Design sheets

design for web & print

mutton quad

adam garbutt

concept & inspirations: my concept is a fast food restraunt and takeout that serves food to fill, prepackaged and freshly made. (low gi food) the restraunts that inspired me (left), did so because of the feeling of being satisifingly full. pret a manger however prepackages it’s food unlike subway and trinity kitchen.

location & audience: for my concept, i’d like to place it direct in the center of leeds (where the pictured pret is placed if a franchise of it was to be created for real. this is to get the main target audience of people who may be possibly in work, and want to have their fill for the rest of the day so they don’t have to be tempted by snacks.

design for web & print

mutton quad

adam garbutt

how it works: as with the likes of subway and trinity kitchen, you would queue after reading the menu to order the items/ or take a prepackaged meal you would like, for either eating in or for takeout.

order:

for:

sandwich/ sub/ burrito

eat in

drink

or

fruit / nuts

takeout

for takeout you would recieve the items in a bag, with the sandwich/sub etc. wrapped if they were to be ordered to be made, while if you were to eat in, It would be left open and be placed into a tray for you to take to a table.

design for web & print

mutton quad

adam garbutt

#E95652

brand & identity:

#10AC67

for this brief i decided to focus on print.

#2C292A

quicksand bold quicksand book

the concept behind the logo is that you don’t see both sides of full stop at the same time. you see the start and the end, then the start again. just as you would when you read a sentence. i wanted to bring this across within the logo using the resemble of a stop sign for stop. while using go for full. this idea is then carried throughout into things such as patterns and other related collateral, (left) replacing words with food.