AMD Marketing Quartz Real Estate Buyers Guide

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ABOUT JOHN DOE Proven Success. service that stands out!

John is a native of Calgary. He grew up in Winnipeg, and spent his summers on Winnipeg lakes at the family cottage. After graduating from Kelvin High School, Dan attended University of Winnipeg, where he competed a Bachelor’s of Communications in Business Administration and Marketing.

After graduation John went into the family business of real estate drafting and design, where he spent the better part of two years working in the both the Winnipeg and Calgary regions. Looking to start a career, John began working for a real estate marketing firm, where he worked for over three years as an account manager and head of design. Ready for a new challenge, John received his real estate salesperson license in the fall of 2015 and joined Freshtake Real Estate soon after.

John purchased his first home in Calgary, where he lives with his Fiance and their three children. They fill their free time boating in Kelowna and enjoying the Rocky Mountains, camping, spending time with friends and family, and vacationing in the Jamaica and Southern California.

John is truly invested in the Calgary region. His experience in the marketing and familiarity with the Calgary region will be assets to both buyers and sellers.�

BUYER’S INFO 1. MAKING THE RIGHT CHOICE It is very important to evaluate yourself and your situation to help ensure that buying a home is the right decision for you. We believe in full disclosure and the importance of planning. Some questions you should ask yourself: • What reasons are prompting you to move and what is your preferred timeline?

• Have you been through the pre-approval process? What amount are you approved for?

• When we find the right home for you, are you prepared to make an offer?

2. YOUR LIFESTYLE Deciding on what type of home you want to live in is just as important as deciding on where you want to live. For some, location is everything. For others, home details are everything. It is important that you decide what is most important for you and what type of lifestyle you truly desire.

3. LOCATION, LOCATION, LOCATION. Another important decision during the buying process is proximity to important things such as schools, work, grocery stores, and amenities such as shopping centres, restaurants, parks and recreation centres. These things define your lifestyle choice and are not only necessary, but convenient.

BUYER’S INFO 4. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell.

ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

I am committed to finding a home that fits your criteria, from budget, to location to style. I am dedicated to making sure you are paired with a home that works for you and/or your family.

MORTGAGE INFORMATION GETTING STARTED You’ve decided you want to buy a home. Now what? The first – and most important step to the home buying process is financing. You can’t do anything until you know how much you can afford. To get started, you need to understand what lenders are looking for from a borrower. There are three main factors that help determine if you qualify for home financing: income, assets, and credit history.

DIFFERENT TYPES OF MORTGAGES: Getting a mortgage is one thing. Getting a mortgage that best suits your situation is another. Some mortgages have less strings attached but have more strict stipulations, while others may be harder to get, but have more flexibility. It is important to have all the information about mortgages available to you before you decide to move forward in the purchase of a home. Find out how the Agent Marketing Group can help you find the mortgage that best suits you.

MORTGAGE INFO INCOME & ASSETS Most loan programs require the lender to verify all of your income sources. Typically you will need to provide pay stubs, your T-4 and copies of your tax returns. Lenders will also want to go through your assets and how much of a down payment you will have when determining your loan approval.

CREDIT HISTORY All lenders review a borrower’s credit history to determine the type of credit used, the amount owed, and the borrower’s repayment history.

MOVING CHECKLIST It is important that you use this checklist in order to be well-prepared when buying a home. The last thing you would want to happen is to move into a home without the necessities in life such as electricity, gas, water, or work/school related services such as Internet/phone, etc. Be sure everything is in order to keep things running smoothly during the buying process. If you need assistance, we are always here to lend a helping hand. It`s what we do!

UTILITY PROVIDERS • Electricity Providers • Telephone Providers • Water & Sewage • Cable & Internet Providers • Gas Providers GOVERNMENT INSTITUTIONS • CRA • Post Office • Schools • Provincial Licensing • Library • Veterans Administration INSURANCE COMPANIES • Accidental Insurance • Auto Insurance • Health Insurance • Benefits Provider • Home Insurance • Life Insurance

BUSINESS ACCOUNTS • Banking Institutions • Cell Phone Providers • Department Stores • Financial Companies • Credit Card Companies CLUBS & MISCELLANEOUS • Country Club • Health & Fitness Club • Recreation Club • Book Club • Other Club PROFESSIONAL SERVICES • Broker • Accountant • Doctor • Dentist

SEARCHING ONLINE Our team uses the Internet and all online tools to help find your next home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to search for homes. Our web presence and online network will help us find a home that best suits you!

Below shows that 99% of people search for a home using three main search engines. We make sure to give you the widest possible access on these platforms.

BUYER SEARCH ONLINE! More than half of all homebuyers search online first when looking to purchase a home.

It is vitally important that you are able to view the full range of potential homes to find the one that’s right for you.

|| TRUSTED ADVICE || TOURING HOMES IN PERSON AND ONLINE Some people look at several homes before finding just the right one. And others find “the one” immediately. Thanks to the Internet, you can streamline your search process significantly by checking out homes for sale online. You can visit open houses and preview everything that’s for sale in your market.

ABOUT RE/MAX

(your brokerage goes here) It all began as a dream and a plan on a pad of paper. Dave Liniger had a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Liniger had experienced the maximum-commission model and realized it would appeal to full-time, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Combining the model with robust marketing and other agent services for the first time was revolutionary genius, and it absolutely changed the real estate landscape forever.

THE BEGINNING Along with Gail Main (who later became Gail Liniger), Dave founded RE/MAX in Denver, Colo., in January 1973. Naysayers and critics were everywhere, but Dave, Gail and their core group – people like Bob Fisher and Daryl Jesperson – proved them all wrong. They built the foundation of the network on hard work, belief and resolve. And big things began to happen. In 1975, the network expanded outside Colorado, when Dennis Curtin purchased a franchise in Kansas City. Two years later, it went international, with the first Canadian brokerage in Calgary, Alberta. In 1978, the RE/MAX Hot Air Balloon made its maiden flight at the Albuquerque Balloon Fiesta, in a promotion conceived by the Regional Director in New Mexico. A year later, the balloon became the network’s official logo; a global brand was born.

THROUGH THE YEARS STEADY GROWTH Throughout the 1980s and ‘90s, the RE/MAX agent count grew literally every single month, as it had since 1973. Agent count hit vital milestones along the way: the 5,000 mark in 1984, the 10,000 mark in 1986, the 25,000 mark in 1989 and the 50,000 mark in 1998. Market share grew as well, and RE/MAX became No. 1 in many major markets across North America. In Canada, RE/MAX became No. 1 nationally in 1987, a position it has held ever since. In the U.S., RE/MAX closed more than 1 million transaction sides in 1997, becoming the first real estate brand ever to reach that level of annual production. The accomplishment cemented the slogan that “Nobody in the world sells more real estate than RE/MAX.” BUSINESSES WORTH OWNING Today, the RE/MAX network has more than 100,000 agents in over 100 countries and territories. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. The global.remax.com property search site has helped connect this powerhouse network even more closely, offering buyers a central place to search for listings in dozens of countries, in their own language and currency. For many reasons, RE/MAX is viewed as the No. 1 brand in real estate. Whether measured by closed transaction sides, average agent productivity (as documented in several annual industry studies), brand name awareness, education, experience or an assortment of other key metrics, RE/ MAX enjoys a top position in a very competitive landscape.

BUYER’S PREPARATION You’re ready to buy - or maybe you’re just ready to start seriously thinking about buying. There’s a lot you can do to prepare.

With so much information available at your fingertips, you may already be doing a lot of your own research. Here are a few things to keep in mind while you get started.

DETERMINE YOUR PRICE RANGE The best place to start when buying a home is to find out how much house you can afford. An experienced agent can refer you to a mortgage broker who can assist you with determining how much of a down payment you can afford, comfortable monthly payment, and the type of loan that fits your needs best. Serious buyers who are highly motivated should go through the effort of getting pre-approved; not only will this allow you to focus your home search, but it will also position you as a serious buyer in the eyes of sellers when the time comes to make an offer.

MAKE A LIST AND PRIORITIZE Imagine your ideal home and location. Now make a list of everything you envisioned, take that list and break it down from high to low priority. High-priority items are the things you cannot live without in your new home. (Large Bedrooms, Large Closets, High-end appliances, proximity to amenities and schools, etc.). Lower-priority items are those that are an added bonus, but not necessary. (Jetted-tub, landscaped yard).

|| Y O U R WI SH LI ST MAT T ERS || Many agents have trouble keeping up with your wish list and many times end up cutting corners when searching for a home that fits your criteria. There is definitely some compromises that sometimes have to be made, but it is my duty to find the ideal home in the ideal neighborhood for an ideal price. Now doesn’t seem ideal?

THE OFFER PROCESS NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers, so make sure that yours is strong if you really want the home. As your agents, we will guarantee a thorough and objective assessment of the home’s true value to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your purchase and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have made an offer, you and the seller will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

HOME INSPECTIONS THE PRICE IS NOT ALWAYS RIGHT It is a good idea to make sure what you think you are buying is indeed the property you are buying. It is so important to feel comfortable with your purchase during the home buying experience. Feeling comfortable starts with financing, but then leads into feeling confident that your purchase is sound.

Having a professional home inspector is the way to gain peace of mind.

A proper inspection will cover all areas of the house both structurally and mechanically and give you an objective view of the property. A qualified home inspector will also provide you with a written report indicating areas of concern and the estimated cost of repairs.

HERE ARE A FEW HOME INSPECTION TIPS: • Ensure the home inspector checks for visible issues with plumbing, electrical systems, roof, insulation, walls, ceilings, floors and windows, and the condition of the foundation.

• Ensure your home inspector gives you a close and personal look at your new home. It takes about three hours to go through all the systems, and if there are any problems, you will see them with your own eyes. They will also give you maintenance tips and easy fix-ups, if necessary.

• Ensure that in the end, you receive a detailed report that summarizes the condition of your home.

WEB SYNDICATION It’s our responsibility to represent your interests as the buyer. This includes searching for a home, negotiating the best price, and handling all the details of your next purchased property. As exceptional agents that never settle, we provide personalized access to more available property information.

AS EXCEPTIONAL AGENTS WE WILL: 1. Provide you with information regarding all properties listed with the Real Estate Board online at your convenience. This includes bank sales and “For Sale by Owner” sales. Furthermore, we provide complete, daily searches of homes appropriate to your needs and budget, complete access to a member of our team at all times and instant notification on all new properties matching your search criteria. We are also always available to show you homes at your request.

2. Mortgage Brokers, Building inspectors and Appraisers, Movers, Surveyors 3. Advise prospective sellers and their brokerages that we are representing you and negotiating on your behalf.

4. At all times, our team will demonstrate quality and professional conduct to provide the best possible real estate experience.

5. Keep everything between us. We will never disclose personal client information at any time in compliance with our privacy policy. .

ABOUT OUR TEAM ABOUT AGENT MARKETING GROUP It all started with an idea. The idea to be able to create marketing products that not only look good and feel good, but also that work. Marketing products that add that “wow” factor to your listing presentation, or that essentially sell the home for you. Products that are creative, custom and unique and for a fraction of the cost.

Through the years, we have developed many products, serviced many customers and have created a process that can help excel your business by simply building your brand.

Aldin and Simone have been involved in marketing for more than 10 years! The question that they seemed to always ask each other was “how come real estate agents never had the necessary tools to not only help sell a home, as well as themselves?”

Brad has been a real estate agent for more than 8 years and he had always struggled trying to find a company who was creative enough to keep up with his ideas on a regular basis. “When I looked at many of the other agent’s marketing pieces, it usually wasn’t up to my standards and therefore, couldn’t work for my clients either. Then I met this guy and his wife who, I was told, were very creative and could essentially create anything. After working with them and their company for years, I thought we could come up with a better way to help other agents on a broader scale who felt the same way I did.

We brainstormed and developed Agent Marketing Group. Our connections together established a broad database that even reached overseas and before we knew it, we were growing at a pace beyond our expectations.

It all started with an idea...and some really cool designs!

TESTIMONIALS “We were originally referred to Simone as she was well-known in the community for being a successful real estate investor. What we learned from Simone far exceeded any expectations we had. She not only guided us through the entire legal process of real estate investing but he also helped us develop a complex strategic investment plan that we continue to follow to this day. We now have 6 rental properties and earn more cash flow passively then with both our full-time jobs combined. We are financially secure and cannot thank Simone enough for all he has done for us.”

Jerry & Julie “Simone made house shopping/buying and selling so easy and stress free!! She was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - she’s incredible!! Highly recommend her for any real estate needs!! Thanks for finding us our dream home!”

Lee-shawn

TESTIMONIALS “I’ve been with Simone for a few years and will never deviate! She’s personal, professional, detail-oriented, effective and keeps your needs above hers. She and her team work tirelessly at doing their best and I highly recommend them and their services.”

Stacey & Junior “My wife and I had the pleasure of working with Simone and her team on the purchase and sale of our first home, and the purchase of our new home. Simone always went out of her way to make sure that he understood our requirements, and was critical in walking us through both the purchasing and selling process. She has a great sense of humour and upbeat personality which makes the entire buying and selling process run smoothly. I would highly recommend Simone for your real estate needs”

Ronald

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