mckinley sales R E A L
E S T A T E
Kim Mckinley & Drew kitchell
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AB O U T US SERVING ASPEN, SNOWMASS, SNOWMASS VILLAGE & WOODY CREEK Kim McKinley and Drew Kitchell are the Broker/Owners of McKinley Sales, Inc, and have over 10 years of experience as top selling Brokers in the Aspen area. Kim is a Certified Luxury Home Specialist and Certified Negotiation Expert. Drew owned a private mortgage company prior to becoming a Broker. Kim and Drew have a keen sense of the market and assist both buyers and sellers in attaining their real estate goals quickly, effortlessly and confidentially. When you hire Kim and Drew you have a team of licensed professionals working together for you - unlike other real estate firms where agents compete with one another. They know where the best values are in Aspen and Snowmass ~ whether the property is currently listed or not. The McKinley Sales Luxury Listing marketing plan provides the highest level of exposure to potential buyers which in turn provides sellers with the highest possible sales price.
Exceptional Agents.
Exceptional Results.
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TRUSTED ADVICE I ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent helps their clients buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
S EL LE R’S I N FO OUR SELLING EXPERIENCE Drew Kitchell and Kim McKinley have sold over 230 homes in the past 7 years. Since 2010 one out of every 24 homes sold in Aspen and the Roaring Fork Valley were sold by Drew Kitchell and Kim McKinley. Their track record as top performing real estate brokers in the Aspen MLS is proven. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals.
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TRUSTED ADVICE II HAVING A DEDICATED WEBSITE FOR YOUR HOME Your home will be featured on its own dedicated Property Website, which will include a custom domain and stunning, professionally produced Aerial Video Tour.
MAR KET I NG GOING TO THE ENDS OF THE EARTH TO SELL YOUR HOME The fiinest homes deserve the finest marketing. That’s why our advertising program is designed to go above and beyond anything offered by any other agent or broker in quality, sophistication and depth. We employ the latest technology to deliver perfect presentation and massive exposure for your home to drive responses from buyers everywhere. LUXURY & INTERNATIONAL ADVERTISING Your home will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report, Jetset Magazine and the International Herald Tribune. It’s also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more. STYLISH, SOPHISTICATED PRESENTATION We will create a dedicated online showcase for your home, featuring magazine-quality professional photos, elegantly produced High Definition video and stunning aerial animation. Nothing else compares - but don’t take our word for it, check it out for yourself! LOCAL, SOCIAL & MOBILE Your home will benefit from cutting edge social media technology and robust exposure on sites like Facebook, Twitter and YouTube. Our showcase listings reach potential local buyers on every type of computer, smartphone and tablet, in addition to intensive local print, mail and signage.
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TRUSTED ADVICE III SELL YOUR HOME WITH PROFESSIONALS Our proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through our marketing plan.
MAR KET I NG PUBLISHED REPORTS NEW YORK TIMES With over 25 million unique visitors each month, NYTimes.com is the #1 individual newspaper site in the U.S. Access and connect with award-winning journalism—in articles, video, slide-shows and multimedia features—and become part of one of the most engaged, loyal community of readers on the Web. WALL STREET JOURNAL WSJ.com is the leading provider of business and financial news and analysis on the web, offering the ability to reach Executives, Opinion Leaders and other upscale professionals. The site goes much deeper, providing round-the-clock coverage, as well as interactive features. The powerful connection between wsj.com and its loyal “blue chip” audience makes the site an indispensable venue for our advertisers. ROBB REPORT Robb Report Exceptional Properties offers unparalleled access to discriminating home and property owners. These highly sought-after consumers, many of whom own multiple residences, are responsible for a disproportionate amount of spending on luxury home goods and services, and are active buyers and sellers of luxury properties.s. JETSET MAGAZINE Jetset Magazine is the leader in digital advertising for the luxury market with access to an exclusive audience of the wealthiest demographic in the world. Advertisers benefit from costeffective marketing by reaching a highly concentrated audience of the 1% controlling more than 50% of the world’s wealth. Jetsetmag.com receives millions of page views each month in addition to the 36,000 digital subscribers who read the magazine online every issue.
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TRUSTED ADVICE IV UNDERSTAND WHERE BUYERS COME FROM We are in a digital age and home buyers use the internet at various stages in their home search process. Buyer’s utilize their phones, computers and other portable devices to find properties for sale. We focus our marketing strategies where the buyers are - and that is online. In a resort market the percentage of buyers searching online is much higher than the national average as many of our buyers are not living locally.
MAR KET I N G OUR MARKETING PLAN When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of your home. THE RIGHT PRICE We will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and saleable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as luxury property web sites, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.
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TRUSTED ADVICE V WHAT’S ON THE MARKET Your home in the Aspen area is a large investment. When it’s time to sell, get the value you deserve with the help of a professional real estate agent, we have the experience, expertise and innovative marketing plan to help you successfully sell your home.
MAR KET I N G OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of any property for sale in the Aspen, Snowmass, Snowmass Village and Woody Creek areas. These products include: VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. Property websites are one of the innovative ways we market your property to its fullest. Our team believes it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home.
We
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TRUSTED ADVICE VII CONTACT A PROFESSIONAL Contact us anytime you need to know what’s really going on in the market. If you have questions, then we have the answer! When you’re ready to take the next step toward selling your home, we are here to help. Our team will make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another state, located in another country, or right in your neighborhood.
O N LI N E FACTS LET’S GET ONLINE! Our team uses the Internet and all online tools to help find your next home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to search for homes. We have a great web presence and online network that will help us market your home for all it’s worth. Below shows that 99% of people search for a home using three main search engines. We make sure your home is as visible as possible on these platforms.
81% 12% 6%
BUYER SEARCH ONLINE! More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell.
51%
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TRUSTED ADVICE VIII WINDOW OF OPPORTUNITY The most critical time for a new listing is the first 4-6 weeks on the market. New listings experience the highest level of interest, showings, and offers. During this time it is important for the property to be ready for showings.
HOME EVALUATION WHAT’S MY HOME WORTH? One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. The factors that determine what your home is worth in today’s market include: - views - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
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TRUSTED ADVICE XII PREMIUM AGENTS GET PREMIUM RESULTS Through many years of experience, market knowledge and unique marketing concepts, we are able to give our clients premium service and premium results.
TEST I MON IALS WHAT PEOPLE ARE SAYING... “It is my pleasure to write this Letter of Recommendation for Kimberly McKinley. Her local real estate knowledge and attention to the many details involved in selling a house, made the sale of my home quick and painless! From listing to closing less than 4 months on the market! Kim was actively involved and diligently networking producing a constant flow of showings. During what could have been a very stressful time”for me, her professionalism in the organizing and follow through of all of the responsibilities as my agent, while keeping me updated on everything that was happening certainly took a lot of pressure off of me! I highly recommend Kimberly McKinley, and McKinley Sales Real Estate for any of your real estate needs. lt is a top-notch operation; they know their business and proved to me to be true partners in facilitating the sale of my home!”
Mary Jane “During the summer of 2012 I purchased a house in Aspen and worked with Kim, the owner of McKinley sales. Kim is a good listener and tries to get a feeling for her clients’ personality to assist in an optimal way. She doesn’t talk too much and knows exactly what should be the purchaser’s personal judgment and where she can contribute valuable information. This makes it both very pleasant and efficient to search for a home with her. We looked at some 10-15 homes before choosing one and this was a painless process. Another aspect of her work that is outstanding is the quality of the contacts she supplied. Between attorneys to work on the contract, inspectors, rental agencies to use and a variety of deal specific service providers, I had the feeling I was introduced to the best ones available. I recommend McKinley Sales without hesitation.”
Dr. Peter Braam “This letter is in appreciation for the job done by Kim McKinley and her associates at McKinley Real Estate. In what has been a very difficult market, Kim has continued to go above and beyond to help me get my house sold. She has always been available and willing to help in any way. She has also been able and willing to help me understand how the market was working and what I needed to do (and when) to adjust. I also appreciate the fact that, in taking so long to get this done, that at times she has even had to deal with the emotional part of selling a home. Again, I would like to say how much I appreciate her efforts and professionalism. Thank you,”
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mckinley sales R E A L
E S T A T E
Mckinley Sales Inc 970.925.7477
www.MckinleySalesAspen.com