S E L L E R ’ S P R E S E N TAT I O N
ABOUT SIMPY SADANA Having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market. This means also to help you in understanding each step of the buying or selling process. This commitment level has helped me build a remarkable track record of delivering results. “Nothing is more exciting to me than the gratifying feeling I get from helping people meet their real estate needs. You can count on me to always do what’s in your best interest. I pride in myself on being loyal, honest, trustworthy, and knowledgeable in the real estate market. I know how important it is to find your dream home or get the best offer for your property. Therefore, I will make it my responsibility to help you achieve those goals.” Whether you are an experienced investor or a first time buyer, I can help you in finding the property of your dreams. Please feel free to browse my website or let me guide you every step of the way by calling or e-mailing me to set up an appointment today.
Simpy Sadana Cell: 732.391.4451 Office: 732.322.6831 www.remax.com
MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell. LET’S CONNECT Contact me anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, I am here to help. I make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of province, in another country, or right around the corner. My greatest attribute is my communication skills. You may have found in the past,you had difficulty getting in touch with an agent. I assure all my clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. I strive to provide our clients s the best quality service possible. That starts with constant communication.
A R E Y O U DE A L IN G WITH A N E X P E R T ? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
RE/ MAX T I DB I T From a single office that opened in 1973 in Denver, Colo., RE/MAX has grown into a global real estate network of franchisee-owned and -operated offices with more than 100,000 sales associates.
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
S A LES B R O CH UR ES & FA C T S H E E T S I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. High-quality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.
OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign is one of the most trusted real estate symbols in America. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.
MY SALES APPROACH COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We has a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.
You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: • area above grade and total number of bedrooms. • recent renovations, upgrades and/or updating. • basement development with a bedroom and/or a suite plus walkout • number of garage parking stalls. • location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
PRICING FOR MAX EXPOSURE! There are many factors involved that lead to the successful sale of your home. However, two are three very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction. Highest Potential
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ABOUT RE/MAX It all began as a dream and a plan on a pad of paper. Dave Liniger had a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Liniger had experienced the maximum-commission model and realized it would appeal to full-time, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Combining the model with robust marketing and other agent services for the first time was revolutionary genius, and it absolutely changed the real estate landscape forever. THE BEGINNING Along with Gail Main (who later became Gail Liniger), Dave founded RE/MAX in Denver, Colo., in January 1973. Naysayers and critics were everywhere, but Dave, Gail and their core group – people like Bob Fisher and Daryl Jesperson – proved them all wrong. They built the foundation of the network on hard work, belief and resolve. And big things began to happen. In 1975, the network expanded outside Colorado, when Dennis Curtin purchased a franchise in Kansas City. Two years later, it went international, with the first Canadian brokerage in Calgary, Alberta. In 1978, the RE/MAX Hot Air Balloon made its maiden flight at the Albuquerque Balloon Fiesta, in a promotion conceived by the Regional Director in New Mexico. A year later, the balloon became the network’s official logo; a global brand was born.
RE/MAX THROUGH THE YEARS
STEADY GROWTH Throughout the 1980s and ‘90s, the RE/MAX agent count grew literally every single month, as it had since 1973. Agent count hit vital milestones along the way: the 5,000 mark in 1984, the 10,000 mark in 1986, the 25,000 mark in 1989 and the 50,000 mark in 1998. Market share grew as well, and RE/MAX became No. 1 in many major markets across North America. In Canada, RE/MAX became No. 1 nationally in 1987, a position it has held ever since. In the U.S., RE/MAX closed more than 1 million transaction sides in 1997, becoming the first real estate brand ever to reach that level of annual production. The accomplishment cemented the slogan that “Nobody in the world sells more real estate than RE/MAX.” BUSINESSES WORTH OWNING Today, the RE/MAX network has more than 100,000 agents in over 100 countries and territories. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. The global.remax.com property search site has helped connect this powerhouse network even more closely, offering buyers a central place to search for listings in dozens of countries, in their own language and currency. For many reasons, RE/MAX is viewed as the No. 1 brand in real estate. Whether measured by closed transaction sides, average agent productivity (as documented in several annual industry studies), brand name awareness, education, experience or an assortment of other key metrics, RE/MAX enjoys a top position in a very competitive landscape.
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I keep you constantly updated so you will always be prepared for the next step.
A SK FO R A F R E E HO M E E VA L UAT ION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
RE/ MAX T I DB I T Customer service – built on a foundation of drive, experience and education – is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.
WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. Most people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndications allow your home to be shown on high-traffic websites as well as my own.
ST EPS B U Y ER S TAK E WH EN SEAR CHING FO R A H OME INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%
CLIENT TESTIMONIALS “I had a great experience working with Simpy. She works her schedule around your time, this way you get to see the houses you want to see when you want to see them. She can also provide contacts on professionals that will help you on your journey of being a home owner. Communication skills only help a smooth and problem free experience.” - ZENON
“Simpy has been great to work with. She was very responsive and always on top of new listings. She would not hesitate in asking all the right questions to the sellers on our behalf and ensure we get a prompt response. She would always happily accommodate our last minute viewing requests as I have a hectic work schedule. I highly recommend her.” - ANONYMOUS
“Simpy is simply AWESOME!! She is a pleasure to work with and I can truly say that besides my new home, I’ve also gained a friend. Simpy is professionalism at it’s best. She held my hand every step of the way and made purchasing my first home seamless. She is an expert at her job and she is full of suggestions and recommendations. I would definitely recommend using her.” - KIMBAH
“Simpy is professional and thorough agent. She has amazing communication skills! After 2 very long years of searching for the perfect house, she was the one who led us onto our dream home in a matter of weeks!!! She was available day and night for us and her responses are quick and on point! I am thankful to her for all she had done for us!” - YANA
732.391.4451 simpy.sadana@gmail.com www.exitrealty.com