LISTI N G
P R E SE NTAT IO N
YOUR WHY? • What’s the reason for the move? • What’s most important to you in this process? (Money, ease, timing?) • Have you ever worked with a Realtor before? • How was your previous experience? • Did you work with a single agent or a team? • What would you have changed about that process? • What was your biggest headache? • What are you looking for in an agent/team? Most people that we work with are trying to move forward with their lives in one way or another. They come to us to gain certainty and peace of mind, knowing that the job can get done, and that they’ll know from start to finish that they’re getting what they want out of this transition. Most of our clients end up realizing that we make it much smoother than they thought it would be and most importantly that hiring us actually makes them money.
important factors IMPORTANT FACTORS WHEN HIRING AN AGENT 1. GETTING TOP DOLLAR - This is the main reason why most people sell. To get the most money possible from the sale of your home. 2. PROVEN TRACK RECORD - How is your agent’s track record and how does it stack up against the competition? 3. COMMUNICATION - Does your agent communicate with you every step of the way? 4. QUALITY MARKETING - Is your agent’s marketing strategies, concepts and materials attractive, effective and consistent? 5. SELLING FAST - How long are you willing to wait for the sale of your home? 6. PERSONALIZED SERVICE - What special services is your agent providing that others are not? 7. EXCELLENT NEGOTIATION - Is your agent an expert negotiator? Many claim to be, but the proof is in the pudding. 8. CREATING THE MOST DEMAND - Does your agent create a buzz for your home and is he or she pricing your home correctly?
the re/max difference THE DIFFERENCE A RE/MAX AGENT CAN MAKE An independent, unbiased third party has recognized RE/MAX as the commanding presence in Canadian Real Estate. Real Trends, the leader in performance ranking for residential brokerages, has identified 159 RE/MAX Brokerages in this year’s Top 250 report. It’s more undeniable proof that RE/MAX has the most productive agents in Canada.
200 159 150
100 50 0
Royal LePage
Caldwell Banker
Keller Williams
Century 21
Exit
Sutton Group
re/max outsells MORE PROOF THAT RE/MAX AGENTS OUTSELL THE COMPETITION The most well known brand in the Real Estate industry for over 40 years. Combine that with the successful Infill Hub Group and you have a recipe for success! “We believe the two simply go hand in hand.”
40
36.8%
30
20 11.3% 10 0
Royal LePage
9.8%
Coldwell Banker
7.1%
Keller Williams
6.0%
Century 21
HOW MOST AGENTS OPERATE THE AGENT DOES EVERYTHING Install sign // Install lock box // Load listing online Advertise online // Create advertisements // Answer buyer phone inquiries // Monitor the market // Show the property // Run open house // Run print advertising // Get Feedback // Submit paperwork to office // Submit paperwork to board // Door Knock // Work with other sellers // Answer buyer email inquiries // Market internally Coordinate photographers & stagers // Get Feedback // Present = negotiate offer // Work with other buyers How Can the ONE Person be Good at ALL These Things?
US vs THEM
HOW our team operates MARKETING DEPARTMENT STAGER GRAPHIC DESIGNER
PHOTOGRAPHER/ VIDEOGRAPHER PRINTER
INTERNET MARKETER
SALES DEPARTMENT LISTING AGENT
BUYER AGENTS
INSIDE SALES AGENTS
SALES MANAGER/ ADMINISTRATION
City Wide, Relocation and International Networks e.g. military, police, etc.
WHAT IS AN ISA? The ISA is a highly skilled salesperson who is both comfortable and productive spending 80-90% of their time on the phone. All incoming leads are assigned to this person for immediate follow-up and scrubbing. ISAs are generally responsible for: • prospecting for new leads. • servicing inbound leads from sign calls and other internet sources. • converting leads to appointments for a team’s sales agents.
REVERSE PROSPECTING >> WE DO REVERSE PROSPECTING! >> WHAT DOES THIS MEAN? We have many ISA’s (inside Sales Associates) making calls for us everyday, matching people with the homes we have for sale. We pay for buyer leads so we can bring qualified buyers to your home.
ONLINE EXPOSURE LET’S GET ONLINE! We use the Internet and our innovative website, www.infilhub.com, to make your listing highly visible. With more than 92% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. Below shows that 99% of people who search for a home online use three main search engines. We make sure to be as visible as possible on these platforms to make sure you are as visible as possible.
81% 12% 6%
huge local exposure GET THE EXPOSURE NEEDED Using infill hub can result in mass exposure on many different platforms to help your property get the publicity it needs. infill hub will provide the following: • a custom property website • a custom color property brochure • a detailed description of the property with color photographs and a link to the website will appear in calgary real estate board multiple listing service • over 100+ websites • a custom e-mail blast with photos and link to the property website will be sent to several thousand agents & buyers • a custom e-mail blast with photos and a link to the property website will be sent to 20,000 of greater international group personal and business contacts • mega open houses held and spon sored by audi • an infill hub for sale sign will be placed on the property from start
consumer direct marketing & social media
where buyers come from first steps
buyers take when looking for a home 51% 34% 4% 4% 4% 2% 1% 1%
Internet (home searches) REALTORÂŽ Call on yard sign Friend/relative/neighbour Open House New Builder Local newspaper/magazines Knew the seller
faster sales! Hey Brad and Matthew, We’re just sitting in the backyard, enjoying a nice wine with the fire pit going and swinging in the hammock, and we want to say Thanks. You guys rock. The whole experience of the purchase of a home and the selling of our house has been great. The brochure was fantastic, the photos great, the quick and ongoing communication is unmatched, and the service you provide can’t be compared to any other REALTOR.® We enjoyed the honesty and directness from both of you. You gained our trust and we do not just consider you our realtor but a part of our family. Thanks for everything. - DARREN & DIANA
COMMUNICATION GUARANTEE
72%
OF HOMEOWNERS ARE DISSATISFIED WITH THEIR AGENT’S PERFORMANCE
COMMUNICATION is one of the key components to our success. Without it, we are doing a disservice to our clients.
COMMUNICATION GUARANTEE WHAT YOU SHOULD EXPECT 01 / WEEKLY UPDATES BY PHONE & EMAIL We are available 7 days a week to answer your questions. The weekly updates allow us to show you the progress we have made and create a more focused conversation about what we have done and what we have planned. 02 / UP-TO-DATE SHOWING FEEDBACK Our customer care agents have systems that will ensure you receive feedback after showings in a timely manner. 03 / UP-TO-DATE MARKET STATISTICS & TRENDS
easy exit GUARANTEE Our Easy Exit Guarantee allows you to cancel our agreement if you are not satisfied. We Work Diligently to produce exceptional results. We Fix Problems & issues within 48 hrs.
let’s summarize REMEMBER... THE MOST IMPORTANT FACTORS 1)
COMMUNICATION GUARANTEE
2)
EASY EXIT GUARANTEE
3)
BRAND POWER
4)
BROKERAGE POWER
5)
TEAM SYSTEM LEVERAGE
6)
PROFESSIONAL STAGERS
7)
PROFESSIONAL PHOTOGRAPHY/VIDEOGRAPHY
8)
WORLD WIDE INTERNET EXPOSURE
9)
RELOCATION NETWORKS
10) MARKETING PLAN AND STRATEGIES
www.infillhub.com
It’s not a listing, It’s a
Lifestyle!
www.infillhub.com
REAL ESTATE (CENTRAL)
#206 - 2411 4 St NW Calgary, AB T2M 2Z8 Each office independently owned and operated
