AMG
SELLer’s guide 1
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GET TO KNOW THIS AGENT REALTORÂŽ Thomas has 9 years of experience in the Oil & Gas industry in Alberta that stems from his degree in Commerce from the University of Calgary. However, his true passion is in Real Estate where he has over 10 years of experience representing buyers, sellers, investors, and banks in both residential and commercial markets in Calgary, AB. He also has extensive knowledge in home building as he has built several Innercity Infills. His keen eye for details and experience as a builder has given him the ability to recognize beautiful and quality homes. On his days off, he enjoys participating in outdoor activities such as golfing and spending quality time with his family.
REAL ESTATE THAT MATTERS.
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WHERE BUYERS COME FROM INSIDE THE NUMBERS First-Time vs. Repeat Buyers: • First-time buyers: 35% • Median age of first-time buyers: 32 • Median age of repeat buyers: 52 • Median household income of first-time buyers: $72,000 • Median household income of repeat buyers: $98,000 • Among those who financed their home purchase, buyers typically financed 90% of the home price. • 88% of buyers purchased their home through a real estate agent or broker—a share that has steadily increased from 69% in 2001. • Buyers who definitely would use same agent again: 73%
UNDERSTANDING WHY YOU ARE SELLING
Your motivation to sell is the determining factor as to how you will approach the process. It affects everything from what you set your asking price at to how much time, money and effort you’re willing to invest in order to prepare your home for sale. For example, goals of a quick sale or maximum profit, would determine different approaches.
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HOW DO BUYERS LOOK FOR A HOME?
51% internet (home searches & research) 34% realtor 4% call on yard sign 4% friend/relative/neighbor 4% open house 2% new builder 1% local newspaper & magazines 1% knew the seller
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WHAT WE BELIEVE IN... OUR CLIENTS Our team believes that building a strong relationship with each of our clients is one of the most important things. They strive to provide exceptional customer service through constant communication, accountability, and sincerity. “We truly believe in our clients and will always have their best interests in mind. This responsibility is so important to us, that we make it our goal to help our customers achieve their goals.”
PROFESSIONALISM We offer our clients professionalism and honest trustworthy representation. “If we are not on our game, it could cost our clients thousands of dollars which can leave a lasting effect. Our clients put their faith in our team to provide the best service possible. We believe that this starts with a professional approach.”
OUR PROVEN SYSTEM Our success is based on constant, open communication with our clients. We go out of our way to make sur our clients have all the accurate, up-to-date information to make informed educated real estate decisions. Whether it’s setting the right price, or choosing the right home, we help our clients make the right move.
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THE RIGHT MOVE HELPING YOU MOVE FORWARD! Real estate can be scary for some people. There are so many obstacles to overcome from setting the right price to preparing your home for sale. From the first contact you will realize that we are not your average real estate team. We care. We treat you like family. We listen, learn, teach and grow with you every step of the way. We connect in a way that we consider “the right move!�
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THE DETAILS MEAN ALL THE DIFFERENCE When you set your price, you make buyers aware of the absolute maximum they have to pay for your home. As a seller, you will want to get a selling price as close to the list price as possible. If you start out by pricing too high you run the risk of not being taken seriously by buyers and their agents while pricing too low can result in selling for much less than you were hoping for.
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HOME PREPARATION
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HOME EXTERIOR • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery should be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal touch. • Inspect the roof for necessary repairs and any visible broken shingles or tiles. • Stucco water stains can be repaired using a mild bleaching agent. • Fences should be mended and painted. • Wash all windows inside and outside
HOME INTERIOR • • • • • • • • • • • • • • • • •
Lights should be on and drapes should be left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Avoid repainting the entire house unless current colours are very loud or offbeat. White or light pastels are the easiest to work with and they make your rooms look larger. • Fireplace lit in cooler weather , Air conditioner turned on in warm weather • Countertops neat and polished and Appliances cleaned
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SELLER’S INFO - 5 STEPS STEP ONE: PRICING YOUR HOME Pricing your home is the first and one of the most important aspects when selling your home. By properly analyzing the market, we are able to make an accurate assessment of your home while keeping all your questions and concerns in mind. The best pricing strategy is based on our client’s needs. Not everything can be explained in the stats, and client preferences can never be measured. STEP TWO: PRESENTATION Overall presentation is key in the successful sale of your home. From photography, to video, to printed marketing material, to online presence; our presentation highlightsthe character of your home and is up-to-date, attractive and professional. STEP THREE: MARKETING 90% of all homes are found on the internet and 99% of all searches are found through Google, Yahoo, or Bing. We ensure our clients receive the necessary exposure when selling their home. We take advantage of any new and innovative avenue to enhance our online presence so that our client’s home gets the exposure it needs. STEP FOUR: NEGOTIATING While we review the offers, our negotiating skills help get the job done. STEP FIVE: CLOSING We specialize in closing all the deals we open. If it’s in reach, and in your best interest, we will get it done. Congratulations on the sale of your home!
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THE RIGHT RESPONSE HELPING YOU MOVE FORWARD! Launch a Marketing Strategy: List your property on MLS. Photographs & Virtual Tours. Lawn Sign. Internet Ads Romance your home to over 100 of the top agents and a database of over 18,000. Showcase Your Home: Mega Open House. Strong Online Presence. Review Progress: We take the time to go over feedback given every week and strategize accordingly to help sell your home.
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HAVE ROOM TO NEGOTIATE Before settling on your asking price make sure you leave yourself enough room in which to bargain. For example, set your lowest and highest selling price. Then check your priorities to know if you’ll price high to maximize your profit or price closer to market value if you want sell quickly.
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MARKETING YOUR HOME Our team take the time to ensure your home gets the exposure it needs in order to sell. We don’t hesitate to doorknock, distribute flyers, talk to the neighborhood, and do neighbor invited open houses. We do open houses like no one else does! BROKER TOURS & SUPERIOR OPEN HOUSES The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. But we don’t just do open houses, we do open house like no one else. We’ll show off your home so that it looks its best for this important event. PRINTED MARKETING PIECES We provide professional Property Listing Brochures/ Booklets, Hi-end Elite Property Booklets, Unique Marketing Pieces and Attractive Feature Presentations. PROFESSIONAL PHOTOS, VIRTUAL TOURS AND WEBSITES Creating a digital experience for home buyers on the local, national, and international market. We provide professional photos and tours on more than 15 websites in all. We give you the online exposure you need. PROFESSIONAL STAGING CONSULTATION The best way to showcase your home for all it’s worth is to professionally stage your home. Our team provides professional staging consultation to help bring out the best in your home. MARKETING PRESENTATION Our team follows a proven system that allows us to get the most out of your home. Our system includes customized marketing products such as informative property brochures that highlight the best qualities of a home, professional photography, video presentations, web exposure that utilizes all search engine optimization sites (at least 15 websites), and quality print ad campaigns that are unique to the property. All this helps to ensure the quick and successful sale of your home. 12
OUR MARKETING HELPS SELL YOUR HOME We make sure to be highliy visible not only on the net, but also in a more conventional way. We market our brand in high traffic areas to help your home’s visibility. Our large overpass signs and bus benches are strategically placed to help drive traffic to our site which, in turn, gets more buyers looking at your home. Also, we invest in print advertising through local magazines to help showcase your home.
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APPEARANCES MATTER - MAKE ‘EM COUNT Appearance is so critical that it would be unwise to ignore this when selling your home. The look and “feel” of your home will generate a greater emotional response than any other factor. Prospective buyers react to what they see, hear, feel, and smell even though you may have priced your home to sell.
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COMMUNICATION GUARANTEE BI-WEEKLY REPORTING We provide our clients and potential clients bi-weekly reports on active and sold listings in their community or complex. Comparables help gauge the market and provide useful information that helps you price your home appropriately when deciding to sell or during the listing period. UPDATED MARKET STATS & TRENDS We provide market information on current statistics and market trends that could influence your decision to sell. Maybe you were not sure how much your home is actually worth in today’s market, or maybe you didn’t know how hot the market actually is. If you’re thinking of selling, now might be the perfect time. These report updates allow you to be on top of the market. SHOWING FEEDBACK It’s important to understand what other people and potential buyers think about your home. Their feedback can help us develop a plan for presentation. For example, some people may be critical about the wall colors or decor being too specific to the owner. Neutral colors and decor may be a better option and could make the difference in selling your home. Showing feedback is a great way to determine interest in your home both positive and negative. COMMUNICATION If our communication is not up to your standards, let us know. We make it a prority to be as accessible as possible to ensure you are informed each and every step of the way.
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SETTING THE RIGHT PRICE • If You Live in a Subdivision – If your home is comprised of similar or identical floor plans, built in the same period, simply look at recent sales in your neighborhood subdivision to give you a good idea of what your home is worth. • If You Live in An Older Neighborhood – As neighborhoods change over time each home may be different in minor or substantial ways. Because of this you will probably find that there aren’t many homes truly comparable to your own. In this case you may want to consider seeking a REALTOR® to help you with the pricing process. • If You Decide to Sell On Your Own – A good way to establish a value is to look at homes that have sold in your neighborhood within the past 6 months, including those now on the market. This is how prospective buyers will assess the worth of your home. Also a trip to City Hall can provide you with home sale information in its public records, for most communities.
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KEEP EMOTIONS IN CHECK DURING NEGOTIATIONS Let go of the emotion you’ve invested in your home. Be detached, using a business-like manner in your negotiations. You’ll definitely have an advantage over those who get caught up emotionally in the situation.
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AMG 403.475.1811 info@agentmarketinggroup.com
www.agentmarketinggroup.com
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