Drew Doran Sellers Guide (Conservative)

Cal BRE 01887354

SEL L ER ’S G U ID E

ABOUT ABOUT DREW DORAN Drew Doran was born and raised in the Redwood city, CA in the Bay Area and is the 4th generation to call this beautiful place home. He has managed to become well known in the Bay Area real estate market as one of the best luxury agents in all of Silicon Valley.

Drew’s ability to negotiate is a character trait that is essential to the success of any agent.

He also excels in providing his clients with the most information possible to help them make an educated decision. “I’ve always excelled at helping people, and I feel like I’ve found a great career in real estate in my hometown and the place that I love.”

Drew is also accessible. He believes that communication is a key element in all business activities and ventures. As a young entrepreneur, I hated not being able to get a hold of people. “I always said to myself, I would never be that way and am always making myself as reachable as humanly possible.” Drew is an advocate for quality customer service and communication. He knows how busy things can be at times, but thinks it is important to always touch base and keep all parties informed at all times. It’s just another great quality Drew Doran has.

Other than selling homes Drew loves spending time with his loved ones, family, and friends. He believes in creating long-lasting relationships and also believes in making himself as accessible as possible. Drew loves working out, cooking, hiking, gardening, fishing, riding dirtbikes, snowboarding, traveling, going to the beach, and hanging by the fire on a warm summer night. Drew’s love for these activities is a great example of the many activities to enjoy in and around the Bay Area from San Francisco all the way to San Jose.

Drew Doran

Cell: 650.766.2080 Office: 650.285.5450 drew@drewdoran.com

S E L L I N G AR E Y O U D EALI N G W ITH AN EX PERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

WHY CHOOSE DREW CHOOSE US FIRST! When you’re looking for a partner to help you negotiate the complexities of selling a home, you’ve come to the right place. The experience, dedication and strong communication you’ll receive here will help ensure the successful and profitable sale of your home:

1. THE LOCAL ADVANTAGE Take advantage of a broad spectrum of technologies and tools to support the sale of your home from start to close.

2. INTERNET ADVERTISING Since the lion’s share of home buyers starts their search on the internet, top placement on search engines is essential. You’ll gain access to placement on Google, Bing, and other websites. This will maximize your exposure and bring a large number of potential buyers to view information about your home.

3. EMAIL CAMPAIGNS It’s important to “work the network.” We can work together to identify the right people to target your home-and get in touch with them by email to drive excitement and interest.

4. PERSONAL TOUCH Of course, technology alone won’t sell your home. Face-to-face interaction provides the advantage to sell your home-and you won’t have to worry about a thing. The details will be handled with care and constant communication, to ensure the marketing and sale of your home go smoothly.

RELAX! WE LOOK AFTER THE DETAILS Of course, we will take care of the thousands of details involved with your property sale so you can move forward with your life. We want you to feel confident in knowing everything will go smoothly from start to finish.

- Drew Doran (Realtor)

MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE I will quickly put together a custom marketing plan with an effective price.

A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. Your home then gets put in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

MY MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home.

However, great qualities cannot be highlighted in poor products. They go handin-hand. My premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Pacific Union yard sign is one of the most trusted real estate symbols in America. The Pacific Union Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.

SA LES B R O CH UR ES & FACT SH EET S

I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. Highquality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.

MY SALES APPROACH FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market. The best news about our market evaluation is that it is absolutely free! Although it is common to pay for this valuable information, the Drew Doran and his team of qualified professionals believe that an accurate evaluation should be part of the process.

ARE YOU READY TO SELL? Common questions that you may ask yourself when deciding to sell are why do you want to sell and when do you want to sell? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

When do you want to sell? Establishing a time frame is the best and most accurate way to keep yourself on track throughout the selling process. For many sellers, it is an urgent matter, and for others, not so much. If you need to sell quickly, Drew can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with Drew to thoroughly review the current market conditions and find the most favorable time to for you to sell.

SELLER MOTIVATED - AGENT EDUCATED Drew has a vast understanding of the luxury market in Palo Alto and surrounding areas. He has years of experience and innovative marketing that only accelerates the selling process and concludes with the successful sale of your home.

S E L L I N G

YO U R WIN DO W O F O P P OR T UN IT Y Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.

P R I C I N G YO U R H O M E ASK FO R A FREE H O ME EVALU AT ION A well-priced home will generate lots of interest and sell quicker.

There’s even a chance of receiving multiple offers resulting in a higher final sale price.

Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.

PRICING FOR MAX EXPOSURE! There are many factors involved that lead to the successful sale of your home.

However, there are two very key components that stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

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Time on Market (Weeks) Your Asking Price

Dangerous

YOUR PACIFIC UNION

T H R O U G H E X P E R I E N C E & C R E AT I V E M A R

BROKER

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SELLING IN THE VALLEY Palo Alto’s real estate market is very diverse and is filled with a variety of different homes for all types of buyers. A vast majority of properties in and around this community are older craftsman style homes that date back to the late 1800’s and early 20th century.

Located in the heart of Silicon Valley, Palo Alto real estate is in high demand and ranges anywhere between $800,000 to upwards of $40 million. This makes Palo Alto’s real estate market one of the nation’s best and wealthiest communities.

Major tech companies surround this area as it is well-known for its high-tech corporations and successful start-ups. Companies such as Apple, Google, Adobe, Yahoo!, Facebook, eBay, HP, Netflix and more have made their home in the Silicon Valley. The prestigious Stanford University also calls the valley home and is located just west of Pal Alto.

Real estate thrives in this tech-driven community filled with fresh ideas, fun in the sun and football.

THE SELLING EXPERIENCE Drew has been involved in the Bay Area luxury real estate market sinc 2010. He is considered one of the top Luxury Realtors for high end homes and condo projects in all of Silicon Valley. Drew utilizes his charm, experience and passion in marketing to help his clients realize their real estate dreams and achieve their real estate goals.

Drew’s approach to marketing luxury homes in and around Palo Alto begins with plenty of research on the home and property, identifying specific features that make it unique and exciting. He then markets it to the right prospective buyers who are looking for the exact product that he is selling.

“My mission is to enhance and impact the lives of my clients by helping them achieve their goals through real estate by focusing on their needs and negotiating the best possible price”.

When it comes to a luxury home Open House, he goes beyond the norm by creating special events. He’s incorporated wine and cheese invitational events, tech launches and live musical events that’s unique and make the clients feel special.

WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online.

99% of people search for a home using three main search engines, Google, Bing and Yahoo. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make my web syndications allows your home to be shown on high-traffic websites as well as my own.

O N L I N E

B U Y ER S TA K E T H ESE SEAR CH I N G INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1%

TESTIMONIALS We are pleased to recommend Drew Doran as an outstanding real estate agent. He had a through knowledge and understanding of our home when showing it to prospective buyers. His eagerness and attention to detail was unequalled. Drew made us feel comfortable and we would not hesitate to ask Drew to represent our home in the future.

Nancy Lande Drew is a wonderful Realtor. He is honest, truthful & trustworthy. He has assisted us to purchase our ideal home & then sell that home when we were relocating. He understood our desire for the ideal home & worked hard to help us find our home. Drew also worked diligently with us to sell our home in our required timeline. I would recommend Drew to anyone interested in purchasing or selling their home.

Mary Drew went so far above and beyond what a Realtor is known for , that I cant put into words . He sold our family home that we needed to sell badly to help fund my Mothers care . He was able to get a sale price that other Realtors just thought we were Crazy to ask . Drew said , “no problem Tim” , He did what he said , and even went and cleaned up the property on his own time, hauling ( garbage ) away so that our place looked great .

Drew is a Hero to our family and anyone who chooses to use him will have a wonderful agent , and Man in their corner . Tim , Beth , and Marge Johnson.

Timothy Drew was both our listing agent for our previous home and our buying agent for our current home. You won’t go wrong with Drew. He has true passion for his clients and really takes the time and puts his clients first. He is very knowledgeable, honest and a true professional. I would recommend Drew in a heartbeat to anyone who is looking for a great real estate agent .

Anonymous Drew represented us as we sold our house in San Carlos , he did a great with job advertising ,and helping us to lightly stage and present our house at its best . He found us a terrific buyer and the process all went very smooth.

Angelika

Cal BRE 01887354

C: 650.766.2080 I O: 650.285.5450 361 Lytton Ave #200 Palo Alto, CA 94301, USA drew@drewdoran.com