An Introduction to Afra Furniture

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© 2014 Afra Furniture 600 Hodge Street Montréal, Québec H4N 2A4 Tel: 1-514-908-0048 www.afrafurniture.com



! About Afra Furniture ! Our Service ! Our 7 Collections ! Recent Projects Florence Chair & Armchair



!  Contract furniture manufacturer !  Focusing on hospitality and institutional living spaces !  Rebranded in 2014: Formerly known as !  Local business: Montréal (Ville St.-Laurent) !  European and Japanese suppliers !  Each piece is handcrafted to client’s specifications


“To inspire designers with a stylish and sophisticated variety of high quality furniture that’s both functional and comfortable.”

Trend


We carry an impressive variety of collections and models !  7 collections with 1000+ items !  Chairs, armchairs, lounge, barstools, public seating and theatre chairs !  Up to date with all the latest fabrics and materials !  Look and styles: "  Thonet/Bentwood, Courthouse, Café, Bistro, Brasserie and Diner "  French classic: Louis XV & XVI th th C Venetian "  Italian classic: Baroque and 17 -18 "  Modern and contemporary "  Scandinavian "  American 50s - Art Deco


①  Afra Modeste ②  Afra Classic ③  Afra Modern ④  Elegance ⑤  Contemporary ⑥  Danish ⑦  Theater



!  Chairs are made in Montréal: Assembled, stained and upholstered !  Beech wood and metal frames supplied by European manufacturers !  Customization possible


!  Possible upon designer request (i.e. adding stretchers) !  Client must supply designer drawings and dimensions !  Afra will supply CAD drawings and samples


Black #25717

Cappuccino #25718

Cherry #25715

Cognac #25517

Elle #27162

Honey #25716

Mahogany #25398

Natural #25528

Safari #27824

Walnut #25397

Wenge #25516

White Wash #25719

Customization available, $100 per color.


!  We deal with all the leading fabric manufacturers and many more! In fact, we deal with all fabric suppliers! !  Material needed provided in yards (yd) with prices


!  Fire retardant upon request !  California’s standards are the most stringent in North America !  State of California Department of Consumer Affaires Bureau of Home Furnishings and Thermal Insulation !  Material and filling materials used in upholstered furniture meet the flame retardant requirements described in California Technical Bulletin 117


!  Samples provided upon request: Expected delivery is 7 to 14 days !  Lead time: 8-10 week (average) !  5 year warranty: Afra Modeste, Classic and Modern Collections !  3 year warranty: Contemporary, Elegance & Danish Collections


•  Over 50 items in inventory •  3 week lead-time •  Maximum 30 units

Courthouse Series

Basic Series

Elips Series

Thonet Armchair Barstool No. 56

Holder Chair

Luce Chair


! Customer’s Own Material (COM) Pricing ! Except Pedrali - Grade 1 pricing ! We offer volume based pricing ! 3 levels of COM volume based pricing: ! Level 1: 1 – 10 units ! Level 2: 11 – 30 units ! Level 3: 31 + units



!  Afra Modeste Collection has a large variety 35+ items 16 different series "  "

!  Styles: mainly bentwood, bistro, diner and courthouse

!  The collection is continuously updated with new and fresh models !  This collection is excellent for for bistros, “brasseries” and diners


!  Made in Montréal !  Beech wood frames from Europe !  5 year warranty !  The Afra Modeste Collection offers great value: !  $0 - $200 = 27 items !  $201 - $500 = 40 items

Thonet Chair No. 14


! Chair ! Armchair ! Barstool

Torino Chair

Royal Armchair

! Lounge

Andy Barstool

Bombey Lounge Armchair


German Chair

Thonet Chair No. 56

Bistro Chair

Thonet Chair No. 9

Bistro Barstool

Bistro Armchair

Dresden Chair

Dresden Barstool


Thonet Chair No. 18

Thonet Classic Barstool

Thonet Chair No. 9

Thonet Chair & Barstool No. 150

Thonet Armchair No. 56


Soley Chair

Soley Armchair

Torino Two Chair

Torino Chair

Samba Armchair

Boston Chair

Andy Chair

Courthouse Chair



!  Afra Classic Collection has a large variety 100+ items 30 different series "  "

!  Styles: mainly classic French and Italian

!  The collection is continuously updated with new and fresh models !  Traditional look great for residential and retirement homes


!  Made in Montréal !  5 year warranty !  The Afra Classic Collection can fulfill a wide range of project budgets: !  $201 - $500 = 55 items !  $501 - $800 = 21 items !  $801 - $1500 = 14 items !  $1500+ = 6 items

Julia

Fiona


! Chair ! Armchair ! Barstool ! Sofa

Tress Bench

Dakota Armchair

Empire Chair

! Poof/ Bench

Uptown 2 Seat Sofa

Mirow Barstool


Large, comfortable chairs with 19 inch depth is perfect for the North American hospitality industry.

Fiona Lounge Armchair

Uptown Chair

Alfa 2 Seat Sofa

Dance Chair

Jane Lounge Armchair

Optik Armchair

Bali Lounge 2 Seat Sofa

Moka Armchair


Astral Armchair & Pouf

Douglas DRL

Jewel Armchair

Picasso Armchair

Bali Lounge Armchair


Traforata Series

Traforata M 3 Seat and M Armchair

Traforata Armchair, Barstool and Chair

Traforata 2 Seat Deluxe

Traforata 3 Seat MS and Armchair MS


Large Selection of oval chairs with different price ranges

Louis XV

Maddy

Jane

Oval

Alika

Rome


Palazao Chair and Armchair

Fiona One Chair

Mirow Chair and Armchair


Jane Stackable Chair

Fiona Stackable Chair

Louis XV Stackable Chair


Classic to Modern The type of finish and upholstery can change the look and style Â

Traforata Armchair Deluxe & Fiona Armchair Grand

Rome Chair

Fiona Chair



!  Afra Modern Collection has a large variety 270+ items 40+ different series "

!  The collection is continuously updated with new and fresh models

"

!  Styles: Modern and contemporary

!  Great for restaurants, lounges, hotel rooms, waiting, conference, office rooms, etc.


!  Our Italian supplier is one of the world’s premium furniture makers !  Its clients include renowned companies of the furniture industry such as:


!  Modern design and look !  Very comfortable !  Polflex: "

"

"

Polyurethane molded to metal & wooden frames Shape will never deform: Avg. density is 50 kg/m Seat Firmness can be modified (upon request) Mateo R9


!  Made in Montréal !  5 year warranty !  The Afra Modern Collection can fulfill a wide range of project budgets: !  $0- $200 = 5 items !  $201 - $500 = 188 items !  $501 - $800 = 52 items !  $801 - $1500 = 25 items !  $1500+ = 3 items

Lucia L3


! Chair ! Armchair ! Barstool ! Lounge

Livia MSL Lounge

Frost Chair

Nelly Three Barstool

! Sofa ! Pouf

Eileen Sofa

Hugo C3 Pouf

Cali R8 Armchair


Lila S6 Lounge

Cali C6 Armchair

Lobi Lounge Armchair

Ann P10 Armchair

Madeira Lounge

Dima Armchair w Legs


•  Over 20 wood or metal bases •  Many choices: "  "  "  "  "  "  "  "  "

Chrome Castor wheels Fixed base Swiveling 1 or 4 legs Star shape Barstool Sled Etc.



“A Tale of everyday elegance.”

!  Exclusivity in Canada !  100% made in Italy !  90+ years of chair making experience !  Creativity and passion producing highly sophisticated, modern, elegant and fascinating furniture Torso 837/AI


“A Tale of everyday elegance.”

!  Ideal for 4, 5 et 6 star projects !  Wood: oak, ash and walnut !  Prices start at $500 !  3 year warranty

LUNA 758/P


Torso 837/I

Grace 834/PMCC

Diva 775/AI Torso 837/LI

Diva 775/IL



!  Made in Italy !  All products focused on functionality and design !  Main values: Design oriented, high quality standards, short delivery periods and excellent customer service Sign 455


!  Satisfies the most varied needs: Hotels, restaurants, shopping centers, airports, stadiums, offices spaces, education, cafés, outdoors, etc. !  Excellent for food courts and public spaces

Kuadra XL


!  Different shapes and materials: "

"

Wood: Oak, ash, beech, veneer and laminate Plastics: polypropylene, polycarbonate, polyethylene, technopolymer, methacrylate, acrylic and nylon

"

Four frame sizes (14, 16, 20 and 24mm)

"

Fully upholstered including the frame

"

3 year warranty

Ester 691


Allure 735

Miss-Al첫

Pasha 660

Leila 681

Host Lounge

Blitz 641



!  Unique, mid-century, post-modern, Scandinavian design: "  Minimalist: Clean, simple, natural with contours "  Wood: Oak, teak, rosewood and walnut "

日本製

« Made in Japan »

Ib Kofod Larsen !  Furniture became increasingly desirable over time !  Designed the famous Elisabeth chair Ib Kofod Larsen

Elisabeth


IL-08

IL-10

JUN-01

SR-02

IL-07

JUN-02



!  Trusted partner: 100+ years experience !  Perfect for theatres, cinemas, auditoriums, conferences and sports halls, lecture rooms, etc.

HER999 ST

HER995 ST

HER893 ST

HER998 ST

!  Chairs are tailored to meet architects’ requirements





Diva 775/P

Diva 775/PL

Diva 775/IL

Diva 775/AI

Diva 775/I


!  Westin San Francisco !  Marriott Vancouver !  Hambar Restaurant !  Żyara !  Rialto Theatre


!  MaSo Restaurant !  Downtown S-F: trendy South of Market (SOMA) neighborhood !  Californian menu !  Retro look: « computer design of Silicon Valley’s early days »


Courthouse Chair

Courthouse Armchair


!  Showcase Bar and Restaurant !  Modern and trendy !  Menu: French-Californian and local ingredients


Fiona Modern Armchair

Holder Chair

Anna Luna 2 Armchair

Fiona Modern Armchair Deluxe

Holder Armchair

Anna Luna 2 Chair



!  Restaurant specializing in hams and “charcuteries” !  Old Montréal, Hotel St. Paul !  Retail Design Institute Awards First Prize Interior Design


Luce Chair Luce Barstool



!  Brossard, Quartier DIX30 !  Restaurant and lounge: Lebanese and Mediterranean gastronomy !  Custom stain finish


Laurren Lounge Armchair

Jade Chair

Basic Barstool

Oliver One Chair

Otto Lounge



!  One of Montréal’s iconic buildings: Constructed in 1924 !  Restoration’s mandate: To conserve the unique architecture, style, graceful proportions, elegant details and acoustic performance !  Special case: Afra only supplier able to deliver in 3 unique chair formats




Foster 2


© 2014 Afra Furniture 600 Hodge Street Montréal, Québec H4N 2A4 Tel: 1-514-908-0048 www.afrafurniture.com


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