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ROSS PAVL ELITE
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CONTENTS Executive Summary - 3
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Concierge Program - 5
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Concierge Products - 7
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Why Choose Ross Pavl Elite - 9 3d Renderings - 11
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Unique Concepts - 13
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1 EXECUTIVE SUMMARY PR OV E N S U CC E SS . S E RVICE TH AT STANDS O UT! The Ross Pavl Elite Real Estate Group of Exp Realty uses their extensive experience and passion in marketing to help their clients realize their real estate dreams. Pavl, an outstanding Realtor with Exp Realty, founded the group. His extensive experience in marketing condo projects and Calgary luxury homes is evident in the quality of the marketing material every home seller receives. Ross Pavl Elite’s approach to marketing Calgary luxury homes focuses on identifying specific features that make it unique and exciting and then marketing it to the right demographic of purchasers who are looking for this feature on their list. Ross Pavl Elite Real Estate Group of Exp Realty includes a photographer, writer, website developer, interior designer, printer and others – to ensure the highest quality crafting of all marketing tools. All clients benefit from the Platinum Program - part of the Design, Marketing and Sales System. This includes: market research and product design; theme, name, graphic identity and promotional signage; renderings, 3-D virtual tours, Internet coverage; brochures and direct mail; in-house sales administration program; and global marketing. Ross Pavl Elite Real Estate Group’s marketing strategies include unique concepts such as having luxury home brochures circulated on private and charter planes. Their properties receive maximum exposure by taking advantage of today’s technology and using Social Media to keep in touch with his clients and stay up-to-date on the market. Effective marketing is the key to getting a home sold in today’s competitive market.
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CONCIERGE PROGRAM S H O W H O M E
M A R K E T I N G
Our concierge program provides FREE listing, FREE staging consultations, Matterport Designs, Professional Photography, Virtual Staging, Printed Tour Guide, Professional Highend Brochures, Community Profile Brochures and 3D Rendered Project Presentations.*
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B R A N D
Home builders who are actively trying to sell their homes in Calgary are not getting any of these services through their realtor of choice, yet most of the time, the builder is paying full commissions. It’s time to elevate your brand and marketing with our FREE Concierge Program exclusively for home builders. We ensure that no client is missed with guaranteed appointments, marketing material on demand that is branded to the home builder with all incentives to present to all potential buyers looking for a new home in Calgary.
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We would completely recommend GYYCG Ross Pavl to Elite anybody to anybody lookinglooking to buy to or buy sell a orproperty. sell a property. Their knowlTheir edge of theof knowledge real theestate real estate market market is very is very thorough thorough and the experience and the experience was was extremely extremely positive positive . .
? R E C O M M E N D AT I O N S We recommend highlighting at last 1 spe home or showhome in each community you build in. This creates an avenue for other Realtors and potential buyers to visit the areas and neighbourhoods with your listings. We also recommend and execute the promotion of the Sales Manager for every community and presentation centre online.
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CONCIERGE PRODUCTS S TA G I N G C O N S U LTAT I O N We provide consultation on staging and show centre design for no extra charge. Our professional staging and interior design partners get the most out of any builder’s exclusive listing and presentation centre.
M AT T E R P O R T D E S I G N S We provide virtual walk-thrus for showhomes and presentation centres to help promote the builder’s listings online. Matterport is the leader in virtual tours for any home for sale.
PROFESSIONAL PHOTOGRAPHY We offer professional photography for all listings of the builder. Photography is known to be the driving force for any listing online and is proven to generate the most interest from the start.
V I R T U A L S TA G I N G Most builders can not physically stage every single listing. However, we do have the capability to virtually stage listings to make big impact on vacant homes online.
PRINTED TOUR GUIDES We highlight the best qualities of the builder’s listings by including printed tour guides that promote or give insight to specific features of the home throughout.
PROFESSIONAL BROCHURES Professionally built homes deserve professional marketing brochures, printed on high-gloss premium paper to bring out the home’s greatest features. It’s like having a silent salesman selling your home when you are not there.
COMMUNITY PROFILE BROCHURES This is one of our most popular and most effective printed marketing products. Our community profile brochures include community features and highlights, maps, walkscores, major transportation routes, vital statistics, neighourhood photos, fraser institute school rankings, amenities and much more.
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WHY CHOOSE RP ELITE? W E
O U T P E R F O R M
Our team outperforms the competition and are professionals in premium home marketing services, luxury listings, exclusive custom build projects and overall experience with home builders and real estate in Calgary. WIth more than 15 years of experience in Calgary’s luxury market, we have been able to understand what it takes to marketing a home for all it’s worth and and execute professional, premium marketing services.
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M A R K E T I N G
For years we have excelled in selling luxury properties in Calgary. These exclusive listings require elevated marketing services and products to separate ourselves from the competition. Also, the expectation on premium listings and exclusive buyer pool hascreate many opportunities to for creative marketing ideas, products, perspectives and overall execution. Over the years we have created some of the best printed marketing products that leave a lasting impression, provided the best and highest quality customer service and excelled in online exposure for all listings. With this approach we have create our Concierge Program focused on premium marketing.
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Our experience has allowed us to provide the best possible customer service and advice. We are experts in our craft, which means you, as the builder, will and should expect premium service from our premium brand. We never settle for less and understand what it takes to market your new or custom home to the public for all it’s worth.
? R E C O M M E N D AT I O N S 3D Renderings are a great way to promote your upcoming project, create buzz and provide professional visualization for potential buyers. May times, it is difficult for buyers to envision a specific home, our neighbourhood lifestyle. These rendered videos and photos help with pre-sale and pre-construction.
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3D RENDERINGS 3D RENDERED VIDEOS 3D Renderings are a great way market your upcoming project in a presentation format that is both appealing and effective. These videos will provide insight to the overall lifestyle and community vibe within the neighbourhood.
As part of ourconcierge program, we consult on each project and give our recommendation on whether or not a 3D rendered presentation is necessary. If we agree that it is, there will be a charge at discounted rates from our marketing partners and created to your satisfaction.
S A M P L E S
Included with all 3D rendered videos is 4K 3D rendered photos of the project for you to utilize any way you’d like. Post them on your instagram, facebook and other social media platforms, create a marketing campaign or load them to your website. Whatever you decide to do with them is up to you, however, we do consult and give insight on the best strategies and utilization of these renderings.
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UNIQUE CONCEPTS S O C I A L
M E D I A
The Ross Pavl Elite Real Estate Group employs full time social media specialists to ensure the best results possible. We manage our Facebook and Instagram platforms attracting thousands of views and tons of new propsects. Our presence on social media and online web platforms ensures the maximum exposure through feature videos and branded content to help target buyers.
T E A M
S U P P O R T
The Ross Pavl Elite Real Estate Group works together as a team to generate a great experience for home builders as well as the best results. We have builder specific agents that only focus on home builder requests and build buyer relationships through social media, blogs, vlogs and face to face. Our team includes marketing specialists, photographers, videographers, administrative personel, technical staff, I.T. support and graphic designers.
B U Y E R
D A T A B A S E
We want to connect you with home buyers. In addition to having an excellence team of professionals, we also employ a team of internal sales specialists who are focussed on finding buyers for your new home for sale. These agents are experts in finding potential buyers that meet your criteria and profile.
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People do not care how much you know until they know how much you care. They will forget what you said. They will forget what you did. But they will never forget how you made them feel.” - teddy roosavelt & Maya Angelou
THANK YOU FOR THE OPPORTUNITY
ROSS PAVL ELITE R E A L
E S T A T E
G R O U P
Local Expertise. Global Presence.
403.333.6342 cl i entcare @ro ssp av l.co m www.ro ssp av l.co m
