S E L L E R S P R E S E N TAT I O N
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ABOUT MELCOM GROUP P R O V E N S U C C E S S . S E R V I C E T H AT S TA N D S O U T !
WALE ‘JAY’ JOHNSON Raised in a ‘Real Estate family in Calgary, it’s clear the apple did not fall far from the tree. Jay was groomed to sell Real Estate and his unwavering passion is evident to the many clients he serves. With well over a decade in the business, Jay’s positive attitude, integrity, energy, and creative service is exemplified through every real estate transaction. He has worked in all aspects of the industry, representing sellers, buyers, investors and banks. His ability to facilitate smooth real estate transactions, employ peace of mind & an enjoyable experience is his ultimate goal.
“As a MELCOM REAL ESTATE Agent and member of CIR Realty, I remain committed to consistent training and never-ending improvement. My goal is to ensure that you have the best real estate experience possible. Whether you are looking to sell your current home, or purchase a home locally or around the world, I have the resources and expert knowledge to make sure that you get the best service and the best possible price for exactly what it is you are looking for. I have received the best training and technological support in the industry to make sure that I can deliver high quality service using the best tools possible. I am 100% committed to my Clients and am honoured to be able to help them with their most important asset - their home.”
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AG ENCIES & LEGALITIES AS YOUR REALTOR AND REPRESENTATIVE, YOUR BEST INTEREST IS ALWAYS MY FIRST PRIORITY AND AS SUCH I OWE YOU SIX IMPORTANT LEGAL DUTIES:
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UNDIVIDED LOYALTY FULL DISCLOSURE OBEDIENCE REASONABLE CARE & SKILL CONFIDENTIALITY FULL ACCOUNTABILITY
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SELLING WITH ME 7 REASONS WHY YOU SHOULD SELL WITH JAY?
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We bring in our PROFESSIONAL HOME STAGERS to make your home more appealing to the average buyer & to get it sold FASTER!
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We arrange PROFESSIONAL PHOTOGRAPHY & HOME MEASUREMENT TEAM to take high quality photos of the home and measure each room to accurately market your property.
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We maximize showing potential by placing PROFESSIONAL SIGNAGE at the property to attract purchasers cruising through communities they’re interested in, utilizing a lockbox on the property for convenient agent access, creating QUALITY FEATURE SHEETS to highlight all the features & benefits, and producing a video tour showcasing the home to potential buyers. This allows your home to be viewed 24 hours a day, 7 days a week.
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We personally CONTACT AGENTS currently active in your area so that your home will be immediately exposed to potential buyers who are actively looking for a property like yours in your price range.
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We PLACE ADVERTISEMENTS ON WEBSITES such as the MLS®, Google, Kijiji, Craigslist, Youtube, Backpage, Adwords & Yahoo as well as many social media sites like Twitter, Linkedin & Facebook to FULLY maximize exposure. As well, advertisements for your home will be placed in the local media on a regular basis to ensure that we are visible to all potential buyers on every channel the market has to offer.
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We CONDUCT AGENT & PUBLIC OPEN HOUSES to target specific agents & audiences accordingto preferences: unique buyer types, like students, investor, first time buyers, etc. creatively provoking word of mouth exposure and ensuring a quality transaction and to maximum exposure. Having your home toured by other agents immediately puts it in front of potential buyers. Public Open houses are not as effective but a small percentage of buyers still shop them today.
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We COORDINATE SCHEDULING of appraisals, home inspections & or any other special conditions that arise from the offer. We also KEEP YOU INFORMED of market changes, mortgage rate fluctuations, sales trends, new properties that come on the market or anything that may affect the value & marketability of your property.
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MARKETING 101 THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE When marketing your home, I develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I’ll do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, I also oversee all paperwork related to the sale.
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SELLER’S NET SHEET COST CALCULATOR
Date: Prepared For: Estimated Sale Price (based on CMA Summary)
COST TO BE INCURRED BY SELLER(S) Mortgage Amount Mortgage Payout Penalty (Subject to change - adjusted at time of sale)
Real Estate Brokerage Commissions Legal Fees Real Property Report Condo Documents Commissions (7% on the first $100,000, and 3% on the remaining balance, divided between the buyer and seller agents.)
Total Cost to Seller(s) Sales Price minus Costs
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“
LEE-SHAWN GONZALES – SOLD HER LUXURY ESTATE IN 28 DAYS! “Aldin made house shopping/buying and selling so easy and stress free!! He was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - he’s incredible!! Highly recommend him for any real estate needs!! Thanks for finding us our dream home!”
ALL ABOUT YOU GATHERING IMPORTANT INFORMATION ABOUT YOU How long have you lived in your present home? _____________________________________ What major improvements have you made? _________________________________________ What is your primary motivation for selling? ________________________________________ Where would you like to move? ___________________________________________________ When would you like to move? ___________________________________________________ What do you estimate your homes value to be? ______________________________________ What is the approximate balance on your current mortgage? ___________________________ Do you know if there is a payment penalty? _________________________________________ Does anyone else share in ownership of the home? ___________________________________ Are you married? (Dower Rights) _________________________________________________ What items will be included in the sale? ____________________________________________ What items will be excluded in the sale? ____________________________________________ Do you have any concerns for selling? _____________________________________________ What are the best times to showyour property? _____________________________________ What are the most important qualities you look for in a REALTOR®? ____________________ ____________________________________________________________________________ ____
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HOME & NEIGHBOURHOOD NAME 10 THINGS BELOW YOU LOVE ABOUT YOUR HOME AND NEIGHBOURHOOD
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PRICING CONSIDERATIONS COMPARATIVE MARKET ANALYSIS WHAT IS A CMA? It is a comparative Market Analysis, used to determine the current and fair market value of a specific property based on: • • • • •
Location Specifications Highest & best use Features Condition
The primary tool for assessing the current and fair market value is to compare similar homes in similar neighbourhoods which have recently sold or are currently for sale. IMPORTANT NOTE: There are two values for your home. The first is the “Market Value” which is the final price you should expect to receive from your home. The second is the “Appropriate List Price”. This number can fluctuate considerably based on your motivation, market conditions, and how soon you need to buy or sell. WHY IS THE NET VALUE MORE IMPORTANT?: Understanding all costs associated with selling will allow you to determine the actual amount you will receive. Focusing on this number allows you to plan with confidence. THERE ARE A NUMBER OF FACTORS THAT WILL AFFECT A HOME’ S PRICE: MARKET CONDITIONS Buyers or sellers market? Quantity of inventory. Average days on market. AREA INFLUENCES What is the area doing? Are there any special considerations? What is the highest and best use of the property?
CONDITION OF HOME Necessary repairs Additional repairs Value differential Buyer perception ECONOMIC & SOCIAL INFLUENCES Interest rates Political Environment Labour market Vacancy Rates Foreign Ownership Appeal
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EXAMPLE OF CMA December December 14, 2020 14, 2020
Subject Subject Property: Property: 70 HARVEST 70 HARVEST OAKOAK Crescent Crescent NE, NE, Calgary Calgary
THE COMPLETE ANALYSIS
CMA CMA Pro Pro Report Report
These These pages pages givegive a general a general overview overview of the of the selected selected properties. properties.
Sold Sold Properties Properties 9
Total Total # of#Listings of Listings
9
Lowest Lowest Price Price
$414,000 $414,000
Highest Highest Price Price
$450,000 $450,000
Average Average Price Price
$430,889 $430,889
Avg.Avg. Price/SqFt Price/SqFt
$250.06 $250.06
AvgAvg DOM DOM
38 38
104104 Harvest Harvest ParkPark Road Road NE NE 111111 HARVEST HARVEST GLEN GLEN RiseRise NE NE 1148 1148 HARVEST HARVEST HILLS HILLS Drive Drive NE NE 48 HARVEST 48 HARVEST OAKOAK Green Green NE NE 56 Harvest 56 Harvest OakOak Place Place NWNW 60 HARVEST 60 HARVEST WOOD WOOD Place Place NE NE
A1028956 Sold
9 Harvest Glen Link NE
A1028956
Sold
Monday, December 14, 2020 r 14, 2020 LP: $439,900 Decembe SP: $414,000 ,000 Monday, Residential ,900 SP: $414 LP: $439 DOM: 72
l
Residentia
Calgary : 72 DOM CAL Zone N Calgary Harvest Hills Community: N Area: CAL Zone CondoZone: Type: Not a Condost Hills Harve o Community: Not a Cond Type: o Cond Type: Two Possession: Levels: 30 Days / Neg / 09/28/2020 / Negotiable 1995 $228 SP/SF: Legal Pln: Blk: 16 Lot: 19 Yr Built:9510660 0026351148 $228 : tiable LINC# y RC1-N 2 Store $3,253/2020SP/SF: Land Use: Tax $/Yr: /2020 / Nego Lot: 19 / Neg / 09/28 Arch Style: Fee Simple Title to Lnd: 0 16Loc Imp: 30 Days 3/202 Blk: : $3,25 No No HOA: New Hm:Possession Tax $/Yr: 9510660 None Condo Fee: Reports: Legal Pln: Loc Imp: No RC1-N None Known, Utility Right Of Way Restrict: HOA: e Land Use: Fee Simpl Fee: o NoLnd: Disclosure Disclosure: to Cond Title No Sold!!! Just waiting for the deposit. Beautiful 2 storey home with a front veranda boasts Great Room Concept & a large Bonus Room. Total of 4 bedrooms (3 up NewaHm: None Of Way Rightyard and one lower)! Wow!! Spacious bright kitchen c/w island (raised eating bar) separate eating spacious with a 2 tier deck. The master rts: nook overlooking the (3 up Repo Known, Utility 4 bedrooms r None bedroom ensuite features a jetted tub, skylite & walk-in closet. The large bright Bonus Room features vaulted ceiling, corner gas fireplace & note the largeofwindow. Room. Total sure Restrict: The maste Bonus No Disclo tier deck. Extra features:FRESHLY PAINTED IN A MODERN COLOR,MAIN FLOOR LAUNDRY ,LARGE WINDOW IN THE DININGptROOM/FLEX ROOM. is a 2 home & a large window. withYour Conce Disclosure: the large us yard & note located on a quiet street and the play area just steps away. Very clean. ONE PERFECT HOME. ALSO closeRoom to shopping, Deerfoot Trail and International Airport. is the spacio s a Great fireplace da boast . Your home overlooking corner gas t. a front veran eating nookSqMtrvaulted ceiling, SqFt ROOM/FLEX ROOM 2Pc 3Pc 4Pc 5Pc 6Pc ational Airpor Level separate home with bar) features and Intern DINING 2 storey eating THE Room d iful IN oot Trail OW ing, Deerf 1 0 1 depos0it. Beaut 0 n c/w island (raise 74 795 Baths: Main:Bonus ,LARGE WIND the large bright kitche close to shopp waiting for closet. The LAUNDRY ous0bright 0 SqFt . ALSO RUpper: 0 0Wow!! Spaci 1 95 1,019 EnSuite: & walk-in Sold!!! Just HOME FLOO IN ECT skylite R,MA tub, lower)! SqMtr . ONE PERF RN COLO and one 3 te features a jetted 795 60 646 Very clean Blw Grd: 4 Bed Abv: Beds: IN A MODE Level om ensui 74 PAINTED steps away. Y bedro just 169 1,814 ESHL Total AG: 1,019 7es:FR 2/1 Rms Abv: F/H Bth: the play area 95 Extra featur Main: 6Pc street and 646 5Pc d on a quiet 10`6" x 9`2" 4Pc r: Main 13`1" x 12`2" Main 17`9" x 13`1" Dining Great Kitchen w/ Eating Area locateMain 60 Uppe 3Pc 1,814 0 2Pc 0 Upper 18`8" x 16`9" Basement 28`10" x 10`6" 13`9" x 11`6" Family Living Blw Grd: Mstr Bed 1 169 Upper 17`9" x 13`1" 0 0 Main 1 x 9`10" 0 g Area Upper 11`2" Upper 9`10" x 9`2" Total AG: Bedrm Basement x 8`2" Bedrm 1 Bedrm w/ Eatin13`1" 13`9" x 11`6" 0 Kitchen Baths: 4 0 Upper : Beds Upper Main 4pc Ensuite bath Upper 4pc Bathroom Bathroom 12`2" 13`1" x 8`2" 13`1" x2pc 2/1 EnSuite: Mstr Bed 3 Basement F/H Bth: Main 10`6" Full, Partially Finished 7 None Basement: Cooling: 28`10" x Bedrm Bed Abv: Forced Air, Natural Great Main Basement1/Gas, Living Fireplace(s), Gas Room Heating: Fireplace: oom 9`10" x 9`2" Rms Abv: 2pc Bathr 10`6" x 9`2" Living No Suite: Upper Main x 16`9" Brick, Vinyl Siding, Wood Frame 4,478.00 Construct: Lot Size: 18`8" g Bedrm r Dinin Uppe None Upper Room oom Concrete 10.80M ng: 35`5" Foundatn: Frnt Lngth: 11`2" x 9`10" Cooli 4pc Bathr 1/Gas, Living Family Upper None Exterior: Lot Dim: lace: Firep Bedrm Carpet, Linoleum, Vinyl Asphalt Shingle Roof: Flooring: Upper 4,478.00 ite bath ed Fenced Front Exp: Fencing: 4pc Ensu Lot Size: al Gas lly Finish 10.80M 35`5" : Full, Partia ), Forced Air, Natur Gar Dim: HOA: Frnt Lngth Basement: Fireplace(s um, Vinyl Lot Dim: Concrete Driveway, No Double Garage Attached, Enclosed, Garage Door Opener Parking: Frame Heating: Carpet, Linole Siding, Wood Flooring: Suite: Home, Skylight(s) Fenced Brick, Vinyl No Smoking Features: ete Fencing: Construct: Schools Concr Airport/Runway, Nearby, Playground, Shopping Nearby Comm Feat: datn: HOA: None BackFoun Lane, Back Yard, Landscapedle Lot Feat: Shing er lt Exterior: Aspha Goods Incl: e Door Open sed, Garag Roof: Dryer, Gas Stove, Range Hood, Stove(s), Washer, Window Dishwasher, Coverings Appliances: ed, Enclo Exp: Attach e Front Garage Door Opener Othr Equip: Double Garag Driveway, Nearby Gar Dim: Concrete Goods Excl: , Shopping , Skylight(s) Playground Parking: ing Home ls Nearby, No Smok Utilities: way, Schoo Features: w Coverings Landscaped Airport/Run er, Windo Back Yard, (s), Wash Comm Feat: Condo Name: Entry Level: # Floors: Back Lane, e Hood, Stove Lot Feat: Mgt Co/Ph: Unit Exp: SE Stove, Rang # Floors: , Dryer, Gas SE Goods Incl: Park Plan: Prk Stall: Dishwasher er Unit Exp: ances: e Door Open 9510660/Appli Garag Legal Desc: Strg Type: : : Prk Stall: Othr Equip Entry Level Legal Park: Locker #: Tot Units: Goods Excl: Deck Legal Storg: Balcony: : Tot Units Main Level Utilities: Post Tnsn: Laundry:
9 Harvest
Fee Incl: Reg Size Inc: Assc Amen:
Glen Link
NE
: Condo Name : Mgt Co/Ph Park Plan: 9510660/ Legal Desc: Legal Park: : Legal Storg Post Tnsn: Incl: Fee Inc: Reg Size : Amen Assc
Class:
Detached
Type:
House
Levels:
Two
Yr Built:
1995 Detached 0026351148 House 2 Storey
LINC#:Class: Arch Style:
Reg Size:
Area:
72 HARVEST 72 HARVEST PARK PARK Road Road NE NE
Zone:
Strg Type: Locker #: Balcony: Laundry:
9 Harvest 9 Harvest GlenGlen LinkLink NE NE Subject Property: HARVEST OAKCircle Crescent 97 Harvest 9770 Harvest ParkPark Circle NE NENE, Calgary
CMA Pro Report
red by Wale d and prepa TY Researche CIR REAL
0K 0K100K 100K 200K 200K 300K 300K 400K 400K 500K 500K 600K 600K
These pages give a general overview of the selected properties.
Summary Graph/Analysis 500.0K
Deck Main Level
Researched and prepared by Wale Johnson CIR REALTY Reg Size:
December 14, 2020
Johnson
400.0K
December 14, 2020
Subject Property: 70 HARVEST OAK Crescent NE, Calgary
$430,889
CMA Map Layout This page displays the Map for the CMA Subject and your comparables.
1 2 3 4 5 6 7 8 9
$414,000
$450,000
70 HARVEST OAK Crescent NE 300.0K 9 Harvest Glen LINK NE 111 HARVEST GLEN RISE NE 1148 HARVEST HILLS DRIVE NE 72 HARVEST PARK ROAD NE 56 Harvest Oak PLACE NW 97 Harvest Park CIRCLE200.0K NE 60 HARVEST WOOD PLACE NE 104 Harvest Park ROAD NE 48 HARVEST OAK GREEN NE
100.0K
0.0K Avg Price
Min Price
Max Price
Researched Researched andand prepared prepared by Wale by Wale Johnson Johnson Cumulative Analysis CIRCIR REALTY REALTY Listing Category
Lowest Price
Highest Price
Average Price
Avg $ Per SF
Sold
$414,000
$450,000
$430,889
$250.06
$414,000
$450,000
$430,889
$250.06
Totals / Averages
Sold Property Analysis
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HOME PREPARATION - EXTERIOR • House number should be easy to read • Lights on timers to ensure house is lit up after sunset • Eaves troughs, and down spouts in good repair • Garage/car port clean and tidy • Litter picked up • Cracked or broken window panes replaced • Doorbell and door hardware in good repair • Touch up trim paint on doors, window frames, fascia, etc. • Mow, edge and weed the lawn frequently until the home is sold • Overgrown shrubbery be cut back to show as much of the exterior as possible • A low-cost investment in seasonal flowers or ground cover will add a personal touch • Inspect the roof for necessary repairs and any visible broken shingles or tiles • Stucco water stains can be repaired using a mild bleaching agent • Fences should be mended and painted
HOME PREPARATION - INTERIOR • Lights should be on and drapes left open during daylight hours • Heat set at a comfortable temperature • Fresh flowers/plants in various rooms • Chipped plaster and paint touched up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Valuable property, out of reach, out of sight, or locked away • Pets absent, where possible, or contained during showings • All torn screens should be repaired or replaced
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TEST IMONIALS “Happy Thanksgiving Wale! One of our greatest reason to be thankful was meeting you and working with you to buy our 1st home. You understood what we wanted from the get go and guided us accordingly. You patiently obliged our many viewing requests and questions, we also got an incredible price. (what a negotiator). We absolutely love our home and we look forward to working with you again for our future purchases. We are thankful for you.” - NNA & SESE “Jay Johnson of CIR Realty is such an amazing real estate agent! He is incredibly professional, knowledgeable, hardworking, fair, and humbly kind with a very positive upbeat demeanour. I can honestly say that Jay always goes the extra mile, and it is remarkable to see how dedicated he is to his clientele. One way Jay shows his care and consideration is by making himself readily available to his clients, night and day. He truly goes above and beyond, working relentlessly to ensure his clients are happy and content with their purchase and/or sale. Whether you are buying or selling a home Jay’s priority is laser focused on his client’s best interest. Jay has assisted me with the buying and selling of several properties, and I know for certain there is no one else I would ever want in my corner. I highly recommend Jay Johnson as he is a very decent one-ofa-kind person, but above all he is truly the best real estate agent in the business!” - DR. MARTHA H. “As a first-time homebuyer, buying a home can be challenging. I had very little knowledge about how to find the right home. However, working with Wale made the process enjoyable and stressfree. Wale was honest, hands-on, and he walked me through the process. From the start, he was extremely responsive and had great suggestions for homes to view based on what I was looking for. His extensive knowledge of the real estate market made me feel like I was making the right decision buying my first home. I could not ask for a better realtor. Thank you, Wale, for all your help, support, and being such a pleasure to work with.” - CHINELO OGBUE RN, BSCN (HONS) “Absolute amazing and fabulous experience for a first time home buyer.” Wale is very patient and committed to making sure his clients get the value for their money and also very knowledgeable about the real estate market in Calgary. One stop shop for all your housing needs. I would definitely recommend Wale J for any housing enquires in Calgary.” - ANDREW S.
Wale ‘Jay’ Johnson REALTOR & TEAM LEADER
C I R R E A LT Y C A L G A R Y
403.400.2700
walej@melcomrealestate.ca