Ross Pavl Elite Real Estate Group Buyers Guide

ROSS PAVL ELITE R E A L

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A B O UT R OSS PAVL P R O V E N S U C C E S S . S E R V I C E T H AT S TA N D S O U T !

Longtime Calgary real estate agent Ross Pavl utilizes his extensive experience and passion in marketing to help his clients realize their real estate dreams. Pavl, an outstanding Realtor with Calgary Re/Max House of Real Estate heads up Ross PAVL & Associates. His extensive experience in marketing condo projects and Calgary luxury homes is evident in the quality of the marketing material every home seller receives.

Ross’ approach to marketing Calgary luxury homes focuses on identifying specific features that make it unique and exciting and then marketing it to the right demographic of purchasers who are looking for this feature on their list.

Marketing Calgary real estate and luxury homes takes lots of knowledge and hard work and can’t be done alone. He’s put together a professional team – photographer, writer, website developer, interior designer, printer and others – to ensure the highest quality crafting of his marketing tools. All clients benefit from the Platinum Program - part of the Design, Marketing and Sales System. This includes: market research and product design; theme, name, graphic identity and promotional signage; renderings, 3-D virtual tours, Internet coverage; brochures and direct mail; in-house sales administration program; and global marketing.

He’s also in the process of having luxury home brochures circulated on private and charter planes. Ross’ properties receive maximum exposure by taking advantage of today’s technology and using Social Media to keep in touch with his clients and stay up-to-date on the market. Effective marketing is the key to getting a home sold in today’s competitive market.

And when it comes to a luxury home “Open House,” he goes beyond the norm by creating special events. He’s incorporated art shows, wine tasting, and even a pre-Oscar party theme where he literally rolled out the red carpet to create a unique experience and make the clients feel special. “It’s a challenge because it requires a lot of creativity and work plus you’re selling to a very small percentage of the population.”

B UY E R S I N FO PROVEN SUCCESS. PROVEN RESULTS. 1. MAKING THE RIGHT CHOICE It is very important to evaluate yourself and your situation to help ensure that buying a home is the right decision for you. We believe in full disclosure and the importance of planning. Some questions you should ask yourself:

3. LOCATION, LOCATION, LOCATION Another important decision during the buying process is proximity to important things such as schools, work, grocery stores, and amenities such as shopping centres, restaurants, parks and recreation centres. These things define your lifestyle choice and are not only necessary, but convenient.

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2. YOUR LIFESTYLE Deciding on what type of home you want to live in is just as important as deciding on where you want to live. For some, location is everything. For others, home details are everything. It is important that you decide what is most important for you and what type of lifestyle you truly desire.

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• What reasons are prompting you to move and what is your preferred timeline?

• Have you been through the pre-approval process? What amount are you approved for?

• When we find the right home for you, are you prepared to make an offer?

4. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals.

If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.

A R E YO U D E A L I N G W I T H A N E X P E R T ?

Did you know that the average agent sells or helps their client buy only eight homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?

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BU Y E R ’ S PR E PA R ATI O N You’re ready to buy - or maybe you’re just ready to start seriously thinking about buying. There’s a lot you can do to prepare. With so much information available at your fingertips, you may already be doing a lot of your own research. Here are a few things to keep in mind while you get started.

DETERMINE YOUR PRICE RANGE The best place to start when buying a home is to find out how much house you can afford. An experienced agent can refer you to a mortgage broker who can assist you with determining how much of a down payment you can afford, comfortable monthly payment, and the type of loan that fits your needs best. Serious buyers who are highly motivated should go through the effort of getting pre-approved; not only will this allow you to focus your home search, but it will also position you as a serious buyer in the eyes of sellers when the time comes to make an offer.

MAKE A LIST AND PRIORITIZE Imagine your ideal home and location. Now make a list of everything you envisioned, take that list and break it down from high to low priority. High-priority items are the things you cannot live without in your new home. (Large Bedrooms, Large Closets, High-end appliances, proximity to amenities and schools, etc.). Lower-priority items are those that are an added bonus, but not necessary. (Jetted-tub, landscaped yard).

START YOUR SEARCH WITH US! rDoes uoy syour eoD agent do tnega ?sall ihtthis? lla od

YOU CAN TRY TO SEARCH ONLINE YOURSELF, BUT ARE YOU REALLY SEEING EVERYTHING THERE IS ON THE MARKET? WE SCOUR THE MARKET TO FIND THE HOME THAT IS RIGHT FOR YOU!

O NLI N E E XP OSUR E Our team uses the Internet and all online tools to help find your next home. With most buyers checking the web, getting online is the most effective and efficient way to search for homes.

Our web presence and online network will help us find a home that best suits you!

Most people search for a home using three main search engines. We make sure to give you the

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widest possible access on these platforms.

BUYER SEARCH ONLINE! More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that you are able to view the full range of potential homes to find the one that’s right for you.

TOURING HOMES IN PERSON AND ONLINE Some people look at several homes before finding just the right one. And others find “the one” immediately. Thanks to the Internet, you can streamline your search process significantly by checking out homes for sale online. You can visit open houses and preview everything that’s for sale in your market.

B U Y YO U R H O M E W I T H A P R O F E S S I O N A L Our proven and successful search guide is designed to create results and find the home that best suits you! A vast understanding of the real estate market and years of experience in innovative strategies accelerates the buying process and truly benefits all our clients.

WHERE DO YOU

W HE R E D O YO U WA N T TO L I VE?

WANT TO LIVE? NORTH

NORTHWEST West Calgary has similar character traits to North Calgary. Stunning mountain views in quiet communities highlight this location

WEST

This area is a good mix of urban and suburban with some of the cities best properties located here!

North Calgary is the city’s highest point and offers spectacular views.

Large estate properties and quiets sububran quiet suburban areas define this location.

NORTH EAST

Northeast Calgary is constantly developing and offers good shopping, transportation, affordable housing and a unique demographic.

CENTRAL

Close to everything Calgary calgary offers, central Calgary is an urban paradise, with so many restaurants, night clubs and bars, shopping and so much more!

SOUTH

South Calgary is without a doubt, one of the most luxurious locations in the city and offers some of the cities best properties.

Close to the core, this area is sure to please.

FIND AREA INFO ONLINE! Want to find in-depth information about a specific community or neighbourhood in Calgary? Go to rosspavl. com and visit our community profiles page!

EAST

Mostly an industrial area, East Calgary still has some good attractions.

17th Ave S, better known as International Avenue is a vibrant cultural centre and Elliston Park is one of the best kept secrets.

SOUTHEAST

Calgary’s most developing suburban area, Southeast Calgary is quickly making a name for itself. With attractions that include beach communities, great urban districts, this location is a great contender.

M OV I N G C HE CKLI ST It is important that you use this checklist in order to be well-prepared when buying a home.

The last thing you would want to happen is to move into a home without the necessities in life such as electricity, gas, water, or work/school related services such as Internet/phone, etc. Be sure everything is in order to keep things running smoothly during the buying process. If you need assistance, we are always here to lend a helping hand. It`s what we do!

UTILITY PROVIDERS • Electricity Providers • Telephone Providers • Water & Sewage • Cable & Internet Providers • Gas Providers

BUSINESS ACCOUNTS

GOVERNMENT INSTITUTIONS • CRA • Post Office • Schools • Provincial Licensing • Library • Veterans Administration

PROFESSIONAL SERVICES

INSURANCE COMPANIES • Accidental Insurance • Auto Insurance • Health Insurance • Benefits Provider • Home Insurance • Life Insurance CLUBS & MISCELLANEOUS • Country Club • Health & Fitness Club • Recreation Club • Book Club • Other Club

• Banking Institutions • Cell Phone Providers • Department Stores

• Accountant • Doctor • Dentist

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• Broker

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• Financial Companies

OUR COMMITMENT We are committed to finding a home that fits your criteria, from budget, to location to style. We are dedicated to making sure you are paired with a home that works for you and/or your family. Not all available homes for sale may meet every one of your expectations, but we ensure that we will find a home that best suits you and your needs.

HO M E IN S P E CTI O N S KNOW WHAT YOU ARE BUYING It is a good idea to make sure what you think you are buying is indeed the property you are buying. It is so important to feel comfortable with your purchase during the home buying experience. Feeling comfortable starts with financing, but then leads into feeling confident that your purchase is sound.

Having a professional home inspector is the way to gain peace of mind. A proper inspection will cover all areas of the house both structurally and mechanically and give you an objective view of the property. A qualified home inspector will also provide you with a written report indicating areas of concern and the estimated cost of repairs.

HERE ARE A FEW HOME INSPECTION TIPS: Ensure the home inspector checks for visible issues with plumbing, electrical systems, roof, insulation, walls, ceilings, floors and windows, and the condition of the foundation.

Ensure your home inspector gives you a close and personal look at your new home. It takes about three hours to go through all the systems, and if there are any problems, you will see them with your own eyes. They will also give you maintenance tips and easy fix-ups, if necessary.

Ensure that in the end, you receive a detailed report that summarizes the condition of your home.

The method most often used in evaluating single family homes is the Comparable Method.

A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms.

STATS & COSTLY M I STA KE S

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THE AVERAGE AGENT SPENDS $89/MONTH ON TRAINING + PERSONAL DEVELOPMENT 85% OF AGENTS HAVE NO CERTIFICATION DIRECTLY RELATED TO WORKING WITH BUYERS. SO, ARE THEY QUALIFIED TO HELP YOU FIND YOUR NEW HOME?

TOP 3 MOST COMMON MISTAKES BUYERS MAKE...

1 NOT GETTING PRE-APPROVED BEFORE YOU SHOP 2 NOT SEEKING ADVICE FROM AN EXPERIENCED PROFESSIONAL 3 MAKING BUYING A HOUSE AN EMOTIONAL RATHER THAN A BUSINESS DECISION

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THE AVERAGE AGENT SELLS ONLY 4 HOMES PER YEAR

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$ 4 89 85

THE AVERAGE HOMEBUYER SPENDS THOUSANDS OF DOLLARS IN AVOIDABLE EXPENSES AFTER THEY PURCHASE THE HOME

YO U R W I S H L I S T Many agents have trouble keeping up with your wish list and many times end up cutting corners when searching for a home that fits your criteria.

There is definitely some compromises that sometimes have to be made, but it is my duty to find the ideal home in the ideal neighbourhood for an ideal price. Now doesn’t that seem ideal?

TESTIMONIALS “Thank you Ross for providing me with your wealth of knowledge in putting together a go-to-market strategy and selling the house in just two days! I couldn’t have asked for anything more! You provided me with all right recommendations, starting with help in removing the house from flood zone to making all optimal enhancements to the property that brought the best possible price that I was hoping for.

Your commitment to quality and timeliness in action has really paid off. It was an important step for me to move on to other things in my life!!! Thank you again and wish you the best!!”

- Calvin Lewis, Aspen Meadows

“After several efforts in trying to sell our home, we were a bit disheartened and not sure what direction to take. The house is an amazing, unique property with many perks, it didn’t make sense. Neighbours strongly recommended Ross Pavl. They espoused his honesty and integrity. On they went saying he really knows his marketplace and will represent the home on a professional level. As it turned out, that was an understatement. Ross is not only professional, but hardworking and willing to make the upfront investment to come onto the market with a splash. He knows how to stage and represent a home. Ross also is very respectful of the effort it takes on the part of a homeowner. He takes the time to thoroughly qualify any perspective buyer to assure the match. Wow....what a phenomenal way to go. 9 days, multiple offers.

Great advice, great results. Thank you Michael Burke!!!!”

- Jasmine Morgot, Springbank Hill

“Ross, you are a true professional. This entire experience can be so overwhelming and you walked us through every step of the way from selling our home, believing in us, our vision for a new home and all the business details in between. Your expertise in this field is outstanding and your patience is commendable. Thank you Ross. It was our pleasure working with you. You were always there for us.”

- Tim Orchard, Bearspaw

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ROSS PAVL ELITE R E A L

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403.333.6342

c l i entcare @ro ssp av l.co m www.ro ssp av l.co m