ANNUAL MARKETING
ACTIVITY REPORT
rd July 2014 Special Edition Aniversery
ISLAMABAD MARKETING
WIDEN YOUR W O R L D w w w. t u r k i s h a i r l i n e s . c o m . p k
2012-13-14
THERE ARE THOSE OF US WHO LIKE TO VENTURE
TO THE UNEXPLORED.
TO SEE THE BEAUTY IN THE STRANGE AND UNKNOWN. THOSE OF US WHO GO OUT THERE WITH A SENSE OF
WONDER BRIDGING WORLDS, CULTIVATING OUR CURIOSITY AND FINDING DELIGHT IN OUR DIFFERENCES.
IF YOU’RE ONE OF US, AND YOU WANT TO EXPLORE MORE OF THIS GREAT PLANET
WE’RE READY TO TAKE YOU THERE. IT’S TIME.
WIDEN YOUR
WORLD
ISLAMABAD MARKETING ANNUAL MARKETING
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GENERAL INFORMATION Pakistan had an estimated population of 121 million in 2009. The current population is estimated to be around 190 million. Islamabad is a net contributor to the Pakistani economy, as wing only 0.8% of the country's population; it contributes 1% to the country's GDP. Islamabad Stock Exchange, founded in 1989, is Pakistan's third largest stock exchange in Pakistan The exchange has 118 members with 104 corporate bodies and 18 individual members. The area of Islamabad is 906 square kilometers (350 sq mi). A further 2,717 square kilometers (1,049 sq mi) area is known as the Specified Area, with the Margala Hills in the north and northeast. The southern portion of the city is an undulating plain. It is drained by the Korang River, on which the Rawal Dam is located. Islamabad has seen an expansion in information and communications technology with the addition two Parks. Most of Pakistan's state-owned companies like PIA, PTV, PTCL, OGDCL, and Zarai Taraqiati Bank Ltd. are based in Islamabad. Islamabad is home to foreign delegates and ambassadors. There are 65 foreign embassies working in Islamabad. Combining a rich history, the confluence of many a civilization and temperate climate, Islamabad is one of the most beautiful cities in the South Asian Region. When Turkish Airlines started operation in Islamabad 2011, our load factor was %73 and now with the Effective Marketing Strategy and Activity our load factor is increased to %87 till so far in 2014.
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Major Projects with AMADEUS and GALILEO During March 2012, Travelport (Galileo Pakistan) organized Entertainment Show for its travel agencies in Islamabad & Rawalpindi, more than 250 guests from travel trade attended the event and enjoyed the performances by renowned artists from Pakistan Showbiz. The event carried exciting Lucky draws in whichMultiple Airlines sponsored gift hampers for the lucky winners. Turkish Airlines also participated in the event. Mr. Alp Yavuzeser - General Manager Turkish Airlines Islamabad distributed ten piece A320 Airplane Models to the lucky winners.
SPECIAL PLAQUE AWARDED BY AMADEUS PAKISTAN TO TURKISH AIRLINES INC ISLAMABAD On 21st June 2012, Turkish Airlines was awarded a special plaque from Amadeus Pakistan. Turkish Airlines started its operations from North & Central Pakistan since July 2011 and actively using GDS companies for its marketing activities to increase the foothold in the Pakistani market. Amadeus is working in Pakistan since May 1997, since their inceptions they have been striving hard to improve services for its valued system users and also cater for the growing demand related to Travel & Tour industry in Pakistan. Since Turkish Airlines have made entrance in North & Central Pakistan, it has increased market size & demand which helped Amadeus to expand and grow their customer base and work closely with Turkish Airlines. In lieu of this promising and progressive cooperation, Special Plaque was presented to Mr. Alp Yavuzeser, General Manager Islamabad (North &
Central Pakistan) by Mr. Fareed Rehman, Vice President Amadeus Pakistan on behalf of Mr.Zafar Ahmed, CEO & General Manager Amadeus Pakistan. To mark this occasion with resonance Mr. Fareed Rehman states that this special plaque is in recognition of the support & trust reposed on Amadeus during years of partnership in Pakistan & as re-affirmation of the total commitment to service Turkish Airlines business needs professionally, in the years to come.
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ABROAD AGENCY VISIT: Borsa International Tourism Exchange-BIT 2012:
T
his event is one of the leading tourism fair in Italy. This year BIT event included 2287 Exhibitors representing over 5000 Tourist offers from 130 Countries. Almost 20,000 Travel agents participated in the event. Event was held in Fiera Milano, Milan in Italy on 16 Feb till 19 Feb.
Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad participated in this event and presented North Pakistan to Italy Profile to Travel agents in Italy to boost selling from North Pakistan to Italy and vice versa.
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Cappadocia Fam Trip 2012
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his event is one of the leading tourism fair in Italy. This year BIT event included 2287 Exhibitors representing over 5000 Tourist offers from 130 Countries. Almost 20,000 Travel agents participated in the event. Event was held in Fiera Milano, Milan in Italy on 16 Feb till 19 Feb. Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad participated in this event and presented North Pakistan to Italy Profile to Travel agents in Italy to boost selling from North Pakistan to Italy and vice versa.
Attending Children's Festival of National Meaning Day
A
pril 23 and Children's Festival of National Meaning Day, our commercial manager Mr Umut Aydogan visited the most popular school chain in Islamabad. Mr.Umut Aydogan presented souvenirs to the children and explain them the meaning of the Turkish National Day.
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Celebration of Womens Day with Turkish Airlines Staff
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uring 8th March 2012, Turkish Airlines celebrated International Women's Day on March 8th, 2012 to celebrate women empowerment around the world. Mr. Alp Yavuzeser, General Manager Turkish Airlines presented flowers to women workforce to appreciate their contribution.
Participation in Inauguration of Turkish Language Laboratory
at NUML University
D
uring 22nd March 2012, Turkish Airlines Islamabad being socially responsive organization took part in an opening of Turkish Language Laboratory in NUML (National University of Modern Languages). To acknowledge Turkish Airlines contribution, Rector of NUML Institute Major Gen Masood Hasan awarded Mr. Alp Yavuzeser / GM Islamabad Turkish Airlines with Special Appreciation plaque
Attending Orphan
O
Solidarity Day with the orphans
n 24th march 2012, Turkish Airlines participated in Orphan Solidarity Day with orphans of Khubaib Foundation, Muzaffarabad Azad Kashmir. Turkish Airlines General Manager Islamabad presented souvenirs to the orphans of Khubaib foundation and spend whole day with the kids.
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Participation in Cultural musical night
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urkish Airlines also participated in cultural musical night held at Turkish Embassy Islamabad.
Sponsoring Hungarian-Pakistan Musical Concert
O
n 18th April, Turkish Airlines sponsored Hungarian-Pakistan Musical Fusion Concert comprising of Hungarian Folk Singer Ms. Katalin Burns and Two Pakistani folk singers Mr. Suraj Khan and Mr. Chand Khan. Turkish Airlines contribution was appreciated by Ambassador of Hungary on behalf of the Government of Hungary and Mr. Alp Yavuzeser, General Manager Turkish Airlines together with Mr. Babur Hizlan, Ambassador of Turkey received the special appreciation plaque on behalf of Turkish Nation and Turkish Airlines. The event's video footage was presented on air on various TV channels such as PTV, AajTv, Dunya News, TRT Turk, Anadolu Ajans.
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EVENT ORGANIZED BY AZERBAIJAN EMBASSY IN COLLABORATION WITH
TURKISH AIRLINES ISLAMABAD On 22nd June 2012, Azerbaijan Embassy had arranged one evening in Marriott Hotel Islamabad in collaboration with Turkish Airlines Islamabad. The event was attended by diplomatic representatives of different countries and distinguished g u e s t s . Tu r k i s h A i r l i n e s Islamabad Directorate jointly organized the activity after an event arranged earlier this month with Embassy of Hungary. Turkish Airlines Inc showcase its product on display such as Skylife, Business magazines, prestige profile catalog, promotional brochures such economy-comfor t-business, Ramadan brochures as month of Ramadan is approaching. Since Istanbul shopping festival is currently held at Istanbul, therefore Istanbul Shopping Festival popular product was placed in our stand as well as nice little surprise was kept for the children such as coloring and paint books. In addition to this company profile, fares, product information such as
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Miles & Smiles and Corporate club cards were presented to the participants to increase the interest of the invitees and spread awareness about Turkish Airlines product and services. All these products were put on display by Turkish Airlines Inc Islamabad Directorate staff and presented to the participants. Forms for Miles & Smiles membership were kept on stand as an endeavor to cater to the high profile of guest to increase Turkish Airlines customer base and gain potential customers attention.
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Azerbaijan and Pakistan Celebration of
21 Years of Friendship Turkish Airlines started its operations from North & Central Pakistan since July 2011 and actively participating in big events and promotion activities to increase the grip in the Pakistani market. Azerbaijan Embassy had arranged one evening in Marriott Hotel Islamabad in collaboration with Turkish Airlines Islamabad on 11th October 2012 from 7:00pm to 9:00pm. This big event organized by Turkish airlines was attended by diplomatic representatives of different countries and renowned guests. Media coverage was also given to this event. Turkish Airlines Inc showcase its product on display such as Skylife, Business magazines, prestige profile catalog, promotional brochures such economy-comfort-business. In addition to this company profile, fares, product information such as Miles & Smiles and Corporate club cards were presented to the participants to increase the interest of the invitees and spread awareness about Turkish Airlines product and services. Our employees were entertaining the guests while sharing knowledge about our products and services.
demonstrated the video on projector screens to promote Turkish Airlines and announcing Azerbaijan destinations that is Ganja, Baku and Nakhichevan as an endeavor to cater to the high profile of guest to increase Turkish Airlines customer base and gain potential customers attention. The event went magnificent; we got the chance to introduce ourselves as a firm to well renowned people, and also handled queries about Turkish Airlines and tried to figure out the inconveniences followed byany of the customers. It is an innovative platform that gives the chance to share with people our products and services.
Turkish airlines aircraft model, banners, rollups with its logo and slogans were also displayed on main entries as well as inside the event hall. Turkish Airlines also
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1st Year Anniversary of ISLAMABAD Route guests via multimedia projector. After that, Turkish Airlines Islamabad Directorate General Manager Mr. Alp Yavuzeser made a speech for the successful one year of Islamabad route. A cake-cutting ceremony was arranged for the occasion to entice the guests. One lucky draw was held on the anniversary night and free ticket and gifts were given. We prepared one stand and placed all our promotional materials such as Skylife, brochures, and price lists. The event pictures were shared with the special invitees for pleasant memories and good rapport. Due to Pakistan socio-economic conditions, Pakistani community needs support for better living conditions. Turkish Airlines Inc. Islamabad being socially responsive organization provided Iftaar for more than 400 deprived people to showcase support for better Pak-Turk Relations at the oldest and biggest Government Hospital "Polyclinic Islamabad" that provides health services for needy patients. Another Iftaar dinner was arranged for orphans and deprived women at SOS Village Rawalpindi. SOS Village started functioning in 1989 with the capacity of more than 200
At the end of July 2011, we started our first flight from Islamabad. On completion of one year in Islamabad, we celebrated our one year anniversary. While we are celebrating Holy Ramadan Month, therefore we organized Iftaar dinner for the distinguished guests and stakeholders at one of the biggest hotels in Islamabad as well as subsequently arranged two more gatherings for underprivileged people at different organizations in twin cities such as Polyclinic Hospital Islamabad and SOS Village Rawalpindi. For gathering of our first year anniversary, the high profile guest list comprised of Political and Commercial representatives from US, UK, Azerbaijan, Bosnia & Herzegovina, Northern Cyprus, Egypt, Italian Embassy, Islamabad Chief Commissioner, Security Chief, Turkish Companies North Pakistan Regional Heads, Airport and Civil Aviation Managers, Cargo and Passenger Agencies who are working in North Pakistan area, other airlines representative who joined our celebration and iftaar dinner. The total numbers of guests were more than 400. The taste of the International cuisine was relished by distinguished partners in business. After the dinner, we shared our CEO Ph.D. Temel KOTIL special message with our
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People. It is also the biggest SOS complex in the country as, in addition to the mandatory SOS Youth Home and SOS Hermann Gmeiner School; it also includes excellent facilities for technical training and a dispensary for serving the needs of the outside community.
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All these special gatherings were covered by Television, Print Media and Social Media. The Television coverage was provided by Pakistan Television Corporation (PTV) and TRT Turk whereas Print coverage comprised of 30 prominent news agencies and diplomatic magazines.
Corporate Partnership with Serena Hotel and Marriott Hotel Islamabad Turkish Airlines coordinated with Top Hotels in Islamabad such as Serena Hotel and Marriott Hotel Islamabad in 2012. Turkish Airlines Skyline magazines are being sent to these Hotels to be kept in each room in the hotel also in the lounges, spa and prominent places inside the Hotel to reach important delegates of different countries. In Marriott hotel, our aircraft and rollers are placed at the most prominent and visible places. In addition to this, in case of flight cancellation or any other contingency, Marriott Hotel support Turkish Airlines with special rates for layover passengers.
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Advertising and Promotional Campaign: Television Promotional Campaign: Pakistan Television Corporation Ltd.
P
TV being premier television channel of Pakistan has expressed the intention of corporate agreement with Turkish Airlines. PTV will provide extensive media coverage to Turkish Airlines such as playing Turkish Airlines advertising on-air as well covering Turkish Airlines participation in major events. PTV also provided on 18th April, Turkish Airlines sponsored Hungarian-Pakistan Musical Fusion Concert comprising of Hungarian Folk Singer Ms. Katalin Burns and Two Pakistani folk singers Mr. Suraj Khan and Mr. Chand Khan. Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad interview was also taken and along with the footage of the concert was presented on air.
Turkish Airlines finding place in Print Media
Business Desk:
B
usiness Desk™ Magazine is one of the most professional Magazine explore your industry voice and discover successful business factors for leading industries, professionals, B2B and B2C networking opportunities with best practices and executive commitment. Business Desk™ gets published in Islamabad, Lahore, Karachi and all major cities of Pakistan as well as more than 45 major Countries worldwide. BusinessDesk™ Magazine is a really gateway to deliver your marketing message and enhance corporate identity. Business Desk™ prints 7000 copies plus internet edition each month. Business Desk™ also took Interview of Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad and it was published in May 2012. In addition to this, they will be providing us with front inside page of the magazine for publishing the artwork.
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CENTRELINE
M
onthly CENTRELINE is Pakistan's first Diplomatic News, Political Affairs and Sports Magazine, being run by renowned Pakistani journalist Ansar Mahmood Bhatti. For April they published complimentary print ad “Piri Reis�. Average Circulation of the magazine is 5000 copies each month.CentreLine has provided Turkish Airlines center spread advertising space in the magazines from May 2012 onward. CENTRELINE also took Interview of Mr. Alp Yavuzeser, General Manager Turkish Airlines Islamabad and it got published in July 2012. In addition to this, they will be providing us with front inside page of the magazine for publishing the artwork.
Strong Pakistan is Strong Turkey By Ansar Mahmood Bhatti
and Stronger
Turkish Airlines
Mr. Alp Yavuzeser is Turkish Airlines General Manager North & Central Pakistan Region. He gave an exclusive interview to Centreline and Diplomatic News Agency (DNA) in which he talked, in detail, about the success story of the Turkish Airlines. Besides, he also gave an elaborated account of Turkish Airlines operations worldwide. When did you start operations in Pakistan? Do you think you should have come here much earlier? Turkish Airlines started its operations in Pakistan in 1981. It's been 30 years we have been operating from Karachi. After successful operations from Karachi, we started operating from Islamabad in July 2011. We don't think that it could have been earlier than this time frame. Do you have plans to upgrade your planes for Pakistan because other airlines perhaps have much more bigger planes than you? Insha'Allah we plan to increase our frequency in Pakistan. If this happens, we will bring our upgraded planes to Pakistan to cater to the wide customer base. When did you start operations in Pakistan? Do you think you should have come here much earlier? Turkish Airlines started its operations in Pakistan in 1981. It's been 30 years we have been operating from Karachi. After successful operations from Karachi, we started operating
from Islamabad in July 2011. We don't think that it could have been earlier than this time frame. In very short span of time Turkish airlines has established its foothold in Pakistan. What is so special with Turkish airlines that people now prefer to fly with you? Turkish Hospitality is one of the primary reasons that brought us success in Pakistan Market. We have tried our best to share Turkey's rich history and cultural heritage to the brotherly people of Pakistan and to present our product and services in a hospitable manner with regards to safety, comfort and convenience. Are you satisfied with the role of civil aviation authority of Pakistan in facilitating foreign airlines or you think some improvement is needed? We do believe the role of civil aviation authority can be enhanced and improved in enabling foreign airlines entrance in competitive Pakistan market. Turkey and Pakistan have an exemplary strategic, historical and unparalleled relationship; therefore we do expect Civil Aviation Authority to be more considerate towards our operational requirements. Anything you would like to add.
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Strong Pakistan is Strong Turkey and Stronger Turkish Airlines Since Independent War Time, Pakistan has been quite helpful for the historical caliphate which is one of the reasons of our cordial ties with Pakistan. New Turkish Republic is building up with the financial and moral support of Pakistani brother and sisters. We want Pakistani people to affirm faith in us; Turkish Airlines is as close to you as Turkey with Pakistan, we are growing together for better future
Skylife Magazine: Turkish Airlines on board magazine introduced Islamabad city and its beauty, thus showcase friendly Pak-Turk Relations. Therefore Turkish Airlines got the chance to promote Pakistan to more than 90 countries and over 200 destinations.
D-8 Summit in Pakistan “Developing 8� or D8 Countries i n c l u d e ; Tu r k e y, P a k i s t a n , Bangladesh, Malaysia, Indonesia, Nigeria, Egypt and Iran. All the participants got together for the 8th D8 Summit a seminar on exploring trade oppor tunities among the D-8 consortium, from 20th to 22nd November, 2012 in Islamabad Pakistan.
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D-8 Venue: The meeting will be a huge benefit for these 8 countries and will boost their economic development process. Therefore Turkish Airlines acquired the chance to participate in such a big event with intent to uplift the visibility of our products and services and increase brand awareness. The allocation of the stall was in a highly visible area, such as the main entrance to the stand has a high number of visitors.
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brochures and economy-comfort-business. Furthermore, company profile, fares, product information such as Miles & Smiles and Corporate club cards were also displayed and distributed among the participants to increase the interest of the invitees and spread awareness about Turkish Airlines product and services. Our employees kept on entertaining the guests while spreading knowledge about our products and services. Whereas, "Quick Guide to Istanbul" all most ran out of stock due to its huge demand and appreciation it piled. Participants were glad to know about the Turkish Airlines Aviation Academy, took the brochures and CDs carrying a detailed documentary of Turkish Airlines Aviation academy. Our stall got a lot of appreciation and positive feedback from customers for the services it renders. The curiosity to know about Turkish Airlines as an organization was at peak; inquiries like, where did it fly, number of flights per week and fares. The participants showed there extreme rejoice over Turkish Airlines operations in Pakistan and expected it to expand its operations to other cities as well. The Deputy CEO of Turkish Airlines, Mr. Abdullah SonnerAkkurt also visited the stall and at the end of the ceremony Turkish Airlines got certificate for the participation in the D-8 Exhibition. Turkish Airlines placed a billboard at VIP road on the route, adjacent to Airport, which was built by free allocation based on the Billboard partnership. This Billboard will continue to be placed there for one year. Thanks to the lighting system, the height of the locality night visibility from the Turkish delegation was confirmed with congratulatory messages.
Pakistan's Prime Minister Mr. Raja Pervez Ashraf visited our stall and was informed about the activities of our partnership in Pakistan. Mr. Alp Yavuzeser, General Manager Islamabad presented him the special plaque. He was also offered Turkish delight which he indeed adored.
The delegates stayed at two most luxurious hotels in Islamabad; we also got the chance for promoting Turkish Airlines at these hotels and spreading awareness.
Turkish Airlines Inc. displayed its products such as Skylife, Business magazines, prestige profile catalog, promotional
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Serena Hotel: Serena Hotel now partner of Turkish Airlines Frequent Flyer Program Miles and Smiles. Serena Hotel always appreciated and offered discounted deals to Turkish Airlines in pursuit of exemplary relations. Our delegates stayed at Serena hotel, therefore a chance to promote Turkish Airlines was capitalized to the fullest. Rollup standees and X-banners, in front of each elevator were placed including the VIP elevator on the floor the delegates were staying. Each delegate's room included Skylife magazines including informative brochures and souvenirs.
Marriott Hotel:
E N T R A N C E
The Turkish Airline aircraft model and X-banner was placed in the main entrance of Marriott, and TC reception (delegation registration desk), as well.
Poland-Pakistan Event Turkish Airlines organized another successful events bridging between 2 different cultures that is Poland and Pakistan; one night at PNCA and the other at LokVirsa specifically planned for orphans. On 10th November, Turkish Airlines sponsored Poland -Pakistan Concert representing sounds from two countries. The Concert comprised of Poland performer Ms. Maria Pomianowsk (PH.D. Arts) along with 3 Pakistani performers Mr. Taimur Khan specialized in Sarangi, Mr. Muhammad Ajmal Khan (Tabla) and Mr. Muhammad Azam Khan (Vocals). Ambassador of Poland Mr. AndrzejAnanicz appreciated Turkish Airlines on behalf of Republic of Poland for providing safe and sound travel trip to the Polish performers along with their instruments. During his speech he conveyed special thanks to Turkish Airlines and also delivered special appreciation letter to Mr. Alp Yavuzeser, General Manager of Turkish Airlines Islamabad. Our honorable guests entered through main entrances at PNCA;
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Entrance Hall Turkish Baklava was distributed among the 550 distinguished guests that doubled the entertainment of the concert. This concert included the Polish Folk music along with Pakistani Folk music. The ending part of the concert was outstanding as it was a fusion of Polish Folk music with Pakistani Folk music. The audience gave appreciation to the outstanding fusion performance of the concert. After the marvelous concert, Mr. Alp Yavuzeser, General Manager of Turkish Airlines Islamabad distributed the special plaque to all the honorable guests on behalf of Turkish Airlines. At the end, Mr. Andrzej Ananicz Poland Ambassador, presented special thanks letter to Mr. Alp Yavuzeser on behalf of Republic of Poland for sponsoring the upright and splendid event.
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LokVirsa Event Turkish Airlines Inc. Islamabad being socially responsive organization sponsored for the Poland-Pakistan Event on 12 November at LokVirsa; especially arranged for 300 orphans to aware them about the different kinds of instruments and enjoy the concert. Due to Pakistan socio-economic conditions, Pakistani community needs support for better living conditions and the first priority of Turkish Airlines Inc. is always to step ahead and stand with them as being the social responsible firm. Turkish Airlines distributed coloring and painting books along with balloons to amuse the children. After the event, food was distributed among the orphans and they were taken to visit the museum at LokVirsa.Through these wonderful happenings Turkish Airlines familiarized itself as a socially responsible firm. The noble guests appreciated the efforts of Turkish Airlines and the children get acknowledged by different instruments and enjoyed food with different souvenirs offered to them.
Gift Distribution amongst Orphans
Turkish Airlines in collaboration with Khubaib Foundation and Humanitarian Relief Foundation visited different parts of Azad Kashmir, Haripur and Rawalpindi where General Manager Turkish Airlines distributed around 700 gifts amongst Pakistani, Turkish and Afghan orphan children. The children performed different sporting events and a band was also arranged which played different types of music.
Islamabad Outdoor Marketing Campaign Turkish Airlines started outdoor marketing campaign in different Parts of Islamabad were Billboards, Pylons and Pole Signs were placed for the potential passengers. A Billboard was also placed on the Islamabad Airport road where thousands of prospected passengers pass by on daily bases. The Pylons and Billboards we installed for more than 3 months. The Pylons were installed to promote Turkish Destinations for Pakistani people and the billboards were installed to bring awareness of Turkish Airlines network all around the world.
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Airport Road Billboard
2012-13-14
Turkish Airlines installed a billboard on the Islamabad Airport Road where thousands of passengers passes by on daily basis. The billboard is owned by Turkish Airlines and Gerry's DNATA the handling company of Turkish Airlines due to its good relations with Turkish Airlines gave space to install the billboard, this is the first time Turkish Airlines created and installed the billboard locally which targets thousands of prospected passengers for Turkish Airlines. These outdoor marketing activities served the purpose for promoting Turkish Airlines for North Pakistan. The billboard is installed since November 2012.
Travel Solutions Award Travel Solutions awarded Turkish Airlines with the award for its continuous support for Travel Solutions. An Award ceremony was organized at Turkish Airlines Islamabad office where the shield was awarded to Mr Alp Yavuzeser GM Turkish Airlines.
Brand Excellence Award
to Turkish Airlines
I
slamabad Chamber of Commerce & Industry (ICCI) awarded a Brand Excellence Award to Turkish Airlines to recognize its important contribution in promoting bilateral relations between Pakistan and Turkey. Zafar Bakhtawari, President ICCI represented this award to Mr Alp Yavuzeser, General Manager, Turkish Airlines in Pakistan
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Hello Magazine Interview
Hello Magazine which is an international life style magazine published an interview of Mr Alp Yavuzeser GM Turkish Airlines. Hello Pakistan is a socially responsible and culturally aware publication which publishes 28,000 magazines every month.
Hello Magazine Interview April 2013
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Newsweek Magazine Coverage
Newsweek one of the famous magazines in Pakistan also gave coverage to Turkish Airlines. With Turkish Airlines growing day by day in Pakistan Newsweek is sharing our successful stories with its readers.
Newsweek Interview 28th Dec 2013
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Travel Agents Dinner
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urkish Airlines invited top travel agents from Islamabad and Rawalpindi on a dinner and praise their efforts for Turkish Airlines. In the dinner meeting different matters, products and services were discussed. Mr Alp Yavuzeser GM Turkish Airlines gave a special thanks to the travel agents for their support and was hopeful they will continue to support Turkish Airlines in future as well.
LUCKY DRAW ACTIVITY Turkish Airlines in collaboration with Travel Port Pakistan organized a lucky draw activity with the travel agents of Islamabad, Lahore and Peshawar. The lucky draw winners answered questions about Turkish Airlines which was published in Travel Port Magazine “Gallink�. After the announcement of lucky winners the Turkish Airlines and Travel Port Teams visited the travel agents and distributed gifts amongst them
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Participation in
Turkish Embassy Events
In October and November 2013 Turkish Airlines organized three major events in Islamabad, Lahore and Sialkot. Turkish Airlines got a chance to introduce itself to well renowned people and handled queries about Turkish Airlines in an efficient way and figure out the inconveniences faced by any of the customers. It was an innovative platform which gave chance to share with people our products and services.
Lahore Station
Inaugural Flight
In October and November 2013 Turkish Airlines organized three major events in Islamabad, Lahore and Sialkot. Turkish Airlines got a chance to introduce itself to well renowned people and handled queries about Turkish Airlines in an efficient way and figure out the inconveniences faced by any of the customers. It was an innovative platform which gave chance to share with people our products and services.
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ISLAMABAD AND LAHORE
OUTDOOR CAMPAIGN
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Special Thanks from
Chief Minister Punjab Mr Shahbaz Sharif
Chief Minister Punjab Mr Shahbaz Sharif said special thanks to Turkish Airlines for supporting Lahore and Punjab. He was hopeful Turkish Airlines will continue to support Pakistan and will help in enhance mutual business relationship between the two countries.
Serena Hotel Cultural Expedition Turkish Airlines introduced its products and services with the diplomatic community by participating in a cultural expedition held in Serena Hotel, Islamabad. Through this activity Turkish Airlines had a chance introduce themselves to around 60 countries
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Hajj Umrah Initiative Forum Islamabad Event
Chief Minister Punjab Mr Shahbaz Sharif said special thanks to Turkish Airlines for supporting Lahore and Punjab. He was hopeful Turkish Airlines will continue to support Pakistan and will help in enhance mutual business relationship between the two countries. Speaking on the occasion, Mohsin Tutla, Chairman of the World Haj and Umrah Convention, said, “We are working to bringing together the thoughts, knowledge and experience of Haj and Umrah operators of Pakistan, rationalize and develop ideas and initiatives of other members. An Award ceremony was also organized for top Hajj and Umrah agents in which Saudi Chief Council to Pakistan Khalid Salim AlDossri presented awards to the agents.
Booking Tours Turkey Workshop, Islamabad Booking Tours Turkey one of the leading tour management company in Turkey conducted a Workshop in Islamabad Hotel on 9th Jan 2014 to promote travel and tourism in Turkey. They invited renowned travel agents from Islamabad. Representatives from Turkish Airlines and Turkish Embassy were also invited.
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Turkish Airlines – Amadeus Promotion
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urkish Airlines has launched a promotion in collaboration with Amadeus Pakistan for the travel agents of Pakistan. Turkish Airlines is offering free tickets to Turkey, UK and Europe and gift hampers for the top selling travel agents. The promotion will run for three months from March till May 2014 where as a lucky draw will be held after every 45 days during the promotion.
Capping Update Message
Campaign Visibility
Promotion On Amadeus Website
Amadeus Pakistan has made email announcements to all travel agents of Pakistan; moreover they have also distributed the printed flyers by visiting the travel agents personally.
The Promotion will also be displayed on Amadeus website throughout the promotion period. Through this the visibility will not only be visible to Amadeus users but to other potential customers as well. When the users clicks on the banner on website they can see the promotion in detail.
Amadeus Sign on Screen
sign in on the system a banner will flash on the top of the screen displaying the promotion.
Whenever a travel agent applies for ticket stock from Turkish Airlines the promotional flyer will appear on top of the updated capping email sent by Amadeus.
During the promotion whenever the Amadeus user will
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Quaid -e -Azam Gold Cup National Polo Tournament 2014 Report About the Tournament Quaid – e – Azam Gold cup National Polo tournament 2014 was held from 3rd March till 16th March 2014 at Lahore Polo Club ground in Lahore. Porsche along with Turkish Airlines were the primary sponsor of the event. The tournament was attended by the elites of Lahore who could be the future clients of Turkish Airlines.
Press Conference/ Signing of TCC Agreement Before the start of the tournament a press conference was held in which Mr Alp Yavuzeser GM Turkish Airlines attended the conference on behalf of Turkish Airlines, Ms Ansa Hassan Manager Marketing Porsche Pakistan attended on behalf of Porsche.
Signing of Turkish Corporate Club Agreement: During the press conference Turkish Corporate Club Agreement was also signed between Porsche Pakistan and Turkish Airlines. After the conference Mr Alp Yavuzeser presented Ms Ansa Hasan with Turkish Airlines aircraft model and hope this agreement will lead to strong business relationship between the two companies.
Out Door Advertisement: During the event Turkish Airlines outdoor advertisement was displayed in posh areas of Lahore.
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Fashion Show During the event The Porsche Centre Lahore presented the Porsche Polo Diaries Fashion Show that featured 15 of Pakistan's leading fashion designers. The event was attended by designers, socialites and media personalities including TV show host Hina Malik, six goal handicapped polo
player Hissam Hyder, national polo player Shah Qublai Alam, participating international players in Porsche National Polo Open, designer Arjumand Amin, entrepreneur Zahra Raza, RJ Fizza Aslam, stylist Shammal Qureshi, stylist Redah Misbah, businessman Ramzan Sheikh and
biking enthusiast Moin Khan.The fashion exhibition presented a unique take on traditional runway shows and featured polo ponies, polo players currently participating in the Porsche National Polo Open and models with props such as polo mallets, polo whips and embellished polo helmets.
Turkish Airlines Stand On
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uring the Opening and Closing ceremony of the tournament Turkish Airlines installed stand on at the Polo ground where Turkish Airlines brochures and banners were displayed. Many people registered for miles and smiles program during the event and Turkish Airlines balloons were distributed amongst the children
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Final Match & Closing Ceremony
F
inal Match was played between the two top teams Pakistan Army and New Age Cable Colony. After a very tensed battle New Age Colony defeated Pakistan Army to clinch the trophy. Mr Imran Khan Member National Assembly and Chairman of political party was the chief guest on the occasion and handed trophy to the winning team.
Turkish Airlines Supporting Pakistani Business Community Meeting with Turkish Investors and visiting Chief Minister Punjab:
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urkish Airlines are also supporting Turkish investors who are showing interest to invest in Pakistan. A company who is running a Theme Park in Istanbul visited Pakistan; a lunch was arranged attended by the top travel agents of Islamabad along with GM Turkish Airlines Islamabad to promote Istanbul as a tourist destination and introducing Theme Park to the attendees. After this the investors along with GM Islamabad Mr Alp Yavuzeser visited Lahore and met the Chief Minister Punjab Mr Mian Muhammad Shahbaz Sharif and discussed future business opportunities and how Pakistan and Turkey can strengthen their business relationship.
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Turkish National TV Coverage
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urkish Airlines GM Islamabad Mr Alp Yavuzeser in his
interview to the Turkish N a t i o n a l Te l ev i s i o n discussed about Pakistan and Turkey relationship. He further said Turkish Airlines has played an important role in promoting business between Pakistan and Turkey and it will strengthen trade between the two countries
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Turkish Prime Minister and Foreign Minister and Turkish Exporters Assembly Visit During the month of November and December 2013 the Turkish Prime Minister, Turkish Foreign Minister and Turkish Exporters Assembly separately visited Pakistan which strengthen brotherly relations between Pakistan and Turkey. Through their visits the two countries also strengthen their trade relations. On the occasion Turkish Airlines showed hospitality by presenting gifts to the delegation.
Visit to Rawalpindi Chamber of Commerce Mr Alp Yavuzeser GM Turkish Airlines Islamabad visited the Rawalpindi chamber of commerce. He met different business official related to different businesses. On the occasion the Turkish Ambassador to Pakistan H.E Babur Girgin was also present.
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Turkish Airlines Achievements in
Business Magnate Business Magnate one of the well know business magazine published news a b o u t T u rk i s h A i rl i n e s receiving Brand Excellence Awa rd f ro m I s l a m a b a d Chamber of Commerce. Business Magnate helped spreading this achievement of Turkish Airlines to many of its readers.
Visit of Famous Travel/Cultural Programme Producers In cooperation with the Punjab Government and with coordination of Turkish Airlines press release department famous producers from a Travel/ Cultural TV programme visited different places of Islamabad and Punjab by this way they promoted Pakistani destinations in Turkey.
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Azerbaijan Republic Day Celebration On 27th May 2014 Azerbaijan Embassy celebrated its Republic Day with its brother countries in one of the renowned Marriot Hotel in Islamabad. Turkish Airlines being the partner of the organization took part and introduced its products and services to the crowd of almost 1000 people. The Diplomatic community, Government Officials, Businessmen and media official attended the large gathering. A musical band travelled from Azerbaijan on Turkish Airlines and performed at the event which was much to the delight of the people. During the event the attendees filled out Turkish Airlines Miles and Smiles membership forms and the Turkish Airlines staff briefed them about the benefits of the program.
Turkish Airlines Winning Cricket Tournament On 30th March Travelport Solution ( Galileo and Worldspan GDS) organized one cricket tournament for its Central and North Pakistan airline partners. The tournament consisted of eight teams including Emirates Airlines and Qatar Airways and Turkish Airlines participated for the first time in the tournament. Turkish Airlines produced the best performance of the tournament by winning all the matches and won the tournament. In the presentation ceremony Travelport presented the participation shield and the winning trophy to Turkish Airlines.
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Islamabad Marketing
Widen Your World Dear Executive and Valued Colleague This is for your information, Turkish Airlines Islamabad Management planned to organize grand Iftar to Turkmen, Uzbek and Tajik refugee’s camp help at Haripur. Turkish Airlines being national flag carrier takes pride in hoisting Turkish Flag at afghan border to meet with refugee’s Families and their Children’s. The Turkmen, Uzbek & Tajik refugee’s camp they got a chance to view Turkish Flag at its proximity and we have a chance to show them Turkish Airlines Hospitality. During this auspicious event approximately 400 refugee’s Turkish Speaking Brothers and Sisters were invited on grand iftar. We want to say our best regards and salaam, we altogether really enjoy and we feel our self-proud when they smile. w w w . t u r k i s h a i r l i n e s . c o m . p k
Appreciation Letters
for Turkish Airlines Since 2012, Turkish Airlines has been appreciated by many companies for being socially responsible and arranging va r i o u s eve n t s . S o m e companies officially presented Turkish Airlines with Thanks Letter
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POLAND EMBASSY
Appreciation
Letters
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KAGHAN MEMORIAL TRUST
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Appreciation
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SENATE OF PAKISTAN
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HUNGARY EMBASSY
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Appreciation
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EMBASSY OF BULGARIA
Appreciation
Letters
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BOSNIA AND HERZEGOVINA EMBASSY
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CHIEF COMMISSIONER ISLAMABAD
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EMBASSY OF AUSTRIA
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AZERBAIJAN EMBASSY
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