LISTING PRESENTATION
YOUR WHY? • What’s the reason for the move? • What’s most important to you in this process? (Money, ease, timing?) • Have you ever worked with a Realtor before? • How was your previous experience? • Did you work with a single agent or a team? • What would you have changed about that process? • What was your biggest headache? • What are you looking for in an agent/team? Most people that we work with are trying to move forward with their lives in one way or another. They come to us to gain certainty and peace of mind, knowing that the job can get done, and that they’ll know from start to finish that they’re getting what they want out of this transition. Most of our clients end up realizing that we make it much smoother than they thought it would be and most importantly that hiring us actually makes them money.
important factors FACTORS WHEN HIRING AN AGENT 1. GETTING TOP DOLLAR - This is the main reason why most people sell. To get the most money possible from the sale of your home. 2. PROVEN TRACK RECORD - How is your agent’s track record and how does it stack up against the competition? 3. COMMUNICATION - Does your agent communicate with you every step of the way? 4. QUALITY MARKETING - Is your agent’s marketing strategies, concepts and materials attractive, effective and consistent? 5. SELLING FAST - How long are you willing to wait for the sale of your home? 6. PERSONALIZED SERVICE - What special services is your agent providing that others are not? 7. EXCELLENT NEGOTIATION - Is your agent an expert negotiator? Many claim to be, but the proof is in the pudding. 8. CREATING THE MOST DEMAND - Does your agent create a buzz for your home and is he or she pricing your home correctly?
how most agents operate THE AGENT DOES EVERYTHING Install sign // Install lock box // Load listing online Advertise online // Create advertisements // Answer buyer phone inquiries // Monitor the market // Show the property // Run open house // Run print advertising // Get Feedback // Submit paperwork to office // Submit paperwork to board // Door Knock // Work with other sellers // Answer buyer email inquiries // Market internally Coordinate photographers & stagers // Get Feedback // Present = negotiate offer // Work with other buyers How Can the ONE Person be Good at ALL These Things?
US vs THEM
how our team operates MARKETING DEPARTMENT STAGER GRAPHIC DESIGNER
PHOTOGRAPHER/ VIDEOGRAPHER PRINTER
INTERNET MARKETER
SALES DEPARTMENT LISTING AGENT
BUYER AGENTS
INSIDE SALES AGENTS
SALES MANAGER/ ADMINISTRATION
City Wide, Relocation and International Networks e.g. military, police, etc.
what is an isa? The ISA is a highly skilled salesperson who is both comfortable and productive spending 80-90% of their time on the phone. All incoming leads are assigned to this person for immediate follow-up and scrubbing. ISAs are generally responsible for: • prospecting for new leads. • servicing inbound leads from sign calls and other Internet sources. • converting leads to appointments for a team’s sales agents.
reverse prospecting >> WE DO REVERSE PROSPECTING! >> WHAT DOES THIS MEAN? We have many ISA’s (inside Sales Associates) making calls for us everyday, matching people with the homes we have for sale. We pay for buyer leads so we can bring qualified buyers to your home.
huge local exposure Using our online resources can result in mass exposure on many different platforms to help your property get the publicity it needs. Our team can provide the following: • a custom property website (if necessary) • a custom color property brochure • a detailed description of the property with high-res color photographs and a link in the website will appear on the local real estate board MLS exposure on 100+ websites • a custom email blast with photos and link to the property website will be sent to several thousands agents and buyers • mega open house • a customized “for sale” sign
social media marketing
where buyers come from first steps
buyers take when looking for a home 51% Internet (home searches & research) 34% REALTORÂŽ 4% Call on yard sign 4% Friend/relative/neighbor 4% Open House 2% New Builder 1% Local newspaper & magazines 1% Knew the seller
communication guarantee
72%
OF HOMEOWNERS ARE DISSATISFIED WITH THEIR AGENT’S PERFORMANCE
COMMUNICATION is one of the key components to our success. Without it, we are doing a disservice to our clients.
communication guarantee WHAT YOU SHOULD EXPECT 01 / WEEKLY UPDATES BY PHONE & EMAIL We are available 7 days a week to answer your questions. The weekly updates allow us to show you the progress we have made and create a more focused conversation about what we have done and what we have planned. 02 / UP-TO-DATE SHOWING FEEDBACK Our customer care agents have systems that will ensure you receive feedback after showings in a timely manner. 03 / UP-TO-DATE MARKET STATISTICS & TRENDS
easy exit guarantee Our Easy Exit Guarantee allows you to cancel our agreement if you are not satisfied. We Work Diligently to produce exceptional results We Fix Problems & issues within 48 hrs
let’s summarize REMEMBER... THE MOST IMPORTANT FACTORS 1) COMMUNICATION GUARANTEE 2) EASY EXIT GUARANTEE 3) BRAND POWER 4) BROKERAGE 5) TEAM SYSTEM LEVERAGE 6) PROFESSIONAL STAGER 7) PROFILE PHOTO/VIDEO 8) WORLD WIDE INTERNET 9) RELOCATION NETWORK 10) MARKETING PLAN & STRATEGIES
mathan markandu As a CENTURY 21® Real Estate professional, I am dedicated to providing you with the highest quality service possible. My personal knowledge of the local Real Estate market is combined with the power of the CENTURY 21 brand – the most recognized name in Real Estate today. Let me assist you in finding your dream home, in a neighborhood that is right for you, and in the price range you want. Or if you are interested in selling a property, I also have the expertise to help you get the fastest sale possible and at the best price. I look forward to the opportunity of working for you!
Experience: 10+ Awards: centurion award 2015, 2016
AREAS COVERED:
MARKHAM, STOUFFVILLE, AURORA, NEWMARKET, SCARBOROUGH, TORONTO, PICKERING, AJAX, WHITBY, OSHAWA, NORTH YORK, VAUGHAN, MISSISSAUGA, BRAMPTON
An Exceptional Agent Gets...
Exceptional Results.
416.888.5730 mathan.markandu@century21.ca www.mmhomes.ca