month lint free service guarantee pledge with every cleaning. You can learn about their pledge and services online at www.gotdirtyvents.com. Helping families dry their clothes in one cycle.

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MAY/JUNE 2014 • COASTAL HOME

COASTAL HOME • MAY/JUNE 2014

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COASTAL HOME

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auto

Wash and Wax to Go: Mobile Detailing is the Answer

obile auto detailing companies will service your car at your home and of course, bring every piece of equipment they need along with them. Talk about convenient. Detailing a car is more than simply washing it. The best detailers begin by washing the car by hand. After the car has been professionally detailed and protective coatings applied, soapless washes are then preferred to preserve the car’s finish. Waxing to remove minor scratches, oxidation, and embedded dirt followed by an application of a teflon-type coating is the important next step. Since this special Teflon coating fills in minor ridges, when polished the finish looks like glass with a definite high gloss and added color depth. Applied twice a year, this Teflon coating helps the glossy shine stay year round, serves to protect the car and makes overall maintenance a snap. To apply wax and Teflon coating more effectively, professional detailers change buffing pads several times while working on the car. By doing this, rocks and grit are not allowed to gather in the pads only to be ground back onto the finish.

COASTAL HOME • MAY/JUNE 2014

As a result of their smaller, more personalized service, quality mobile care detailing companies can offer Teflon car coating at tremendous savings when compared to car dealers’ costs. Rubber dressing of all rubber seals and tires happens next. Make sure the detailer you hire uses a non-silicone based rubber dressing, as dressings with silicone tend to cause the rubber to crack and wear out. A complete car detailing appointment can include as little or as much as your car needs. Exterior detailing includes washing, waxing, application of a teflon-type protective coating, and an application of a rubber dressing to the exterior rubber items only. Interior and exterior car detailing includes all the exterior detailing items plus shampooing the interior carpets, dressing all interior rubber parts and door jams, and cleaning or conditioning every part of the interior. We also do mobile oil changes. A quality mobile car detailing service in your area is Wally’s Mobile Auto Detailing. You can call at 714-478-0615 or toll free at 1-888527-3430 or email them at WallysAuto@aol.com 

ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

MAY/JUNE 2014 • COASTAL HOME

healthbeautyfitness

Reshape Your Body in 20 Minutes! By John Colman

When Diane Rand reached age 50, she got concerned that her weight was slowly creeping higher and her clothes were feeling too tight. As a practicing physician in San Diego, she knew the diagnosis. “Your muscles atrophy as you age, and this slows down the metabolism,” says Rand. “I knew it would keep getting worse if I didn’t correct it.” The antidote? Effective weight training. But, she’d never lifted weights before. Plus, her full-time job as a physician as well as her family life left little time in her schedule for exercise. Fortunately, Diane read an article about “slow-motion” strength training, a revolutionary new exercise method promising a firmer, stronger, more shapely body from just two 20-minute training sessions per week. Even though the time efficiency and results sounded almost too good to be true, she decided to enroll with a personal trainer at The Perfect Workout, a local company with four teen private fitness studios in Southern California specializing in this unique approach. Right away she noticed immediate increases in her muscle tone and energy. After several months she’d also dropped 1 to 2 clothing sizes and was fitting into clothes which used to be too small. “My trainer pushes me in a safe way, and I walk away feeling great after each session,” says Diane. “This is the wave of the future.”

Lean Muscles—The Key to Reshaping Your Body The Perfect Workout’s trainers encourage clients to build lean muscle tissue which increases the body’s metabolism, burning extra calories even while you’re sleeping. Many people – especially

COASTAL HOME • MAY/JUNE 2014

Physician Diane Rand firms her body during a 20-minute training session at The Perfect Workout.

women – have a fear of “bulking up” like a bodybuilder if they were to start strength training. In reality, if you’re older than 25, it’s much more likely that too little muscle is the problem rather than too much muscle. In their book Biomarkers: The 10 Keys to Prolonging Vitality , William Evans, Ph.D., and Irwin Rosenberg, M.D., show the research demonstrating that adults who don’t strength train lose an average of a half pound of lean muscle tissue each year starting at age 25. As an example, a typical 55-year-old woman will have 15 pounds less lean muscle (and significantly more fat) than what she had at age 25. Muscle takes up

less space than fat, so this typical 55year-old woman has arms and thighs that are softer and less firm, wears a larger clothing size, and has a slower metabolism that burns fewer calories each day. Effective strength training changes all of this. It increases your body’s metabolism, causing you to burn more fat and calories all day long. Strength training reshapes and tones your legs and arms. And since muscle takes up 20% less space than fat, adding muscle and losing fat will make your body firmer, smaller, and more shapely. A fit 140-pound person can wear clothes several sizes smaller than an out of shape 140-pound person. ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

healthbeautyfitness How Can Slow-Motion Strength Training Work so Quickly? Slow-motion strength training involves brief and demanding workouts to get great results. The basic concept? Lift relatively heavy weights excruciatingly slowly (10 seconds to lift, another 10 seconds to lower) for as many repetitions as you can until you’re unable to move the weights anymore. And when you learn to challenge your muscles as deeply as a skilled trainer can teach, it’s impossible to workout much longer than 20 minutes, even if you try. Dr. Philip Alexander, physician and faculty member at Texas A&M University’s College of Medicine, explains that it’s the intensity of exercise that stimulates greatest changes. “A slower repetition loads the muscles more effectively and efficiently. It’s harder!” exclaims Alexander. “That’s why it stimulates such a great total response from the body.” Dr. Alexander has tracked hundreds of subjects using slow-motion strength training, noting significant improvements in muscular strength, HDL cholesterol profiles, bone density, and glucose tolerance. Other research adds more supporting data. Two separate studies by Wayne Westcott, Ph.D., and one study by Ellington Darden, Ph.D., demonstrate that slow-motion strength training produces 50% to 59% faster improvements than regular weight training. And because the repetitions are harder, each training session must be limited to 20 minutes – making this exercise method quite time efficient.

Joyce Reclaims her Youthful Figure 54-year-old Joyce Magnuson had always been slim and slender when she was younger. But in her mid 40’s life’s stresses caught up with her, and she began gaining weight. “During the next few years, I kept getting heavier, until I was thoroughly broken and disgusted with myself,” says Joyce. Fortunately, she happened to read an article about slow-motion strength training and how it would reshape her body with just two 20-minute training sessions per week. The effectiveness of the method made sense to Joyce, and she decided to enroll with a personal trainer at The Perfect Workout. ONLINE AT ORANGECOUNTYLIVINGMAGAZINE.COM

Arlene Esgate tones her arms as part of her 20-minute training session in San Diego.

After 5 months of combining an effective nutrition plan with two 20minute training sessions each week, not only had she gotten stronger, she’d lost 43 pounds and dropped from a size 16 to a size 10. She was also able to get completely off the blood pressure medications that she’d previously needed to take. She adds, “The perk is looking good in the current styles. Even Macy’s keeps me motivated to stay fit!”

The Perfect Workout has 14 private studios in Southern California that specialize in one-on-one personal training with the slow-motion strength training method, including these Orange County locations: Newport Beach (949) 200-4067, Huntington Beach (714) 460-5207, Laguna Niguel (949) 485-6000, Mission Viejo (949) 424-1021, Anaheim Hills (714) 400-9319, and Tustin (714) 599-9051. www.ThePerfectWorkout.com MAY/JUNE 2014 • COASTAL HOME