David Harris Real Estate Sellers Presentation

PREPARING FOR A SUCCESSFUL SALE

Exceptional Marketing.

Exceptional Results.

A BOUT D AV ID H ARRIS David Harris has been a widely respected member of the Connecticut real estate industry since 2013. After many successful sales, David maintains a solid track record, which he attributes to always placing relationships over transactions, attentive one-on-one service and knowing the process and procedures extremely well. David follows a proven process that predictably gets his clients more money in less time than traditional agents.

David is an active member of: • National Board of Realtors • Connecticut Board of Realtors • Ridgefield Board of Realtors • Greenwich Board of Realtors • SmartMLS • Greenwich MLS • Keller Williams Agent Leadership Counsil (top 10% of agents)

I realize that you have a choice when hiring an agent to help you sell your home and truly appreciate the opportunity to present my proven approach and the results I’ve achieved for my clients. As your agent, there are several services you can expect me to provide, including: • Accurately pricing your home.

• Enhancing the perceived - and real - value of your home, enabling you to command a higher asking price.

• Providing unmatched marketing including professional staging, photography, video and custom property web sites.

• Securing a qualified buyer within your specific time frame.

• Helping you avoid the two main reasons sales fall apart - low lender’s appraisals and problems with the home inspection.

Regardless of the price of your home, when you hire me as your Realtor, both you - and your home - will be prepared for a successful sale.

Warm Regards, DAVID HARRIS Residential Real Estate Specialist Keller Williams Realty (203) 570-7321 | david-harris@kw.com DavidHarrisRealEstate.com

DAVID’S TRACK RECORD OF SUCCESS! List To Sales Price Ratio

01

DAVID HARRIS

02

AVG REALTOR

03

DISCOUNT AGENT

98% 96% 94%

*2-4% MORE! OR $10K - $20K ON A $500,00 home

Average Days on the Market

01

DAVID HARRIS

87 DAYS

02

AVG REALTOR

112 DAYS

I’ll Sell Your House FASTER and for More Money!

TESTIMONIAL Dave did a wonderful job for us. He took our house that had been sitting on the market (with another agent) and used some innovative techniques to get it sold quickly. He also took lots of time, care and effort in getting our house sold! I would recommend him to anyone looking for a realtor.

- CLARK T.

TESTIMONIAL “Dave was our listing agent for our home in Ridgefield. He was a consummate professional from start to finish. He’s also extremely proactive and highly motivated. We sold our home in 2 days for over asking price and Dave addressed every detail that popped up during the process. Dave also helped me find a new property within my price range and once again the buying process was very smooth. Thank you, Dave for making my experience so pleasurable!”

- KEN C.

TESTIMONIALS “Dave was incredible to work with and made the whole process of selling our house EASY and EXCITING. He gave us great and honest feedback on how to stage our home, he was encouraging and accommodating, and he sold our house in a matter of days. He was extremely knowledgeable about what type of buyer would be interested in our house, and he marketed accordingly. Can’t recommend Dave enough!”

- Erica B. “We are extremely glad to have chosen David as our realtor. He was very friendly and helpful. He answered every time I called or texted and I know we were not his only clients. We live out of state and had to have repairs done, David was there for us when we couldn’t be. I would recommend you give him a call.”

- Valerie and Jack G. “David Harris is not only a dedicated and reliable real estate broker, but also a true professional in every sense of the word. Shortly after I retired, I made the decision to downsize, after living in my home for over 33 years. David represented me as a seller and a buyer. David offered expert advice regarding the sale of my home…staging suggestions, determining the asking price, types of advertising, etc. He worked diligently and thoroughly, and all the while his patience and calm reassurance saw me through the ups and downs of the sometimes very trying selling process. I had an accepted offer after just 2 weeks on the market! The same holds true for the process of finding a new home. David helped me through every step…offering guidance and objective viewpoints to help me make the right decision. David knows the market well and helped me to focus my search and redefine my goals, when at the start I was “all over the map”. His enthusiasm, diligence, knowledge and strong communications skills helped me locate and purchase the perfect house! David Harris is a top-notch realtor. I cannot thank him enough and I highly recommend him to anyone in the seller’s or the buyer’s market. „ - Karen H.

HOW HOMES SELL HOW BUYERS EVALUATE HOMES The marketing I will do to promote your home has only one purpose - to increase awareness among potential buyers leading to in-person showings. Once the buyer reaches your front door, the job of marketing is over.

Your home must now compete with other homes on two areas: Features and Price.

If your home has more features that appeal to buyers - or your home is priced lower than comparable homes - your home will stand out as the better value.

Conversely, if your home lacks the features that potential buyers desire, your only option is to compete on price. To be effective, your home should stand out as one of the top two to three best values in your immediate marketplace.

WHERE BUYERS COME FROM

51% INTERNET 34% REAL ESTATE AGENT 4% YARD SIGN | 4% FRIEND | 4% OPEN HOUSE 2% NEW BUILDER | 1% NEWSPAPER | 1% SELLER

PRICE PROFESSIONAL APPRAISAL The most effective method of pricing your home is to have a professional appraisal. When you list - and close - your home with me, I’ll pay for a prelisting appraisal by a professional licensed appraiser.

Benefits of having a professional appraisal: • You receive an unbiased, third-party opinion of the market value of your home by a trained professional.

• You are positioned to quickly recognize and respond to a fair market offer.

• You are positioned to effectively challenge a low lender’s appraisal of your home, maintaining your higher contract price. A lender will consider a wellknown appraiser’s valuation - they will not consider an estimate provided by a real estate agent.

• You avoid the common practice of a real estate agent “buying your listing” by suggesting a higher price than can be achieved. Because the agent would then be reluctant to suggest a price reduction early in the marketing process, you lose valuable time during those critical first several weeks on the market.

PRICE PRICING YOUR HOME FOR A SUCCESSFUL SALE FACTORS THAT INFLUENCE MARKET VALUE • Supply & demand • Economic conditions • Asking & selling prices of comparable homes • Your home’s condition • Buyer’s perception of your home FACTORS WITH LITTLE OR NO INFLUENCE ON MARKET VALUE • The price the seller paid for the house • The seller’s expected net proceeds from the sale • The amount spent on improvements

Pricing your home accurately is the most effective way to ensure a successful sale.

No amount of marketing can sell an overpriced home.

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, “the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.”

Please keep in mind, the agent doesn’t set the price, the seller doesn’t set the price - the market will determine the price - or value - for your home based on recent similar sales and other active listings.

CONDITION HOME STAGING You will only get one opportunity to make a positive first impression with potential buyers. Well staged homes look better, photograph better, show better and sell faster than non-staged homes.

When you list your home with me, I will pay for a staging consultation with a professional home stager.

Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home. An AOL Money & Finance poll revealed that 87% of respondents said home presentation makes the difference in most sales.

Also, while many agents overlook the presentation of your home and push for price reductions‌.the problems, whether perceived or real, still exist.

“63% of buyers are willing to pay more for move-in ready homes.�

- Maritz Research Staging poll (U.S. News & World Report July 2016)

MARKETING MARKETING YOUR HOME FOR A SUCCESSFUL SALE Your home is now priced accurately and looks great.

LET’S SHOW IT OFF! The marketing of your home will reflect an established history of how buyers search for, and purchase, homes.

• 95% of buyers use the Internet during their home search • 84% of all home sales in this area are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer of your home. As a result, marketing to Realtors is one of my most productive activities.

• The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.

• Great marketing is the difference between a buyer remembering your property or forgetting it.

How and where your property is showcased matters now more than ever. In this digital age, why market your home with one hand tied behind your back? I invest a lot of time and money using the perfect mix of innovative technology, cutting-edge marketing tools and good old-fashioned hard work to market and successfully sell all of my properties.

MARKETING PROFESSIONAL PHOTOGRAPHY After your home is staged, I will pay to have your home photographed by a professional Real Estate photographer.

With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.

More people will view your home online than will ever visit it personally. Getting, and holding, their attention online with professional photography is one way to increase the probability of an in-person showing.

“Buyers perceive homes with professional photography to be worth, on average, 12% more than the actual price.�

MARKETING FLOOR PLANS Floor plans offer an exclusive vantage point, allowing buyers to know the proportions of the rooms and the overall flow of the home. When you list your house with me, I will include an interactive floor plan that buyers and Realtors can access 24/7.

HD VIDEO/VIRTUAL TOUR Video enables us to “tell a story” about your home and make an emotional connection with buyers. A well produced video gives potential buyers a feel for what living in the home could be like – long before they make a personal visit. Realtor.com says that listings with videos and/or virtual tours are viewed up to 40% more than listings without.

INTERNET MARKETING Your home will be prominently featured on all the major brokerage websites, including all of the top real estate websites in the nation.

Your showcase listing will include: • Up to 25 High-Impact Photos • High-Definition Video and/or Virtual Tour • Interactive Floor Plans • Detailed Description of Your Home • Interactive Maps • Open House Notices • Buyer Lead Generation Forms

MARKETING SOCIAL MEDIA MARKETING Over 65% of the world is on social media and that number continues to grow.

Your home will be marketed extensively on the leading social media sites using several proven approaches, including hyper-targeted ads, videos, photos and more.

Social media represents an opportunity to reach tens of thousands of local residents on sites where they already spend a lot of time. It also allows us to get your property in front of people who may not have seen it otherwise.

MARKETING TO REAL ESTATE AGENTS Most buyers will come from other agents, so it’s critical to have a plan in place to market your home directly to other real estate agents.

Your home will be marketed using the latest email technology, enabling agents to access your home directly from their email.

Sent to active real estate agents, these emails have generated a tremendous response for my clients - leading to increased awareness and showings!

I will also be promoting your listing at local board meetings and networking events to ensure your property is on the radar of all the agents selling homes in your area.

MARKETING A MARKET WITHIN A MARKET Your home will not only be marketed through universal channels such as the Internet, Social Media, the Multiple Listing Service and signage. I will also market internally to our highly collaborative Keller Williams sales force of more than 1,000 agents - each with their own connections that forms a rich source of prospects, buyers and referrals.

This “market within a market” results in the most efficient transaction environment in Connecticut real estate. Furthermore, Keller Williams continues to outpace the market in this area for both units sold and volume sold.

CUSTOM PROPERTY WEBSITE I will create a custom website for your home that can be accessed from any smart phone or desktop computer, replacing the need for paper flyers. There are numerous advantages for you; Potential buyers are able to immediately access a detailed description of your home, along with beautiful photos and video. I will also create links to local attractions and school information, so buyers have everything they need right there at their fingertips. Unlike paper flyers, I receive an immediate notification with the potential buyer’s cell phone number, allowing me to follow up while your property is still fresh in their mind.

MARKETING PROPERTY BROCHURES I still believe in high quality printed marketing materials. I don’t leave the job of marketing your home to the buyer’s agents who may or may not be providing their client with all the pertinent info and selling points of your home.

These glossy brochures allow buyers to walk away with something tangible that will keep your home fresh on their mind.

DIRECT MARKETING One of the most valuable things I can offer is Direct Marketing. Direct marketing is direct phone calls with buyers, other real estate agents and neighborhood residents to let people know that your house is for sale. Nothing sells a neighborhood like the neighbors. There are not many real estate agents in this area doing direct marketing.

OLD SCHOOL MARKETING I invest a lot of time and money using the perfect mix of technology, cutting-edge marketing tools and good old fashioned hard work to market and sell my properties.

Call me old school, but I also market your home with “Just Listed” postcards and Open House Events. I then call a radius around your home to reinforce my direct mail efforts. The idea is to create as much of a buzz about your property as we can.

SERVICES WHAT ELSE YOU CAN EXPECT FROM ME In addition to the services we’ve covered, you can expect me to provide the following: Attentive one-on-one service. The responsibility of managing the sale of your home is never passed off to other agents or assistants. I am available to answer questions or address concerns to ensure your home is properly represented in the market.

Gather and report valuable feedback on showings from agents and buyers.

Regular communications regarding every aspect of my efforts and the results of those efforts as well as any changes in the market, including new listings, price changes of competing homes, sales and how we should re-position your property to remain competitive.

Assistance negotiating offers and preparing paperwork for your attorney to draft contracts.

Marketing Action Plan: 1. Preparation of Home for Market (Home Prep Guide) 2. Staging Consultation w/ Professional Home Stager 3. Professional High-Resolution Photography 4. Virtual Tour or HD Home Movie 5. Detailed Interactive Floor Plan 6. Prepare MLS Listing w/ Detailed Property Info and Compelling Ad Copy 7. “Coming Soon” Campaign (in accordance with MLS guidelines) 8. “Just Listed” Postcards 9. Property Booklets/Glossy Brochures 10. Unique Property Website (YourAddress.com) 11. Yard Sign Installed 12. Lockbox Installed

Exceptional Marketing.

Exceptional Results.

Marketing Action Plan: 13. Set Up ShowingTime Concierge Service for Coordinating Showings 14. Launch Listing on MLS 15. Internet Listing Enhancement to Appear On 500+ Websites 16. Market to Other Real Estate Agents (E-Flyers & Reverse Prospecting) 17. Promote Listing at Keller Williams Office Meetings/Local Board Meetings 18. Promote Property as “Featured Listing� On Listingbook.com 19. Call a Radius Around Listing to Inform Neighborhood Residents 20. Social Media Posts and Targeted Ad Campaigns (Buyer Profile Demographic) 21. Public Open House Events 22. Feedback on Showings 23. Monthly Market Updates w/ Pricing and Positioning Strategy Review

Thank ‘‘

“Thank you for the privilege and opportunity to work with you. As always feel free to call me if you have any questions. I look forward to meeting you and helping you achieve a successful sale.”

DAVID HARRIS

Residential Real Estate Specialist Keller Williams Realty (203) 570-7321 | David-Harris@kw.com DavidHarrisRealEstate.com

k You!

203.570.7321

d avid-ha rris@kw.com www.d avidha rrisrea lestate.com