Buyers Presentations Starting at $250 for Real Estate

AMG

S E L L E R ’ S P R E S E N T A T I O N

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selling your home DECIDING TO SELL You have decided to sell your home. Great news! However, you’re a little apprehensive to start the process because you really want to make sure you have the right person working to sell your home for all it’s worth. You need an experienced, dedicated, and proven agent to clarify your motivations and put together a game plan with a detailed outline of the selling process. Well you’re in good hands!

We are experienced and dedicated with proven results and a great track record. But before we get started, there are a few questions you may want to ask yourself first.

PREPARING TO SELL We understand it can be exhausting for anyone to keep a home “ready to show” for an extended period of time. Even more so when you have little children or a demanding career. The good news is we have a proven system that will help reduce the time your property sits on the market and the period of time in which you have to keep your home staged to perfection.

SETTING THE “RIGHT PRICE” Selling your home starts with setting the correct selling price. Through a careful examination of recent real estate sales data and an intuitive understanding of market conditions our skilled team can help determine the right price for your property! At the end of the day, the right price will help ensure higher offers and a quicker sale! Setting the right price will save you both time and money.

By utilizing a “Right Price Analysis”, we can assess what your property is valued at today.

RELAX! WE LOOK AFTER THE DETAILS Of course, we will take care of the thousands of details involved with your property sale so you can move forward with your life. We want you to feel confident in knowing everything will go smoothly from start to finish.

for all it’s worth!

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ALWAYS SELL YOUR HOME WITH A PROFESSIONAL Our proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understaning of the market and years of experience in innovative marketing accelerates the selling process through our marketing plan.

the selling process

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CONTACT YOUR AGENT WHENEVER YOU NEED Contact us anytime you need to know what’s really going on in the market. If you have questions, we’ll have the answer! When you’re ready to take the next step toward selling your home, we’re here to help.

FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market. The best news about our market evaluation is that it is absolutely free! Although it is common to pay for this valuable information, we believe that an accurate evaluation should be part of the process.

ARE YOU READY TO SELL? Common questions that you may ask yourself when deciding to sell are why do you want to sell and when do you want to sell? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

When do you want to sell? Establishing a timeframe is the best and most accurate way to keep yourself on track throughout the selling process. For many sellers, it is an urgent matter, and for others, not so much. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, we can sit down to thoroughly review the current market conditions and find the most favorable time for you to sell.

SELLER MOTIVATED - AGENT EDUCATED Our team has an excellent understanding of the luxury market in your area, years of experience and innovative marketing that accelerates the selling process and concludes with the successful sale of your home.

the selling experience SELLING WITH (YOUR NAME HERE) Any agent who gives you an analysis of your home before seeing it should automatically raise red flags. Every home is different and every situation is not alike, so it is so important for an agent to consider all variables when analyzing your property. An expert real estate agent would know how to properly access your property by asking the “hard” questions, evaluating other aspects of your property, doing a detailed CMA and helping you understand the process and everything involved in it. To successfully sell your home, your agent needs to understand what sells your home. They need to be able to differentiate your home and help highlight the qualities that most buyers are looking for.

Staging always helps and some agents are experts when it comes to this, however, sometimes staging a home can hurt it as well. Your agent must do what is necessary and when it is necessary in order to sell your home for all it’s worth.

One of the main key factors involved when selling your home is to maximize your home’s exposure. 90% of buyers search for homes using the internet and of that 90%, Google is the most used search engine at 81% , followed by Yahoo and Bing. So obviously, having a great online presence is vitally important, yet, most agents don’t utilize their web syndication to its fullest. It raises the question “how hard is your agent really working for you?”

Though there are essential needs to marketing a property properly, using the best forms of marketing will always help give your home the detailed and specific exposure it needs. Taking photos is great. Taking photos with your iPhone, no so much. Professional HD photography and video can sometimes be the difference between a quick sale and a long-drawn out one. Many times good photography and video is the reason many buyers even visit your home for sale.

By utilizing all the marketing resources necessary, our team of experienced agents are able to expose your home for all it’s worth.

WHO YOU WORK WITH MATTERS! Our team offers concierge-level service.

Our combination of professional agents and cutting edge technology, makes us the right choice when listing your home for sale.

YOUR LISTING SPECIALIST A Listing Specialist has one purpose, to get your property sold. Our job is to market your property so that you get the highest possible price, under the best terms, in a timely manner.

We handle the negotiations with the buyers’ agent and then work with the Escrow Company or real estate attorney to make sure that the deal closes on time and without any unexpected details delaying the transaction.

CLIENT COORDINATOR Our Client Care Coordinator keeps everything running smoothly, taking care of all the tasks that are required for the transaction to come together! They are working constantly for you so even if your Listing or Buyer’s Specialist is out looking at homes, there will be someone to answer your call.

Our team has mastered new marketing techniques that are needed in today’s market place. Contact us today and discover the true difference.

FREE HOME EVALUATION In today’s market, it’s more important than ever to price your home right. Our team understand the market trends and can help you get the most out of your home for a quick, successful sale. Our free market analysis takes into account the most actively searched prices and home values in the area and provides you with a detailed evaluation that puts it all in perspective.

marketing your home pt 1 YOUR HOME SHOULD STAND ALONE OUR TEAM MAKES YOUR HOME STAND OUT! OUR APPROACH Below are many of the resources we use to market and sell your home.

1. LUXURY YARD SIGN & POST 2. 24/7 INFO SIGN RIDER 3. CUSTOMIZED PROPERTY BROCHURES 4. CUSTOM WEBSITE - SPECIFIC TO THE PROPERTY 5. VIDEO TOUR MARKETING 6. JUST LISTED MAILING 7. JUST LISTED MEGA OPEN HOUSE 8. TOP 300 LOCAL AGENT PREVIEW EMAIL 9. LOCAL BROKERAGE NETWORK 10. NATIONAL & INTERNATIONAL NETWORK 11. STAGING AND/OR VIRTUAL STAGING 12. BROKER TOURS & ACCURATE FEEDBACK THE IMPORTANCE OF TEAMWORK Selling your home can be a very exciting event.

It can also be an emotional experience. As Real Estate Professionals, we’ve found that the best way to sell a home is through a partnership - a team consisting of you, us, and the marketing strength and solid reputation of our brand backed behind the trusted name of Re/Max Real Estate.

We have the same goal: to achieve the best possible price and terms for your home, in the shortest possible time. We want to accomplish our goal together and want you to be the next member of our team!

your home stands alone ONLINE EXPOSURE IS ANOTHER WAY WE MAKE YOUR HOME STAND OUT! WEB EXPOSURE Web exposure is one of the key components to marketing your home. Your home will receive extensive online exposure among consumers and real estate professionals across the globe. This exposure will bring interested buyers into your home through virtual tours, grand presentations and professional photos that highlight the greatest qualities of the home.

PHOTOGRAPHY & VIDEO Good quality, professional photos are vital to the successful sale of your home. Buyers develop an opinion of a property before even having stepped inside, so it’s an essential part of the process and an extremely important one. Our team only uses the best photographers who specialize in making your home STAND OUT! With video becoming increasingly popular in Real Estate we have started to implement unique video marketing campaigns and property tours for some of our qualified listings.

Video tours help someone visualize themselves in a home without physically being in that home. If a potential buyer has already seen a video tour before they see a real-life tour, then the property is visually acceptable to them and half the battle is already won.

marketing your home pt 2 OUR MARKETING PLAN Our marketing plan is driven by our passion. We are constantly looking for new ways to to market your property to ensure the successful sale of your home. We have qualified professionals that handle everything involved with the sale of your home such as relocation specialists, lawyers, utilities providers, graphic designers, marketing professionals, photographers, stagers, printers and more.

We believe in having quick access to these services to make sure that the only thing you have to worry about how you want to decorate your new home, or organize your new garage. And if you want, we can help with that as well.

SO MUCH MORE Our team consists of a diverse group of individuals with different backgrounds, hobbies, persepctives and experiences. Because of this, we offer a unique understanding of the real estate market which enables us to give the best advice to help you make an educated decision. We believe the presentation of your home is important, and we use all the our ideas and tools to create a strategic marketing plan that is customized to your needs and wants. To us, it’s not just real estate, but so much more.

MARKETING PRESENTATION Our team follows a proven system that allows us to get the most out of your home. Our system includes customized marketing products such as informative property brochures that highlight the best qualities of a home, video presentations, web exposure that utilizes all search engine optimization sites, and quality print ad campaigns that are unique to the property. All this helps to ensure the quick and successful sale of your home for the most money possible.

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YOUR WINDOW OF OPPORTUNITY Interest peaks when your home is fresh to the market and often declines as time goes on. Pricing your home correctly is one of the most vital aspects of selling.

Don’t worry, we are here to help price your home to fit the market and generate the most buzz.

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marketing that matters

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THE DETAILS MAKE ALL THE DIFFERENCE Doing the little things in order to prepare your home for sale could be the difference between quickly selling your home and having to wait longer than expected.

The experienced agents on our team understand this.

marketing that works LUXURY YARD SIGN & POST Our luxury sign and post will prove your home is professionally represented. Our Re/Max branding is known as one of the most recognizable brands out there and will attract buyers because they know that Re/Max is a professional real estate company with high standards and quality agents.

PROFESSIONALLY CUSTOMIZED PROPERTY BROCHURES Professionally designed and commercially printed, our Residential brochure will showcase your home in the best possible way.

CUSTOM WEBSITE - SPECIFIC TO THE PROPERTY We build your property its own custom website. It will feature your property’s high­resolution photos and all the features of your home. You will also find video virtual tour links.

VIDEO TOUR MARKETING Video is a popular means for advertising a home. It gives a buyer a different perspective of the home, its layout and floor-plan. Your home will also be featured on our YouTube™ channel by thousands of viewers.

JUST LISTED MAILING Our mailing campaign will showcase your home to your neighbors and allow them the opportunity to show it to buyers they know who are looking in the neighborhood.

JUST LISTED MEGA OPEN HOUSE We will hold an open house designed to showcase your home to dozens of agents and hundreds of potential buyers.

UNIQUE BRANDED CALL TO ACTION MARKETING POSTCARDS We are constantly sending out marketing cards to stimulate our business, however, for your home we send out customized call to action postcards that are specific to your home.

LOCAL, NATIONAL & INTERNATIONAL NETWORK Many local, national and international brokerages will feature your home on their site, giving it even more exposure.

OUR SALES APPROACH COMPREHENSIVE: While our sales approach is comprehensive, communication is a vital component of our success. We are committed to involving you in every step of the process, whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis and will constantly update you on changes and important news throughout the process.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is key to helping you move on with your life efficiently and responsibly.

It could be the difference between 100’s of 1000’s of dollars and can give you the peace of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average.

Even agents who are well-known and well-established see themselves quick closing slightly above the market average. However, it takes a dedicated, wellorganized, well-informed individual with support from a specialized team, to close quickly for above average list to sale price. The difference can be thouands of dollars in your pocket.

FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.

online tools LET’S GET ONLINE We use the Internet and our innovative website to make your listing highly visible. With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.

Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.

Of all the search engines used to search for properties online, Google is the most used search engine with 81% of users going there first, while Yahoo is next at 12% and Bing follows at 6%.

REMAX.COM and The REMAXCollection.com With over 4 million unique visitors quarterly, remax.com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers.

Your RE/MAX Associate is immediately notified when a visitor has expressed interest or requested a showing on your property.

GLOBAL.REMAX.COM The first real estate company with true global reach, global.remax. com markets your home to 97 countries in minutes, translating your listing into 26 languages.

accepting an offer THINGS TO KNOW BEFORE YOU ACCEPT THE OFFER THE PRICE IS NOT ALWAYS RIGHT. “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for many reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust ourDamiana and her team to help you thoroughly evaluate every proposal without compromising your position.

NEGOTIATING THE RIGHT WAY. We take the responsibility of negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved.

We will guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT. An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary from state to state, but in order to be a legally, binding agreement, the agreement may require consideration. This consideration is to be held in the closing agent’s escrow account pending the fulfillment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF ALL THINGS. For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

closing the deal ARE YOU READY TO CLOSE THE DEAL? Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is.

Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space.

This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. They planned to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. However, there may be a solution.

“This is when having great negotiating skills comes in handy.”

By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home.

To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.

home preparation You can do a lot to increase the appeal of your property and to create a lasting impact on potential buyers.

WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers.

2. PROPERTY REPAIRS Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.

3. CLEANLINESS AND STAGING Keep your property uncluttered, sweet-smelling and well-lit from top-tobottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property.

4. SHOWTIME Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent if you are not there. Moreover, your agent will know what information will be most useful in representing your interests when speaking with prospective buyers.

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open house prep

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PREPPING FOR THE OPEN HOUSE When it comes to a luxury home “Open House,” we go above and beyond. This special event might include wine tastings, art shows, and even a chef’s in-house dining experience to make the clients feel special. Your home is special. Your experience should be too!

AMG

O: 587. 432.8253 CALAGRY AB INFO@AGENTMARKETINGGROIP.COM