Paula Hinegardner Real Estate Sellers Presentation

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ABOUT PAULA In the hot real estate market of Nashville, home buying and selling are notoriously tough to navigate, but the right Realtor® can guide you through the entire process with ease. Driven by her core values of hard work, a commitment to customer service, and honesty, Paula Hinegardner sets the standard in selling, buying, and relocation. A love of real estate, plus a genuine care for her clients’ needs, have helped Paula achieve tremendous success.

A long list of impressive industry accolades solidifies trust in Paula’s abilities as one of Nashville’s top Realtors®. Most recently named #1 Keller Williams Agent in the Southeastern United States in 2018, as well as #1 KW Agent in the State of Tennessee for 2017 and 2018, and #1 KW Luxury Agent in Tennessee in 2018, Paula has proven her commitment to delivering results.

In addition to her tenacity and professionalism, Paula is known for making the home-buying and home-selling process positive and prosperous every time. She separates homes from the competition with a comprehensive marketing plan, offers an individualized concierge approach, and advocates on behalf of your best interests. Years of experience and successes, including more than a decade of corporate relocation, have earned her recognition as a REALTrends Top Real Estate Agent in America, 2018 Brentwood & Franklin Woman of Influence, Trulia Top Agent, Top Real Estate Agents in America, Best of Franklin – Relocation Services, and Best of Franklin – Real Estate Services.

Credited for being “creative, enthusiastic, and confident,” Paula has established a career of exceeding expectations.

PAULA HINEGARDNER ABR, CRRS, ASP, LUXURY HOMES DIVISION

OUR SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth.

Before anything else, it is a good idea to sit down with us and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with us to thoroughly review the current market conditions and find the most favorable time to for you to sell.

LET’S CONNECT Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state, in another country, or right around the corner.

Our greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication.

AR E Y O U D EALI N G WI T H AN EX PER T ?

Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development.

These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

S A LES B R O CH UR ES & FA C T S H E E T S We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. High-quality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.

MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help.

Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE We quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Keller Williams yard sign are among the most trusted real estate symbols in America. KW Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home.

OUR SALES APPROACH COMPREHENSIVE: Though our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. As my results on the following page will indicate, our sales approach simply works.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thouands of dollars in your pocket.

HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?”

We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical!

There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms.

- recent renovations, upgrades and/or updating.

- basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls.

- location in the community: quiet or busy street, cul-desac, across from a park or green space, views, proximity to neighbors, etc.

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value.

Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.

PAULA’S “EXTRAORDINARY ADVANTAGE” Delivering complimentary pre-listing services to make your home STAND OUT above the Rest!

When selling your home, it is often the little things that make a big difference.

Paula Hinegardner Group’s Extraordinary Advantage coordinates the experts to prepare your home for sale.

From painting, to landscaping, to photography and media exposure, Paula and her team understand that going above and beyond for a home’s first impression is fundamental to its successful sale.

OUR COMPLIMENTARY SERVICES INCLUDE: • An in-house team of professionals will clean your home from top to bottom, making it shine.

• Professional home stagers and designers will bring your home to life! We provide furniture, art, and accessories to impress even the most discerning buyers.

• Creating a curb appeal “wow” is important, and an in-house landscaper will update your home exterior with seasonal plantings and flowers, making it show its best.

COMPREHENSIVE MARKETING STRATEGY Make sure your home is seen by the correct prospective buyers!

• Customizable investment for every listing in local, regional, and national marketing campaigns • Social media accounts featuring all listings, coming soon & open houses. Check us out on Facebook and Instagram.

• Print Campaigns including direct mailed copies and street distribution! See • examples online.

• Heightened investment on third party real estate search sites, such as Zillow and Realtor.com. See more reviews online.

• Expert SEO for every home, getting your listing in front of locals and people who are relocating to the area.

• Photography and Videography published for EVERY listing!

LUXURY MARKETING At The Paula Hinegardner Group, marketing goes far beyond just posting “real estate� pictures on the MLS. Online marketing services include professional videography, virtual floor plans, a customized home website with SEO, and social media.

We also market our homes for sale in print marketing in magazines like Nashville Luxury Home Magazine, Nashville Lifestyles, Brentwood and Franklin Lifestyle and NFocus. Our luxury real estate marketing services will make sure your home gets maximum exposure!

PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs.

Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

Highest Potential

Lost Potential Multiple Offers

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Dangerous Risk Gamble

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Time on Market (Weeks) Your Asking Price

II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.

ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously.

It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your trused agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

ASK FO R A FR EE H O ME EVALU AT I O N A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price.

Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.

S TEP S B UY E RS TAKE WH EN S EA R C H IN G F OR A H O ME INTERNET - 51% | REALTOR® - 34% | CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% | OPEN HOUSE - 4% NEW BUILDER - 2% | LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%

WEB SYNDICATION We use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network will help us show your home to thousands of buyers online.

Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We make sure our web syndications allow your home to be shown on high-traffic websites as well as our own.

TESTIMONIALS “Paula is OUR Realtor. She was the one who helped us bought and sold our home. She always puts the client’s first and handles everything first class. A relentless negotiator who tries hard to get the clients what they requested.”

- Phil “Paula is TRULY EXCEPTIONAL!! 5 stars all around! She loves what she does. She’s high energy and very responsive. We listed our home with another agent for a year and wasn’t able to sell it. Paula knew EXACTLY what to do. She and her team stepped in and we were able to have a contract on our home in 30 hours. SIMPLY OUTSTANDING!! We would unequivocally give Paula our highest recommendation to anyone looking to conduct real estate business in the Nashville market. She’s professional, knowledgeable and wants the real estate transaction to be as smooth to all as possible (sellers and buyers). She truly understands real estate and Nashville!!

- Jeanne

“Paula and her team were fabulous! She brought me a nearly full-price, cash offer within two days on the market. The closing was quick and hassle free. I can not recommend her highly enough.”

- Anonymous

“Paula was amazing in every aspect of selling our home. She got us top dollar and our house sold quickly due to her expertise in helping us decide on upgrades and her staging of our home. She is the best in Williamson county and we highly recommend her!!!”

- Jen “Absolutely the best. Paula was our listing agent and was always professional and went well beyond the call of duty. She staged and presented our house beautifully. She was always available and our entire sales experience was hassle free. Can’t imagine a better experience.”

- Gordon “Paula is the most talented real estate professional with whom we’ve worked. We received a full price offer before we actually listed. She also has lots of contacts in the trades if the house needs work before listing. Great experience.”

- Anonymous

615.618.1330

PHinegardner@me.com 9175 Carother’s Parkway, Suite 110 Franklin, TN 37067 License #00322409