U LT I M AT E M A R K E T I N G PLAN TO SELL YOUR HOME
TABLE OF CONTENTS
05 About Kelly Myers 07 Will Change at the End 09 Will Change at the End 11 Will Change at the End 13 Will Change at the End 15 Will Change at the End 17 Will Change at the End 19 Will Change at the End 21 Will Change at the End 23 Will Change at the End 25 Will Change at the End 27 Will Change at the End 29 Will Change at the End 31 Will Change at the End 33 Will Change at the End 35 Will Change at the End 39 Will Change at the End 41 Will Change at the End 43 Will Change at the End
Find Out
What’s Inside
All About
Not Your Typical Realtor. Not Your Typical Realtor Bio.
Kelly Myers
You loathe typical real estate agent bios. Don’t worry, I do too. They’re like cardboard -- stiff, bland, and identical to every other bio out there. Instead of boasting ad nauseum about awards and accomplishments you’re not interested in, I’m taking the novel approach of actually giving you what you want -- real answers to questions you’re probably wondering right now. Will you return my calls and emails? Yes. Without question. I realize this is one of the major frustrations the general public has with dealing with agents. I get dozens of calls and emails daily, and I work hard to reply as quickly as possible. I’ve met many Realtors who are jerks. Are you? Depends on who you ask. If you ask certain agents who have stood between my clients and their real estate goals, they’ll probably say “yes”. A handful of people think I leave golden footprints in the sand. Those are the two extremes, and most people’s opinion falls somewhere in the middle. Here’s what I can tell you: I’m honest and candid. I take pride in being approachable and friendly. And if you need a quick real estate brain, or a strong dose of honesty, you’re in the right place. Loyalty to family, clients, and friends is one of my core values. Want to really find out if I’m a jerk? Mess with one of those people. What kind of work are you really good at? On a personal level, I love boating and hanging it out on the lake. I’ve been boating Lake Norman for 20 years. And I’m not too shabby at golf and tennis as I have a love for most any sport. What do clients think of you? As mentioned above, my clients are better suited to answer this for you. We’ll be happy to provide you with as many references as you want. Just ask!
marketing spending on
YOU CAN’T MAKE MONEY IF YO U D O N ’T S PE N D MON E Y
PROVEN SUCCESS. PROACTIVE RESULTS. AND THE ULTIMATE MARKETING PLAN TO SUCCESS Many agents claimed to have the best support through their brokerage. Their brokerage provides them with the best technology and training when really we all are using the same technological tools. So where’s the advantage? THE QUESTIONS Most brokerages train their agents to continue to sell, sell, sell because the broker receives anywhere between 25% and 75% in commissions from each sale. But what if the agents could retain 100% of their commissions. How much more likely would they be to marketing your home by spending the necessary money in order to do so? How much more homes would they sell for top dollar? How many less mistakes would agents make if they understood the importance of spending on marketing and training? These questions are common ones that never really seem to get answered. But don’t worry, I got some good insight that will help you understand the importance of spending on marketing your home for sale. Most brokerages train their agents to continue to sell, sell, sell because the broker receives anywhere between 25% and 75% in commissions from each sale. But what if the agents could retain 100% of their commissions. How much more likely would they be to marketing your home by spending the necessary money in order to do so? How much more homes would they sell for top dollar? How many less mistakes would agents make if they understood the importance of spending on marketing and training? These questions are common ones that never really seem to get answered. But don’t worry, I got some good insight that will help you understand the importance of spending on marketing your home for sale.
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home to sell preparing yo ur
WHAT TO DO AND WHAT NOT TO DO WHEN PREPARING TO SELL YOUR HOME You’ve probably already thought about this... “Should we renovate before we sell? Should we paint? Should we update the kitchen, abthroom, master bedroom?” These are important questions you should ask, however, since we are in a seller’s market, most of the changes you think are necessary are actually pointless and you can actually be wasting your time, energy and money! I will put together a list of things that you should do that will not break the bank and waste your time when preparing to sell your home. Inexpensive things like light fixtures, door knobs, faucets, plants, shrubs and simple landscaping can make a huge difference to a potential buyer. I will also provide you with a checklist to help you stay organized, de-clutter and clean in preparation for the showings.
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CAROLINE BAILE – TOP 1% CHAIRMAN’S GROUP, ROYAL LEPAGE CANADA “I selected KBCC to guide me through the process of building a successful Real Estate Team, and I am VERY glad I did. The road to building a team is a challenging one but with the guidance of KBCC, the process was easier. With KBCC’s help I have built a solid team full of wonderful people and together we will accomplish all of our goals.”
HITTING THAT SWEET SPOT P RI C I N G YOUR HOME RI GHT THE RELATIONSHIP BETWEEN COST AND VALUE
CONTROL Cost The amount paid Price The amount asked Value Worth to someone Market Value Appeals to many buyers and causes a sale within a reasonable time
Cost is the amount you paid, plus any improvements. Price is what you ask, the amount you attempt. Value is what it’s worth to ONE person, someone who needs that exact property. The problem is, that person knows he only has to pay Market Value. And Market Value is the amount that appeals to many buyers and will cause a sale within a reasonable time. The key point is; Cost and Market Value are not related. Even if you had inherited your home, you would still want Market Value because it doesn’t matter what was paid for a home.
home’s value determining your
WHICH CRITERIA DETERMINES A HOME’S TRUE VALUE?
Criteria That Determine Value
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Location and Size account for the majority of value. Amenities contribute less. Owners often place major value on minor things — proclaiming their home to be better in terms of condition, amenities or decorating. You need to understand what really determines value. Location and Size account for the majority of value, while Amenities, etc. contribute much less. Whenever you see a new listing on the market, what’s the first thing you ask an agent? WHERE is it? That’s because location is the most important element.
THE NEIGHBORHOOD H OW I T A F FE CTS YOUR SAL E HOW THE PROPERTY IN YOUR AREA AFFECTS PRICE Sometimes owners will brag that their home is the “biggest on the block” as a way of puffing value. Actually, when a property is oversized for the neighborhood, it often experiences the adverse effects of regression — the value is reduced through the influence of less expensive homes. In contrast, progression demonstrates that value can be increased by the more expensive surrounding homes. Regression
VALUE OF A LARGER HOME IS REDUCED BY THE INFLUENCE OF THE SMALLER SURROUNDING HOMES. Progression
VALUE OF A SMALLER HOME IS INCREASED BY THE INFLUENCE OF LARGER SURROUNDING HOMES.
YOUR HOME HAS A STORY LET’S NOT FORGET TO TELL IT! Need content... you think any agent who doesn’t have this plan can do a better job than I can, you’re mistaken. Take a close look.
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ALDIN SMALLING - LAKE NORMAN RESIDENT “Kelly provided what I would call Concierge service in both the selling and buying process. We had no doubt that Kelly was addressing every issue. He had a solid marketing plan and positioned our home well for a quick sale. On the buying side he handled all issues with the owners of the house we purchased, got us a great price for a wonderful new home.”
PROFESSIONAL PHOTOS N O I P H ON E PHOTOS ! THE DIFFERENCE SOMETIMES LIES IN THE DETAILS MAKE IT COUNT THE FIRST TIME! Need content...
and videos aerial photos
SEE IT ALL FROM THE SKY! AERIAL VIEWS OF ALL YOUR PROPERTY HAS TO OFFER Need content....
lps you sell your home for top dollar, I have it. If you you think any agent who doesn’t have this plan can do a better job than I can, you’re mistaken. Take a close look.
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ALDIN SMALLING - LAKE NORMAN RESIDENT “Kelly provided what I would call Concierge service in both the selling and buying process. We had no doubt that Kelly was addressing every issue. He had a solid marketing plan and positioned our home well for a quick sale. On the buying side he handled all issues with the owners of the house we purchased, got us a great price for a wonderful new home.”
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videography yo ur pr opert y +
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NEIL BAYLEY-HAY – THE BAYLET-HAY TEAM – BARRIE, ONT. “We expected a lot when we came to Kathleen Black Coaching and Consulting, and we have gotten significantly more. The Coaching and Training has helped us create a cohesive unit working toward a common goal.”
123 LAKE NORMAN DRIVE I T D OE S E XI ST ON L I N E YOUR PROPERTY DESERVES ITS ALONE TIME ALSO SHOW IT OFF ON ITS OWN DEDICATED WEBSITE Need content...
YOUR PROPERTY DESERVES ITS ALONE TIME ALSO SHOW IT OFF ON ITS OWN DEDICATED WEBSITE Need content....
you think any agent who doesn’t have this plan can do a better job than I can, you’re mistaken. Take a close look.
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PAUL BARON – CENTURY 21 LEADING EDGE , #1 PRODUCTION BROKERAGE OFFICE, CENTURY 21 CANADA “I am always looking for the best in the industry, and we found that with Kathleen. I am spending significant money on online lead generation, and the only agents I provide leads have completed Kathleen’s Elite Business Training. Why give leads to agents that close 2/10, when you can give the to agents that close 8/10.”
WHERE DO BUYERS COME FROM? O U T E R S PACE ? THEY’RE OUT THERE IF ONLY YOU HAD A WAY TO ATTRACT THEM Need content...
51% INTERNET 34% REAL ESTAT AGENT
4% YARD SIGN | 4% FRIEND | 4% OPEN HOUSE 2% NEW BUILDER | 1% NEWSPAPER | 1% SELLER
WALK-THRU THE HOME IN NORTH CAROLINA WHILE ON VACATION IN ARUBA Need content...
WEB SYNDICATION M O RE S I T ES , MORE VI E WS ! HOW YOUR HOME WILL REACH THE MASSES Need content...
WE DON’T LEAVE OUR SEO UP TO AN AMATEUR Need content...
marketing spending on
TARGET MARKETING T HE FAC EB OOK ADVA N TAGE
DON’T FORGET TO LIKE IT! Need Content...
PROPERTY BROCHURES THAT WORK WHEN YOU ARE NOT AT WORK Need content...
ou sell your home for top dollar, I have it. If you you think any agent who doesn’t have this plan can do a better job than I can, you’re mistaken. Take a close look.
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ALDIN SMALLING - LAKE NORMAN RESIDENT “Kelly provided what I would call Concierge service in both the selling and buying process. We had no doubt that Kelly was addressing every issue. He had a solid marketing plan and positioned our home well for a quick sale. On the buying side he handled all issues with the owners of the house we purchased, got us a great price for a wonderful new home.”
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JAY MILLER – THE JAY MILLER TEAM – NEWMARKET, ON. “Having worked with one of the coaches at KBCC, I know that there is incredible insight available on systems, scripts, team building and much more. I’m happy to be part of the Ultimate Team Summit!”
THE TRUTH ABOUT T H E FA M OUS OPE N HOUS E TECHNOLOGY HAS CHANGED, TIMES HAVE CHANGED SO WHY ARE WE STILL DOING OPEN HOUSES? Need content...
HOW WE MARKET YOUR HOME Need content...
BEFORE
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JAY MILLER – THE JAY MILLER TEAM – NEWMARKET, ON.
AFTER
eye CANDY home staging “Having worked with one of the coaches at KBCC, I know that there is incredible insight available on systems, scripts, team building and much more. I’m happy to be part of the Ultimate Team Summit!”
SHOW IT OFF! FO R A LL I T’S WORTH UGLY OUTDATED HOMES DON’T SELL! Need content...
THANK YOU FOR THE OPPORTUNITY
704.729.7000
kelly@mrlakenorman.com www.mrlakenorman.com 207 Talbert Rd. Mooresville, NC 28117 W W W. M R L A K E N O R M A N . C O M