S E L L E R S B y
P R E S E N T A T I O N P e n n i e
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ABOUT PENNIE ARNESON P R O V E N S U C C E S S . S E R V I C E T H AT S TA N D S O U T ! It makes “Cents” to use Pennie! Pennie Arneson is your South Florida lifestyle expert, selling homes from the beaches to the Everglades since 2004. Pennie is a skilled negotiator, a caring professional, and an expert in helping you buy and sell your South Florida property. Pennie’s ability to market her listings is exceptional. With a degree in Information Technology, and appearances on Channel 10 News, Bravo’s Million Dollar Listing NY, and Realtor magazine, she has a network of PR outlets which benefit her clients’ listings. Pennie has achieved membership in the Institute for Luxury Home Marketing (ILHM), is a certified Short Sale and Foreclosure Resource (SFR), a Senior Real Estate Specialist (SRES), e-Pro, Pricing Specialist (PSA) and a Chase Bank Preferred Real Estate Partner. She has been educated beyond national standards to help her clients maximize the available properties and minimize the associated risks.
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SELLERS INFO You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations, draw up a basic time frame and get a detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district or city? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your situation. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible. However, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to help you obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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M A R K E T I N G T H E R I G H T W AY When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary. THE RIGHT PRICE I thoroughly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings, for sale by owner and properties still on the market. THE RIGHT EXPOSURE When I market your home, I develop a listing that emphasizes its unique and saleable aspects. I then put your home in front of buyers, establishing it on the local MLS®, other websites, new listings sheets, and real estate publications. My nationwide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING I use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I do so at no additional cost. When you start to get offers, I represent you during this emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
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MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products will meet and even exceed your expectations. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The eXp yard sign is one of the most trusted and fastest growing real estate symbols in North America. eXp real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great way to expose the great qualities of your home that may be otherwise missed. It is also a great way for other agents to bring their buyers in to see your property. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. Property websites are one of the innovative ways I market your property to its fullest. I believe it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property.
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MY SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner for all it’s worth. COMPREHENSIVE: Even though my sales approach is comprehensive, communication is the vital component to my success. I will involve you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to help you move on with your life. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while helping you take the next step in your life. SALES INFO - LIST TO SALE PRICE: It is one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
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H O M E E VA L U AT I O N WHAT’S MY HOME WORTH? One of the most important questions people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! FACTORS THAT DETERMINE WHAT YOUR HOME IS WORTH: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc.
Another important factor is the “opinion of value”. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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P R E PA R I N G YO U R H O M E You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS: I am very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections). 5. SHOWTIME: Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, I will know what information will be most useful in representing your
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TESTIMONIALS “The entire sales process could not have been handled more professionally than the manner in which Pennie handled our sale. From the creation of the spectacular looking listing to the results producing open houses and smooth closing, Pennie was there every step of the way ensuring a more than satisfactory completion of our sale. James Yencso, Jeffery Duncan, Hollywood, FL Pennie was a joy to deal with and I would highly recommend her to anyone. Did everything up to and beyond my expectations. Eddie Alderman, North Miami Pennie was great she explained all issues and resolved any issues that needed to be taken care of she was experienced friendly and very knowledgeable sale representative. An excellent experience all around. Malinda Smaragdas Great job Pennie! You got the listing January 26th and we closed April 2nd. You are now my Realtor for Life...I should have called you from the start. You brought in a stager, a photographer, created a color brochure that was mailed out to so many different zip codes. You had me on countless websites both nationally and internationally. You didn’t even get to do some of the other marketing things we talked about...You were always available and helped us with everything...Again, thank you so much. Eddie
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3 Important Qualities: honesty: Transparency is one of the keys to my success.
experience: I have been doing this for the last 17 years!
negotiation skills: Being thorough, insightful and a tough negotiator is something I have excelled in for many years.
Check out my profile at www.penniearneson.com
Pennie Arneson Realtor®
It makes “Cents” to use Pennie!
954.439.2913 p e nnie1@bellsouth.net www. penniearneson.com