Scott Sellers Presentation

“Wh e re E xp e rience Exceeds Ex pec tations”

Seller’s book

ABOUT SCOTT PRIDEMORE For 20+ years, Scott has been creating “clients for life” by building lasting relationships with his buyer clients, seller clients, developers and builders. In fact, his clients say it best: 80% of his business comes from client recommendations and repeat business. He attributes his successes to loyal clientele and a consistent commitment to exceptional customer service standards.

Scott says, “A satisfied client is not enough. It’s about constantly striving to produce results beyond the ordinary.”

Scott has found new and unique ways to guide his clients through this constantly changing real estate market. He has developed an aggressive marketing plan to get listings sold and has put together a team of top producing real estate agents who are leaders in the marketplace.

Having personally negotiated thousands of real estate transactions, Scott has the experience informed buyers and sellers demand. Scott knows the importance of technology, thus leveraging on-line and off-line resources to the advantage of his buyer and seller clients.

Scott and his team are ready to put their experience to work for you.

Scott Pridemore Cell: 704.562.0792 scott@pridemoremail.com www.pridemoreproperties.com

“Wh e re Expe rie n ce Exce e ds E x p e c tati o n s ”

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s el l ing t ip s

MY SELLING EXPERIENCE You’re ready to sell your home! Perhaps you’re anxious or simply just ready to start the process. Either way, you want to be certain you have the right person working for you and with you. Selling your home for top dollar in the shortest amount of time is a top priority for us. It is in your best interest to meet with an experienced Realtor to discuss your motivation for selling, your timing, expectations and review our home selling process. There are a few questions that must be determined in advance listing your home.

WHY SELL? Why are you interested in selling? Are you planning a move to a larger home, downsizing to a smaller home, looking for a shorter commute, relocating to another school district, city or state? Having this information will help us better understand your real estate goals, and allow us to help you make an informed real estate decision.

WHEN SHOULD I SELL? Establishing your time frame for selling will be beneficial to all involved. When is the absolute best time to sell your home? If you have the flexibility and freedom, there is likely an optimal time frame that works best for you. Your current housing goals, situation or circumstances should be the most important factors in determining the best timing to sell.

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m ar k e t ing

MARKETING THE RIGHT WAY In order to generate the highest price for a home, you must expose it to the largest possible audience of potential buyers. We believe in showcasing your home in a variety of traditional as well as online in order to gain the interest of serious home buyers.

Today’s buyer uses the Internet as a primary tool in their housing search. Buyers use the Internet to search for properties, research schools, read about market conditions, view statistics and communicate with their real estate agents.

We understand the online landscape and how to leverage these tools to the advantage of our clients.

Our marketing platform includes a variety of online marketing tools above and beyond the Multiple Listing Service (MLS). Through various outlets like listing syndication, behavioral target marketing, Social media (Facebook, Twitter and Youtube) video, single property websites to maximize awareness of your home in the market.

Traditional communication channels including Business journal ads, Charlotte Observer, postcards, brochures, property flyers and signage are still valid marketing tools even as the online landscape evolves. These tangible marketing materials leave a lasting impression with your target audience of buyers.

In addition to marketing to potential home buyers we also market your home to other top producing agents who represent buyers in the area via digital and print marketing.

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m ar k e t ing

MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Charlotte real estate market.

These products include: PROFESSIONAL PHOTOGRAPHY Professional photography of your home is so important to the a successful sale.

Poor quality photos can limit traffic to your home regardless of how well priced it is. We use high definition drones to produce high quality videos to market your home for what it is worth.

WE HAVE A STRONG ONLINE PRESENCE Our team uses every resource available online to market and essentially sell your home for all that it’s worth. By utilizing all these online resources, you get the exposure you need to show off your home ifor all it’s worth. Your home can be seen on multiple home sites that frequently visited by potential buyers looking to make that big move. iWe understand the importance of cutting edge website, social media marketing and paid placement advertising on the large consumer real estate portals such as Realtor.com, Trulia, Zillow and more.

SALES BROCHURES & FACT SHEETS: We produce top quality on-line and offline brochures and postcard marketing that reach the masses. This is still a highly effective source of marketing in real estate that we continue to improve upon. Our brochures are beautifully designed and always highlight the best qualities of your home.

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sales process

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YOUR CHARLO CREATING POSSIBILITIES

OTTE AGENTS THROUGH IDEAS & DREAMS

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m ar k e t va lu e

KEY FACTORS IN DETERMING MARKET VALUE Property Location We’ve all heard the phrase “location, location, location” but what does this mean in practical terms when it comes to home values?

• Quality of local schools is frequently ranks high with home buyers with school aged children.

• Proximity and access to local employment opportunities is a very high priority for most employment-aged home buyers.

• Close proximity or walkable to shopping, entertainment and parks is very important to most buyers and plays an important role in pricing.

Other Sold Properties and Active Competition Comparable properties and sold homes in your neighborhood determine your own home’s value in the market. Buyers and their agents review all available inventory and review recent sales of homes with similar features to determine a benchmark compared your home’s listing price. Comps (along with offer details) are usually the key driver for the appraisal process: most appraisers will rely heavily on recent nearby sold homes of a similar condition, size and features as your home.

Updates, Appeal and Condition While some buyers and investors actively seek out fixer-upper properties, most home buyers prefer a house that is move-in ready – and they are willing to pay a reasonable premium for that comfort. When making updates and improvements want to focus on improvements that will be realized when selling and what the neighborhood will justify in value.

Housing Supply/Demand The law of supply and demand is a basic economic principle that explains the relationship between supply and demand for a good or service and how the interaction affects the price of that good or service. The relationship of supply and demand affects the housing market and the price of your home just like any other product. The more supply of homes you have the lessor the demand. Conversely, the lower the comparable housing supply the more demand there will be for your home.

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h o m e prep

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s el l ing t ip s

PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home.

However, there are three very key components that stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approah.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers

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Time on Market (Weeks)

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Dangerous Risk Gamble

13 Your Asking Price

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t h e o f f er

ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, I will guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfillment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process wewill keep you constantly updated so you will always be prepared for the next step.

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get online!

WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers online.

Below shows that 99% of people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We make sure our web syndications allows your home to be shown on high-traffic websites as well as our own.

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a b o u t b u yers first steps

buyers take when looking for a home 51%

Internet (home searches & research)

34%

REALTORÂŽ

4%

Call on yard sign

4%

Friend/relative/neighbor

4%

Open House

2%

New Builder

1%

Local newspaper & magazines

1%

knew the seller

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TESTIMONIALS Scott is excellence personified. Trustworthy, supportive, patient and extremely insightful. He is a true professional and at every step of the way we felt like we had a leg up because Scott sees details that others miss, understands what you want even if you don’t completely know it yourself and fiercely looks after your interests. We were impressed with his knowledge and creative thinking throughout the entire process He came highly recommended to us and delivered on all fronts. Scott is an amplifier that truly goes up to 11!

Michael & Melanie Guzek We have known Scott for over 10 years and have benefitted from his expertise in real estate in many ways.He has consistently gone the extra mile to ensure our family’s best interest-- whether that was moving or staying put.Most recently he helped us understand our home’s value and sell it at a very competitive price.His knowledge is extensive and his integrity is beyond question. His attention to detail, negotiation skills and large network of contacts helped the process go quickly and easily.We are thankful for how he has helped our family and unreservedly recommend Pridemore Properties!

Joy & Titus Ball “Scott Pridemore is an absolute professional in all aspects of the business-- which is why we are repeat clients. Scott was recommended to us by a good friend, and he exceeded ALL expectations. We are a professional couple who has worked with Scott four times in the last six years. Scott helped us sell our condo and purchase our first house.

Then, when our family expanded, we chose to work with Scott again to sell our house in Dilworth and purchase a home in south Charlotte. Scott is incredibly knowledgeable about real estate and the local area. His specialized knowledge and attention to detail results in a thorough evaluation of your home and prospective homes-- from staging recommendations to professional photographs of your home to identifying potential “issues” with prospective homes. Finally, he is honest, direct, and trustworthy. He truly has his client’s best interest at heart. His team at Pridemore Properties is top-notch, and we highly recommend Scott and his team.

David & Erin Josepho I chose Scott to sell my home and find another for me because I’d seen him in action selling other houses.He is extremely knowledgable about the Cotswold area and able to assess the market very well.He has contacts to help polish your house in preparation for putting it on the market.He provides good negotiation strategies and he and his office are very responsive to all requests. I strongly recommend Scott and his team to handle your real estate needs.

Amy Elliot

“Where Experience Exceeds Expectations”

THANK YOU FOR VIEWING scott pridemore’s

Seller’s presentation 704.562.0792 scott@pridemoremail.com www.pridemoreproperties.com 6743 Fairview Road, Suite C, Charlotte, NC 28210