S E L L E R S P R E S E N TAT I O N
Berman ABOUT KEITH
P R O V E N S U C C E S S . S E R V I C E T H AT S TA N D S O U T !
Keith
Berman
Keith is the Broker of Berman Estates and he brings his extensive lending experience to the team. As a consistent top producer and an award winning manager, he is obviously skilled not only in client care but has an extreme knowledge of the real estate mortgage industry. As the Broker/ Owner he is able to work patiently with both sellers and buyers alike to answer some of the most challenging questions in the ever changing real estate and lending world of today.
Ten days after we listed our house it was sold and we had bought another home. Not only that, but we sold our house for more than we hoped! It could not have gone any better for us and we give all the credit to Berman Estates for making it happen. They work extremely hard for their customers; yet never make you feel pushed into anything. They truly understand the significance of the home selling/buying process from their client’s perspective. We love these guys and cannot state emphatically enough how highly we recommend them!! They did a fantastic job for us and helped make our dreams come true.”of today.
“
“
Testimonials
- D & M Hoover
3
Berman
ABOUT MICHELLE
P R O V E N S U C C E S S . S E R V I C E T H AT S TA N D S O U T !
Michelle
Berman
Michelle is one of the owners of Berman Estates and brings to the team her expertise in residential marketing. She understands the desires of the client and she is behind the extensive marketing plan that is specific to the client’s needs. Michelle uses the most up to date technology to ensure their sellers have the top marketing tools available in the market today and this team is well known for their “stand out” approach when it comes to showcasing a home.
Michelle and Keith provided us with guidance from the moment we decided to sell our home. They gave us suggestions which we followed on how to “stage” our home. I truly believe it was because of their recommendations that we received the multiple offers on our home and were able to get our asking price. There was some hand holding which Michelle was happy to do as this was our first time going through this process. We are so grateful for them and would highly recommend their services to anyone.
“
“
Testimonials
- J & S Meidinger
4
SELL ING WITH BERMAN ESTATES P R OV E N S U CCE SS . P ROVE N RES ULTS . Michelle & Keith Berman have been 2 top real estate professionals for over 6 combined decades. As a family owned professional real estate business, they have the experience, dedication and skills to handle the most sensitive real estate transactions today. Keith and Michelle are not only real estate agents, they are real estate SPECIALISTS. Berman Estates has an excellent reputation for producing marketing materials and internet placement for each of their homes that mirror the quality of the property they are representing. Michelle & Keith are also up to date with the digital marketing and technology demands of selling a home as well. Michelle & Keith subscribe to the theory that professional photos, drone footage, internet placement & walkthrough cinematic video tours sell homes faster as you can see by the marketing materials Berman Estates produces. Every marketing tool and system should create a “wow-effect” for a consumer and be an extension of the home and their company’s image and brand. Michelle & Keith’s experience is truly a vital asset to their clients. With their diverse backgrounds a buyer or seller will be served by energetic, sincere, caring and technology savvy consultants. Michelle and Keith truly understand the influence of the internet and traditional marketing methods and they bring a wealth of knowledge to all of your real estate matters. They take pride in the way they handle a transaction from start to finish, including their skilled and service oriented associates, who are attentive to the details and treat clients with exceptional care. Berman Estates also excels in providing convenient concierge services to help you through the entire process. Keith Berman is an expert in finance and goes above and beyond to help you qualify for your next home. It’s one of the things that makes Berman Estates complete! You owe it to yourself to include them in your interviewing process. You will see it’s all about what they know that will ultimately make the difference for you!
7
09
ST EP - BY- STE P G UIDE T H R O U G H T H E S ELLING P RO C ESS From your initial consultation to closing, Berman Estates makes it easy to succeed by providing unparalleled service every step of the way. Our step-by-step selling process leverages marketing, a buyer database and professional expertise which enables you to achieve the desired results. As a trusted seller with Berman Estates, it is our goal to ensure that you as our client, receive and have a positive and rewarding experience. By having decades of experience and providing unparalleled service, Berman Estates brings buyers and sellers together in smooth and often swift transactions. Because Berman Estates has a high list to sale price percentage you can expect to get top dollar for your home.
Step 1 I N I T I A L CO NS ULTATIO N Thank you for the opportunity to meet you. Berman Estates knows that time is a critical factor in the sale of any property. We are looking forward to beginning our dialog with an initial consultation that sets the stage for an active and engaging selling process. We will: • Provide an in-depth review of the process • Discuss your time line and goals • Convey recent industry trends • Gather appropriate property information • Conduct a property walk-through and review • Discuss next steps and timelines 9
“
K & C HAU G “Berman Estates has the most professional, knowledgeable, thorough, hard-working real estate agents we’ve ever had the pleasure to work with. They are incredibly smart about the housing market, know all the contractual issues inside and out and do everything possible, and more, to ensure a seamless process from the minute you list through to the last detail following close. This was a completely stress-free experience for us due entirely to the Berman Estates work ethic, knowledge and professionalism, and they know better than anyone how to close a deal in your favor. Thank you Berman Estates, you are absolutely awesome.”
Step 2 M A RK E T ANALYS IS Once we arrive at your home, Berman Estates conducts a thorough market analysis so that we can apply our time and resources in order to create the most beneficial impact. Our review combined with your timeline and goals will provide us with a clear understanding of the current market and potential buyers. This information is used to effectively promote your property and help ensure that you receive current and fair market value. We will: • Once again consider your timeline and goals • Conduct market comparable analysis (comps) • Discuss & agree to the pricing of your home • Match your property to a local buyer database
Step 3 D E V E LO P M E N T O F M ARK E TING P LAN Once Berman Estates has viewed your home, we are now well versed on your property and its marketplace. We are ready to implement our marketing plan which makes the most effective use of our process and promotional tools. Our top notch and professional marketing will reach out to all potential opportunities at both the local & national levels. We will: • Inform the Berman Estates database about your home • Advise our other associates of your listing so they may field inquiries along with ourselves
11
09
Step 4 I M P L E M E N TAT I O N O F M ARK E TING P LAN Once the listing agreement is signed, Berman Estates places the marketing plan into effect, hiring a professional photographer, reaching out to the broadest audience of area agents, potential buyers, generating responses and enthusiasm for your property. We will: • Hire professional photographers to capture your home’s beauty
• Place your home in the MLS® to include a video tour
• Place your home on our website for 24 hour viewings
• Inform local agents about your home via local broker pitch session
• Professional marketing brochures placed in your home
• Marketing pieces mailed out to potential buyers of your home
• Placement of advertising and marketing delivering results online
• Utilize Berman Estates proven marketing techniques that create buyer attention
13
WEB SYNDICATION YO U R H O M E W ILL REAC H TH E M ASS E S Your home will be broadcast across just about every real estate website there is. Everyone has their own preference on what they like to use to search for homes. If someone doesn’t see your home, how are they supposed to buy it!
T HE POWER OF FAC E BOOK & TA R GE T M A R K E T IN G Facebook allows us to target market to specific locations, age groups, household income, occupation, if they are “likely to move”. Other agents will tell you that they “do Facebook advertising,” but are not experts in that field. We excel in online social marketing of your home on all the major social media sites including Facebook, Instagram and more. We have spent thousands of dollars and countless hours tweaking these Facebook ads to be highly effective and boost the ability to sell homes quickly. We spend our own money and no extra money is paid out by the seller!
15
09
“ O ur Q ual i t y is Ne
e v er Com p romi sed�
Step 5 S E L L I N G YO UR P RO P ERTY TH E I M P O R TA N C E O F KNOWLE D GE UP FRO NT Berman Estates provides comprehensive consultation services during the offer process. We are always one step ahead, working to ensure that your sale goes smoothly, as planned. We are well respected professionals in our own right, top in our respective fields, and industry leaders. Our goal is to reach more buyers so that they may have the opportunity to bid on your property. We are unique in that our Broker has been in the lending industry for over 30 years. Upon receipt of an offer on your home, the potential buyer’s lender is contacted to discuss the buyer’s qualifications to address any potential issues up front. This helps our sellers prevent a buyer falling out of escrow on their home. We will: We set up all viewings with your approval We make sure a Pre-Qualification of potential buyers has been provided We make sure proof of funds are provided at time of offer We speak to the potential buyer(s) loan officer on your behalf prior to countering an offer to get the correct information regarding the buyer’s qualifications. We facilitate earnest money receipt and management with escrow We provide contract facilitation and privacy with our administrative team
19
13
DRIVEN BY RESULTS
Step 7 C LOSI N G A N D P OST SALE ANALYS IS At the conclusion of the offering process, Berman Estates will follow up with the, Lender, as well as the Escrow and Title Companies to verify the process is running smoothly and on time and to confirm the transfer of ownership of the property and ensure a smooth, worry-free transaction. We will: • Ensure all documents are supplied and completed as required • Coordinate closing with our Transaction Coordinator, Title, and Escrow Company • Provide all pertinent updates during closing • Be available and remain in contact with you throughout the process • At close we provide a link where you can download all contractual paperwork
“
S & J GR E E N BAU M “We were SO HAPPY with the excellent and professional job that the Berman Team did on selling our house in Encinitas Ranch. They went above and beyond in every way to calm our nerves and answer our questions. They are not only highly skilled in the business of selling homes but also in “people management.” We would strongly recommend them to sellers and buyers.”
21
“
A client is the most important visitor on our premises. They are not dependent on us. We are dependent on them. They are not an interruption in our work. They are the purpose of it. They are not an outside in our business. They are part of it. We are not doing them a favor by serving them. They are doing us a favor by giving us an opportunity to do so. - mahatma gandhi
PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted
HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced
23
ACC E P TING TH E O FFE R THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us at Berman Estates to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
25
BUYERS? WHERE ARE THEY? W E B SYND IC ATIO N We use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.
W H E R E B UYE RS CO M E FRO M These are the first steps buyers take when looking for a home.
34% realtor
4%
51%
open house yard sign friend
internet
2%
builder
1%
newspaper magazine
27
“
J. N E STOR “When Berman Estates came to our home to discuss marketing our home. They were very pleasant, professional and easy to talk to. We knew that they had sold many homes in our area during the 2008-2009 economic downturn and once we listed they had sold over 55 homes in our neighborhood alone. They always outperformed, even during a very difficult time for home sales and we figured they could get the job done. Well, we were right. The showings and negotiations went very well and Berman Estates was on top of every situation during the negotiation, sale, and escrow process. They are extremely honest with their assessment of what to realistically expect and helped make eachstep in the process easy for us. Knowing they typically would get 90-96% of the asking price, we felt we were in good hands. We highly recommend Berman Estates for thesale of your home. They not only get the job done but are always accessible and so professional and easy to work with. We feel Berman Estates was a wise choice.”
“
B & C REUTER “My wife and I lived in our home for 8 years when we decided to move to a one floor house. Before we found the property that appealed to us we had already interviewed several real estate agents. We selected Berman Estates to help us with the sale of our property. We could not have been more pleased! It was clear that our house was not just another listing for Berman Estates. They truly loved our house and wanted to help us get the best possible return. The day the listing appeared on the internet we had our first showing. We had a signed purchase agreement for a cash offer within three days and the closing followed without a hitch on our own preferred timetable. The entire event occurred seamlessly. We cannot recommend Berman Estates with more enthusiasm. Their care, skill, and judgment when managing the sale of our home was flawless.”
29
THANK YOU FOR THE OPPORTUNITY 31
M A I N P H O N E : 7 6 0 . 2 6 9 . 3 8 74 CELL PHONE: 858.922.2515 Michelle@bermanestates.com | Keith@bermanestates.com Search.homesatbermanestates.com
W W W. B E R M A N E S T A T E S . C O M