HOUSE OF REAL ESTATE
YO U R G U I D E Re so u rce s & Su p p o r t to Elevate Your Business & Bra nd
w w w. r e m a x h o u s e . a b . c a
DAVE PROCTER
Managing Broker RE/MAX Ocean Pacific Realty RE/MAX Check Realty
MICHAEL CAIN
Managing We have found the businessBroker of selling Real Estate to be RE/MAX HOUSE OF REAL ESTATE a time-consuming one, and one that is always changALTADORE (South Calgary) ing. Owning a real estate company in the Province of Calgary, 4H4 BC has become4034 more16ofSta SW, challenge asAB theT2T new rules 403.287.3880 | remaxhouse.ab.ca can result in severe fines and penalties if the rules of engagement are not carried out diligently.
Proudly serving Calgary and the surrounding area since 1985. RE/MAX House of Real Estate has been one of the Top Producing offices in the RE/MAX Network since day 1. Our state of the art facility is second to none and has garnered attention from all over North America for it’s design and functionality.
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GARRISON WOODS CALGARY
TABLE OF CONTENT SELLERS FORMULA 7 MONTHLY + BI-MONTHLY COACHING 9 ARTICLES OF DESIGN 10 - 11 MARKET LIKE A BOSS 13 LUNCH + LEARN 13 GUEST SPEAKER LUNCH + LEARN 13 WEEKLY MEETINGS WITH INDUSTRY UPDATES 13 MONTHLY OFFICE BUSINESS MEETINGS 14 FUTURE BUSINESS PLANNING BREAKFAST 14 ANNUAL “LIVE SHARE” MEETINGS 14 RETIREMENT PLANNING + BENEFITS 14 ABOUT MICHAEL CAIN 17 OUR SUPPORT TEAM 18 - 19 COMMUNITY INVOLVEMENT 20 - 21 GIVING BACK 22 - 23
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1. SELLERS FORMULA BY J OA N N E C A I N Featuring the most in-depth real estate sales and business intelligence, Sellers Formula™ is designed to not only increase your production and sales effectiveness, but it specifically targets three crucial challenges facing all agents today.
I N C O N S I S T E N T L E A D G E N E R AT I O N
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Learn to generate an abundance of high quality leads, and more importantly, how to convert them.
R E L AT I V I T Y A N D L A C K O F T I M E
2
Learn to treat your business like a business, and move from being reactive to proactive, putting you in the driver’s seat of your business and your life.
U N C E R TA I N T Y & C O M P L E X I T Y
3
Learn to confidently navigate changing conditions, sift through the bombardment of choice for your clients and yourself, and get to the heart of what will work for you in your business.
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MASTER SELLERS FORMULA
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2. MONTHLY + BI-MONTHLY COACHING BY MICHAEL CAIN RE/MAX House coaching is helping us grow agents professionally. Our agent’s professional development and aspirations are at the core of our coach’s job. At RE/MAX our agents are already in leadership roles, with either formal or informal influence over their teams, assistants and clients and they seek guidance to help them make good decisions. Our internal corporate and executive coaching is deeply motivational, and it strives to inspire agents to reach certain goals. This type of top-level coaching concentrates on the individual, their happiness, and what they can do to help their real estate business be successful. Our internal success coach is a qualified and certified professional with an extensive background in real estate who works with our agents to help them gain self-awareness, clarify goals, achieve their business development objectives, unlock their potential; and our coach supports our agents by acting as a sounding board.
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M O N T H LY + B I - M O N T H LY C O A C H I N G
3.
ARTICLES OF DESIGN
HOW RE/MAX HOUSE IS CHANGING THE GAME THROUGH INNOVATION & DESIGN
A R T I C L E B Y AV E N U E M A G A Z I N E Real estate offices aren’t always known for their design – as RE/MAX House of Real Estate owner and broker Michael Cain puts it, “A typical real estate office is kind of like a dentist office. You go in and there’s no pizazz.” That’s not the case with RE/MAX House of Real Estate’s new office though. With 33 years in business under its belt, the real estate brokerage is one of Canada’s oldest RE/MAX franchisees. But until last year, it had spent its entire time in business in the same traditional, oakfilled office space. That changed in February, 2017 when the company moved into a brand new building built and designed by RNDSQR in Altadore. The goal with the new office was to create a space that was both modern and inviting, which they did by bringing in lots of natural light, creating open work spaces featuring some of the latest technology and incorporating natural elements like a real moss wall and more than 300 plants. Since some of the company’s realtors work out of custom spaces in the office building and others work from home, it was also important to have communal spaces where realtors could come in to do some work or bring in clients. Having its own door that leads directly into a neighbouring coffee shop hasn’t hurt either. Cain says having a unique office space has had a significant impact on the company’s workplace culture, from local community members popping their head in to check out the space to realtors spending more time in the office. “It’s a sense of pride. People like to come in and show their space off. Their clients and the confidence that they have with RE/MAX already, this just instills it even more. They come in and say, ‘Wow. This is great.’ Our business is about impression. When they come in here, they look and they feel that they’re part of a real solid group,” Cain says.
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ARTICLES OF DESIGN
When you walk into the lobby of RE/MAX House of Real Estate, your eye is immediately drawn to the bright green moss wall. White oak slats partially cover the outside of meeting rooms and the reception area, subtly spelling out the company’s name on the front desk. There are two general meeting rooms for realtors and their clients at the front of the office. RNDSQR designed the insulated honeycomb-shaped ceiling panels, which absorb sound, with DIRTT, and used white oak slats to provide a bit of privacy while still keeping the space open. Moroccan rugs from House of Persian Rugs (now HPR Gallery) add some warmth to the space and the walls double as a writing surface.
The Realtor Lounge features a small kitchen area and a mix of bench and booth seating where agents can work or bring in clients. The room is also used for meetings and company events like toy drives. “Because we have so many realtors that don’t work in the office, we wanted to have them engage and coming into the office on a regular basis. This kind of brings them in. If you don’t have something like a meeting place where they can come in and work on their laptop, then they’re going to go somewhere else. They’ll go to another coffee shop or a Tims or a Chapters. This just brings them in more, they really enjoy this. So this has been the best room, I think,” Cain says. All together, there are around 300 plants attached to the walls on either side of the room. “We get someone to come in once a week and water them,” says Majida Devani, creative director at RNDSQR. “Even on a cold winter day, you still feel nice and warm in here.” RE/MAX House of Real Estate holds regular meetings regarding company and industry updates in its classroom. Generally, around 50 real estate agents come to the meetings in person while the rest tune in via Skype. The room is also used for new realtors taking part in 12-week training programs that are offered a few times every year. 11
ARTICLES OF DESIGN
Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world. 12
- Franklin D. Roosevelt, U.S. President
4.
MARKET LIKE A BOSS
B Y A L D I N & S I M O N E S M A L L I N G ( LY M E L I G H T ) During our monthly meetings, our in-house marketing team, Lymelight Marketing, reveal some of the best ways to makret your client’s home for sale. From strategic and unique marketing campaigns to essential needs, Lymelight Marketing ensures your listing will stand out from the rest. Unique products such as Community Lifestyle Brochures, lifestyle marketing campaigns, highlight video ads, custom listing presentations and more will help elevate your brand andoverall appeal as an agent at RE/MAX House.
5. LUNCH + LEARN
B Y D AV E N I C H O L S O N
Monthly Lunch and Learn Sessions are industry focused, and offer practical content. Offered six months out of the year, agents learn about essential facts such as listing and selling homes, rural properties, commercial info (if necessary), working with buyers; listing properties, expired listings, for sale by owner approach, dealing with multiple offers, and best practices in real estate. Snacks are provided during these sessions so agents can take full advantage of these free seminars.
6. GUEST SPEAKER LUNCH +
LEARN SESSIONS
B Y D AV E N I C H O L S O N
These monthly meetings include resourceful tools that all agents at RE/MAX House have access to. During these sessions, our partners display products and services that help market, administer, compliment and even bridge the gap for essential needs of all agents.
7. WEEKLY MEETINGS
WITH INDUSTRY UPDATES
BY MICHAEL CAIN
Held in the Altadore office on monday mornings, industry updates will be announced with ideas essential to business development, desired changes from agents, compliance updates and even guest speakers, industry leaders and icons of real estate.
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L U N C H , L E A R N , U P D AT E S + M E E T I N G S
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8. MONTHLY OFFICE BUSINESS MEETINGS BY MICHAEL CAIN
RE/MAX House Business Meetings are held quarterly and provide essential business resources, informative news, administrative changes, etc. to help agents continue to be compliant, proactive and diligent. Refreshments and a light breakfast are provided and all agents are required to attend.
9. FUTURE BUSINESS PLANNING BREAKFAST BY M I C H A E L & J OA N N E C A I N
At the end of every year, we work with our agents to help to create realistic and achievable Business Plans for the upcoming year. This motivational event is structured in a way to help agents excel, progress and develop as there career evolves. This event is highly anticipated, recommended for all agents and includes Motivational Guest Speakers, live entertainment, sales and marketing booths and more. FBPB is held at Hotel Arts in Beltline, and full breakfast is provided.
10. ANNUAL “LIVE SHARE” MEETING BY MICAHEL CAIN
In November we hold our annual “Live Share” meeting where agents come together to share ideas that is highly focussed on branding and marketing. In these meetings, agents learn how specific marketing practices effective drive more business, provide more listings and close more deals. Learn from marketing experts, such as Lymelight Marketing, new and innovative ways to market in any climate, even during the Covid-19 Pandemic.
11. RETIREMENT PLANNING & BENEFITS BY J OA N N E C A I N
Led by Joanne Cain, RE/MAX House is always trying to help agents succeed in business and in life. Joanne outlines benefit packages and even answers some tough questions. Having a brokerage that has your back is something we pride ourselves in at RE/MAX House.
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L U N C H , L E A R N , U P D AT E S + M E E T I N G S
A LTA D O R E , C A L G A R Y
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Michael’s passion as a Managing Broker for RE/MAX House of Real Estate is evident with over 20 years of leadership in the real estate industry. He shares his love of the profession by having developed innovative and effective training and mentoring programs for new and experienced agents alike. Michael’s experience that he shares with his agents has resulted in RE/MAX House of Real Estate, being awarded the trophy for top 5 RE/MAX office in sales across Canada for the past 5 years running.
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- Anonymous, RE/MAX House
ABOUT MICHAEL CAIN M A N AG I N G B R O K E R /OW N E R | M E N TO R
I created the Complete Real Estate Group, to provide the most complete and comprehensive real estate solutions. Our team was founded on the principle of genuine and caring service; so we consistently exceed all customer expectations, providing a memorable experience and exceptional value in everything that we do. We pride ourselves on giving all of our clients the most precise and up-to-date feedback on the state of the market, its trends, comparable sales, and property value giving them a realistic outlook and helping them learn what they can expect to achieve in today’s market.
“Real estate matters because people matter. Their wants, needs and desires are something that motivates me to help them reach their real estate goals!”
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“I have known MichaelCain for over 25 years and he has always been knowledgeable about the market, the RE/MAX systems, education and technology. When I first heard that Michael was buying RE/MAX House office, I was pleased. At the end of our first office meeting, I thanked him for bringing us into the 21st Century. Michael is a friend I respect and a trusted colleague. I am happy to be part of his RE/MAX team.” - Anonymous RE/MAX Agent
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OUR MANAGEMENT TEAM
DAVE NICHOLSON MANAGING BROKER - RE/MAX HOUSE Dave Nicholson, is the Managing Broker with RE/MAX House of Real Estate. Prior to joining RE/MAX Dave was with Coldwell Banker for 10 years and was awarded Top Salesperson in the office several months and enjoyed top 10 sales position for 5 consecutive years. “I have earned several Coldwell Banker production awards including the Diamond Society and President’s Circle.” Since joining RE/MAX Dave has been awarded Executive Club status.
DEREK LITTLE I . T . S P E C I A L I S T, C O N S U LT A N T & R E A LT O R Derek moved to Calgary in 2001 from Vancouver Island and has called Calgary home ever since. In the time that he has lived here he has gained valuable knowledge about the city and has seen it through ups and downs. “I started my career in real estate in 2005 and obtained a real estate license in 2009. I have been with RE/MAX House of Real Estate throughout my entire career and have had the opportunity to learn from some of the most talented in the industry.” Derek has transitioned to become the lead I.T. consultant at RE/MAX House of Real Estate where he also continues his career as a Realtor and consultant on new technologies, platforms and resources to help market real estate in Calgary.
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R E / M A X H O U S E O F R E A L E S TAT E
JOANNE CAIN O F F I C E A D M I N I S T R AT O R - R E / M A X H O U S E Joanne is awesome! (This is only a filler until we get a real bio) Looking for the latest Calgary home and condo listings from RE/ MAX House of Real Estate? Let our experienced Realtors guide your search or get instant online access today....
TYRA FOBES A D M I N I S T R AT I V E A S S I S TA N T - R E C P E T I O N Tyra is awesome! (This is only a filler until we get a real bio) Looking for the latest Calgary home and condo listings from RE/ MAX House of Real Estate? Let our experienced Realtors guide your search or get instant online access today....
CARMEN KNUDTSEN C O N V E YA N C I N G - R E / M A X H O U S E Carmen is awesome! (This is only a filler until we get a real bio) Looking for the latest Calgary home and condo listings from RE/ MAX House of Real Estate? Let our experienced Realtors guide your search or get instant online access today....
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OUR AGENT SUPPORT TEAM
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COMMUNITY INVOLVEMENT ANNUAL SUPER HERO RUN FOR CHILDREN’S M I RAC L E N E T WO R K
RE/MAX House is always excited to organize their annual Super Hero Run for Children’s Miracle Network in support of Alberta Children’s Hospital. Yearly, they ask for your participation and to please join in on the fun, don your capes and be a hero for Calgary’s kids.
A L B E R TA H E A LT H G O L F C L A S S I C S U P P O R T E D B Y R E / M A X H O U S E O F R E A L E S TAT E
RE/MAX House is excited to announce their continued support and participation as the title sponsor for the Alberta Health Golf Classic – presented by RE/MAX House of Real Estate. This annual charity golf tournament has the primary goal to raise funds for Alberta Health to enhance our local healthcare system. Through generous donations, Alberta Health has been able to fund over $13 million dollars to support the purchase of vital medical technology, physical space upgrades, capital projects, patient comfort items and staff education since 1993. This annual charity golf event plays an instrumental role in both raising money, and also in communicating the role the Foundation plays in improving healthcare in our community. In previous years, this event saw an outpouring of spirit and support from local businesses and residents.
C A L G A R Y F O O D F E S T I VA L
RE/MAX House is one of the major sponsors for the Calgary Food Festival, which is the largest food festival in Alberta!
C H I L D R E N ” S M I RAC L E N E T WO R K
“Home” is more than a house on a street in a neighbourhood. “Home” is heart. It’s the community that surrounds you and supports you when you need it most. That’s why RE/MAX Canada was proud to celebrate our partnership with Children’s Miracle Network last year, with 2017 marking 25 years of miracles. Since becoming a Children’s Miracle Network partner in 1992, RE/MAX Canada has donated over $70 million that will help more than 5,000 children who attend CMN hospitals every day. By signing up for the Miracle Home Program, RE/MAX agents contribute a portion of their sales commissions to Children’s Miracle Network member hospitals – a truly worthy cause. Each donation helps fund paediatric medical equipment and treatments, as well as other healthcare services.
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RE/MAX agents across Canada dedicate countless resources and time to volunteering and giving back. It is these efforts that have made RE/MAX one of Children’s Miracle Network’s largest partners. 22
- Douglas Adams
GIVING BACK RE/MAX is a front-runner in terms of giving back to the community. RE/MAX Associates have always been among the leaders in their communities, devoting time and dollars to countless charities and local causes. Committed to their own personal charities, RE/MAX Associates and offices contribute tens of millions of dollars annually to their respective communities. Our offices are dedicated to giving back to the community. We support a variety of charities and local causes here in Calgary. RE/MAXHouse of Real Estate understand that building a great neighbourhood starts with caring and supporting local programs and organizations that make a profound difference in everyday lives. That’s why we put our hearts, our dollars and our efforts behind a wide number of incredible worthwhile charities, right here at home. Behind every strong company are strong partners. Take a look at our partners below:
L Y M E L I G H T MA RKE TI N G
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HOUSE OF REAL ESTATE
CALGARY SOUTHWEST OFFICE
4034 - 16 Street SW Calgary, AB, Canada T2T 4H4
NORTHEAST OFFICE
220, 6424 - 36 Street NE Calgary, AB, Canada T3J 4C8
B O O K
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