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P E NL EY M CNAUGH TO N ABOUT OUR TEAM Team Penley McNaughton is committed to their customers and pride themselves on always being available to their clients. The team has developed a special program for first time buyers as well as a program for purchasers of revenue properties. For sellers, Team Penley McNaughton has developed a proven marketing system that will sell your home, not just list it. This ensures the selling of your home in the minimum amount of time and for the maximum amount of dollars. Doug, Susan and Kristen have established strong working relationships with all other professionals that you will need to be acquainted with during your real estate experience. You can be assured that they will always refer you to the most knowledgeable lawyers, mortgage brokers, financial institutions, home inspectors and other professionals. As well as pre-owned residential homes in all four quadrants of Calgary, Team Penley McNaughton also specializes in acreages, apartment condominiums, townhouses, commercial properties, investment properties and new homes. Team Penley McNaughton is in the top 3% of REALTORSŽ in all of Calgary. Credentials, Awards and Memberships: Global Marketing Agents, Uptown Luxury Lifestyle, Diamond Club, Hall of Fame, MLS Million Dollar Club, Chairman’s Club, The Institute of Luxury Home Marketing, Cross Canada Referrals
Exceptional Agents.
Exceptional Results.
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SUSAN PENLEY Susan Penley has been Doug’s business partner for over 25 years. She earned a bachelor’s degree in social work and utilizes this training in the day-to-day business of real estate. Susan’s forte is people, and she prides herself on the relationships she has formed and maintained with her clients over the last decade.
DOUG McNAUGHTON Doug McNaughton has been a professional REALTOR® in Calgary for 36 years. Doug is one of the original pioneers of Re/Max, having begun his association with RE/MAX for 31 years. He is actively involved with the Calgary Real Estate Board and has served on various committees over the years.
KRISTEN McNAUGHTON Kristen McNaughton, a native Calgarian, is the daughter of Doug and Susan. Kristen worked abroad for over ten years and has been a member of this seasoned and professional group for 8 years. Kristen enhances “Team Penley/McNaughton” by adding that extra enthusiasm needed to make the purchase and selling of your home an enjoyable experience.
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TRUSTED ADVICE 1 ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
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OUR SELLNG EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right team working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with experienced agents and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with us to thoroughly review the current market conditions and find the most favorable time for you to sell.
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TRUSTED ADVICE 2 SELL YOUR HOME WITH A PROFESSIONAL My proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through my marketing plan.
MAR KETI NG OUR MARKETING PLAN When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we’ll do so at no additional cost. When you start to get offers, We can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
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TRUSTED ADVICE 3 SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional real estate agent, I have the experience, expertise and innovative marketing plan to help you successfully sell your home.
MAR KETI NG OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-inhand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign is one of the most trusted real estate symbols in Canada. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. Property websites are one of the innovative ways we market your property to its fullest. We believe it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property.
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TRUSTED ADVICE 4 ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. My free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
MAR KETI NG OUR SALES APPROACH Our approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. Our sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
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TRUSTED ADVICE 5 CONTACT A PROFESSIONAL Contact me anytime you need to know what’s really going on in the market. If you have questions, then I have the answer! When you’re ready to take the next step toward selling your home, I am here to help. I’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another province, located in another country, or right in your neighborhood.
ONLINE FACTS & TOOLS LET’S GET ONLINE! We use the Internet and all online tools to help find your next home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to search for homes. Our web presence and online network will help me find a home that best suits you! Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms.
81% 12% 6%
BUYER SEARCH ONLINE! More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that you are able to view the full range of potential homes to find the one that’s right for you.
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TRUSTED ADVICE 6 WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
H O M E EVALUATI O N WHAT’S MY HOME WORTH? One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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TRUSTED ADVICE 7 THE DETAILS, THE DIFFERENCE Doing the little things in order to prepare your home for sale could be the difference between quickly selling your home and having to wait longer than expected. An experienced agent understands what little things truly matter and that the difference is in the details.
HOM E P R EPARATI O N PREPARING YOUR HOME You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS: We are very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections). 5. SHOWTIME: Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, we will know what information will be most useful in representing your interests when speaking with prospective buyers.
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TRUSTED ADVICE 8 LOOKING TO RELOCATE? Through my network of many real estate organizations, I can help coordinate your move with a top agent no matter what part of the world you plan to move to. There are so many advantages to using me to help sell your home.
THE OF F E R ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY W will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a time-line to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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TRUSTED ADVICE 10 A PREMIUM AGENT GETS PREMIUM RESULTS The real estate market in Victoria is a diverse one, ever-changing, but for the most part, reliable. Through many years of experience, market knowledge and unique marketing concepts, I am able to give our clients premium service and premium results.
T ESTI M O N IALS WHAT OUR CLIENTS ARE SAYING... “The whole team at “Penley McNaughton” have made my first time home buying with ease and stress free, i was able to find a home quicker than expected due to thier fast and professional responses plus the knowledge in the market and useful tips show they care which separates them from the rest, i will recommend them to anyone and use their proficiency again!” - GORDAN ZARKOVIC “I am very happy with the professional, yet personable service I received from Doug and Susan. They were quick to answer all my questions and concerns and gave me an honest and accurate appraisal of my house. Doug predicted that I’d have an offer in 3 days of listing and I actually received THE offer the first day. They exceeded my expectations during the entire process and I highly recommend them to buyers and sellers who expect 100% representation of their interests. With gratitude, Yvette” - YVETTE “Team Penley McNaughton was my first realtor for my first home buy. They made the process seemless. They were patient, thorough and very knowledgeable. They guided me along and helped me walk through the viewing and decision making process. I felt very well taken care of, informed and secure in my decision making. And my first house met everything on my checklist and more. Their special touches from house waeming gifts, holiday recognitions and market updates make them feel personable and familiar. I wouldn’t consider using anyone else in future transactions.” - DEB MAGSON “Amazing reliable customer service, very knowledgeable and trust worthy. This team has made each buying and selling experience top notch and they implement care and professionalism every step of the way. I feel like my business and referrals are always appreciated.” - I. KONRAD
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Team Penley McNaughton 403.283.7113 REAL ESTATE (CENTRAL) A #306 Memorial Dr. NW Calgary, Alberta, Canada T2N 3C2 E team@calgaryexperts.com W PenleyMcNaughton.com