BRAND VOICE GUIDELINES
Created by Afzaan Hakim
Brand Values
Mission Statement : Designing the Aggressiveness
Exclusivity
Leadership
Futuristic
Éclat
supercar from the future, Lamborghini vows to provide it’s customers with powerful automobiles exclusively for those who have a passion for driving the best
The designers of Lamborghini aim for power with perfection and this is successfully reflected in their revolutionary automobiles. The fearful sleek design doubled with an omnipotent engine has been turning heads since 1963.
Exclusivity & Éclat : The elegant design can only be sought by those who are passionate about the art of driving, thus ensuring exclusivity. The automobiles are available in rare and attractive colours that add to the sporty, silky design. Exclusivity of the brand is entailed in the supremacy of its unique offerings.
Leadership Lamborghini is the brand for the leaders, by the leaders. The brand aims to lead by example of providing perfection in its offering. It spearheads the market for high performance cars
BRAND PERSONALITY Lamborghini signifies dynamism through its innovations which attract customers who strive for similar attributes and see themselves in the brand.
Owners of a Lamborghini are financially successful and belong to the elite class of the society. Their taste demands the best and Lamborghini delivers it
Lamborghini treats challenges as opportunities to be better. It encourages bold innovation that redefine the experience of supercars
embodies itself as the brand for established leaders who are technologically sophisticated and enchanted by speed and power
A brand that makes a statement with every move. Lamborghini’s automobiles turn heads at the Auto expo and on the streets. It is important for a luxury brand to be vivacious in order to make their present felt.
LOGO The iconic raging Bull in Lamborghini’s logo expresses Lamborghini’s value of raw power and ferocity and makes the brand easily identifiable amongst competitors
Model Names Lamborghini has exotic Italian names for it’s models which reflect the brand’s value. Gallardo, which means ‘brave and cheerful’, Aventador- the name of an iconic raging bull renowned for his aggression, are just a few names COLOR AND STYLE Simple yet so classy, Lamborghini automobiles are available in a variety of simple colors, however, it’s design even makes the ordinary look special.
visual & verbal style
“It takes a skilled matador to tame a raging bull”
Media Lamborghini created videos and print ads that exhibit the strength of these vehicle. The videos are targeted towards an audience that enjoys being thrilled and fast cars by showing exciting car chases. These visuals are necessary in representing the core features of the brand.
Showroom & Display Lamborghini showrooms provide a potential customer with the special feeling. With different models of the masterclass supercar on display, the customer feels the urge to own one.
Integrating Lamborghini Voice and Visual Style Product Design The sound of a Lamborghini’s V10 engine can be heard from a distance, enacting how leaders announce their arrival. The values of Lamborghini are embodied in the sleek design, powerful engine and vibrant colors. It’s Italian heritage is encapsulated in the names of its models.
Availability Lamborghinis exclusiveness and selective availability of its models go hand in hand. The showrooms are present in a few chosen places whilst ensuring the delivery of a unique Lamborghini experience in the showrooms