SELLERS PRESENTATION
ABOUT CHRISSY CONNER OWNER | REALTOR | COACH Chrissy Conner is an energetic leader, strategic thinker, and fierce negotiator. She understands the psychology of selling real estate and that nets her sellers more money, in less time. Buying or selling a home, one of your largest assets, is one of the most important things you will ever do. As The Conner Patrick Real Estate Teams’ founder, Chrissy fosters a personal, relaxed, and professional team culture that inspires confidence while setting clients at ease. Her team guides you through the real estate experience with patience, frequent communication, comprehensive client education, and expert advice. Along with over fifteen years of direct real estate sales and real estate consulting experience, Chrissy has been an integral part of top-producing teams in Placer, Nevada, El Dorado Hills, and Sacramento Counties. Experience in these dynamic real estate markets has honed her sales and negotiation skills, making her a skilled and strategic marketer. She attributes her success to an astute intuition of the market and keen project management. Chrissy puts forth every effort to achieve the best possible outcome for her clients.
Chrissy Conner’s professional goal is to provide a customer experience that is unmatched in the real estate industry. She works diligently to develop trust, loyalty, and lasting relationships so your real estate experiences are always as smooth and as successful as possible. When she’s not working, Chrissy Conner spends time with her three daughter’s and her husband and business partner Jon Patrick. They enjoy friends, vacationing, and anything possible to be outdoors enjoying the beautiful place they call home.
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ABOUT JON PATRICK OWNER | REALTOR
Jon Patrick, a Marine Corps Veteran, is the co-founder/President of Conner Patrick Real Estate Team. His hard work, charisma, and dedication to his clients has helped solidify Jon’s reputation as an industry expert. Jon specializes in all facets of the Real Estate business, whether it be navigating the way for first time home buyers, or investors seizing the perfect distressed property, or providing guidance in the luxury market, he and his team have the experience. He is an expert negotiator that excels in high pressure situations. When he is not serving clients, Jon is chasing around his Warrior Princess daughters and amazing wife. He is an avid outdoorsman that enjoys fishing, shooting, surfing and all things in on the water. He and his family have deep roots in the local community and are avid supporters of local Veterans Groups. The Real Estate Market is always good for someone. Allow me to make it good for you!
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We do hard things and m ake them look easy!!
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WHY SELL WITH CPRE? You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with us to clarify your motivations, draw up a basic time frame and get a detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district or city? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your situation.
THE SELLING EXPERIENCE
WHEN TO SELL WITH CPRE? WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible. However, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to help you obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time for you to sell.
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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary. THE RIGHT PRICE We thoroughly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. We market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings, for sale by owner and properties still on the market. THE RIGHT EXPOSURE When we market your home, we develop a listing that emphasizes its unique and saleable aspects. We then put your home in front of buyers, establishing it on the local MLSŽ, other websites, new listings sheets, and real estate publications. We nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MARKETING YOUR HOME
EFFECTIVE MARKETING EFFECTIVE INTERNET MARKETING We use the Internet and our innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we do so at no additional cost. When you start to get offers, we represent you during this emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
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MARKETING YOUR HOME II
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products will meet and even exceed your expectations. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Alfano Group Real Estate Agency yard sign is becoming one of the most trusted real estate symbols in our community. We are proud to be a part of the Alfano Group Real Estate Agency, whose associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great way to expose the great qualities of your home that may be otherwise missed. It is also a great way for other agents to bring their buyers in to see your property. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
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SELLING ADVICE
OUR SALES APPROACH Our approach is simple — we do what it takes to sell your home in a timely manner for all it’s worth. COMPREHENSIVE: Even though our sales approach is comprehensive, communication is the vital component to our success. We involve you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to help you move on with your life. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while helping you take the next step in your life. SALES INFO - LIST TO SALE PRICE: It is one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on. It is vitally important that we take advantage of this window of opportunity.
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HOME EVALUATION “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - exterior landscape and upgrades including pools and solar - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.
YOUR HOME & ALL ITS WORTH
Another important factor is the “opinion of value”.
Properties priced too
high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms.
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PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic.
THE RIGHT SELLING PRICE
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately! Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, “the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.�
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Your Asking Price
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HOME PREPARATION
HOME PREPARATION - EXTERIOR • House number should be easy to read • Lights on timers to ensure house is lit up after sunset • Eaves and down spouts in good repair • Garage/car port clean and tidy • Litter picked up • Cracked or broken window panes replaced • Doorbell and door hardware in good repair • Touch up trim paint on doors, window frames, fascia, etc. • Mow, edge and weed the lawn frequently until the home is sold. • Overgrown shrubbery be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal touch • Inspect the roof for necessary repairs and any visible broken shingles or tiles • Stucco water stains can be repaired using a mild bleaching agent • Fences should be mended and painted
HOME PREPARATION - INTERIOR • Lights should be on and drapes left open during daylight hours • Set home at a comfortable temperature (insert suggested temp) • Fresh flowers/plants in various rooms • Chipped plaster and paint touched up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Valuable property, out of reach, out of sight, or locked away • Pets absent when possible • All torn screens should be repaired or replaced
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THE OFFER PROCESS
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT Have you ever heard the saying, “The higher the price, the better the offer.”? Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us, the Conner Patrick Real Estate Team, to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and/or addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also that each party involved is not in breach of their agreements. We keep you constantly updated so you will always be prepared for the next step.
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WEB SYNDICATION We use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network will help us show your home to thousands of buyers online. Most people search for a home using three main search engines. we make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all home buyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We make sure our web syndications allow your home to be shown on our website and high-traffic sites as well.
ONLINE PRESENCE
WHERE DO BUYERS COME FROM? These are the first steps buyers take when looking for a home.
51% - INTERNET (HOME SEARCHES & RESEARCH) 34% - REALTOR® 4% - Call on yard sign 4% - Friend/relative/neighbor 4% - Open House 2% - New Builder 1% - Local newspaper & magazines 1% - Knew the seller
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TESTIMONIALS Chrissy Conner was wonderful from the onset. She helped my husband and me get our home listed and sold quickly. She helped us feel at ease throughout the process. As soon as we said we we’re ready, she hit the ground running and led us to where we wanted to go. I would recommend her and the Conner Patrick Real Estate Team to any of my family and friends! - JULIE D. We can’t say enough good things about Chrissy. When we decided to sell our home, Chrissy did impeccable research on the area, took charge of getting photos done and advised on staging. When we listed her social media marketing was incredible. We had another neighbor with the same floor plan, list their home for $10K less with a different agent. Thanks to Chrissy’s awesome marketing, the foot traffic we got for our open houses was significantly larger than the neighbors home. The end result of all of Chrissy’s hard work was an offer at full asking price from a buyer that did everything we asked. Chrissy was on top of the entire process every step of the way and was a great communicator throughout the process. We will use Chrissy again should we sell our current home and recommend her to everyone that we can! - JON N. I couldn’t of asked more from Chrissy. She is on top of her game, there when you have any questions & more. I would have her again in a heartbeat! She is very knowledgeable in all the do’s & don’ts of the business - SHERI R.
Before we even signed with Chrissy she was very helpful in finding comps, appraisers and other professionals to help us prepare. Once we signed she visited many times to help us get ready and even did some yard work before the open house to make sure we had our best for forward. She is a great negotiator and friend and we can’t wait to buy our next home with Chrissy. - LAUREN E.
916.201.9464
chrissycloses123@gmail.com connerpatrickrealestate.com 5842 Lonetree Boulevard Rocklin, CA, 95765 CalBRE# 01514951