Silvana Piadade
S E L L E R S P R E S E N TAT I O N
ABOUT SILVANA PIADADE R E A LT O R & B R O K E R ( I C O N , C R S ) WHY ME?.... I Listen, I Care and I Deliver! Silvana Piadade, a former hotelier, is now a top-producing real estate agent for eXp Realty in Memphis. For Silvana, the arrival of her baby in June 2000 was a wake up call in more ways than one. At the time, she held a director level position in the Peabody Hotel and was responsible for multiple departments. She managed 95 employees and worked 17 hours a day, often including holidays and weekends. Silvana knew, with a baby at home, she needed to make a change. Having evaluated different options, she decided to venture into real estate. She began working at Bob Leigh & Associates in Mississippi, earned her license in Tennessee and Mississippi, and began a new career. It turned out Silvana’s drive and determination, along with her multi-tasking, time management, and conflict resolution skills made her a natural real estate agent. Silvana did not rely solely on this, however. Seeking to improve her skillset, she went on to earn numerous certifications, becoming a Certified Residential Specialist (CRS), an Accredited Buyer’s Representative (ABR), a Certified Distressed Property Expert (CDPE), a Military Relocation Professional (MRP), a Certified Probate Real Estate Professional (CPRES), and a Pricing Strategy Advisor (PSA). Silvana has built a successful business serving Memphis and its surrounding cities, including Bartlett, Germantown, Collierville, East Memphis, Eads, Oakland, Cordova, Lakeland, and Rossville. Her efforts (and results) have also been noticed; Silvana has won accolades every year for over a decade, including, among others, the Coldwell Banker International President’s Circle Award and the eXp Realty ICON Award. She is a Certified Mentor with eXp Realty in Memphis and has received recognition from the Latino Real Estate Agents in America (NAHREP) and The Real Trends – Best Real Estate Agents in America. If you ask Silvana what keeps clients coming back, she says it’s all about nurturing relationships. She keeps past clients well informed of current market conditions with personalized notes or calls, sharing community news or alerts about interest rates and refinancing options. She also maintains a CRM system and sends out regular emails and monthly postcards containing something of value—for example, a coupon for a local business—to all of her past and present clients. And Silvana does all of this on her own—currently, she is a solo agent. While she loves handling every aspect of a transaction, making sure everything is in synch, and coordinating closing attorneys, inspectors, sellers, and buyers the way she used to handle multiple parties in the hospitality industry, she also will be expanding her business. In order to continue providing clients with exceptional service, she plans to hire a virtual assistant and a transaction coordinator in the near future. Outside of work, Silvana enjoys working out and spending time with friends. She is a long-time supporter of the Angel Program, an organization devoted to helping children with autism, and, though she is not a runner, she regularly donates to their annual 5K fundraiser.
OUR PARTNERS HOME SURETY TITLE & ESCROW
JEFF MCEVOY, ATTORNEY 901.737.2100 5583 Murray Rd, Suite 120 Memphis, TN 38119 Email: docs@homesuretytitle.com
SELLING WITH SILVANA PROVEN SUCCESS. PROVEN RESULTS. You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with me to clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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Silvana Piadade MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, I use the Internet and our innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When you list your home with me you’ll do so at no additional cost. When you start to get offers, I represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
OUR PARTNERS VERACITY HOME INSPECTIONS TERRELL TURNER 901.236.3691
Email: vhinspections@gmail.com
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in the Memphis real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The eXp Realty yard sign is one of the most trusted and up-and-coming signs in America. eXp Realty real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is an effective and convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by highlighting its greatest features. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
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Silvana Piadade OUR SALES APPROACH My sales approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: Even though my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent like myself, to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
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“Silvana is a true professional. My wife and I moved to Boston and rented our house in Memphis. Silvana literally walked us through each process or issue. She put in more time waiting for utilities set up to all of the work that was done on the house that needed to be checked off. She was extremely pleasant and realistic about the sale of our home. We needed a person that we could trust through this process and she passed with flying colors. I would recommend Silvana as your realtor because she will work for you and make sure you are comfortable throughout each step.” - Mike M. (Seller)
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“Ms. Piadade is very knowledgeable in her field and has excellent work ethics. She goes above and beyond her position. She is very efficient In keeping the client informed about the status of potential contracts in progress. Will definitely recommend Ms Piadade’s services. I am a very happy client!” - Magsmagat
YOUR HOME’S WORTH HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
OUR PARTNERS TERRY’S TERMITE & PEST CONTROL 901.859.4724
Email: Terrystermite@aol.com
DRIVEN BY RESULTS Silvana Piadade PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create positive publicity and gain traffic to your home. SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
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“Mi experiencia con Silvana fue excelente. Ella sabe lo que hace, sabe lo que habla puesto que conoce perfectamente su trabajo. Ella fue muy honesta, respetuosa habla con mucha claridad para q nosotros sus clientes podamos entenderle. Si me pregunta que si la recomiendo. Sin dudarlo, por su puesto que si. Lo unico que puedo decir GRACIAS Silvana por tu ayuda.” - Angel E. (Seller)
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PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted
HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced
OUR PARTNERS BEYOND PAINTING, LLC COMMERCIAL & RESIDENTIAL
ALEX BRUJAN, 901.338.5242
OWNER
Email: alexbrujan@hotmail.com
Silvana Piadade ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your representative, I guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
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BUYERS? WHERE ARE THEY? WEB SYNDICATION I use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network helps show your home to thousands of buyers online. Most people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online FIRST when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. My web syndications show your home on high-traffic websites as well as my own.
34% realtor
4%
51%
open house yard sign friend
internet
2%
builder
1%
newspaper magazine
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Silvana Piadade
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“Very professional and compassionate during the whole process. Always available when needed. Will recommend her service to everyone! Silvana, is very detail oriented for the benefit of both the seller and the buyer. She wants to do things right way all the time.” - Reynold J. (Seller)
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“Silvana is the absolute best. She is patient and kind, but yet firm when it comes to negotiating for her clients. My husband and I used Silvana three times. She was our realtor when we purchased our very first home; she sold that home for us 5 years later, and then she was also our realtor when we purchased our forever dream home. If you are looking for a great realtor you should choose Silvana Piadade. She is the absolute best person for the job. She truly made our dreams come true. ” - Ms. Allen (Buyer)
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“The first meeting with Silvana gave us all a feeling of “I will do everything I can to sell your home.” She is a true professional and compassionate lady. I never worried that she would not be readily available to answer any questions. She made the whole process easy for me and my family. She is a great client advocate and I believe does all and more to get the job done. I believe Silvana is “as good as it gets!” - Sharon D. (Seller)
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Silvana Piadade
901.647.6661 p i ad adesilva na @gm ail.com www.F i n dHom esinMem phis.com