Against the Grain V34#1, February, 2022

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ATG PROFILES ENCOURAGED Andrea Ferro Global Account Development Casalini Libri Via B. Da Maiano 3 Fiesole, Italy Phone: +39 - 055 50181 Fax: +39 - 055 5018201 <andrea.ferro@casalini.it> www.casalini.it Born and lived: La Spezia, Liguria, ITALY; Florence, Tuscany, ITALY. Professional career and activities: I joined Casalini in 2009, after more than 12 years spent in marketing roles at an IT Company. In my spare time: I take black and white photos with my rangefinder camera and my iPhone. Favorite books: Memoirs of Hadrian, Marguerite Yourcenar; The Grapes of Wrath, John Steinbeck; The Master and Margarita, Mikhail Bulgakov; The Baron in the Trees, Italo Calvino. Pet peeves: Egomania, hypocrisy. Philosophy: Happiness is not doing what you want but wanting what you do. Most memorable career achievement: Opening new markets for my company. Goal I hope to achieve five years from now: Continue to grow Casalini’s customer base and expand our presence — especially on the digital front (Torrossa digital library) — in new territories. How/where do I see the industry in five years: A profound digital transformation of our industry has certainly begun and it will continue but I neither expect a radical shift from the printed book to eBooks nor the end of libraries as we have known them so far. Libraries will remain — and it is important that this be so — physical places for meeting, socializing, exchanging ideas, as well as learning. The new technologies will play a decisive role in how content (in whatever format) will be used by people, so I expect a great development of research and discovery tools, artificial intelligence, data mining, textual analysis etc.

Melissa K. Fulkerson Vice President, Research Reference Elsevier 50 Hampshire Street, 5th Floor Cambridge, MA 02139 Phone: (781) 663-5241 <m.fulkerson@elsevier.com https://www.elsevier.com/connect Born and lived: I’ve lived in Massachusetts, USA my entire life! Professional career and activities: I’ve hovered around the media industry almost my whole career. I began working in record stores while going to school, and after a stint at a window and door manufacturer that taught me I love marketing, I moved into a marketing role with Borders bookstores in New England. I joined Elsevier as a marketing manager in 2009, and have spent the last 13 years contributing to our books business through various marketing and sales roles, culminating in my current role as Vice President, which is a general manager role for our global STEM books business unit.

Against the Grain / February 2022

Family: My husband Bill and I have a 10-year-old son Travis, and our family dog is Bark Wahlberg. In my spare time: I am a semi-retired marathon runner, but have recently taken up kickboxing as a new sport. I love to read, cook/bake (the exercise helps offset that), and am eagerly awaiting the ability to travel again so I can fulfill my wanderlust. I’m also currently the assistant treasurer for Friends of Beebe Library, an all-volunteer nonprofit fundraising organization supporting my hometown’s public library. Favorite books: My favorite authors are Haruki Murakami and David Sedaris; anything by either of these authors will be on my ongoing reading list. Pet peeves: Lack of self-awareness.

Philosophy: I believe deeply in the power of curiosity, empathy, authenticity, humility and diversity. Through these values, all things are possible and businesses — and people — are stronger. Most memorable career achievement: Becoming a Vice President before my 40th birthday. Despite not having a library or scientific background, I have been able to build a strong career and grow within Elsevier based on just the strength of my own skills and desire to learn, and that has been the most satisfying achievement. A close second is finishing my bachelor’s degree in 2020 after attending part-time for a few years. Being an adult learner has helped me be a better business leader and also a better student! Goal I hope to achieve five years from now: Professionally, I want to continue to build the profile of Elsevier’s book portfolio in our served markets so we can be an increasingly better support to the research and academic communities through the content we publish. Personally, I just want to continue learning more and making a difference in whatever ways my skills and experience are best suited. How/where do I see the industry in five years: If I think specifically of books, I believe we will see a continued evolution of how books are impacted by — and impactful to — the research and academic communities. The concept of what a book is, and the concept of what learning materials are, will continue to evolve. We’ll deliver our content in new ways — shorter form, data rich, more interactive/video content. As younger students become researchers and faculty, they will continue to require access to content that supports the ways they naturally communicate. Marjorie M. K. Hlava President, Chairman, Chief Science Officer, Founder (although just President will do fine!) Access Innovations, Inc. 6301 Indian School Road NE, Suite 400 Albuquerque, NM 87110 Phone: (505) 998-0800 Fax: (505) 265-1080 <mhlava@accessinn.com> www.accessinn.com Born and lived: Manistee, Michigan. Moved to California and then to Wisconsin, where she grew up. Went to college in Madison, WI, River Falls, WI, Minneapolis MN, and then moved to Albuquerque, NM. Early life: Margie’s early life was centered around logging and farming. Her father was a lumberjack in California, and the family later moved

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Against the Grain V34#1, February, 2022

2min
page 11

Against the Grain V34#1, February, 2022

10min
pages 17-18

Against the Grain V34#1, February, 2022

13min
pages 12-14

If Rumors Were Horses

7min
pages 1, 8-9

Back Talk

6min
pages 56-58

People, Library and Company Profiles

21min
pages 51-55

ATG Interviews Marjorie M K Hlava

10min
pages 49-50

ATG Interviews Jared Oates

10min
pages 47-48

The Digital Toolbox

9min
pages 41-42

Biz of Digital

11min
pages 43-46

Let’s Get Technical

7min
pages 36-37

Optimizing Library Services

13min
pages 38-40

Questions and Answers

10min
pages 28-29

Sustainable eBook Acquisition and Access: The not-for-profit Perspective

10min
pages 17-18

eBooks in Academic Libraries: Today’s Challenges and Tomorrow’s Opportunities

11min
pages 12-14

Reader’s Roundup

10min
pages 22-24

The State of eBooks in Academic Libraries: Acquisition and the User Experience

9min
pages 19-21

Booklover

5min
page 25

Legally Speaking

8min
pages 26-27

Evolving as a STEM Publisher to Meet Changing Library Needs

10min
pages 15-16
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