INTRODUCTION TO MELCOM HOMES
current projects MELCOM HOMES LTD 4712 13 St NE UNIT 113 | Calgary, AB T2E 6P1 info@melcomhomes.ca | 403.300.2800
executive summary Melcom Homes is one of Calgary’s best developers of eco-friendly custom homes. Our homes are built with modern architectural designs, innovation, ENERGY STAR appliances, and sustainable environmentally friendly materials.
Contents EXECUTIVE SUMMARY
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DESCRIPTION OF PRODUCTS AND SERVICES 4 PRODUCT/SERVICE MARKETPLACE
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MARKETING STRATEGY
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ORGANIZATION AND STAFFING
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CURRENT INVENTORY
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FINANCIAL PROJECTIONS
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Our homes are built to function practically and thoughtfully with precision, and choices that exceed current marketplace standards. Our success is deeply rooted in our con-sistent ability to deliver excellent homes to our clients coupled with our unique story. We look forward to providing each client with the utmost customer service, and stress-free experience throughout the duration of building their healthiest, energy efficient, and environmen-tally friendly home.
Our homes are crafted with today’s most popular designs, and we work closely with our buyers to build customized homes that are outstanding in quality, architecture, Eco-friendly and affordable.
Melcom Homes is capitalizing on the current marketplace by leveraging existing clients, industry best practices, and an aggressive marketing, and sales strategies to propel company’s growth for the foreseeable future.
Melcom Homes is built on three principles: 1. Quality 2. Affordability 3. Environmental sustainability
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Majority of Melcom Homes customer base are returning clients and referrals. By providing a more convenient and a seamless process for customers, it is almost expected for Melcom to retain many of its while deploy-ing aggressive marketing strategies to gain new clients.
WE ARE READY TO BUILD YOURS • We are a leading Calgary custom home builder that is committed to energy efficiency • We have a variety of modern floor plans and designs to enable you build your dream home with us
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We are licensed and hold New Home Warranty for the province of Alberta, Saskatchewan, Manitoba and Nova Scotia
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Our new home warranty program is certified by Progressive insurance
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We also hold builder’s membership with BILD, CHBA, and Built Green
100% SUSTAINABLE 4
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marketing & sales stratergy Melcom Homes currently has a referral incentive program for past clients who refer our products to friends and family members. Melcom Homes maintains a customer database, this enables the organization to efficiently execute robust cam-paigns targeting specific groups in a very defined geographical area. Melcom Homes also leverages its strong online presence to communicate products and services to prospects.
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our organization & staff
Melcom Homes continues to utilize popular social media platforms to inform prospects and followers about upcoming pro-jects, completed homes, and other exciting news about the organization Melcom Homes is dedicated in developing further dig-ital marketing strategies to reach prospects and target audience beyond the Calgary the region.
Currently, Melcom Homes have project Managers, Superintendents, Sales Managers, a Marketing Department and Operations team that are dedicated to the success of all Melcom projects. We pay special attention to the quality of our work, putting smiles on the faces of our clients is paramount to us. Our sales managers will administer the pre-sales and post-sales process to ensure clients are well cared for even after possession and during the warranty period.
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calgary
market overview For February 2022
Housing Starts Total Single Detached Row/Semi-Detached Multi-Unit/Apartment
Feb 2022 Actual
Month to Month (%)
Year over Year (%)
Year-to-Date (%)
Ten-Year Average (%)
1,159 398 269 492
106.6% 54.3% 48.6% 303.3%
80.5% 16.0% 38.7% 368.6%
-2.5% -4.5% 9.5% -7.8%
50.9% 11.7% 32.7% 135.2%
Total Housing Inventory Calgary 1,800 1,600 1,400 1,200
Total Housing Starts Calgary
1,000 800 600
2,500
400 200
2,000
0
1,500
Mar
April
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
2021 Single-Detached
1,000
Row/Semi-Detached
Feb 2022
Multi-Unit/Apartment
Ten-Year Average
500 0
Home Sales Mar
April
May
June
July
Aug
Sept
Oct
Nov
Dec
2021 Single-Detached
Total Single Detached Row/Semi-Detached Multi-Unit/Apartment
Row/Semi-Detached
Feb 2022 Actual 880 316 245 319
Feb 2022
Multi-Unit/Apartment
Housing Inventory Month to Month (%) -9.7% -8.1% -7.9% -12.4%
Jan
Year over Year (%) -51.3% -24.0% -50.5% -64.4%
Ten-Year Average
Year-to-Date (%) -49.5% -21.6% -50.5% -61.9%
Ten-Year Average (%) -34.7% -26.8% -30.5% -43.3%
Total New Homes Single Detached Row/Semi-Detached Multi-Unit/Apartment MLS System
Feb 2022 Actual
Month to Month (%)
Year over Year (%)
Year-to-Date (%)
Ten-Year Average (%)
614 296 273 45 3,305
-13.8% -24.9% 46.0% -65.6% 64.5%
15.4% 17.9% 35.1% -43.0% 80.0%
30.8% 29.2% 26.4% 51.7% 74.5%
-9.2% -11.0% 19.1% -60.7% 78.9%
Home Sales Calgary 1,200 1,000 800 600 400 200 0
Mar
April
May
June
July
Aug
Sept
Oct
Nov
2021 Single-Detached
8
Row/Semi-Detached
Dec
Jan
Feb 2022
Multi-Unit/Apartment
Ten-Year Average
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current projects nolan hill melcom plaza
current projects SAGE HILLS ASPIRE AT SAGE
FEATURES:
• Solar panels
FEATURES:
• EV charging station
• 94 Parking stalls • 9 EV charging stations
• 100% sold out
• 60 Condominium Units • 35 Townhouse units
• Underground parking
Melcom Homes has entered into the commercial development space with its maiden project MELCOM PLAZA. This will be a 34,000 sqft commercial development sitting on 2.09 acres in the promising community of Nolan Hill. The design of this build-
• Energy efficient building materials (LED lights) ing is proposed with a combination of 2 building blocks, building A is with partial 2 story and building B with full 1 story structure.
fice spaces and Melcom Homes showroom. This building will also house Melcom’s head office. Building B which is 100% sold will consist of a full medical center.
Building A will consist of a Fitness/Gym, Liquor store, commercial spaces, retail units, of-
www.melcomhomes.ca 10
Amenities in walking distance - Walmart, Shopping Malls, Restaurants, Library, Symons Valley Park Way, Schools etc. Urban Design 35 Townhouse units 3 bedrooms 2.5 bathrooms 1250sqft - 1500sqft
• 1250sqft - 1500sqft Built in electric range, dishwasher, microwave hood fan, refrigerator, washer, dryer Single/Double/Tandem Garage Legal suite (rental income, multi generational living) 60 Condominium Units 1 bedroom plus den
2 bedrooms 2 bathrooms 12,000sqft commercial space (avg 1000sqft) Underground parking Energy saving building materials/features- solar, EV charging station, green spaces, triple panel windows, smart home solutions, etc.
MELCOM HOMES LTD 4712 13 St NE UNIT 113 | Calgary, AB T2E 6P1 info@melcomhomes.ca | 403.300.2800
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With more homes in the pipeline, Melcom Homes is poised to be a “magnet” for investors as our high-quality works and success in the custom home building industry will be applaudable.
PROJECTS SUMMARY AS AT APRIL 01 2022 S/N PROJECTS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 17 17 17 18 18 18 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42
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Constru ovation
LOT Price
60 Mystic Ridge Way, SW 163 Sherview Grove, NW 176 Templeby Drive, NE 112 Walcrest View, SE 72 Walcrest View, SE 88 Walcrest View, SE 36 Walcrest View, SE 37 Rockhaven Green, NW 2394 Baysprings Park, SW Airdrie 2398 Baysprings Park, SW Airdrie 66 Baysprings Park, SW Airdrie 78 Baysprings Park, SW Airdrie 41 Rockhaven Green, NW 112 24 Ave NW Melcom Plaza 18 Sage Hill Gardens 1-4315 Bowness Road 2-4315 Bowness Road 3-4315 Bowness Road 4-4315 Bowness Road 1-4732 Bowness Road 2-4732 Bowness Road 3-4732 Bowness Road 4-4732 Bowness Road 17207 60th Street NW Edmonton 17211 60th Street NW Edmonton 1703 152 Ave NW Edmonton 292 Fraser Way NW Edmonton 105 Rockhaven Green NW 1, 240 31 Ave NE 2, 240 31 Ave NE 3, 240 31 Ave NE 4, 240 31 Ave NE 525 12Ave NE 527 12Ave NE 529 12Ave NE 5 Rockhaven Green NW 1-2235 37 St SW 1-2235 37 St SW 1-2235 37 St SW 1-2235 37 St SW 46077 George Fox Trail, Cochrane 424 Discovery Place SW 440 Discovery place SW 448 Discovery place SW 452 Discovery place SW 456 Discovery place SW 484 Discovery place SW
$ 425,000.00 $ 5 $ 240,000.00 $ 3 $ $ 2 $ 220,000.00 $ 3 $ 235,000.00 $ 3 $ 240,000.00 $ 4 $ 196,800.00 $ 4 $ 210,000.00 $ 3 $ 173,250.00 $ 2 $ 173,250.00 $ 2 $ 194,000.00 $ 3 $ 206,000.00 $ 3 $ 210,000.00 $ 4 $ 630,000.00 $ 7 $ 1,824,000.00 $ 7,0 $ 2,600,000.00 $ 22,6 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 137,500.00 $ 3 $ 249,000.00 $ 4 $ 249,000.00 $ 4 $ 249,000.00 $ 3 $ 249,000.00 $ 4 $ 266,000.00 $ 4 $ 193,750.00 $ 3 $ 193,750.00 $ 3 $ 193,750.00 $ 3 $ 193,750.00 $ 3 $ 300,000.00 $ 4 $ 300,000.00 $ 4 $ 300,000.00 $ 5 $ 290,000.00 $ 6 $ 192,500.00 $ 3 $ 192,500.00 $ 3 $ 192,500.00 $ 3 $ 192,500.00 $ 3 $ 1,475,000.00 $ 20,1 $ 388,500.00 $ 5 $ 388,500.00 $ 5 $ 388,500.00 $ 5 $ 388,500.00 $ 5 $ 388,500.00 $ 5 $ 388,500.00 $ 6
TOTAL
$ 16,680,300.00 $ 67,6
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about sage hill community Average Income - $111,000 Average Price of homes - $455,000 Employment rate - 81% Immigrant population - 37% Post-secondary certificate, diploma, or degree - 71%
Population projection – 2014 -2032 (200% growth) Amenities - Quick drive from substantial commercial developments including Creekside Shopping Centre and Beacon Hill Shopping Centre which is anchored by the only Costco in the Northwest Public transit available in this area, which connects residents to top ranked schools and the University of Calgary (This is a major factor for families whose kids are in university
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Sage Hill Population Projection
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4712 13 St NE UNIT 113 | Calgary, AB T2E 6P1 info@melcomhomes.ca | 403.300.2800 www.melcomhomes.ca
