Real Estate Marketing Century 21 Branded Listing Presentation by Lymelight

SELLERS

P RE S E N TAT IO N

ABOUT (YOUR NAME) P R O V E N S U C C E S S . S E R V I C E T H AT S TA N D S O U T !

John is a native of Calgary. He grew up in Winnipeg, and spent his summers on Winnipeg lakes at the family cottage. After graduating from Kelvin High School, Dan attended University of Winnipeg, where he competed a Bachelor’s of Communications in Business Administration and Marketing.

After graduation John went into the family business of real estate drafting and design, where he spent the better part of two years working in the both the Winnipeg and Calgary regions. Looking to start a career, John began working for a real estate marketing firm, where he worked for over three years as an account manager and head of design.

Ready for a new challenge, John received his real estate salesperson license in the fall of 2015 and joined Lymelight Real Estate soon after.

John purchased his first home in Calgary, where he lives with his Fiance and their three children. They fill their free time boating in Kelowna and enjoying the Rocky Mountains, camping, spending time with friends and family, and vacationing in the Jamaica and Southern California.

John is truly invested in the Calgary region. His experience in the marketing and familiarity with the Calgary region will be assets to both buyers and sellers.�

L Y M E L I G H T MA R K ET I N G

MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth.

Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.

LET’S CONNECT Contact me anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, I am here to help. I make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of province, in another country, or right around the corner.

My greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. I assure all my clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. I strive to provide my clients s the best quality service possible. That starts with constant communication.

ARE Y O U DE A L IN G WI T H AN EX PER T ?

Did you know that the average agent sells or helps their client buy only 8 homes per year?

Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

SA LE S B R O CH UR ES & FACT SH EET S I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. High-quality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.

MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help.

My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

MY MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. A Century 21 yard sign is one of the most trusted real estate symbols in the country. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.

MY SALES APPROACH COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I communicate with you on a regular basis.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price.

The difference can be thousands of dollars in your pocket.

HOME EVALUATION One of the most important questions most people looking to sell their home have is: “What will my house sell for in today’s market?”

We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical!

There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms.

- recent renovations, upgrades and/or updating.

- basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls.

- location in the community: quiet or busy street, cul-desac, across from a park or green space, views, proximity to neighbours, etc.

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value.

Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.

ABOUT CENTURY 21 Century 21 Real Estate LLC (CENTURY21.com) is comprised of approximately 7,400 independently owned and operated franchised broker offices in 78 countries and territories worldwide with more than 111,000 independent sales professionals. The CENTURY 21® System provides brand marks, marketing, communications and innovative technology solutions that help enable its franchisees and their independent agents to attract and engage prospects, nurture customers, and deliver a positive real estate transaction experience.

CENTURY 21 Real Estate is recognized as a leader in e-marketing and has received numerous awards.

The CENTURY 21® brand, as identified by consumers from a list of real estate agencies in the Millward Brown 2016 Ad Tracking Study, is the most recognized brand name in real estate, and the industry leader in brand awareness – a position it has held since 1999.

C21® System members are active members of the communities in which they live and work, having raised over $111 million in total contributions to Easter Seals since 1979.

CENTURY 21 - EASTER SEALS & MILITARY/VETERANS SERVICES Since 1979, Easter Seals has been the sole philanthropic partner the CENTURY 21 System. To date, CENTURY 21 brokers and agents have contributed approximately $111 million in total funds raised and donated.

Many communities are not equipped to respond appropriately to the unique needs of military families, nor are they aware of how to best work with military and Veterans systems in the process. Easter Seals can help.

Easter Seals services for veterans include employment, mental health programs, caregiver training, and information and referral services, as well as convening communities to identify needs and fill gaps in services through Easter Seals partner, Dixon Center. In addition, Easter Seals offers childcare, camping and recreation, housing, and other special care services, to make transitioning and reintegrating into the community easier for the men and women who have bravely served our country.

Easter Seals touches the lives of America’s heroes and their families through more than 70 affiliates in 48 states and a nationwide network of 24,000 professional staff and 40,000 local volunteers.

If you are, or you know of an active or retired service member who might benefit from resources available to them in the community, please share the Easter Seals Community One Source Hotline, (866) 423-4981 or e-mail them at veterans@easterseals.com.

PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs.

Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers

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Dangerous Risk Gamble

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Time on Market (Weeks) Your Asking Price

II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.

ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I keep you constantly updated so you will always be prepared for the next step.

AS K FO R A F R E E H O ME EVALU AT I O N A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.

STEP S B UY E RS TAKE WH EN SEA RCH IN G F O R A H O ME INTERNET - 51% | REALTOR® - 34% | CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% | OPEN HOUSE - 4% NEW BUILDER - 2% | LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%

WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online.

Most people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndications show your home on high-traffic websites as well as my own.

TESTIMONIALS “We were originally referred to Brad as she was well-known in the community for being a successful real estate investor. What we learned from Renee far exceeded any expectations we had. He not only guided us through the entire legal process of real estate investing but he also helped us develop a complex strategic investment plan that we continue to follow to this day. We now have 6 rental properties and earn more cash flow passively then with both our full-time jobs combined. We are financially secure and cannot thank Brad enough for all he has done for us”.

Jerry & Julie “Brad made house shopping/buying and selling so easy and stress free!! He was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - he’s incredible!! Highly recommend her for any real estate needs!! Thanks for finding us our dream home!”

Lee-shawn

“I’ve been with Brad for a few years and will never deviate! He’s personal, professional, detail-oriented, effective and keeps your needs above hers. She and her team work tirelessly at doing their best and I highly recommend them and their services.”

Stacey & Junior “My wife and I had the pleasure of working with Brad and his team on the purchase and sale of our first home, and the purchase of our new home. Brad always went out of his way to make sure that he understood our requirements, and was critical in walking us through both the purchasing and selling process. He has a great sense of humour and upbeat personality which makes the entire buying and selling process run smoothly. I would highly recommend Brad for your real estate needs”.

Ronald

L Y M E L I G H T M AR K ET I NG

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i n fo @ l y melig htmar keting.co m www. l y m elightmar keting.co m