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AB O U T NAS I R I G ROUP
ABOUT JULIE-ANN NASIRI & HER TEAM Dealing with residential and commercial property sales in England for over twenty years, Julie-ann decided to apply her honed skills in the Calgary market over a decade ago, and has made an incredible name for herself amongst her clients. Julie-ann’s practice is one grounded in the philosophy of continual improvement, with Julie-ann always looking for ways to enhance her knowledge and expertise, in order to ensure that her clients are consistently received the best service and care possible. It is for this reason that Julie-ann has sought out designations as a Negotiation Expert (CNE®), and a Condominium Specialist (CCS®), as well as her current foray into obtaining a Broker’s certification. Julie-ann’s commitment to her clients is an incredibly important aspect of her practice. She is always striving to ensure that the best possible service has been delivered to her clients, and goes above and beyond in her duties. It is her unwavering dedication that resulted in Julie-ann’s clients nominating her as the People’s REALOR® of 2016, a people’s choice award that we are so proud to say Julie-ann won. Julie-ann and her team arei truly an industry powerhouse.
Julie-ann’s commitment to her clients is an incredibly important aspect of her practice. She is always striving to ensure that the best possible service has been delivered to her clients, and goes above and beyond in her duties. It is her unwavering dedication that resulted in Julie-ann’s clients nominating her as the People’s REALOR® of 2016, a people’s choice award that we are so proud to say Julie-ann won. NPG: With years of experience helping local buyers and sellers just like yourself, we know how to locate the finest properties and negotiate the best deals. It’s our job to know about the latest market conditions, government regulations, and upcoming developments — so that you don’t have to.
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NPG ADVICE REAL PROPERTY REPORTS AND CONDOMINIUM DOCUMENTS Its time to sell your Town House. Is it Bareland or Conventional? Do you need a Real Property Report? Do you know if the By-laws have restrictions on pets? You are selling a Detached home that has had a deck built or other improvements on the land. Do you know how to find these on the Real Property Report? Have you added air-conditioning does this show on your Real Property Report?
SE LLER’S I N FO
OUR SELLNG EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced team and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city, province or country? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? For many sellers, it is an urgent matter, and for others, not so much. Obviously, sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. Book an appointment with one of our team members who will create a comparative market analysis report for your property, so that you can compare the market and decide when it is a good time for you to sell. The team member will also help create a personalized marketing strategy for the property so that as soon as it is listed, the property will be advertised on social media, websites and other forms of advertising, which will help generate as much exposure as we can in the market place.
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NPG ADVICE SELL YOUR HOME WITH A PROFESSIONAL NPG team members are trained in various areas of real estate and believe in providing the highest standards of care that you the consumer deserve. Customer service and professional standards are the foundation of our team. We offer a innovative marketing plan personalized to your property.
MAR KETI NG OUR MARKETING PLAN When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by many motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We will quickly put together a custom marketing plan with an effective price. A well priced home often generates a lot of interest and possibly, a faster sale. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we will do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
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NPG ADVICE SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional REALTOR®, we have the experience, expertise and innovative marketing plan to help you successfully sell your home.
MAR KETI NG OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-inhand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market, and will be used on your listing regardless of your listing price. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The Maxwell yard sign is one of the most trusted real estate symbols around. Maxwell real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is one of the most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. Open houses allow members of the public who are unsure of the community or style of home, to preview the house on their own time. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that best represent the selling features of your home. You’ve taken great effort into finding, obtaining, and building your home - this gives us the opportunity to really show it off. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market through personalized, property-specific websites is a phenomenal way to direct attention to your listing. Property websites allow us the opportunity to interact with a greater number of potential purchasers, while marketing your property to its fullest. Property websites are one of the innovative ways we market your property to its fullest. We believe it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property.
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NPG ADVICE ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. Sometimes sellers will wish to sell their homes a little less than the suggested price so as to generate multiple offers . Talk to a team member about how this can be an advantage or disadvantage. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
MAR KETI NG OUR SALES APPROACH Our approach is simple - provide a ‘family-oriented’ service that considers your needs, your families needs, and your listing, to ensure that your home is sold as efficiently, and with the best price, as possible… COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. We will show you a graph that will show the average days on market in your area. We will also show you statistical information that will show you why pricing your home right in the beginning can lead to less days on market and your home sold. The resources that are available to us allow us to price your home effectively reducing the amount of days you are on the market. SALES INFO - LIST TO SALE PRICE: When analyzing the list to sale price, from the statistics that are available to us, for particular style properties in a certain community, we will be able to determine the average percentage a home has dropped in price by, from list to sale price. This information is used to determine what a seller can perhaps anticipate if an offer was to be submitted on their property. Buyers agents will also use it as a guide to see how much other properties have been negotiated down by. We have a report that has been created, called the “Market Report” that we can email to clients that will give them this information.
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NPG ADVICE CONTACT A PROFESSIONAL Contact us anytime you need to know what’s really going on in the market. If you have questions, then we have the answer! When you’re ready to take the next step toward selling your home, we are here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another province, located in another country, or right in your neighbourhood.
ONLINE FACTS & TOOLS LET’S GET ONLINE! We use the Internet and all online tools to help find your next home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to search for homes. Our web presence and online network will help us sell your home for all it’s worth! 99% of people search for a home using three main search engines. We make sure to your home is as visible as possible on these platforms.
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89% 6% 4%
*Sourced by: StatCounter Global Stats (www.gs.statcounter.com) 2017
** S TE P S BU Y E RS TAKE WH EN S EAR C H I N G FO R A HOME
INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1% **Sourced by: N.A.R. National Association of REALTORS® 2016
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NPG ADVICE WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
H O M E EVALUATI O N WHAT’S MY HOME WORTH? For people selling their homes, one of the most pressing concerns they have is “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a professional real estate team to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market, including: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbours, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Properties priced at market value have a much higher probability of sale. This Comparable Market Value Method determines what a property is worth and what the buyer is willing to pay for it. This is determined by the basic laws of supply and demand. These factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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NPG ADVICE THE DETAILS, THE DIFFERENCE Preparing your home for sale could be the key difference in ensuring your home’s saleability. In addition, it may impact your overall time on the market. Our experienced NPG agents understand what really matters in preparing your home for sale, and which difference in the details will have the greatest impact.
HOM E P R EPARATI O N PREPARING YOUR HOME You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colourful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS: We are very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market. Buyers often feel more comfortable discussing the property with REALTORSÂŽ, than with home-owners. 5. SHOWTIME: Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, we will know what information will be most useful in representing your interests when speaking with prospective buyers.
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NPG ADVICE LOOKING TO RELOCATE? Through our network of many real estate organizations, our NPG agents can help coordinate your move with a top agent no matter what part of the world you plan to move to. There are so many advantages to using us to help sell your home.
THE OF F E R ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, we guarantee a thorough assessment of each offer to help you make the right choice. No one can guarantee an ‘objective’ or ‘impartial’ assessment of anything - to be human is to be subjective. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a time-line to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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NPG ADVICE OPEN HOUSE IS AN EVENT When it comes to Open Houses, we go beyond the norm by creating special events. We incorporate art shows, wine tasting, and many other things that create a unique experience and make our clients feel special.
C LOSIN G TH E D EAL SECURING THE DEAL THE PRICE IS NOT ALWAYS RIGHT Ready to close the deal? Maybe not. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done. By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home.
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NPG ADVICE A PREMIUM AGENT GETS PREMIUM RESULTS The real estate market in Calgary is a diverse one, ever-changing, but for the most part, reliable. Through many years of experience, market knowledge and unique marketing concepts, we are able to give our clients premium service and premium results.
T ESTI M O N IALS “We are all moved in and somewhat unpacked, so we thought we’d take a few minutes to put some words together to thank you for your help...After much searching, we found our home as an available listing. The layout, location, and features were all ideal, and we felt that we needed to move quickly to make the purchase a reality. Your assistance throughout the entire process was excellent, from helping us to understand the transaction details, marketing our previous home successfully, and providing support in an efficient and timely manner. Your expertise went the distance to [make] our dream a reality, and gave us a new perspective on the level of detail and knowledge needed to make quality decisions in buying and selling real estate. In a difficult market, your perseverance and creative strategy, coupled with your friendly and helpful demeanour all combined to result in a successful and very satisfactory outcome. We are both quite happy to recommend your services to others we know, and are confident that your professionalism will continue to serve new customers in the future”
Allen & Brigitte Littlewood “Julie-ann was amazing to work with! My fiancé and I were lucky to meet her at a house she was showing in Kincora. We were extremely impressed with her right away as she was extremely professional and just great to communicate with. Calgary has a very busy housing market and of course the first house we liked had multiple offers on it! Julie-ann was great [at] letting us know what the process was during multiple offers and gave us great recommendations. With Julie-ann’s advice our offer was accepted and we got the house! This was our first one purchase and Julie-ann was very patient in showing us many houses we were interested in and communicated to us the pros and cons, making it a fun first experience. I highly recommend Julie-ann as she looks after your best interest and is great to deal with.”
Michael & Kristy Chan “I am grateful to have Julie-ann as my real estate representative. She presented herself in a very professional manner, took good care of my needs and showed me around all the houses tirelessly. It was my first time buying a house, Julie-ann was very kind and patient with me. She explained things very thoroughly and taught me a lot during the process. I really appreciated her help and how she treated me as one of her family [members]. I would highly recommend her to anyone who is selling/buying. Thank you very much Julie-ann! =) All the best!”
Wei Wei
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Each office independtly owned and operated.
403.860.1210
www.NasiriPropertyGroup.ca