Niantic & Nintendo
Evolution
Presented By Lucas Shin, Afzaan Hakim, Marianthi Zafeiri, (Eric) Sheng Peng
Mobile Gaming
~$35B
Gaming 2014 13% Desktop/Console
87% Mobile
Augmented Reality
Real-time Geolocation
Over
20 million downloads
#1 in app stores
~ $1.6 Million Daily Revenue
Gotta trade ‘em all:
+$19B
Sustainable?
Sustainable?
Retention Rate (1 week):
~30%
Lifetime Value:
~ $3.87 per customer
Sustainable?
Retention Rate
Payment
Lifetime Value Revenue
Customer Relationship Management
Platform
Data Collection Marketing Analytics UX & UI Mobile + API Integration Multi-Channel
in-store purchases, web behavior, mobile location, and more (e.g. weather) for a truly robust customer profile.
Customer Data Collection
Recency
Frequency
Monetary
Demo
25’-1.25’
multiple channels: push, in-app, email
Push Notification PokeMon Go Hey! There is a Poke Stop only two blocks away! Check it out and get some Pokeballs!
“app retention rates more than doubled with the help of push notifications� - Marketing Land
average click-through rates: Email 3.57% Facebook 0.07% Twitter 0.03%
Social Media & Messaging
In-app Messaging
Congratulations! You caught Gyarados!
Share with friends for 100 XP?
Demo
pricing basis of Data Points first 50,000 users free
honorable mentions
“You don’t earn loyalty in a day. You earn loyalty day-by-day.” – Jeffrey Gitomer