S E L L E R S
W I T H
P R E S E N T A T I O N
A L A N
C H A M B E R S
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ALAN CHAMBERS ABOUT OUR TEAM “Real estate is something I’ve been interested in since I was a teen,” says Alan. “ I would often visit large cities such as London and Oxford fascinated by the varied architecture and the history.” Coupling extensive knowledge of the local real estate market, formal education and training in the United States and Oxford, England, and a keen eye for detail, Alan excels at every level of the real-estate transaction. With this background, Alan brings a unique empathy and interest to buyers and sellers looking to relocate. Prior to earning his Realtor license, Alan worked in sales and marketing for Fortune 500 companies, exceeding his targets every year. Combining his strong business background, experience as a full-time Realtor and dedication to ongoing education in his field, Alan provides an unsurpassed choice for anyone ready to purchase or sell a home. For buyers, he offers fierce yet fair negotiating skills, prepares purchase agreement and monitors process to settlement. For sellers he creates perception of value by positioning property to generate the greatest amount of buyers. His business approach is direct and successful: he listens to the client’s needs and matches them to the right property or buyer, then ensures an honest, stress-free and efficient transaction. Born and raised in Northamptonshire, England, he moved to Ridgefield, CT, the home of his wife (whom he met while vacationing in the Dominican Republic.) Alan loves coaching kids Soccer, watching sports and spending time with his family and friends.
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TRUSTED ADVICE 1 ARE YOU DEALING WITH AN EXPERT? Did you know the average agent in Fairfield County sells or helps their client buy between 2 and 4 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to selling your home?
SELLING PROCESS OUR SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right team working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with experienced agents and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with us to thoroughly review the current market conditions and find the most favorable time for you to sell.
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TRUSTED ADVICE 2 PREPARE YOURSELF TO SELL! Keep your home in tip top shape at all times until you accept an offer. This means each room should have a clear purpose, nice flow and be clean with no clutter. Buyers need to be able to picture themselves and their belongings in a room, and taking these steps will help ensure that.
M ARKETING U LT I M AT E M A R K E T I N G P L A N BELOW IS A BRIEF OUTLINE OF OUR ULTIMATE MARKETING PLAN: • Complimentary Professional Real Estate Photography • Complimentary Professional Full Motion Video and Narration • Complimentary Staging Consultation • Complimentary Professional Interactive Floor Plans • Complimentary Professional Virtual Property Tour • Syndicated To 700+ Websites For Maximum Exposure • Targeted Facebook Advertising to locate buyer • Enhanced Listing (Zillow, Trulia, Realtor.com, etc) • Neighborhood Phone Canvassing (min. 500 calls) • Weekly Online Activity Report • eFlyer Email Blast To 5000+ Agents • Quality Brochure with Floorplans NYTimes.com • WallStreetJournal.com • HomeBase In Touch (Rapid Response Online Technology) • Concierge Services • HomeBase Transaction Management System • New York Times Newspaper Advertising • Hersam Acorn Local Newspaper Advertising • Public and Agent Open Houses • and much more!
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TRUSTED ADVICE 3 SELL YOUR HOME WITH A PROFESSIONAL My proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through my marketing plan.
M ARKETING EFFECTIVE MARKETING When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and my innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we’ll do so at no additional cost. When you start to get offers, We can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
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TRUSTED ADVICE 4 SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional real estate agent, I have the experience, expertise and innovative marketing plan to help you successfully sell your home.
M ARKETING OUR MARKETING PROJECTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-inhand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include:
1 PROFESSIONAL PHOTOGRAGHY AND VIDEO - Creating a digital experience for home buyers on the local, national, and international market. We provide professional photography and video tours on more than 700 websites. We give you the online exposure you need.
DEDICATED PROPERTY WEBSITE - All properties receive their own website and URL (e.g. www.24ChestnutStreet.com) where we direct all marketing efforts. Each website has in built lead capture. Once a potential buyer submits their details to continue we call them immediately to answer questions and book a private showing.
TARGETED FACEBOOK ADS - Your ideal buyer is targeted and driven to your property website for follow up.
PHONE PROSPECTING - Every day, using state of the art dialing technology, we proactively make hundreds of phone calls to locate your buyer and create interest in your home.
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TRUSTED ADVICE 5 ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. My free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
SALES PROCESS OUR SALES APPROACH Our approach is simple — We do what it takes to sell your home in a timely manner. COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. Our sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
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TRUSTED ADVICE 6 CONTACT A PROFESSIONAL Contact me anytime you need to know what’s really going on in the market. If you have questions, then I have the answer! When you’re ready to take the next step toward selling your home, I am here to help. I’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another state, located in another country, or right in your neighborhood.
ONLINE TOOLS ONLINE TOOLS & FACTS We use the Internet and all online tools to show off your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to advertise your home to the masses. Our web presence and online network will help show off your home for all it’s worth! Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms.
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BUYER SEARCH ONLINE! More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home is found everywhere a potential buyer is searching!
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TRUSTED ADVICE 7 WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
QUESTIONS? 1 0 Q U E S T I O N S YO U M U S T A S K A R E A L E S TAT E A G E N T FACT: IN TODAY’S REAL ESTATE MARKET, NOT EVERY HOME WILL SELL. USE THIS QUESTIONNAIRE WHEN SPEAKING WITH AGENTS. ASK THE TOUGH QUESTIONS NOW TO AVOID THE PROBLEMS AND DISAPPOINTMENTS LATER. 1. What is your list price to sale price ratio for the last 90 days? 2. What is your average number of days on the market for the last 90 days? 3. What was the percentage of homes where you represented the seller versus the buyer in the last year? 4. How many homes have you sold in the last year? 5. Can you give me a list of the last 20 people you successfully listed and sold homes for? Please provide their names, addresses, phone numbers, and the date the home closed. 6. What other things do you do besides real estate? What are other things outside of selling homes you involved in? 7. How many people do you speak with each day about real estate? 8. Are you an active agent or a passive agent? 9. What is the maximum number of listings you have ever had at one time? 10. What is your commission rate and how does listing my home for less than market commissions negatively affect the probability that my home will sell? WE ANSWER THESE QUESTIONS ON THE FOLLOWING PAGE >>>
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TRUSTED ADVICE 8 THE DETAILS, THE DIFFERENCE Doing the little things in order to prepare your home for sale could be the difference between quickly selling your home and having to wait longer than expected. An experienced agent understands what little things truly matter and that the difference is in the details.
ANSWERS YO U ’ V E G OT Q U E S T I O N S ? W E ’ V E G OT A N SW E R S ! ( 1 - 6 ) 1. In our local market, the average list price to sale price ratio is 95.3% over the last 90 days. That means the average agent, IF they sell your home, will only sell it for 95.3% of the original asking price. Our average list to sales price ratio is 98%. What would 2.7% more in your pocket mean to you? On a $1,000,000 home working with us would typically get you S27,000! 2. Currently, the average days on the market in our area is 163 days – over five months! Our average days on the market is 72 days from start to finish! That means your home sells faster, costing you less in terms of time, hassle, and mortgage payments. 3. The average agent represents buyers 80% of the time and sellers only 20%. That means that the average agent has listed and sold very few homes in their entire career. They lack the experience and latest tech know-how to get your home sold in today’s market. Over the past three years, over 75% of our sales have been SOLD LISTINGS vs. Buyer sales. 4. The average agent in our area sold only two homes in the last 12 months. When you ask the agent, “How many homes did you sell in the last 12 months?” And the answer is, “I am a member of the $X million dollar club,” please understand that this agent is avoiding the question. Those clubs are accumulative. In the last year, we have sold over 20 homes for over $8,000,000. Yes, that’s a real number and we can provide you with a list. 5. Remember, the average agent only sold two homes last year AND has only been an agent for an average of 11 months. Chances are they haven’t sold 20 homes. 6. Most agents are part time. Chances are they are trying to sell homes to supplement their income. They fit real estate in after their other priorities. If the agent is involved in many other activities, how can they have time to focus on your home sale? Simply put, they are not dedicated to the business or dependent on the income. We are full time real estate agents. 100% of what we do every day is selling homes. This is our business. This is how we make our living. Would you ever even consider hiring a part time doctor?
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TRUSTED ADVICE 9 LOOKING TO RELOCATE? Through my network of many real estate organizations, I can help coordinate your move with a top agent no matter what part of the world you plan to move to. There are so many advantages to using me to help sell your home.
ANSWERS YO U ’ V E G OT Q U E S T I O N S ? W E ’ V E G OT A N SW E R S ! 7. The average agent is part-time. They don’t contact anyone about your home. They rely on the MLS and other passive activities. Using the latest software we phone prospect over 500 people on a daily basis about our homes for sale. We are actively looking for the buyer – not passively waiting around for someone else to sell your home. 8. CAUTION. Are you considering an agent who advertises in the local paper, runs magazine ads, open houses, agent tours? This is a PASSIVE agent. That means that they will passively wait around for someone to call and maybe want to see your home. These activities build a brand and attract potential clients…but seldom result in the sale of your home. Remember, experts are telling us that 50% of the homes currently listed WONT SELL. We are active agents. Yes, we do some passive marketing but we don’t expect anything other than our ACTIVE marketing to get your home sold. See the included Marketing Plan. 9. AVOID AGENTS WHO HAVE TOO MANY LISTINGS. Many agents will list as many homes as they can and play the odds that some will sell and some won’t. They are clearing houses of unsold homes. They know that statistically only 50% will sell so they list as many as they can. We don’t do business this way. We will only list a maximum of ten homes at any one time. 10. DISCOUNT/ LIMITED SERVICE AGENTS Will tell you that they do the same things full service agents do but only they charge less. The fact is that listing with a discount/limited service agent will end up costing you at least 5%. In other words, listing with a discount/limited service agent won’t save you any money but will result in your selling your home for 5% less on average. In this market you cannot risk listing your home with a discount/limited service agent. You don’t have a discount home do you? In fact, you may want to list your home for HIGHER than average commissions to attract more real estate agents and their buyers.
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TRUSTED ADVICE 11 A PREMIUM AGENT GETS PREMIUM RESULTS The real estate market in Fairfield County is a diverse one, ever-changing, but for the most part, reliable. Through many years of experience, market knowledge and unique marketing concepts, I am able to give our clients premium service and premium results.
P R OV E N R E S U LT S
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TESTIMONIALS WHAT O UR CLIENTS ARE SAYI N G “Alan was easily the best Realtor we have ever worked with over the years. Professional, knowledgeable, and positive, he did what he said he would do. We wouldn’t hesitate to recommend Alan to anyone in the market to buy or sell a home”. KEVIN HARTNEY - MERCY ST, DANBURY “Alan is an exceptional agent AND person. He does his due diligence and its evident he’s a fulltimer--not a “hobbyist/part-timer”. He had the home priced right--and his process of keeping close and constant contact/follow up with me was a breath of fresh air. My home sold in 4 months from listing. There are two other homes on the same block that have been listed over two years and still haven’t sold with multiple other Realtors....” J. BARATH - MARIANNA FARM, DANBURY “In this difficult housing market, a seller really needs a realtor who is willing to go the extra mile. Alan Chambers is one of those few. [Alan] made major changes in the marketing of the house. I greatly appreciate Alan’s dedication to his job and clients. I believe my house might still be on the market otherwise.” G. GROVES - NORTH SALEM ROAD, RIDGEFIELD “Alan is a remarkable agent to work with. He was able to quickly ascertain what our housing needs were and highlight the right houses that had just what we were looking for. We only needed to view a small number of properties before we found the perfect home for us. Alan negotiated a great deal for us and we were able to close within 45 days as desired. Alan was very thorough in working with us and made the entire home buying process easy. Alan was always easy to reach and he answers his phone personally which is a nice touch. He is a excellent gentleman to have on your side. Thanks ever so much and kudos to Alan!” D. BARBER, CRESTVIEW LN, DANBURY
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THANK YOU FOR THE OPPORTUNITY
Alan Chambers 203.417.2218
A Keller Williams 404 Main Street, Ridgefield, CT 06877 E alan.chambers@kw.com W www.TheChambersRealEstateGroup.com