sellers presentation
ABOUT BRAD VAN DE WALLE Your profile goes here...(This is just a filler). Brad Van De Walle has been involved with Calgary homes since 2009 and is one of Calgary’s top agents. He utilizes his extensive experience and passion in marketing to help her clients realize their real estate dreams. Brad, an outstanding REALTOR® with Calgary RE/MAX Real Estate who heads up the Greater YYC Group, Greater International Group, Greater Ottawa Group, Greater Okanagan Group and Infill Hub Group started out by focusing on condo projects, but over time looked for new challenges. Brad’s ability to connect with all types of people, his understanding of the Real Estate industry, and sales approach has made Simone one of the most innovative agents in country. “I started at the bottom, I knew nothing. I took it upon myself to master this industry and my hard work has paid off” Pride of ownership of the team radiates through Brad’s actions and personality. This career, his business partners and most importantly his clients mean everything to him. “The Greater YYC Group is not in this for the transaction, we care about our clients, they become our friends, we want what is best for them”
Brad Van De Walle
MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell. LET’S CONNECT Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/province, in another country, or right around the corner. Our greatest attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication.
ARE Y O U DE A L IN G WI T H AN EX PER T ? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
S A L E S B R O CH U R ES & FACT SH E ETS I am are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. High-quality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, We are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. A Coldwell Banker yard sign is one of the most trusted real estate symbols in America. Our team is known for our high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home.
OUR SALES APPROACH COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to our success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. As our results on the following page will indicate, our sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thousands of dollars in your pocket.
HOME EVALUATION One of the most important questions most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms. - recent renovations, upgrades and/or updating. - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls. - location in the community: quiet or busy street, cul-desac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
ABOUT COLDWELL BANKER
ColdwellBankerHomes.com is your access point to the leading Coldwell Banker companies across the country that are part of NRT, the nation’s largest residential real estate brokerage company. Our site connects you to the latest local listing information, comprehensive neighborhood data, and local market experts who understand what it takes to help you reach your real estate goals. Serving more than 50 of the 100 largest metro areas in the United States, independent sales associates affiliated with NRT distinguish themselves every day by creating exceptional real estate experiences for their customers and their communities. But don’t just take our word for it. In 2015, REAL Trends ranked NRT as the #1 Residential Real Estate Brokerage Company for an unprecedented 18th consecutive year. It’s an honor we’ve achieved by focusing on exceptional customer service and consistently putting our clients’ evolving real estate needs first. Whether you measure our performance in terms of size, sales volume or number of transactions, the leadership of the companies and sales associates represented by ColdwellBankerHomes.com is driving innovation and delivering value to homebuyers and sellers. As a result, NRT’s growing presence includes more than 44,000 affiliated sales associates and 4,900 employees in 727 offices, all ready to serve you. When searching for your next home or a local market expert who’ll help you achieve your real estate goals, ColdwellBankerHomes.com is an indispensable resource designed with you in mind.
COLDWELL BANKER HISTORY The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.� Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
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Time on Market (Weeks) Your Asking Price
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
AS K FO R A F R E E H O ME EVALU AT I O N A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
S T E P S B UYER S TAKE WH EN S E A RCH IN G FO R A H O ME INTERNET - 51% | REALTOR® - 34% | CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% | OPEN HOUSE - 4% NEW BUILDER - 2% | LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%
WEB SYNDICATION We use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network will help me show your home to thousands of buyers online. Below shows that 99% of people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We make sure our web syndications shows your home on high-traffic websites as well as our own.
TESTIMONIALS (This is just a filler....) “We were originally referred to Brad as she was well-known in the community for being a successful real estate investor. What we learned from Renee far exceeded any expectations we had. He not only guided us through the entire legal process of real estate investing but he also helped us develop a complex strategic investment plan that we continue to follow to this day. We now have 6 rental properties and earn more cash flow passively then with both our full-time jobs combined. We are financially secure and cannot thank Brad enough for all he has done for us”.
Jerry & Julie “Brad made house shopping/buying and selling so easy and stress free!! He was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - he’s incredible!! Highly recommend her for any real estate needs!! Thanks for finding us our dream home!”
Lee-shawn
“I’ve been with Brad for a few years and will never deviate! He’s personal, professional, detail-oriented, effective and keeps your needs above hers. She and her team work tirelessly at doing their best and I highly recommend them and their services.”
Stacey & Junior “My wife and I had the pleasure of working with Brad and his team on the purchase and sale of our first home, and the purchase of our new home. Brad always went out of his way to make sure that he understood our requirements, and was critical in walking us through both the purchasing and selling process. He has a great sense of humour and upbeat personality which makes the entire buying and selling process run smoothly. I would highly recommend Brad for your real estate needs”.
Ronald
info@agentmarketinggroup.com www.agentmarketinggroup.com
587.432.8253