AMG
SELLERS GUIDE
TABLE OF CONTENTS INFO GOES HERE...
BRAD VAN DE WALLE YOUR WRITEUP GOES HERE...
FOUNDER
SELLER’S INFO HOW TO PREPARE YOUR HOME FOR A SHOWING You don’t get a second chance to make a good first impression - a small investment in time and money can give your house the advantage over competing homes in your neighborhood when it comes time for your sales representative to show it to a prospective buyer. Here are some suggestions for preparing your home for showing. MAINTENANCE • Repair leaky taps and toilets • Clean furnace and humidifier • Tighten doorknobs and cupboard latches • Repair cracked plaster • Touch up chipped paint • Clean and repair windows • Repair seals around tub and basin • Replace burned out light bulbs CLEANLINESS • Clean and freshen bathrooms • Clean refrigerator and stove • Clean furnace exterior • Clean washer, dryer and laundry tubs • Clean carpets GIVE YOUR HOME SPACIOUSNESS • Clear halls and stairs of clutter • Store surplus furniture • Clear kitchen counters and stove • Make closets neat and tidy
CURB APPEAL • Cut lawns • Trim hedges and shrubs • Weed and edge gardens • Pick up litter • Clear drive and walkway of snow & leaves • Repair soffits and eavestroughs • Clean out garbage • Touch up paint CREATING A BUYING MOOD • Arrange to be absent during the showing • Turn on all lights • Turn on air conditioning when necessary • Light fireplace • Open drapes in the daytime • Play quiet background music • Clean and tidy the porch and foyer • Does the doorbell work?
PRICING TO SELL REAL ESTATE STUDIES HAVE SHOWN THAT IN A STEADY MARKET: • 75% of homes for sale at an accurately suggested listing price, sell in 3 weeks or less. • 95% of the homes priced at just 2% under the suggested listing price will sell within 2 weeks. • If a home is over-priced by just 5%, chances are 1 in 20 that the home will sell in 12 weeks or less. My suggested listing price is an experienced evaluation of what a home would sell for, without undue waiting or inconvenience. The report we will be providing you at the listing appointment represents our considered opinion of what a buyer would likely be willing to pay for a home such as yours, within a reasonable period, in today’s real estate market. Normal Showing Activity for New Listing 90% of exposure to Realtors in the first 1 to 3 weeks!
Activity
History of an Overpriced Home List Price
Houses get the best price when they are priced about 2% over market value
Market Value Sold
1
2
3
4
5
Months on Market
1
2
3
4
5
6
7
DOCUMENT PREP GETTING ORGANIZED In order to complete your file, there are certain documents and materials that you should obtain. As your REALTOR® I will help you with any questions and sorting through documents. Being an informed seller will put you a step ahead of the competition. I will provide you with the necessary tools, resources and overall understanding of the selling process to ensure you are fully informed from start to finish. On the next page, you will discover some key points about document preparation >> These include: • an updated survey of your property called a Real Property Report (RPR- you likely have one from when you bought the home) • relevant repair receipts (such as a new roof or furnace) • related contracts for the home such as an alarm monitoring service • if you live in a condo, all up to date documents from the board or management company • home warranty documents • a spare set of keys • relevent rental or lease agreements, etc. • development permits
THE RIGHT PRICE Selling your home starts with setting the correct selling pric Through a careful examination of recent real estate sales data and an intuitive understanding of market conditions we can help determine the right price for your property! At the end of the day, the right price will help ensure higher offers and a quicker sale! Setting the right price will save you both time and money. The Real Estate market is constantly changing, making it difficult to always assess the current value. As trained real estate professionals, our team has the right knowledge and tools to determine your home’s true value. By utilizing a “Right Price Analysis”, we can assess what your property is valued at in today’s market? Let us help! Our job is to expose your property to the real estate market to gain the attention of the largest group of buyers possible for your home. From there, your job is to accept the best offer! We will also take care of the thousands of details involved with the sale of your property so you can move forward with your life. Our team wants you to feel confident in knowing everything will go smoothly from start to finish.
SELLER’S INFO 7 STEPS TO A SUCCESSFUL SALE There are several steps to selling a home. We have broken down the process into seven basic steps. The main objective is to get the best possible price, with as little hassle and inconvenience! Finding Your Team of Realtors®: With a strong marketing strategy. We advocate a fair market price. Our team above all works with strong integrity and honesty. Launch a Marketing Strategy: List your property on MLS. Photographs & Virtual Tours. Lawn Sign. Internet Ads Romance your home to over 100 of the top agents and a database of over 18,000. Showcase Your Home: Mega Open House. Strong Online Presence. Review Progress: We take the time to go over feedback given every week and strategize accordingly to help sell your home. Review Offers: Our negotiating skills help get the job done. Closing: We specialize in closing all deals we open. If it’s in reach, and in your best interest, we will get it done. Sold: We help you move out and into your new home.
BUYING TIPS By using me as your real estate agent I will guide you through every milestone, from analyzing your needs to closing the sale. Below are some things to look for in a new neigborhood. ONE: If you are considering buying a home in a community that is unfamiliar to you, get to know its layout, offering, and ambiance. TWO: What amenities does the neighborhood have to offer? Is public transportation readily accessible? Are there schools, churches, parks and grocery stores within reach? Consider visiting schools in the area if you have children. THREE: What is the nature of the job market in the area? Keep in mind that if area employers are producing more jobs, you can expect property values to increase, especially if the jobs offered fall within a higher salary bracket. FOUR: Speak with the neighbors and don’t be afraid to ask questions. They can offer you a wealth of information from an inside perspective. FIVE: How will you be affected by a new commute to work? Drive the route between the new neighborhood and your office during the appropriate times to gauge the volume of traffic you could expect to encounter and the amount of time you need to put aside for daily travel.
HOME PREP TIPS GET YOUR HOME READY-TO-SELL! It is important to have your home in a “ready-to-sell” state to bring out the best and most important qualities of your home. This is a crucial aspect that sometimes can get overlooked by sellers and could lead to an unsuccessful sale. •
Lights should be on and drapes should be left open during daylight
hours. • •
Set heat at a comfortable temperature. Fresh flowers/plants in various rooms.
• Chipped plaster and paint touched up and repaired. • Doors and cupboards properly closed. • Leaky taps and toilets repaired. • Burned out light bulbs replaced. • Squeaky doors oiled. • Mirrors, fixtures, and taps cleaned and polished. • Seals around tubs and basins in good repair. • Floors cleaned, garbage containers emptied. • Inside of closets and cupboards neat and tidy. • Valuable property, out of reach, out of sight, or locked away. • Pets absent, where possible, or contained during showings.
SECURRING THE DEAL READY TO CLOSE THE DEAL? MAYBE NOT. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done.
OUR MARKETING A DIFFERENT TYPE OF MARKETING We want to maximize your home’s exposure to reach your ideal buyer in today’s world. We use an innovative technology profile and an integrated marketing approach that layers and fuses all the technologies and channels available to us. STAGING Staging is presenting your home in its best and most appealing light to the majority of home buyers. It makes your house look bigger, brighter, cleaner, more loving, and best of all, it gives buyers an emotional connection – which in turn - brings you an offer. PHOTOGRAPHY It is vitally important to have good photos of your home. Buyers develop an opinion of a property before ever having stepped foot inside, so we showcase your home with expert photography. Aerial views and video tours may also be a part of your photography package. BUYER DATABASE We have a huge database of buyers, and we send your listing information out to all of them. YARD SIGNS
A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Re/Max yard sign are the most trusted real estate symbols in North America. Re/Max Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.
OUR MARKETING BROKERS TOURS & MEGA OPEN HOUSES The broker tour opens up your home to agents from other various firms. It is an effective and convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring buyers in to see your property. We help show off your home by bringing out the best in your home. SALES BROCHURES & FACT SHEETS We are committed to marketing your home with high quality materials that represent the time and effort you have taken in maintaining your home. VIRTUAL TOURS & WEBSITES Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites.
FACEBOOK We post your listing, and boost it strategically. We use geographic and demographic targeting to market to your most likely buyers. When you are on our Facebook page, you have the opportunity to share the information as well. Let’s go viral! TWITTER, GOOGLE+, INSTAGRAM Social media sites are a great way to spread the news about your property. YOUTUBE Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floor-plan. We will feature your home on YouTube.
587.432.8253
info@AgentMarketingGroup.com www.AgentMarketingGroup .com