THE COLOMBIAN MARKET In 2013, Colombia ends the year with a low unemployment and inflation level and one of the highest growths in America. The country is currently the third largest economy in South America, facing a significant economical growth that generates high trust for the foreign markets, daily growth in the number of visitors and the entry to the market of many fashion brands; giving to the Watch sector “dynamism without precedents, developing a new concept for fashion and accessories in the mind of Colombian people�.
WHY INVEST IN COLOMBIA
be a business center for South and Central American countries. Colombia is living a favorable moment in the economical, political and social level. With the economical growth, Colombia is looked as a country of interest for foreign investors and important luxury brands seeking business opportunities. In the last 10 years, the consumption in the sector of watch and luxury sector has increased significantly, making the country an interesting place for several tendencies.
According to JP Morgan, Colombia is the second most attractive country to invest in Latin America during the next three years.
Recent studies confirm that the Colombian consumer has more information and education about the world of luxury, counting with emotion and sophistication. Besides that, clients are more open mind to new tendencies.
In the last 10 years, foreign investment in Colombia increased from U.S. $ 2,134 million to US$ 13,000 million. Colombia has more than 11 free trade agreements with 48 Countries, letting to a preferential access to cover 1,500 million of consumers.
Colombia is seen as a country with a great potential and strategically country for watch brands, reason for which there are over 130 brands and many more seeking to be part of if.
Its privileged geographical position and its borders with Panama, Venezuela, Brazil, Peru and Ecuador, allows it to
Colombia ranks as the third country in watch sales in South America.
¿WHAT IS WATCHBO? WatchBO is the most important time pieces show in Colombia. It takes place in Bogota during 4 days (October 16 to 19 2014) in “CORFERIAS”. We are a commercial and transactional showroom that gathers headquarters, traders, Colombian representatives, authorized dealers, collectors and watch lovers in one same place to share and discuss on technology, tendencies and regional market dynamics. We are the meeting place where businesses are made with all the market participants of the watch supply chain with the purpose of promoting the sector´s growth in the country, looking to be a reference point in the international shows in South America. During our first edition on 2013, were presented 64 of the most recognized brands in the country. For this second edition of WatchBo 2014, we expect over 80 brands to participate and exhibit their latest collections.
THE BEST LOCATION FOR AN EXCLUSIVE SPACE CORFERIAS is the International Center of Businesses and Exhibitors with more than 50 years of experience promoting industrial, social, cultural, and commercial development on the Andean Region, Central America and the Caribbean bringing together cooperation between Colombia and the International Community. At pavilion 4, counting with a free area of 3.037 square meters, participants will find a place operated under international standards in order to have the most modern and exclusive watch exhibition in Colombia and South America. WatchBo is a high level show where the smallest detail has great importance to develop a proper language of exclusivity and luxury.
LUXURY WATCH ZONE More than 300 square meters in the heart of WatchBO reserved for the exclusive Luxury watch zone. A unique space where exclusivity, style and even the smallest detail has been taking into account. The scenario, the colors, textures, lighting and symmetry, have been developed to keep consistency with each other so that each brand can express its philosophy in their assigned space and create an atmosphere to get consumers in love. In this area, each brand will be unique, exclusive and valuable, to create passion towards its followers.
WATCHBO, TOTALLY WORTH IT WatchBO is the most important watch show in Colombia and the region. WatchBO is the ideal platform for strengthening the watch industry in Colombia. WatchBO is the only commercial showroom in Colombia focused on the sector. WatchBO is a trade show focused for professionals and the general public. In WatchBO, brands can activate their marketing strategies: Promotion, advertising, marketing research, public relations and sales.
In WatchBO brands launch their latest developments and trends to the world of watchmaking. In WatchBO all the sector market participants are brought together to interact in a personalized way with its clients from several cities in order to start new distribution channels. Brings together the entire supply chain where you can meet clients in a personalized way. In WatchBo networking can be establish in an authentic business environment. WatchBo is supported by a global publicity and public relations campaign with over 30 media agents covering the show. WatchBO is an authentic and exclusive reunion for the art of watchmaking. It is an event without precedent in the country because of the mixture of recognized brands and because of the creations, directors and experts that gathers around.
OUR VISITORS 5.500 visitors from the international and national watch sector including watch collectors and experts. Professional participants: CEO´s, importers, distributors, providers and related sectors. Media coverage of over 30 delegates from TV, Radio, Press, Magazines and internet to have national coverage to report on the watch market, luxury, economics, life style and fashion.
EXPOSITORS During the first event, 64 watch brands recognized nationally and internationally were gathered together for the first time in the country in the same place at WatchBo 2013. The high-end brands had great success as the potential perceived by the new brands in Colombia. Traditional brands agree that WatchBo is an effective platform for networking, sales, and showroom. The national Watch sector needed a scenario to consolidate and formalize and it has been a great opportunity to make it. On this second edition, WatchBo 2014 expects to gather over 80 of the most recognized brands in the national and international market, with a mixture of: 14 luxury brands, new and traditional brands to consolidate WatchBo 2014 as the most important watch show of Colombia and the Region.
OUR PARTICIPATION ON THE MEDIA A marketing and media plan focused on the watch market will be develop to have regional coverage with a mix of first line media (TV, Radio, Press, Magazines), BTL (Events, shows, activations, direct mailing), new media (e-mailing, social media), public relations campaign and free press.
ADVERTISEMENT
Esquire
TV y Novelas
Summus
Cromos
Soho
Diario el Espectador
In this second edition, the publicity campaign and the communication strategy aim to create a brand experience, to generate true moments through innovation, creativity and visual identity.
PRESS Nuevo Siglo
Tiempo de Relojes
Diners
Duty Free
Revista Suiza
Esquire
La RepĂşblica
El Espectador
For more information Phone. 57-1 2572782 - Cel. 57-300 4756164 www.watchbo.org - comercial@watchbo.org Bogotรก - Colombia Location
Sponsored
Assembly