Real Estate Marketing Custom Listing Presentation Guide

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TANYA EKLUND GROUP S E L L E R S P R E S E N TAT I O N

ABOUT TANYA EKLUND L I C E N S E D M L S ® AG E N T A N D M A N AG I N G PA R T N E R I can’t help it, I just love being immersed in real estate! I want to make a home for my family and children here in Calgary, and I want to help YOU make Calgary your home too.

When I started my career in the year 2000, a well-meaning business man told me I would never be able to even make $100,000/year in my chosen career. Well, I have gone on to prove him very wrong and prove that Calgary offers opportunity to anyone willing to work hard for it!

As Leader of the #1 Team at the #1 Re/Max office in the world, I work hard every day for my clients!

My success comes from helping clients like you – for some it is finding their dream homes for others it’s about selling their current home to new owners who will love it too.

I also have mentored a team of equally hard working women who have chosen full time careers in this industry.

You work hard for your money and you want to make sure your real estate choices will work hard for you too! We are here to help you with your homes and investments, we are here to build up a community where our children can find the same success we have and even more!

Reach out to us with your questions, even if you aren’t quite ready to start your searching online we can help you. We offer you our experience, our time, our extensive network and our commitment to your satisfaction.

As a dedicated, full-time licensed Real Estate Agent specializing in the inner city of Calgary, I hasvebeen awarded all levels of awards including:

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TERRY IMESON | JOHN & ERICA TAM “We loved her negotiating style, Tanya did an excellent job for us. We also loved how she kept us informed throughout the process.” ”…appreciated the promptness of answers and responsiveness, as first time buyers we needed lots of explanations and were very thankful for all the info!”

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TANYA EKLUND GROUP

ABOUT KATIE O’CONNOR LICENSED MLS ® AGENT

A rare breed, Katie was born and raised in Calgary! She loved real estate from a young age and began her career learning the business as an administrative assistant for a top team (that is part of the reason why you will always be impressed with her organization skills!).With almost a decade of experience Katie truly enjoys helping buyers find their forever homes. Outside of work, you may find her keeping fit by running, cycling or hitting the gym. Katie loves to travel and is fluent in French! *See testimonial on page 13

ABOUT AMY REGAMBLE LICENSED MLS ® AGENT

Imagine, you have just started thinking about selling your home and moving to the place of your dreams. It will be an adventure that memories are built on!

You might be excited at the opportunity, but you are unaware of the risks, the competition and the pressure of making the right choice for you and your family. I am here to empower your decisions with the facts and researched statistics. I am here to serve your needs by making sure the contracts protect your interests. *See testimonial on page 14

ABOUT BRIANNA COGHLAN LICENSED MLS ® AGENT

Brianna Coghlan is a fierce mix of intelligent, compassionate, driven and approachable. Her dedication to her craft has made her a trusted agent who has a pulse on Calgary’s unique and diverse communities. Her dedication to helping clients live in the right home is evident through her utilization of traditional tactics, today’s technology and a wealth of experience and drive.

Dedicated to the customer service behind buying and selling homes, your satisfaction is her top priority! Whether you are looking for a property for this stage of life, or your forever home – Brianna takes the time to grow an intimate appreciation of your vision and what home looks like to you.

ABOUT SHANNON TITTERINGTON E X E C U T I V E A S S I S TA N T Shannon is a talented team member who has been working in the Real Estate Industry for more than 11 years and rocks the paperwork and details! Diligent, hard-working, and customer focused, she enjoys the variety of the industry and working behind the scenes.

Shannon is a second generation born and raised Calgarian, she is passionate about her family and friends and in her spare time she enjoys refinishing furniture and resurrecting it to a second life!

ABOUT JANET WELLS E X E C U T I V E A S S I S TA N T Janet brings to the team over 20 years experience in the Real Estate industry & is meticulous in her attention to detail & enjoys the day to day diversity of the real estate industry & interaction with customers. Janet is a born & raised Calgarian & in her spare time, she enjoys trips to the farmer’s market, cooking & has a passion genealogy & history.

ABOUT SAM RELJA E X E C U T I V E A S S I S TA N T Sam is new to the real estate world; however, has an extensive background in Legal Administration and his attention to detail, problem solving and organizational skills are exceptional. With a passion for Architecture, comes a dedication to learn all aspects of the real estate world and assist the Tanya Eklund Group with his driven and motivated personality. Born and raised in Calgary, Sam enjoys travelling, working out, and is an avid volunteer within the community in his free time.

ABOUT HAYLEE NEGREIFF M A R K E T I N G C O O R D I N AT O R Articulate, outgoing, and creative, Haylee adds colour to the team with her storytelling abilities. From writing blogs to managing all social platforms. Haylee’s goal is to take the team’s potential to the next level by not only showcasing real estate, but real aspects of life along the way. BC girl born, she has a passion for the environment, striving to reduce single-use plastics. In her free time you can find her upside down in some yoga pose, hooked to some book or podcast, or out socializing with friends.

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SELLING WITH TANYA PROVEN SUCCESS. PROVEN RESULTS. You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right people working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced real estate team and clarify your motivations and draw up a basic time frame and detailed outline of the selling process.

But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province?

You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our experienced agents to thoroughly review the current market conditions and find the most favourable time to for you to sell.

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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, We are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.

Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE We quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects.

We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.

THE BEST DEAL When you list your home with The Tanya Eklund Group, you’ll do so at no additional cost.

When you start to get offers, we represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.

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TRINA & JOHN – TANYA CARES ABOUT HER CLIENTS “Tanya is a professional realtor and cares about her clients. Buying, selling and / or moving is exciting and stressful all at the same time. Tanya was there for us every step of the way guiding us with her knowledge and expertise. We highly recommend Tanya and The Tanya Eklund Group!”

MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The RE/MAX yard sign is one of the most trusted real estate symbols in Canada and dominates Alberta. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home.

SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.

THE EKLUND PROJECT The Eklund Project is a documentary-style series where I share stories about where I’m from, what motivates me, who inspires me and what I love about life.

“We decided to do The Eklund Project becauseI wanted people to understand who I am and see a little bit into my life. Because I think a lot of people see a REALTOR® and that’s all they see – when there’s a lot more to me.”

>> go to www.tanyaeklundgroup.ca/theeklundproject/ <<

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MY SALES APPROACH Our team’s sales approach is simple — we do what it takes to sell your home in a timely manner.

COMPREHENSIVE: Even though our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.

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TRISTAN BARTOSZ – HONEST FEEDBACK (FOR KATIE O’CONNOR) “When we would look at a house usually Katie was the only one with me so I really appreciated her honest feedback. She really understood what I was looking for, we shared similar tastes in inner city and older homes, I felt like she was on my team and was being honest with me.”

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ANONYMOUS – CALM & HANDLED ISSUES EXPERTLY (FOR AMY REGAMBLE) “We just bought a home with Amy’s help and were so thrilled with the outcome! She was calm when some issues came to light and handled them expertly. She took care of us and we appreciated that! If anyone needs real estate help we would definitely give them Amy’s number.”

YOUR HOME’S WORTH HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?”

We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical!

Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value.

Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.

The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.

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DRIVEN BY RESULTS PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs.

Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity.

By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

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TIM ANDERSON– NOTHING SHORT OF PHENOMINAL (FOR TANYA EKLUND) “Given the current housing market, and the challenges with the house we were selling, it was nothing short of phenomenal that Tanya was able to sell our house the day it listed!

Her knowledge of the area and your modern approach to marketing were just two of the reasons we chose to list with her. She is always available and provided guidance key to the quick sale of our property. A huge thank Tanya and her extraordinary team for their efforts and dedication.”

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WENDY & PATRICK MCALLISTER – IMPRESSIVE COMMUNICATOR (FOR TANYA EKLUND) “It’s our absolute pleasure to recommend Tanya Eklund. Along with her undeniable talent, Tanya was an absolute joy to work with. We came to know her as honest, dependable, and incredibly hard-working. Beyond that, she is an impressive communicator, who was always available. Without a doubt, we confidently recommend Tanya and her talented group.”

PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •

House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc.

Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted

HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •

Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced

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ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust the Tanya Eklund Group to help you thoroughly evaluate every proposal without compromising your marketing position.

NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your representatives, we guarantee a thorough and objective assessment of each offer to help you make the right choice.

THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.

KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties.

We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything.

STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.

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MARTHA– LISTED ON MONDAY, SOLD ON THURSDAY! (FOR TANYA EKLUND) “My house had languished on the market for months. Tanya produced good stats around recent sales in the neighbourhood and we came to the agreement that mine was way overpriced. Tanya listed it on MLS on a Monday and it was sold by Thursday! Tanya’s team was responsive and thorough, keeping me informed of all the details throughout the offer to buy, home inspection and closing processes. It went very smoothly. If you are serious about selling your house, Tanya gets it done!”

BUYERS? WHERE ARE THEY? WEB SYNDICATION Our team uses the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network helps us show your home to thousands of buyers online.

Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.

More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.

WHERE BUYERS COME FROM These are the first steps buyers take when looking for a home.

51% - INTERNET (HOME SEARCHES & RESEARCH) 34% - REALTORÂŽ 4% - Call on yard sign 4% - Friend/relative/neighbor 4% - Open House 2% - New Builder 1% - Local newspaper & magazines 1% - Knew the seller

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KEN FEENSTRA –AWESOME TO WORK WITH “Katie, I have enjoyed working with you on the purchase of this condo. It has honestly been the best purchase experience I have ever had by far (it has been so easy, absolutely no stress at all). You are awesome to work with even when I pester you a bit with questions or recommendations. Your recommendations for mortgage broker, lawyer, doc reader and mover have been invaluable. All the people you recommended are awesome to work with. Especially enjoyed working with Jackie at Canadian Mortgage Pro, she has been incredible. Just know that if I know of anyone looking for a realtor or per chance I need the services of a Realtor in the future – you will be my first choice by far. Thanks so much for all you have done.”

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WENDY & PATRICK MCALLISTER – HONEST, DEPENDABLE & HARD-WORKING “It’s our absolute pleasure to recommend Tanya Eklund. Along with her undeniable talent, Tanya was an absolute joy to work with. We came to know her as honest, dependable, and incredibly hard-working. Beyond that, she is an impressive communicator, who was always available. Without a doubt, we confidently recommend Tanya & her talented group.”

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KAREN KERSCH – VERY PROFESSIONAL “Katie was very professional. We appreciated the professional photos and video of our home. The feedback was regular, we appreciated that.”

>> go to www.tanyaeklundgroup.ca/theeklundproject/ <<

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TANYA EKLUND GROUP

THANK YOU FOR THE OPPORTUNITY

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TANYA EKLUND GROUP M A I N P H O N E : 4 03 . 2 1 6 .1 6 0 0 tanya@tanyaeklundgroup.ca

T A N YA E K L U N D G R O U P. C A