The Quarantine Survival Show

Page 1



The First

INTERNATIONAL

Reality SHOW IN Cyprus

RussianTv.World, the first Russian-speaking channel in Cyprus launches THE FIRST INTERNATIONAL REALITY SHOW

WE WILL SHOW YOU WHAT LIFE REALLY FEELS LIKE UNDER QUARANTINE. THIS WILL BE THE FIRST AND MOST EXPLOSIVE SHOW ON THIS TOPIC

This is a great chance to advertise yourself, your business, and turn this difficult time into future profitability! We invite you to become a part of this magnificent event - to become a first Sponsor or Advertiser for this, the first international reality show in Cyprus What are people up to during quarantine? Certainly!!! We all watch TV or surf the Internet. We will show that quarantine does not have to be a sentence, as life itself will create adjustments to the reality of people. And we will broadcast to our viewers WHAT happens to people under lockdown and HOW it happens !!! Quarantine days will no longer be boring and depressive!



ABOUT THE SHOW THIS WILL BE THE FIRST SHOW IN WHICH THE PARTICIPANTS SPEAK DIFFERENT LANGUAGES. WILL THEY BE ABLE TO UNDERSTAND EACH OTHER, TO SURVIVE UNDER QUARANTINE? AND.... TO WIN THE GRAND PRIZE ... OR EVEN TO FIND LOVE? People from different nationalities will live together in a villa, build relationships under lockdown, perform different daily tasks, stay entertained etc... RUSSIANTV.WORLD will show you what it feels like, to live, love, grieve, swear, make peace, fall in love and just simply survive quarantine. NB!! the show will be broadcast in the Greek, Russian and English languages which means that people of all nationalities in Cyprus and the rest of the world will be able to watch the show! WHAT THIS SHOW CAN OFFER YOU, ARE: PRODUCT PLACEMENT, OPPORTUNITIES TO PROMOTE YOUR BRAND AND TO PLACE ADVERTISING MESSAGES BOTH DURING THE SHOW AND ON THE CHANNEL. ALL THIS SHALL LEAD TO A SIGNIFICANT GROWTH IN SALES AND AN INCREASE IN BRAND AWARENESS!

«THE QUARANTINE SURVIVAL SHOW» is the best opportunity to build market share while others sit at home and do nothing. Promote yourself in the unprecedented project of a global level! IMPOSSIBLE TASKS, EXCITING CHALLENGES, SURVIVAL GAMES, CULTURAL DIFFERENCES, ARGUMENTS, CONTRADICTIONS, LOVE AND DESPAIR - ITS ALL PART OF “THE QUARANTINE SURVIVAL SHOW”!



HEROES Girls from 21 to 30 years old (blondes and brunettes, young, slim, stylish and beautiful) Young men 25 to 35 years old (lively and free) intertwined with Men 35 to 45 years old (cheerful or discreet, depending on the situation) Different nationalities: Russians, Cypriots, Greek, British ... During castings, we will give preference to people who speak only their own language! Those not speaking any language but their native language will have a better chance to become participants of the show! We expect the language mix will offer usunscripted, funny situations on the air!!! Girls will be selected from models, waitresses and dancers. The guys are typically - salesmen, bartenders or animators in hotels. All together it will create an explosive mixture of characters, mentality, curiosities, love and humor. Provocations, romance and “parent-child� arguments are all part of the package!

PRIZES The grand price of 5,000 euros will be offered by the General Sponsor of the show and RussianTv. World will determined whois the highest rated participant. He or She will be the winner of the public vote compiled from the voting results generated by the audience, during the duration of the whole series. Also the best romantic couple can be selected at the end of the project. In addition, there are prizes for all participants from partners, sponsors and advertisers of the Reality show.



TASKS

\our TV hosts will meet the participants every morning. They will announce to the participants the ‘Task of the day’ and the ‘Sponsor of the day’. For example, the task on a particular day can be to make a short film called «Love during Quarantine». The TV hosts give to participants 2 mobile phones (without sim cards and without Internet, but with a pre-installed application for editing). The presenters,together with our viewers and sponsors will decide who will play the main hero, lover or enemy in this film (making, for example, enemies from real life lovers in the film) The rest is limited only by the imagination of the participants! The film should be ready on the evening of the same day. The main condition is that every participant should be involved. The film will be evaluated by our viewers on social networks and on the channel App. The result of their ratings and votes for the actors will be collated and will form part of the final rating of the participants. Example 2 The sponsor of all food products offered to the participants on one specific day is company X. The task for the participants will be to split into teams (each team consists of participants from different nationalities) and from products, provided by the sponsor, to prepare breakfast, lunch and dinner. The more original the dishes, the better. The audience will evaluate the recipe and the result in the RussianTv.World application; and on social networks viewers will be offered to share their own variations of dishes from the same products. In the evening, the participants will have a general meeting with the TV presenters to discuss the day. WE WILL ALSO TEST OUR PARTICIPANTS STRENGTH AND DESIRE DURING EVENING CHALLENGES: THEY WILL RECEIVE SOME “SPICY» TASKS FROM TV HOSTS! Also, during the day, the participants will have the opportunity to visit the «Revelation Room», where they can share their emotions, feelings and experiences tete a tete on camera.

TASKS FROM VIEWERS On social networks we will invite our viewers to vote on specific tasks for the participants - what do you want the participant (he/ she) to do? The options will be varying: Cut a participants hair, dance on the table or take a dip in the cold pool. If the participant refuses to fulfill the viewers’ task, he is eliminated from the struggle for the prize, but he/she continues to live in the house and can ... interfere or help other participants, at his/her own choice.


Producer Package

The price is indicated for 1.5 months of broadcasting

15 000 EURO

VIDEO ADVERTISING Your adv video at the beginning, in the middle and at the end of each program + Broadcast of promotional video 30 days (6 inclusions / spots per day - 180 spots in total) Prime time (in “Good Morning, Cyprus” program, in other programs and in evening movie-time) PRODUCT PLACEMENT Your products will be placed in the villa, will constantly be shown by camera and participants will regularly use them (they will touch, lift and pay attention to the products), as well as call and refer to your brand name. SKETCHES Participants can act a native sketch with a certain request, the decision for which will be usage of your company products. SPONSOR’S DAY The theme of the day, including the main task for the participants, will be developed in a way to promote your company brand and your products (3 days during the broadcast) ONE SEGMENT = ONE COMPANY We guarantee that other companies from your industry will not participate in this project. PRODUCER We indicate You personally and your company in the credits of the show as a Producer of this reality show BRANDING At the beginning and at the end of each episode, we declare You as the General Sponsor or Producer of the project.


General Sponsor Package The price covers 1.5 months of broadcasting

10 000 EURO

VIDEO ADVERTISING Your advertising video at the beginning, the middle and at the end of each program + the Broadcast of your promotional video for 30 days (6 inclusions / spots per day - 180 spots in total) during Prime time (in the “Good Morning, Cyprus” program, in other programs and during evening movie-time) PRODUCT PLACEMENT Your products will be placed in the villa and will constantly be shown on camera and participants, who will regularly use them (they will touch, lift and pay attention to the products), as well as call and refer to your brand name. SKETCHES Participants can act out a native sketch with a certain request, for which they will need to use the products of your company products. SPONSOR’S DAY The theme of the day, including the main task for the participants, will be developed in a way to promote your company’s brand and your products (1 day during the broadcast) BRANDING At the beginning and at the end of each episode, we introduce you as the General Sponsor or Producer of the project.


Sponsor Package

The price is indicated for 1.5 months of broadcasting

7 000 EURO

VIDEO ADVERTISING Your adv video at the beginning, in the middle and at the end of each program + Broadcast of promotional video 30 days (6 inclusions / spots per day - 180 spots in total) Prime time (in “Good Morning, Cyprus” program, in other programs and in evening movie-time) PRODUCT PLACEMENT Your products will be placed in the villa, will constantly be shown by camera and participants will regularly use them (they will touch, lift and pay attention to the products), as well as call and refer to your brand name. SKETCHES Participants can act a native sketch with a certain request, the decision for which will be usage of your company products. SPONSOR’S DAY The theme of the day, including the main task for the participants, will be developed in a way to promote your company brand and your products (1 day during the broadcast)


Branding Package

The price covers 1.5 months of broadcasting

5 000 EURO

VIDEO ADVERTISING Your advertising video at the beginning, in the middle and at the end of each program + the Broadcast of your promotional video for 30 days (6 inclusions / spots per day - 180 spots in total) during Prime time (in “Good Morning, Cyprus� program, in other programs and during evening movie-time) PRODUCT PLACEMENT Your products will be placed in the villa, will constantly be shown on camera and participants will regularly use them (they will touch, lift and pay attention to the products), as well as call and refer to your brand name. SKETCHES Participants can act out a native sketch with a certain request, for which they need to use of your company products.



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