S E L L E R S
L U X U R Y
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ABOUT JANE SMITH Your profile goes here...(This is just a filler).
Jane is a native of Calgary. She grew up in Winnipeg, and spent her summers on Winnipeg lakes at the family cottage. After graduating from Kelvin High School, Jane attended University of Winnipeg, where she competed a Bachelor’s of Communications in Business Administration and Marketing. After graduation, Jane went into the family business of real estate drafting and design, where she spent the better part of two years working in the both the Winnipeg and Calgary regions. Looking to start a career, Jane began working for a real estate marketing firm, where she worked for over three years as an account manager and head of design. Ready for a new challenge, Jane received her real estate salesperson license in the fall of 2015 and joined Lymelight Real Estate soon after. Jane purchased her first home in Calgary, where she lives with her fiancé and their three children. They fill their free time boating in Kelowna and enjoying the Rocky Mountains, camping, spending time with friends and family, and vacationing in the Jamaica and Southern California.
Jane Smith info@lymelightmarketing.com www.lymelightmarketing.com
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S E L L E R S I N F O R M AT I O N You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations, draw up a basic time frame and get a detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district or city? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your situation. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible. However, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to help you obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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MARKETING PLAN My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary. THE RIGHT PRICE I will thoroughly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings, for sale by owner and properties still on the market. THE RIGHT EXPOSURE When I market your home, I develop a listing that emphasizes its unique and saleable aspects. I then put your home in front of buyers, establishing it on the local MLS®, other websites, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I will do so at no additional cost. When you start to get offers, I can represent you during this emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
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MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products will meet and even exceed your expectations. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The (Your Company) yard sign is one of the most trusted real estate symbols in North America. (Your Company) real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great way to expose the great qualities of your home that may be otherwise missed. It is also a great way for other agents to bring their buyers in to see your property. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. Property websites are one of the innovative ways I market your property to its fullest. I believe it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property.
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MY SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner for all it’s worth. COMPREHENSIVE: Even though my sales approach is comprehensive, communication is the vital component to my success. I will involve you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to help you move on with your life. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while helping you take the next step in your life. SALES INFO - LIST TO SALE PRICE: It is one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
trusted advice ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
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H O M E E VA L U AT I O N WHAT”S MY HOME WORTH? One of the most important questions people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! FACTORS THAT DETERMINE WHAT YOUR HOME IS WORTH: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the “opinion of value”. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms. 13
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H O M E P R E PA R AT I O N P L A N You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-tobottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS: I am very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections). 5. SHOWTIME: Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent, if you are not there. Moreover, I will know what information will be most useful in representing your interests when speaking with prospective buyers. 15
HOME PREP - E XTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Shrubbery cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted
HOME PREP - INTERIOR • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced
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TESTIMONIALS & RE VIE WS “This was the first time I had worked with a Realtor to sell a property. Our dealing were through John, and he was very responsive to providing answers to questions and keeping us up to date. The timing of the sale was during a period of low activity, so getting the property sold through collaborating with us and prospective buyers was a nice accomplishment. Well done!” - ANONYMOUS “I was referred to John from a family member and I wasn’t disappointed. John was amazing at finding time to accommodate my needs. I have an extremely busy and nonstop job, and John was able to work around my schedule either early morning or late at night. Whenever I needed him, he made the time to help me out. John made my first home purchase easy and stress-free and was just as excited as I was which was a feeling I will never forget. I strongly recommend John for sales or purchasing your next home! Top notch professional service with a sales team that makes buying and selling your home fun!” - ANONYMOUS “It was nice having John just a phone call away at all times . He always made himself readily available for anything that I needed, whether that be looking at houses or just talking things over. He was friendly and I would definitely recommend him to others as well.” - ANONYMOUS “John made himself available on his day off as well as very late. We appreciate this as our time line was tight. The recommendations he made ( inspector and broker ) were extremely helpful as well and again much appreciated!” - ANONYMOUS
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YO U R P H O N E N O. yourname@email.com w w w.y o u r w e b s i t e . c o m