luxury SELLers presentation wi t h m ar k c alve l o
The best advice we can give from the start is to get the best advice from the start.
C ABOUT MARK CALVELO I created the Complete Real Estate Group, to provide the most complete and comprehensive real estate solutions. Our team was founded on the principle of genuine and caring service; so we consistently exceed all customer expectations, providing a memorable experience and exceptional value in everything that we do. We pride ourselves on giving all of our clients the most precise and up-to-date feedback on the state of the market, its trends, comparable sales, and property value giving them a realistic outlook and helping them learn what they can expect to achieve in today’s market.
“Real estate matters because people matter. Their wants, needs and desires are something that motivates me to help them reach their real estate goals!”
THE SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
C SELLING THE RIGHT WAY
THE BEST TIME TO SELL You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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MARKETING YOUR HOME THE RIGHT PLAN When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT STRATEGY I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. MY nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
C MARKETING PLAN
Mark is a fantastic Realtor! He treated me like a VIP and I was very impressed with how responsive he was‌whether it was weekends and holidays. He always got back to me and answered all of my questions in a very friendly and professional manner. I highly recommend him if you are looking for someone trustworthy, knowledgeable and nice. I give him Five very enthusiastic stars!
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MARKETING PRODUCTS
PROMOTING YOUR HOME Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign is one of the most trusted real estate symbols in Canada. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. TOTAL EXPOSURE Living a digital world, it is common to always focus on new and exciting ways to promote listings. Whether it be social media, online advertisements or print campaigns, you can rest assured that I am always researching and implementing the best techniques and strategies to promote your property. PROFESSIONAL PHOTOGRAPHY Professional photography of your home is so important to its successful sale. Poor quality photos can limit traffic to your home regardless of how well priced it is. VIDEO MARKETING Video marketing is one of our most effective ways to advertise your home online to potential buyers. Videos can tell a story and can be impactful, influential and play a huge role in helping potential buyers visualize themselves in your home.
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SOUND ADVICE
MY APPROACH My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results on the following page will indicate, my sales approach simply works. DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
TRUSTED ADVICE WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
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YOUR HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. I will give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: • area above grade and total number of bedrooms • recent renovations, upgrades and/or updating • basement development with a bedroom and/or a suite plus walkout • number of garage parking stalls • location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.
C YOUR HOME & ALL ITS WORTH
Mark and his team are very professional and hard working. He was extremely responsive to any questions we had and helped make the process as smooth as possible for us as first time homebuyers. I was recommended to him by a friend, and I would do the same for anyone wanting the complete experience. He also has a great personal story. His story is WHY he is the great person he is.
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THE RIGHT PRICE There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
C THE RIGHT SELLING PRICE
ATTRACT BUYERS NOW! Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Your Asking Price
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HOME PREPARATION
EXTERIOR PREP • House number should be easy to read • Lights on timers to ensure house is lit up after sunset • Eaves troughs, and down spouts in good repair • Garage/car port clean and tidy • Litter picked up • Cracked or broken window panes replaced • Doorbell and door hardware in good repair • Touch up trim paint on doors, window frames, fascia, etc. • Mow, edge and weed the lawn frequently until the home is sold • Overgrown shrubbery be cut back to show as much of the exterior as possible • A low-cost investment in seasonal flowers or ground cover will add a personal touch • Inspect the roof for necessary repairs and any visible broken shingles or tiles • Stucco water stains can be repaired using a mild bleaching agent • Fences should be mended and painted
INTERIOR PREP • Lights should be on and drapes left open during daylight hours • Heat set at a comfortable temperature • Fresh flowers/plants in various rooms • Chipped plaster and paint touched up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Valuable property, out of reach, out of sight, or locked away • Pets absent, where possible, or contained during showings • All torn screens should be repaired or replaced
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THE OFFER PROCESS
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfillment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
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MARK’S TESTIMONIALS
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JAMES – HIS COURAGE & PERSEVERENCE IS TO BE APPLAUDED “As a father and a coach, I completely appreciate that type of courage and drive it takes to raise a family and build a successful program. His tragedy has shaped his character and he has a wonderful character. What a greart success story! I would not hesitate to recommend Mark Calvelo and his team. He is not only a great agent, but also a great person.”
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NIKKI – GREAT AGENT & BETTER PERSON “I have no doubt that Mark enabled me to find the best properties available for me, places that have been just perfect. I also have no doubt that he is the best possible negotiator I could have found. And at the same time, I knew he was great to work with and a good person – – things that are important.”
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LEE-SHAWN – HONESTY, INTEGRITY & OVERALL CARE “It’s hard to find true honesty, integrity and just overall care with any business person now a days. That’s why it was so refreshing to meet Mark. He truly personifies what a real estate agent should be. His team follows his lead and the service and care AHRES showed me was second to none. Of course, I will recommend Mark and AHRES over and over again!”
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THANK YOU FOR THE OPPORTUNITY
HOUSE OF REAL ESTATE Each office independently owned & operated.
MAIN PHONE: 403.829.3518 mark@completerealestategroup.com