Sarah Arnold Sellers Presentation

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Exceptional Agents.

Exceptional Results.

ABOUT SARAH ABOUT SARAH ARNOLD “The difference with Sarah Arnold is her background in marketing analysis and personalized quality service. You get market intelligence.

Previously working for a multinational company and owning investment properties, she is an East Bay resident with personal and professional experience who also belongs to one of the fastest growing companies in the East Bay Tri-valley area.

Her clients not only see the trends and changes in the market but will understand a home’s true market value. This helps her clients offer a price that is a winning deal. While saving money is certainly a common goal, her clients also experience value-added tips on home inspections and finance options. Her style is consultative and creative, and her goal is to find ways to get the most value for your money and help you buy the home of your dreams.

AREAS OF EXPERTISE: Single Family Residential, REO/Foreclosure properties, Multi-unit investment properties, 1031 Exchange, Raw land and development -- personalized to fit your needs!

My style is very consultative and creative. I can work with buyers interested in multimillion-dollar homes, as well as first-time buyers. My goal is to find ways to get you the most value for your money and help you buy the home of your dreams. I can also help you to find the best possible financing options!

I’m hardworking, determined and energetic! I am an understanding person. The overwhelming reality of selling or buying a home may include tough decisions. I empathize with my clients while putting things in perspective.

As an Oakland and Bay Area resident for many years, I know the neighborhoods very well, have the network to get your home sold quickly, and make your next home purchase a dream-come-true process.

Let me help you take the stress out of selling, or buying your next home. Let me help you reach your desires and goals in the next move of your life.

Call me, Sarah Arnold, at (925) 330-4257, for a free market analysis to determine your home’s value in today’s changing marketplace, or let’s meet for coffee to discuss finding your dream home in the next 30 days.

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TRUSTED ADVICE 1 ARE YOU DEALING WITH AN EXPERT? Did you know the average agent in Fairfield County sells or helps their client buy between 2 and 4 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to selling your home?

SELLING PROCESS MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right agent working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with experienced agents and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time for you to sell.

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TRUSTED ADVICE 2 PREPARE YOURSELF TO SELL! Keep your home in tip top shape at all times until you accept an offer. This means each room should have a clear purpose, nice flow and be clean with no clutter. Buyers need to be able to picture themselves and their belongings in a room, and taking these steps will help ensure that.

M ARKETING MARKETING THAT WORKS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home.

THE RIGHT PRICE I will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.

EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and my innovative website to make your listing highly visible.

With more than 90% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss.

THE BEST DEAL When I list your home, I do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.

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TRUSTED ADVICE 3 SELL YOUR HOME WITH A PROFESSIONAL My proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through my marketing plan.

PRICING PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home.

However, three very key components stand out from the rest. These components are an essential part of the process.

FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.

SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.

Activity (Amount of Interest)

A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.

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Dangerous Risk Gamble

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Time on Market (Weeks) Your Asking Price

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TRUSTED ADVICE 4 SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional real estate agent, I have the experience, expertise and innovative marketing plan to help you successfully sell your home.

SALES PROCESS OUR SALES APPROACH Our approach is simple — We do what it takes to sell your home in a timely manner.

COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. Our sales approach simply works.

SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.

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TRUSTED ADVICE 5

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ASK FOR A FREE HOME EVALUATION More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home is found everywhere a potential buyer is searching!

SALES PROCESS ONLINE TOOLS & FACTS I use the Internet and all online tools to show off your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to advertise your home to the masses. My web presence and online network will help show off your home for all it’s worth!

Below shows that 99% of people search for a home using three main search engines. I make sure to be as visible as possible on these platforms.

81% 12% 6% ABOUT PACIFIC UNION Pacific Union is the leading luxury real estate brand in California. For us, “luxury” is measured by the quality of our people and our service -- not the price of a property.

Whether you are buying or selling a home in the Bay Area or greater Los Angeles, Pacific Union is committed to providing you an extraordinary experience. We pride ourselves on exceeding expectations at every turn -- whether it’s with our unparalleled neighborhood knowledge, our willingness to go the extra mile, or our unmatched professional expertise and experience.

With 50+ offices and more than 1,700 real estate professionals in the Bay Area, greater Los Angeles, and the Lake Tahoe region -- more than any other independent real estate firm -- we offer a full range of personal and commercial real estate services, including buying, selling, and relocation.

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TRUSTED ADVICE 6 CONTACT A PROFESSIONAL Contact me anytime you need to know what’s really going on in the market.

If you have questions, then I have the answer! When you’re ready to take the next step toward selling your home, I am here to help. I’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another state, located in another country, or right in your neighborhood.

HOME PREP P R E PA R I N G YO U R H O M E You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers.

WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers.

2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property.

3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. I will scan the property before it is listed for sale to see how you can improve the staging of your property.

4. DISCLOSURES AND INSPECTIONS: I am very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections).

5. SHOWTIME: Presenting your property to potential buyers is a job that I will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, I will know what information will be most useful in representing your interests when speaking with prospective buyers.

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TESTIMONIALS WHAT MY CLIENTS ARE SAY IN G Sarah Arnold is an expert at short sales. These types of sales can be a bit tricky but Sarah helped us through the whole process and we were able to sell our home (even though it was $500,000 underwater!) If you need a short sale expert or just a regular sale or purchase, this woman is amazing!

- BOBBIE BIRDSONG

Sarah a local specialist. She priced the home correctly for the market and got the job done.

She did not give up, even when we had a buyer back out of our contract. I would recommend her to sell your home.

- C. ESPINELLO

Sarah does not sacrifice skill in providing you with warm, responsive service. She helped us through a short sale quickly and painlessly.

- ANONYMOUS Sarah has seemingly boundless energy and enthusiasm, which was very supportive in this down seller’s market. She took me around and showed me several similar houses in the neighborhood and encouraged me to make some dramatic changes in my house in order to give it the curb appeal to compete in the local market and bring a good price. Because of what Sarah recommended, the house sold shockingly quickly, and at an increase in price over my expectations that easily covered her commission and all the improvements we made.

- ANONYMOUS

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THANK YOU FOR THE OPPORTUNITY

Sarah Arnold 925.330.4257 A Orinda - 51 Moraga Way, Suite 1, Orinda, CA 94563 E sarah.arnold@pacunion.com W SarahArnoldRealtor.com