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P E NL EY M CNAUGH TO N ABOUT OUR TEAM Team Penley McNaughton is highly motivated, professional group of integrity powered individuals who are committed to the satisfaction of fulfilling our client’s needs. Doug, Susan and Kristen also happen to be family and we treat others on our team as a part of our family too. Doug has been licensed since 1977 and guides the team with his extensive knowledge and experience. However, we are all equals and service our clients together. No matter which team member you are communicating with, all of us will be totally involved in your transaction. We are an award winning team who delivers the highest standard of client service. We are proud recipients of Diamond Club, Hall of Fame, MLS Million Dollar Club and Chairman’s Club awards. Team Penley McNaughton is in the top 3% of REALTORS® in all of Calgary. Our office, RE/MAX Central, has been the #1 producing office worldwide for almost 20 years and we are in the top 10 producing Teams here. As well as pre-owned residential homes in all four quadrants of Calgary, Team Penley McNaughton also specializes in luxury residential, first time buyer’s, acreages, apartment condominiums, townhouses, commercial properties, investment properties and new homes. We are continuously committed to your investment goals and pride ourselves in a strong relationship with our clients for years after they have completed a transaction with us. We are here for your real estate needs beyond just the purchasing and selling process. Doug, Susan and Kristen are connected with agents globally. We attend numerous educational conferences to keep up to date with the latest trends in marketing and technology to help our clients to the highest levels. RE/MAX provides service in over 100 countries and we are a part of an exclusive group, “Cross Canada Referrals”. Member’s of The Cross Canada Referrals Group (CCR) are top producing RE/MAX Agents across Canada with mandatory requirements to be part of this group. Being affiliated with CCR keeps totally informed with cutting edge knowledge and greatly increases the number of buyer referrals moving to Calgary which may want to purchase your property. Our team is also a member of “The Institute for Luxury Home Marketing”. This is a unique organization comprised of real estate professionals who have completed special training in understanding and meeting the needs of the affluent. The Institute has provided us with the training and tools necessary to help us deliver outstanding service to the buyers and sellers of luxury homes. Let our 40+ years of experience in Calgary real estate work for YOU! We look forward to being a trusted source for ALL of your real estate needs!
Team Penley McNaughton
RE/MAX Real Estate Central Calgary 403.554.8414 | www.penleymcnaughton.com team@calgaryexperts.com
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SUSAN PENLEY
DOUG McNAUGHTON
DOUG McNAUGHTON Doug McNaughton has been a professional REALTOR® in Calgary since 1977 in both residential and commercial Real Estate. Doug is one of the original pioneers of RE/MAX, having begun his association with the organization in 1982. He is actively involved with the Calgary Real Estate board and has served on various committees donating his time to better the industry.
SUSAN PENLEY Susan Penley has been Doug’s licensed business partner at RE/MAX since 1992 and his wife for 40 years. She earned a bachelor’s degree in social work and utilizes this training in the day-today business of real estate. Susan’s forte is people and she prides herself on the relationships she has formed and maintained with our clients over the last decade.
KRISTEN McNAUGHTON
KRISTEN McNAUGHTON
Kristen McNaughton, a native Calgarian, is the daughter of Doug and Susan. Kristen is delighted to be a part of this seasoned and professional group and has been a licensed realtor since 2005. Kristen enhances “Team Penley McNaughton” by acting not only as a negotiating expert but is the Client Care Co-ordinator for the team helping to make the sale of your property an enjoyable and profitable experience.
Outstanding Agents Outstanding Results®
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TRUSTED ADVICE I ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps clients buy only 6 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
BUYER’S I N FO THE BUYING EXPERIENCE 1. MAKING THE RIGHT CHOICE It is very important to evaluate yourself and your situation to help ensure that buying a home is the right decision for you. I believe in full disclosure and the importance of planning. Some questions you should ask yourself: What reasons are prompting you to move and what is your preferred timeline? Have you been through the pre-approval process? If so, what amount have you been a pproved for? When I find the right home for you, are you prepared to make an offer? 2. YOUR LIFESTYLE Deciding on what type of home you want to live in is just as important as deciding on where you want to live. For some, location is everything. For others, home details are everything. It is important that you decide what is most important for you and what type of lifestyle you truly desire. 3. LOCATION, LOCATION, LOCATION. Another important decision during the buying process is proximity to important things such as schools, work, grocery stores, and amenities such as shopping centres, restaurants, parks and recreation centers. These things define your lifestyle choice and are not only necessary, but convenient.
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TRUSTED ADVICE II EXPECTATIONS, NEEDS & WANTS By determining buyers’ expectations, needs and wants, and comparing them to what the market is showing, an expert will help find the ideal home for you. However, it is important to understand how an agent will be able to identify these factors.
TH E RI GH T AGEN TS Because I am an experienced, well-oiled agent, I ensure my client’s expectations are always met. Real estate is so much more than just a job, it is my passion, and my duty is to provide all my clients with the necessary services to help them reach their real estate goals. Having the RIGHT AGENT helps. IT ALL STARTS HERE... Many agents offer great service, but not-so-great advice. Others offer great service, great advice, but lack communication. Though I am not perfect, I strive to offer my clients excellent service, excellent communication, trusted advice and a personal touch. I truly believe in people, their dreams, and care about all of my clients, who I now consider my extended real estate family. KEEP THIS IN MIND WHEN LOOKING FOR AN AGENT... 1. EDUCATION The most important factor in choosing a real estate professional is his or her education in the real estate industry. I have advanced training and education, allowing them to be among the top agents in the world earning prestigious designations in the various fields of real estate. 2. EXPERIENCE AND EXPERTISE You want a full-time agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent? How many similar properties has he or she been able to help clients buy in the past? 3. AVAILABILITY AND COMMITMENT Your agent should be capable of prompt and decisive action during the course of finding your home. Does your agent make it a point to keep in touch with you constantly? Is your agent easy to contact in case of emergencies or even for the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking? 4. RAPPORT Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? I will be your guide and partner in this crucial decision, so it is important to find one with whom you can get along. “FOR MOST OF US, OUR HOME IS OUR BIGGEST INVESTMENT. WHEN IT’S TIME TO BUY WE MAKE SURE YOU MAKE THE BEST DECISION IN PREPARATION FOR YOUR HOME. IN THIS BOOK YOU WILL FIND DETAILED INFORMATION ON HOW TO PREPARE YOURSELF TO BECOME AN EDUCATED BUYER.”
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TRUSTED ADVICE III REAL ESTATE AS AN INVESTMENT AND A HOME Everyone needs a home, however, one cannot overlook the importance of real estate as both an investment and a home. You simply don’t want to just live, but also build capital with something tangible, valuable and essential to life.
M ORTGAG E I N FO READY TO BUY YOUR HOME? GETTING STARTED You’ve decided you want to buy a home. Now what? The first and most important step to the home buying process is financing. You can’t do anything until you know how much you can afford. To get started, you need to understand what lenders are looking for from a borrower. There are three main factors that help determine if you qualify for home financing: income, assets, and credit history. DIFFERENT TYPES OF MORTGAGES: Getting a mortgage is one thing. Getting a mortgage that best suits your situation is another. Some mortgages have less strings attached but have more strict stipulations, while others may be harder to get, but have more flexibility. It is important to have all the information about mortgages available to you before you decide to move forward in the purchase of a home. Find out how I can help you find the mortgage that best suits you. INCOME & ASSETS Most loan programs require the lender to verify all of your income sources. Typically you will need to provide pay stubs, your copies of your tax returns. Lenders will also want to go through your assets and how much of a down payment you will have when determining your loan approval. CREDIT HISTORY All lenders review a borrower’s credit history to determine the type of credit used, the amount owed, and the borrower’s repayment history.
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TRUSTED ADVICE IV PREFERENCES, QUESTIONS AND CONCERNS Throughout the search process, many questions will arise. Common preferences are floorplan/layout, local amenities, schools, crime level, demographics, quality of life, price range, age of home and more. These preferences should always be taken into account by your agent to speed up the process and allow you to find the ideal home sooner rather than later.
MOVIN G CHECKLI ST PREPARING YOUR NEXT MOVE IMPORTANT INFORMATION It is important that you use this checklist in order to be well-prepared when buying a home. The last thing you would want to happen is to move into a home without the necessities in life such as electricity, gas, water, or work/school related services such as internet/phone, etc. Be sure everything is in order to keep things running smoothly during the buying process. If you need assistance, I am always here to lend a helping hand. It`s what I do! UTILITY PROVIDERS • Electricity Providers • Telephone Providers • Water & Sewage • Cable & Internet Providers • Gas Providers GOVERNMENT INSTITUTIONS • CRA • Post Office • Schools • Library • Provincial License INSURANCE COMPANIES • Accidental Insurance • Auto Insurance • Health Insurance • Benefits Provider • Home Insurance • Life Insurance
PROFESSIONAL SERVICES • Broker • Accountant • Doctor • Dentist • Lawyer BUSINESS ACCOUNTS • Banking Institutions • Cell Phone Providers • Department Stores • Financial Companies • Credit Card Companies CLUBS & MISCELLANEOUS • Country Club • Health & Fitness Club • Recreation Club • Book Club • Other Club
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TRUSTED ADVICE V TOURING HOMES IN PERSON AND ONLINE Some people look at several homes before finding just the right one. And others find “the one” immediately. Thanks to the Internet, you can streamline your search process significantly by checking out homes for sale online. You can visit open houses and preview everything that’s for sale in your market.
ONLINE FACTS & TOOLS LET’S GET ONLINE! We have a huge presence across all social media sites and can target potential buyers using our integrated social media platforms and narrow down the search of interested buyers within our database. This gives us a larger reach and helps us engage with more sellers and view more homes across the net. Below are the main social media platforms we use to find homes that fit your criteria.
Professional Photos
RE/MAX Global
S T EP S B UYE R S TAK E WH E N SE A R C HI NG F O R A HO M E INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1%
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TRUSTED ADVICE VI WHO YOU WORK WITH MATTERS I want to point you in the right direction and provide you with a little bit more understanding of the process, the questions you should ask and what you should expect from an expert advisor. Remember, if they’re not experts, then they’re not qualified to help you find your ideal home.
BUYE RS PR EPARATI O N BEING AN INFORMED BUYER You’re ready to buy or maybe you’re just ready to start seriously thinking about buying. There’s a lot you can do to prepare. With so much information available at your fingertips, you may already be doing a lot of your own research. Here are a few things to keep in mind while you get started. DETERMINE YOUR PRICE RANGE The best place to start when buying a home is to find out how much house you can afford. I can refer you to a mortgage broker who can assist you with determining how much of a down payment you can afford, comfortable monthly payment, and the type of loan that fits your needs best. Serious buyers who are highly motivated should go through the effort of getting pre-approved; not only will this allow you to focus your home search, but it will also position you as a serious buyer in the eyes of sellers when the time comes to make an offer. MAKE A LIST AND PRIORITIZE Imagine your ideal home and location. Now make a list of everything you envisioned, take that list and break it down from high to low priority. High-priority items are the things you cannot live without in your new home. (Large Bedrooms, Large Closets, High-end appliances, proximity to amenities and schools, etc.). Lower-priority items are those that are an added bonus, but not necessary. (Jetted-tub, landscaped yard). TOUR HOMES IN PERSON AND ONLINE Some people look at several homes before finding just the right one. And others find “the one” immediately. Thanks to the Internet, you can streamline your search process significantly by checking out homes for sale online. You can visit open houses and preview everything that’s for sale in your market on one of my websites.
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TRUSTED ADVICE VII PURCHASE & SALES AGREEMENT Once an offer on a property has been made by a buyer and accepted by the seller, they enter into a legal contract known as a Purchase and Sale Agreement. This document outlines the specific terms and conditions of the transaction and is acknowledged by both parties by the signing of the document.
TH E O FF ER P RO CESS MAKING AN OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a time-line to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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TRUSTED ADVICE VIII A HOME THAT SUITS YOUR NEEDS Contact me anytime you need to know what’s really going on in the market. If you have questions, then I will have the answer! When you’re ready to take the next step toward finding a home, I am here to help. I will make sure to match you with a home that best suits your needs in the right neighborhood.
H O M E I N S PECTI O NS IMPORTANCE OF INSPECTIONS It is a good idea to make sure what you think you are buying is indeed the property you are buying. It is so important to feel comfortable with your purchase during the home buying experience. Feeling comfortable starts with financing, but then leads into feeling confident that your purchase is sound. Having a professional home inspector is the way to gain peace of mind. A proper inspection will cover all areas of the house both structurally and mechanically and give you an objective view of the property. A qualified home inspector will also provide you with a written report indicating areas of concern and the estimated cost of repairs. HERE ARE A FEW HOME INSPECTION TIPS: • Ensure the home inspector checks for visible issues with plumbing, electrical systems, roof, insulation, walls, ceilings, floors and windows, and the condition of the foundation. • Ensure your home inspector gives you a close and personal look at your new home. It takes about three hours to go through all the systems, and if there are any problems, you will see them with your own eyes. They will also give you maintenance tips and easy fix-ups, if necessary. • Ensure that in the end, you receive a detailed report that summarizes the condition of your home.
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T ESTI M O N IALS REAL PEOPLE, REAL REVIEWS “The whole team at “Penley McNaughton” have made my first time home buying with ease and stress free, I was able to find a home quicker than expected due to thier fast and professional responses plus the knowledge in the market and useful tips show they care which separates them from the rest, i will recommend them to anyone and use their proficiency again!”
- GORDAN ZARKOVIC “I am very happy with the professional, yet personable service I received from Doug and Susan. They were quick to answer all my questions and concerns and gave me an honest and accurate appraisal of my house. Doug predicted that I’d have an offer in 3 days of listing and I actually received THE offer the first day. They exceeded my expectations during the entire process and I highly recommend them to buyers and sellers who expect 100% representation of their interests. With gratitude, Yvette”
- YVETTE “I would be more than happy at any time to refer you to anyone in the market for a home.” Thanks so much to this fantastic team of realtors. You helped us find our home beautiful home. I highly recommend Doug, Susan, and Kristen to help you buy or sell your home. This is a family team and they have their client’s best interest at heart.”
- HEATHER “Amazing reliable customer service, very knowledgeable and trust worthy. This team has made each buying and selling experience top notch and they implement care and professionalism every step of the way. I feel like my business and referrals are always appreciated.”
- I. KONRAD
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BUYers presentation
REAL ESTATE (CENTRAL)
403.283.7113 A #306 Memorial Dr. NW Calgary, Alberta, Canada T2N 3C2 E team@calgaryexperts.com W PenleyMcNaughton.com