L I S T I N G
P R E S E N T A T I O N
ABOUT JOHN SANCHEZ CR S , PMC , C D P E , B P O R , RE O C ERTIFIED BRO KER, REALTOR I love working in real estate. As a Bakersfield, CA native, it’s an amazing feeling to use my indepth area knowledge to my clients’ advantage as I help them navigate through some of the most important financial transactions of their lives. I began my career in 2008 – yes, right on the heels of the subprime mortgage crisis. As I watched many of my family and friends headed for foreclosure, I decided going into real estate was the perfect way for me to help the people of our community survive the financial catastrophe. Always committed to delivering the best results possible, I earned both my real estate and broker’s licenses, and today I make myself available to my clients 24/7. My personal pledge to them is to listen closely, speak honestly, negotiate aggressively, and lead with their best interests in mind. My mantra is: Once a customer, always a friend. Along with providing my clients with personal attention, guidance, in-depth experience and availability, I take pride in giving back to the community by serving the homeless, for which I’ve been acknowledged by the US House of Representatives. For relaxation, I love spending time outdoors, but my favorite part of Bakersfield is the music. It’s a genre of country music all its own. I love it. We have the greatest music – and the greatest people – on the planet. One of my passions is meeting new people so, if you have any real estate questions at all, don’t be shy – 661.865.9936
SHOWING TIME Showingtime Appointment Centre makes showing appointment scheduling quick and easy for agents and offices. Sellers enjoy working with the ShowingTime Appointment Center because it makes it easy for their home to be shown and it provides them with quick, accurate agent feedback after each showing. WHO IS THE SHOWINGTIME APPOINTMENT CENTER? The ShowingTime Appointment Center is a showing management and feedback service which provides your agent and other agents in the area a single place to call to make appointment requests for your home. Highly trained professional and knowledgeable staff are available daily to schedule showings for your home 24/7! You also are welcome to call ShowingTime at anytime. Unless it is an urgent showing, ShowingTime will only contact owners/occupants between the hours of 8:00am and 9:00pm. The Appointment Center is open 7 days a week and on all major holidays (except Thanksgiving and Christmas) so agents won’t have any trouble scheduling a time to bring buyers to see your home. AS A SELLER, WHAT DO I NEED TO DO? Your agent and the ShowingTime Appointment Center will take care of bringing buyers to your home … all you need to do is prepare your home for showings. WILL I BE NOTIFIED WHEN A SHOWING IS SCHEDULED? Yes, you can receive emails, phone calls and/or text messages if you’d like. Appointments fall into three categories: 1. Go & Show – for listings where no appointment is required and the showing request can be immediately confirmed upon request. 2. Courtesy Call – an appointment is automatically approved, but a call is made to notify the owner/occupant. 3. Appointment Required – a confirmation must be obtained from the seller, tenant and/or listing agent before the showing may occur. In each case, you may still elect to receive notifications.
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’s agents said staging a home made it easier for the buyer to e the property as a future home. (Source: N.A.R.) Increase your propue by utilizing the eXp Allegiance Concierge Service.
eXp ALLEGIANCE CONCIERGE SERVICE From staging to cosmetic improvements, we will work together to assess opportunities to elevate your listing’s value. House preparation services include: • • • • • • • • • •
Professional Staging Kitchen Remodeling Advice Painting Professional cleaning Landscaping + Design Decluttering Deep Carpet Cleaning Moving + Packing Services Hauling / Trash Removal Exterior cleaning and more
How does it work?
Our evaluating agent comes to view your home in person and makes recommendations on what, if anything, needs to be fixed or addressed. Once they give the recommendation, they also provide an outline of costs associated with these necessary services and manage these services so you don’t have to. We take care of the packing, moving, remodeling, organizing, landscaping, cleaning and even trash removal so you can focus on the more important things in life. Contact John today and see if our complete concierge service works for you!
S TA G I N G T H AT W O R K S Staging is one of the most important aspects of selling a home for all it’s worth. We don’t cut corners when advising you on effective ways to market your home. Staging does include a cost, but this cost can create a quick sale for the most money possible. Our professional stagers know how to ‘show off’ your home and its best qualities.
staging
P H O T O S T H AT I M P R E S S
One thing we can’t stress more is how important it is to get high-resolution photos of your home with feature shots of its best and most interesting qualities. High-end appliances, property views, luxury qualities and lifestyle photography only elevate the property and help it reach its full selling potential. Most buyers search online first. The best way to get them asking more questions is to ‘show-off’ your home!
photography
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360° MARKETING + PRINT Exp is a global online brokerage that’s powered by top agents and cutting-edge technology. This new and innovative model has made Exp Realty one of the fastest growing real estate brokerages in the world and the #1 cloud base brokerage in the world. This new and improved concept has allowed for constant collaboration, sharing of ideas, marketing matters and maximum exposure for luxury properties. At Exp, you don’t only have me working for you, but also have a whole group of agents collaborating together to create maximum exposure and dedicated service and advice. We are the new Marketing Masters, working for you!
P R I N T ME DI A
DIGITAL SUITE
360°
Marketing Plan
PU B L I C R E L ATI O N S
S O C I A L M ED I A
MARKETING DRIVEN BY TECH Times have changed. Technology has increased and provided convenient ways to market a home for all it’s worth. In real estate, new tech is always at the forefront of visionaries, business owers, investors, brokers and Realtors. In order to stay relevant and on top of your game, Keller Williams provides new age marketing media driven by new technology, ideas, and platforms that work in favor of the seller.
3D
M AT T E R P O R T 3D Matterport is a technology that allows anyone connected online to virtually tour any home in real life. What this means is that potential buyers can navigate through a house without actually physically being there. Buyers can explore every little detail of your home from full 360 degree views and from multiple points in a single room! They can look directly up at the ceiling texture or even down to the condition of the floor below! We use this technology to first run a digital open house and to promote the home to out of town buyers. We use this tech and our Allegiance Concierge Services makes it seamless and easy to market any home online, engage with potential buyers and have the furthest reach possible. 13
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LUXURY LIFESTYLE MARKETING We specialize in luxury lifestyle marketing, supported by our partners, who are experts in neighborhood marketing. Buyers want to know how and if their current lifestyle will change, and how the local amenities will impact this change. We target potential buyers for your home by hitting on key points that almost all buyers are looking for. By providing detailed community lifestyle brochures, videos, websites, demographic highlights, features and even reviews from locals within the community, we are able to provide all potential buyers an overall understanding of the area, its best qualities, attractions and overall lifestyle. Marketing a home is only one aspect of the overall goal. The community lifestyle plays a huge role in providing exceptional exposure for your luxury property for sale. Our community profiles include local attractions (bars, pubs, theaters, recreation centers, etc.), grocers, transportation routes, professional services, outdoor recreational features (bike trails, walking paths, water features, etc.), detailed school info and much more. Our community luxury lifestyle profiles include the following:
LOCAL AMENITY SITES
WALKSCORE
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DEMOGRAPHICS
AT T R ACT I O N S
D E TA I L E D I N F O A B O U T LOCAL AMENITIES
D E TA I L E D WA L KS CO R E & BIKE SCORE INFO
COMMUNITY S TAT I S T I C S & V I TA L I N F O
MAPS, PHOTOS, H I G H L I G H T S & F E AT U R E S
C O L L A B O R AT E T O T H E M A X EXP REALTY IS ONE OF THE FASTEST GROWING REAL ESTATE COMPANIES IN THE WORLD! At eXp Realty, everyone has a vested interest in the success of the company. It is the largest residential real estate brokerage by geography in North America and the most innovative. eXp agents receive unprecedented training and support and are able to collaborate and learn from professionals around the country in our virtual office. This collaboration has led to a vast sharing of ideas, tools, marketing products, workshops, education forums and more. This also allows agents to engage in new and upcoming listings, drive traffic, create awareness and in the end, help serll your home.
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SOCIAL MEDIA + EXP In today’s day in age, social media is an essential part of marketing your home for all it’s worth. We specialize in utilizing these online tools to their highest capabilities.
By utilizing all the tools and resources online, we are able to attract more people and engage with potential buyers who may be looking for a home like yours. With more than 80% of people earching the web first, our online syndication is top notch. eXp Realty has established itself as the technological leader in real estate in the world. Their online resources, advance technologies and platforms allow for a more seamless experience and shorter timelines when it comes to days on market.
MARKETING TIMELINE Knowing when things happen is almost as important as knowing why things happen. We establish a secure timeline that you can trust to help us stay on track and holds us accountable to our clients.
START UNDER CONTRACT Contingencies Removed Property Closes Refer Allegiance RE Group
PRE-LISTING Schedule Appointment Meet with John Sanchez
UNDER CONTRACT Offer Accepted Inspections & Disclosures Appraisal Completed
PRE-LISTING Discuss Best Selling Strategy Formal Listing Presentation
UNDER CONTRACT Offers Received Offers Negotiated
PRE-LISTING Execute Sales Agreement Property Appraisal
PRE-LISTING Design Team Walk-thru Marketing Analysis Sales Price Established
LISTED & ACTIVE Phone Campaign Started Email Campaign Started
LISTED & ACTIVE Property Brochure Delivered Direct Mail Campaign Start Print Campaign
LISTED & ACTIVE Start Marketing Campaign Signs Installed
LISTED & ACTIVE Submit to MLS Property Website Launch
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WHERE BUYERS COME FROM Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications allow your home to be shown on high-traffic websites as well as our own.
INTERNET - 52% | REALTOR® - 29% | YARD SIGN/ OPEN HOUSE - 6% NEW BUILDER - 6% | FRIEND/RELATIVE/NEIGHBOR - 5% KNEW THE SELLER - 2% | LOCAL NEWSPAPER/MAGAZINE - 1%
29% realtor
6%
52%
open house yard sign friend
internet
6%
builder
1%
newspaper magazine
PRICING CHARTS There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process.
Activity (Amount of Interest)
FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
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Time on Market (Weeks)
Your Asking Price
SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
99.5%
VISITS TO LISTING BY DAYS ON MARKET
99.0%
List to Sale Ratio
10 20 30 40 50 60 70 80 90
Online Visits
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports today, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
98.5%
THE DAYS ON MARKET EFFECT ON BUYING PRICE
98.0% 97.5% 97.0% 96.5% 96.0% 95.5%
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 Days Since Debut or Update
1-9 10-18 19-27 28-36 37-45 46-54 55-63 64-72 73-81 82-90 91-99 100-108 109-117 118-126 127-135
Number of Days on Market
135+
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TESTIMONIALS “I highly recommend AREG. Very helpful and quickly gets the job done. Thank you John!” “My experience with AREG was flawless, from beginning to end. Fast response, quick matching with a highly competent agent and great follow-up. Thanks AREG! “Great service, quick when we would have to call about something!! Gives us peace of mind!” “Very professional and on point. John made everything so easy and definitely would recommend. He has my 5 stars.” “Very helpful and professional, available at all times in need of questions and very honest and up front. Thanks enjoyed working with you.”
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661.865.9936 Jo hnc hez818@gm ail.com www. j o hnsanc hez.ex prealty.com C alDRE # 0173663