AMG
L I ST I NG
P RE S E NTAT I ON
BEFORE WE BEGIN • What’s the reason for the move? • What’s most important to you in this process? (Money, ease, timing?) • Have you ever worked with a Realtor before? • How was your previous experience? • Did you work with a single agent or a team? • What would you have changed about that process? • What was your biggest headache? • What are you looking for in an agent/team? Most people that we work with are trying to move forward with their lives in one way or another, and come to us to gain certainty and peace of mind, knowing that the job can get done, and that they’ll know from start to finish that they’re getting what they want out of this transition. Most of our clients end up realizing that we make it much smoother than they thought it would be and most importantly that hiring us actually makes them money.
COMMUNICATION GUARANTEE 28% 72%
72%
OF HOMEOWNERS ARE DISSATISFIED WITH THEIR AGENT’S PERFORMANCE
COMMUNICATION is one of the key components to our success. Without it, we are doing a disservice to our clients.
COMMUNICATION GUARANTEE WHAT YOU SHOULD EXPECT 01 / WEEKLY UPDATES BY PHONE & EMAIL We are available 7 days a week to answer your questions. The weekly updates allow us to show you the progress we have made and create a more focused conversation about what we have done and what we have planned. 02 / UP-TO-DATE SHOWING FEEDBACK Our customer care agents have systems that will ensure you receive feedback after showings in a timely manner. 03 / UP-TO-DATE MARKET STATISTICS & TRENDS
early exit GUARANTEE Our Easy Exit Guarantee allows you to cancel our agreement if you are not satisfied. We Work Diligently to produce exceptional results We Fix Problems & issues within 48 hrs
important factors IMPORTANT FACTORS WHEN HIRING AN AGENT 1. GETTING TOP DOLLAR - This is the main reason why most people sell. To get the most money possible from the sale of your home. 2. PROVEN TRACK RECORD - How is your agent’s track record and how does it stack up against the competition? 3. COMMUNICATION - Does your agent communicate with you every step of the way? 4. QUALITY MARKETING - Is your agent’s marketing strategies, concepts and materials attractive, effective and consistent? 5. SELLING FAST - How long are you willing to wait for the sale of your home? 6. PERSONALIZED SERVICE - What special services is your agent providing that others are not? 7. EXCELLENT NEGOTIATION - Is your agent an expert negotiator? Many claim to be, but the proof is in the pudding. 8. CREATING THE MOST DEMAND - Does your agent create a buzz for your home and is he or she pricing your home correctly?
HOW MOST AGENTS OPERATE THE AGENT DOES EVERYTHING Install sign // Install lock box // Load listing online Advertise online // Create advertisements // Answer buyer phone inquiries // Monitor the market // Show the property // Run open house // Run print advertising // Get Feedback // Submit paperwork to office // Submit paperwork to board // Door Knock // Work with other sellers // Answer buyer email inquiries // Market internally Coordinate photographers & stagers // Get Feedback // Present & negotiate offer // Work with other buyers How can ONE person be good at ALL these things?
HOW our team operates MARKETING DEPARTMENT STAGER GRAPHIC DESIGNER
PHOTOGRAPHER/ VIDEOGRAPHER PRINTER
INTERNET MARKETER
SALES DEPARTMENT LISTING AGENT
BUYER AGENTS
INSIDE SALES AGENTS
SALES MANAGER/ ADMINISTRATION
City Wide, Relocation and International Networks e.g. military, police, etc.
WHAT IS AN ISA? The ISA is a highly skilled salesperson who is both comfortable and productive spending 8090% of their time on the phone. All incoming leads are assigned to this person for immediate follow-up and scrubbing. ISAs are generally responsible for: • prospecting for new leads. • servicing inbound leads from sign calls and other internet sources. • converting leads to appointments for a team’s sales agents.
REVERSE PROSPECTING >> WE DO REVERSE PROSPECTING! >> WHAT DOES THIS MEAN? We have many ISA’s (inside Sales Associates) making calls for us everyday, matching people with the homes we have for sale. We pay for buyer leads so we can bring qualified buyers to your home.
custom marketing plan STEP 1 Stagers – one hour complimentary staging consultation to determine the best way to position your home visually for buyers Videographers/Photographers – professional photographers and videographers capture each room at the best angles and highlight the best qualities in a home to attract buyers to make an appointment to view in person Administration – our administration department pre-loads your listing with as much detail and information possible to attract buyers Marketing – our marketing department creates feature sheets, post cards, open house packages to send to our print company for crisp, clean materials for buyers and social media posts to market your property with modern and eye catching designs STEP 2 Launch – our administration and marketing department launch your listing live on MLS, deliver all printed materials to your home, launch all social media posts STEP 3 Maintenance – our administration and marketing departments keep you listing top of mind at our brokerage and all over the interest DAILY
social media - facebook ADVANCED TARGETING Custom Audiences lets you target Facebook Ads to existing customers or prospects using information you already have. Custom Audiences: Target your current customers by securely uploading a contact list of people you’d like to reach. Looking Audiences: Find people who are similar to your customers or prospects by building a lookalike audience from your page fans, customer lists or website visitors. Custom Audiences from your website: Remarket to people on Facebook who’ve already visited your website. Demographics: As an advertiser, you can refine your ad’s target audience based on content people have shared about themselves in their Facebook profiles, such as age, gender, relationship status, education and type of work they do. Location Targeting: Location targeting allows you to reach customers in key locations by country, state/province, city and zip code. This information comes from people’s stated location on their Timeline and is validated by their IP address. Choose Your Audience: One of the biggest advantages to advertising on Facebook is your ability to target specific groups of highly engaged people. In fact, compared to the average online reach of 38% for narrowly targeted campaigns, Facebook is 89% accurate.
AMG
587.432.8253
www.agentmarketinggroup.com